--- description: Review of Google Analytics 360 Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Google Analytics 360 | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Manufacturing BI Software](/directory/3828/manufacturing/software) > [Google Analytics 360](/software/137155/google-analytics) # Google Analytics 360 Canonical: https://www.softwareadvice.co.uk/software/137155/google-analytics Page: 1 / 325\ Next: [Next page](https://www.softwareadvice.co.uk/software/137155/google-analytics?page=2) > Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors. Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display \& Video 360, AdSense, AdMob, and AdWords. > > Verdict: Rated **4.7/5** by 8089 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 8089 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: (Free version available) - **Pricing Details**: Available from 1.3 million Yen per month. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile) - **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Ad hoc Reporting - Alerts/Notifications - Analytics - Augmented Analytics - Behaviour Tracking - Campaign Management - Campaign Tracking - Charting - Collaboration Tools - Conversion Tracking - Customer Database - Customer Journey Mapping - Customer Segmentation - Customisable Dashboard - Customisable Reports - Dashboard ## Integrations (5 total) - Google Ads - Google Search Console - Google Tag Manager 360 - Shopify - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Manufacturing BI Software](https://www.softwareadvice.co.uk/directory/3828/manufacturing/software) ## Related Categories - [Manufacturing BI Software](https://www.softwareadvice.co.uk/directory/3828/manufacturing/software) - [Dashboard Software](https://www.softwareadvice.co.uk/directory/440/dashboard/software) - [Web Analytics Tools](https://www.softwareadvice.co.uk/directory/4142/web-analytics/software) - [Data Management Software](https://www.softwareadvice.co.uk/directory/4230/data-management/software) - [Reporting Tools](https://www.softwareadvice.co.uk/directory/4284/reporting-tools/software) ## Alternatives 1. [Similarweb](https://www.softwareadvice.co.uk/software/156898/similarweb-pro) — 4.6/5 (253 reviews) 2. [Semrush](https://www.softwareadvice.co.uk/software/355847/semrush) — 4.6/5 (2316 reviews) 3. [Looker](https://www.softwareadvice.co.uk/software/140986/looker) — 4.5/5 (282 reviews) 4. [AccuRanker](https://www.softwareadvice.co.uk/software/106032/accuranker) — 4.9/5 (330 reviews) 5. [Adobe Analytics](https://www.softwareadvice.co.uk/software/353651/adobe-analytics) — 4.5/5 (236 reviews) ## Reviews ### "Powerful tool, but not easy to learn" — 5.0/5 > **Roger** | *3 January 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: I really liked the level of detail in the data and the ability to analyze large amounts of traffic without issues. The integration with other Google tools is very powerful and helpful for decision making. > > **Cons**: The learning curve is high and at the beginning it can be confusing. Also, the interface is not always intuitive and sometimes it takes time to find specific reports. > > Overall, my experience was good. It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it. ----- ### "A Comprehensive Review of Google Analytics 360" — 5.0/5 > **Anne** | *30 January 2025* | Accounting | Recommendation rating: 10.0/10 > > **Pros**: Google Analytics 360 gives you access to advanced reporting capabilities that are essential for large-scale businesses > > **Cons**: Google Analytics 360 gives you access to a massive amount of data, but sometimes it can be overwhelming to sift through all the information. > > The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus. ----- ### "Analytics tough for first timers" — 5.0/5 > **Andrew** | *31 May 2024* | Consumer Services | Recommendation rating: 0.0/10 > > **Pros**: The pros are you can run Google ads, sometimes I wish they would make things easier. > > **Cons**: I feel like I’m computer savvy sometimes until I use this. Just wish customer service better and ease of use and understanding. ----- ### "Google Analytics Data Analytics made easier" — 5.0/5 > **Sreerag** | *8 March 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Google Analytics is pretty easy to use learn and its totally free. The setup is also very easy. Dashboard is also very good it gives all the information in depth > > **Cons**: So far it is very good and I'm not having any issue. ----- ### "Very good analytics platform, covered all marketing need." — 5.0/5 > **Gary** | *9 January 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Very good analytics platform, covered all marketing need. > > **Cons**: sometime Data is not correct and Inaccurate > > Overall its very good platform, I really like it. ----- Page: 1 / 325\ Next: [Next page](https://www.softwareadvice.co.uk/software/137155/google-analytics?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/137155/google-analytics) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data