About Campaign Monitor by Marigold

Campaign Monitor by Marigold is a cloud-based email marketing solution that helps businesses manage new subscriptions, send email newsletters and generate reports. It caters to businesses of all sizes across various industry verticals. The solution offers several features like customer journeys, targeted segments and more that help organizations to execute email marketing campaigns, as well as a drag-and-drop email builder, through which users can select professionally designed templates and can customize them for their own branded and unique emails. Campaign Monitor’s tools enable users to customize and expand their email lists so they can target relevant contacts with relevant messages. The solution also provides real-time information related to email performance and campaign activity. Users can keep track of audience behavior and their engagement with emails, content sharing and effective action items. Campaign Monitor offers integration with various third-party applications like Shopify, SalesForce, Facebook, Magneto and WordPress. Services are offered on a monthly subscription basis that includes support via email and through an online knowledge base.
Campaign Monitor by Marigold Software - Campaign Monitor by Marigold email performance
Campaign Monitor by Marigold Software - Campaign Monitor by Marigold customer segmentation and personalization
Campaign Monitor by Marigold Software - Campaign Monitor by Marigold email editor
Campaign Monitor by Marigold Software - Campaign Monitor by Marigold email performance - thumbnail
Campaign Monitor by Marigold Software - Campaign Monitor by Marigold customer segmentation and personalization - thumbnail
Campaign Monitor by Marigold Software - Campaign Monitor by Marigold email editor - thumbnail

Campaign Monitor by Marigold pricing

Campaign Monitor by Marigold does not have a free version but does offer a free trial. Campaign Monitor by Marigold paid version starts at US$11.00/month.

Starting Price:
US$11.00/month
Free Version:
No
Free trial:
Yes

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Browse Campaign Monitor by Marigold Reviews

502 of 502 reviews
Sort by:
Andy
Andy
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
3

5
Reviewed on 10/06/2024

Email Marketing without the Commitment

Been using it for years in a number of rolls. It is robust at any level. I love the reports more than other email systems.

Pros

I very much like the cost structure. It allows you to send emails for $5 plus a penny per email. That helps us to save $ when sending to some lists only occasionally. There are monthly subscriptions, but we use CM only when it one-off or random.

Cons

Getting help or support has been a challange, but will say it has be rare that we had to reach out.

Alternatives Considered

Mailchimp

Reasons for Choosing Campaign Monitor by Marigold

Costs were the biggest factor for us in making this decsion.

Switched From

Constant Contact

Reasons for Switching to Campaign Monitor by Marigold

Pricing model was unique and fit out budget and needs.
Ben
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 14/11/2024

Classic Email Provider keeping up with the times.

Campaign Monitor makes it super easy to build clean, professional emails. The templates look great, and tweaking them to fit our brand is simple. The drag-and-drop editor is smooth, and it’s quick to make changes. I love how it simplifies targeting, making it easy to reach the right audience

Pros

Campaign Monitor keeps our email marketing on brand and hassle-free. It’s a solid pick for businesses that want professional designs without the headaches. It’s easy to use, and the designs are always sharp. Emails get delivered reliably every time.

Cons

Reporting feels a bit basic compared to some other tools. Very sufficient.

Alternatives Considered

Constant Contact, Zoho CRM, MailerLite and Brevo

Reasons for Switching to Campaign Monitor by Marigold

Great api and very decent pricing for the quality of delivery.
Bonnie
  • Industry: Nonprofit Organization Management
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
3

3
Reviewed on 10/02/2025

A Game-Changer for Email Marketing, But Salesforce Integration Fell Short

On the whole, this was an excellent step for us into automation and a better user experience for our staff and for our constituents. Our email game was majorly upped by working with Campaign Monitor. We just grew beyond it.

Pros

The UI was fantastic and the ease of use for a basic user. It made deploying campaign emails and some automations so much easier than when we were with Blackbaud.

Cons

The Salesforce integration was painful. Having an integration be based off a report is dangerous. This caused us a lot of issues over the years and is the reason why we eventually moved away. I'm not positive if their integration has changed.

Alternatives Considered

Mailchimp and Emma by Marigold

Reasons for Choosing Campaign Monitor by Marigold

Blackbaud Luminate online was awful to use. It was a legacy system that had been forgotten. Creating emails in it was absolutely painful. The UI was from 1995. We needed something with a significantly better ui and better automation to grow our constituents and donations.

Reasons for Switching to Campaign Monitor by Marigold

Campaign Monitor had a dedicated rep for us. Mailchimp did not. Campaign Monitor had better automation tools and a better UI.
Eugene
Eugene
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
2
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 29/12/2023

A bit too expensive and too slow updates

Pros

It is one of the first services that shows avatars of the subscribers, it was really nice to see your list with real human faces.
The interface is pretty straightforward to use.

Cons

The interface has been updated with an 8-year delay, so it was outdated for too long time. As well as I think the price is not justified by the features. There are much better options nowadays.

Alternatives Considered

GetResponse

Reasons for Switching to Campaign Monitor by Marigold

Had a bad reputation for delivering emails compared to Campaign Monitor.
Kristi
  • Industry: Higher Education
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 28/12/2023

A good option as we considered CRM tools

Pros

Ease of use, support and unique features.

