About Keap

Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across various industries streamline sales and manage customer experiences. Users can segment contacts, track customer interactions, send emails, as well as run campaigns with personalized communication triggers based on emails opened, clicks, and more. Users can also manage e-commerce, from inventory management to payments and purchase fulfillment, set up online shopping carts, track digital storefront activity, send quotes, invoices, and receipts. The system’s reporting and analytics tools help users run analyses on parameters such as emails, campaign performance, and ROI data. Users can access Keap remotely on Android and iOS devices. It offers integration with QuickBooks, SalesForce, Outlook, Gmail, plus more. Pricing is on a monthly subscription basis and includes support via phone, email, and FAQs.
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Keap pricing

Keap does not have a free version but does offer a free trial. Keap paid version starts at US$299.00/month.

Starting Price:
US$299.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Keap

Keap Reviews for UK Users

Feature rating

Value for Money
3.8
Functionality
4.1
Ease of Use
3.5
Customer Support
4.0
5 reviews of 1,292 View all reviews
Jennifer
Jennifer
  • Industry: Hospital & Health Care
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
4

4
Reviewed on 16/08/2023

The best CRM for email marketing in all sectors

Built-in support for email marketing was a big assist. The automation released me from the mental burden of keeping track of where people were in the pipeline and what they needed to do next based on the results of customer-facing tasks.

Pros

The level of automation is unparalleled. A common feature of CRMS is the lack of a "if/then" configuration option. If I tell Keap yes or no to a task, the program reacts differently depending on my answer. If you require robust automation that can do a wide variety of actions based on results, look no further. It's yours, Keap.

Cons

There was a lack of functionality in the mobile app. So that I could access Keap from my mobile device, I bookmarked the website. This method was effective, although it lacked caller ID.

Response from Keap

Hello Jennifer,

We appreciate you for taking the time to leave us a review. We're happy to hear that you find our level of automation unparalleled and that Keap makes it simple to automation processes. Thank you for your feedback regarding the mobile app.

Replied 31/08/2023
Karyn
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

4
Reviewed on 10/10/2024

Great software that just needs some work on mobile stability

In general my experience with Keap has been positive and I've absolutely loved their core functionality and features. I'd hope to see them focus more on stability for existing functionality rather than rushing to roll-out new features.

Pros

Keap has a multi-pronged approach to client management that makes tracking and maintaining client communication easy. From automated pipelines, to texting, to an easy tagging system that keeps email lists clean and organized, they give you everything you need run a small to mid-sized business. Their customer service has also been strong, especially if you join their online support platform.

Cons

Mobile app stability, especially on Android, is low. I often have to reinstall the app to fix issues with it crashing. This is a significant issue if I need to use my business line urgently. The app freezes up and then takes a 10-15mins to uninstall and reinstall.

Alternatives Considered

Salesforce Sales Cloud, Mailchimp and Twilio

Reasons for Switching to Keap

Keap was superior in pricing and automation options compared to Twilio and Salesforce, while offering more client communication options/automation than MailChimp.

Response from Keap

Hi Karyn

Thank you for your feedback! We're glad you love Keap’s features and automation tools. We’re actively working on improvements to ensure a smoother experience, and appreciate your patience. Feel free to reach out to support if you need help—we’re here for you!

Replied 20/12/2024
Cynthia
  • Industry: Professional Training & Coaching
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
2

4
Reviewed on 04/01/2025

Does what it promises

Keap is a mess, but is MY mess and I don't really feel comfortable getting away from it to use other CRM's that are incredibly complicated and take hundreds of hours to learn to use and even discover functions.

Pros

We have used and abused this CRM in our company with a lot of integrations. It's safe to say that it behaves as expected and offers multiple functions for our particular needs. The layout of the overall information is not annoying to read and you can find what you're looking for rather quickly and easy

Cons

It's not perfect, sadly. The main issues are automating emails for clients and not being able to remove them from suppression lists when they bounce without contacting Keap's agents, who most of the time answer incredibly slowly or don't understand requests. The quick search gets broken constantly and I don't know if it's a general thing, but it is also super slow to advance and process simple commands.

Response from Keap

Hello Cynthia,

We appreciate you taking the time to share your experience with Keap! We're glad to hear that you have been able to use the system to your company's benefit.

We appreciate the frank feedback as well. Support should be able to help further investigate the cons mentioned. It is worth noting that it's important to contact support as the slowness is occurring so they can take a look at the backend.

We're sorry to hear removing contacts from the suppression list has been difficult. If you ever have a less-than-stellar interaction with support, please let our team know. We are always working to improve our processes so users can get the help they need quickly.

Replied 16/01/2025
Hilary
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
1
Functionality
1
Ease of Use
1
Customer Support
1

2
Reviewed on 03/01/2025

Not great for marketing, not great for sales

In general, I'm never a fan of these all in one platforms because they don't do anything nicely. It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins. Cannot recommend for emailing marketing. Sales isn't impressed with it.

Pros

I guess their support is fast to answer. But that is about it

Cons

Missing basic features for marketing like:
- automatic UTMs on emails
- being able to organize opt ins easily
- just overall clunky
- some support people give wrong information and then argue with you about it

Response from Keap

Hi Hilary,

Thank you for sharing your feedback. We’re sorry to hear that your experience hasn’t met your expectations. Our goal is to provide a platform that helps businesses grow, and we appreciate your insights on where we can improve.

We understand how important marketing and sales features are, and we’re always working on enhancements based on customer feedback. If you’re open to it, we’d love to learn more about your specific needs and challenges. Our team is happy to explore solutions or discuss potential workarounds that might help.

Replied 23/01/2025
Ruel
  • Industry: Recreational Facilities & Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
4
Customer Support
4

4
Reviewed on 08/11/2024

Great Tool for Small Business Growth, But With a Learning Curve

My experience with Keap has been mostly positive. It's a solid tool for businesses aiming to automate their processes and centralize their customer interactions. After getting over the initial learning curve, I found it invaluable for managing customer relationships, automating marketing, and tracking leads.

Pros

Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement. It’s a game-changer for small businesses looking to grow without needing to hire additional staff.

Cons

Keap’s interface can be challenging for beginners. Some features feel complex, and it may take a while to get comfortable using the platform, especially if you aren’t familiar with CRM software.

Alternatives Considered

ClickUp

Reasons for Switching to Keap

Keap’s automation features are tailored to nurture leads, engage customers, and manage follow-ups, helping to streamline the entire customer journey. This automation is key for businesses looking to build relationships and improve conversions, whereas ClickUp is primarily focused on task and project tracking rather than customer engagement.

Response from Keap

Hello Ruel,

Thank you for your thoughtful review! We're so glad to hear that Keap has been a valuable tool for streamlining and automating your business. We’re always working to make the platform as user-friendly as possible. If you ever need support or resources, our team is here to help. We appreciate you choosing Keap and sharing your experience!

Replied 28/01/2025

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