Cons

Cost. We ultimately engaged with Hubspot after leveraging this tool.

Hannah
Hannah
  • Industry: Entertainment
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 28/08/2024

Simple to Learn, Visually Compelling

I would choose this over Salesforce again and again because of the streamlined user experience. Creating distribution lists and scheduling sends was so easy to understand!

Pros

I loved being able to create templates that could be duplicated and edited. This helped so much with efficiency in pushing out content-heavy biweekly emails.

Cons

There could be more creative freedom with colors, fonts, and design within the platform. I would love to be able to resize graphics easier or have a more complex graphic creation option so I did not have to go externally.

Verified Reviewer
  • Industry: Events Services
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
2
Functionality
5
Ease of Use
5
Customer Support
3

4
Reviewed on 15/02/2025

Solid tool but not for scale

We used Campaign Monitor for our client communications for 5 years, before moving to another solution. The tool is easy to use but doesn’t cope with scaling particularly well.

Pros

An easy, user friendly tool with lots of powerful segmentation functionality. Good integrations with other software tools.

Cons

The lack of ability to bring our own email provider, and the costs increase significantly at higher send volumes.

Gina
Gina
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 10,000+ Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/02/2024

A powerful but limited free version

Pros

We are still using a free version and we plan to buy a license to increase the number of emails with customized templates according to the market, this is what I like the most and I think that after purchasing a license we will increase our reach.

Cons

This is a free version with some limitations regarding the number of emails we can send, we plan to purchase a license to improve our marketing development.

Thomas
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
0

4
Reviewed on 04/10/2024

Campaign Monitor is simple and easy to use!

Overall, Campaign Monitor has been a great software for our marketing department to use. It has allowed us to have a more efficient lead nurturing process.

Pros

Campaign Monitor is very easy to set up and run campaigns!

Cons

The price point is a little high compared to other softwares but the usability makes up for it, I think.

Abdul Hakim
Abdul Hakim
  • Industry: Business Supplies & Equipment
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 02/08/2023

Campaign Monitor review

Pros

I am extremely thankful for the straightforward yet effective interface supplied by Campaign Monitor, through which we can conveniently set up custom campaigns and record performance metrics. Furthermore, the customer service provision, including the option for customized support plans, is incredibly beneficial and guarantees any difficulties can be fixed quickly.

Cons

Nothing. Campaign Monitor is an excellent platform for creating and managing effective email campaigns.

Rahul
  • Industry: Hospital & Health Care
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 20/09/2023

Quality review of Campaign monitor

Pros

- Great functionality for A/B testing- pre designed templates to use, which is great benefits always- well managed user Interface- Marketing automation to drive campaigns

Cons

- As usual most common issue out of Functionality is cost so get ready to pay with bunch of good functions.

Nilesh
  • Industry: E-Learning
  • Company size: 11–50 Employees
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/08/2023

Conquer great connections with Campaign Monitor

Campaign Monitor is a great platform for sending out bulk emails to the audience for various purposes. I was able to design great email with this.

Pros

1. The user interface of it really good and it is an excellent email automation tool.2. It has lots of templates which are attractive and beautiful.3. The automation features are really great and comprehensive.

Cons

1. The social media integration is not that great.2. There are no social cards available in it which makes the email appear unformatted sometimes.3. I am unable to know the number of users working together in the platform. It also does not auto save some of my designs, which makes problems for us sometimes.

Prudencia
Prudencia
  • Industry: Research
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 26/03/2023

Campaign Monitor Review

My overall experience with Campaign Monitor has been positive. It is a great platform for creating and managing email campaigns. It is easy to use and user-friendly. It also has a lot of features that make it easy to customize and tailor your campaigns. The customer service is also great, with a helpful and knowledgeable team available to answer any questions I have had. and easy to use. The visual editor is simple and powerful, allowing users to quickly create and customize emails. The automation features make it easy to set up complex campaigns and the analytics tools provide useful insights into the performance of campaigns. The customer service team is also very helpful and responsive.

Pros

I really like the simplicity of Campaign Monitor. It is easy to use and understand. The drag-and-drop editor makes it really easy to create beautiful, responsive emails. I also appreciate the ability to segment and personalize emails to target different user groups. The reporting interface is also very helpful for tracking email performance. The customer service has been excellent. Whenever I have had any questions, the team has been quick to respond and very helpful.

Cons

Their templates were limited and customization of those templates was limited too. The design elements were not user-friendly and navigating the user interface was a hassle. Additionally, their support options were lacking and customer service was not always very helpful or knowledgeable. Furthermore, Campaign Monitor lacked in reporting and analytics capacities, making it difficult to measure the performance of campaigns and to make informed decisions based on the data.

Favio
  • Industry: Real Estate
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 04/04/2023

Great tool to learn how to email code

Overall can't complain, customer service is amicable and helpful, even though you need some technical background to figure out some parts, but, in the end, you can get it and get the job done.

Pros

It's straightforward to use, has a clean and responsive design, and with great templates and reporting tools, you can manage your campaigns at any single point of development.

Cons

A few configurations and features can be a bit cumbersome, there are some restrictions when using the available styles for the mail templates.

Annie Guo
Annie Guo
  • Industry: Management Consulting
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 16/08/2021

Similar to other e-mail marketing platforms but not as pretty

Recently, our subscriber list grew to over 10,000 so we had to increase into the next payment plan. I believe the costs are reasonable as we use Campaing Monitor on more than 10 different projects for the company.

Pros

Campaign Monitor is easy to use to create emails to send to a list of subscribers. What I like the most about the software is the ability to duplicate a previous email campaign so you don't have to recreate all of the content (e.g. you may have a monthly newsletter with the same banner/image or social media buttons). This option makes it easy to send out regular information without completely reformatting the content.

Cons

Campaign Monitor is similar to other platforms such as MailChimp and Constant Contact, but I think it is not as aesethically pleasing or quirky with the language it uses. Some of its functions are more limited, such as formating boxes or resizing photos. Often you just have to work with the formatting you are given and can't expect it to have the best design.

Alternatives Considered

Constant Contact and Mailchimp
Christina
  • Industry: Mechanical or Industrial Engineering
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/03/2022

"Campaign Monitor is perfect for our company"

We've been able to increase our email marketing and communication channels thanks to the support of Campaign Monitor. With inbound leads, we were able to conduct many campaigns at the same time without having to worry about keeping track of everything in spreadsheets.

Pros

Campaign Monitor provides a wide range of advice on email design. That it takes so little time to get here and send out a message is wonderful. It's always there for you. This is a great tool for writing and distributing email newsletters, and it's simple to use. It works perfectly with Salesforce and provides you with the finest possible outcomes. So when it comes to making a choice, I always go with Pardot over it. Email automation campaigns may be set up in a matter of minutes.

Cons

This program has nothing to complain about. In my opinion, alternative Pre-design templates that can be readily altered and that pique the curiosity of people should be made available. It's a fantastic tool. If there are any mistakes that can be quickly remedied, we will do so.

Sheryl
Sheryl
  • Industry: Real Estate
  • Company size: 10,000+ Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 09/12/2021

An excellent email marketing platform that is very easy to manage

It's as good as any other top tier EMS out there with amazing templates and intuitive automation workflows

Pros

Campaign Monitor lets me create, send, manage and track eblasts with great ease. It has a high number of quality templates and automation is very easy.

Cons

The customer service is average and there's no integration with Outlook or Canva

Tanushree
Tanushree
  • Industry: Consumer Goods
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/09/2022

Extremely sensational and fantastic Email Marketing solution.

Facilitate great email marketing and automation.
Enables ease to create engaging emails.

Pros

It's simple to create and launch targeted email marketing campaigns with Campaign Monitor.It's simple to connect and engage with our audience seamlessly using this tool.I like the ease to track and manage campaigns with this tool.

Cons

Every aspect of Campaign Monitor delights me because all our objectives are achieved efficiently thus I got zero demerit to highlight.

Brant
Brant
  • Industry: Leisure, Travel & Tourism
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/07/2019

I love Campaign Monitor

Pros

I am a web developer and their API is fantastic to use. It is easy and straightforward.

Cons

Some things within their GUI are hard to find and some extra logging features for developers would be handy.

Alternatives Considered

Salesforce Sales Cloud and Mailchimp

Reasons for Choosing Campaign Monitor by Marigold

Watson was far too complicated and buggy

Reasons for Switching to Campaign Monitor by Marigold

Ease of use and features
Annie
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 16/09/2021

Easy to use both with the email builder software and also uploading custom coded

So perfect for managing multiple clients, multiple campaigns, and multiple brands all in one place. Easy to upload email campaigns and set to different audience lists as well as different credit cards for payment purposes.

Pros

I love that this software lets you either upload your own custom coded emails OR you can use their email builder. We manage a lot of different clients and for some, we have our own, custom programmed email campaigns, and for others, we use the builder. The builder is a lot more customizable than one might think. sometimes you have to get creative with how to make it look a certain way, but it can be clean, minimal, and on-brand in minutes. I also love that when you upload your own coded emails, it checks to make sure all of the files add up and will tell you if there is an error.

Cons

Sometimes I wish the custom builder software was even MORE customizable, but I understand that in order for it to be that easy to use, you can't make it too much more complicated with customizing.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
4
Customer Support
3

5
Reviewed on 10/11/2018

Great product for small biz, but limited capabilities

I can quickly build one template and create different versions of it. Or, I can make duplicates of an existing email, and make any edits I want. It's very easy to use for basic email creation and deployment.

Pros

There are a dozens of templates to choose from, or you can build your own campaign. Easy to get started, easy to set up deployments.

Cons

I've never been able to upload prebuilt html into the platform. Supposedly you can, but we had a designer, and two managers all sitting around the computer for nearly an hour trying to figure it out to no avail.

And a more robust search feature would be great - like the ability to search by subject line or key word.

Verified Reviewer
  • Industry: Wholesale
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
5
Customer Support
2

3
Reviewed on 02/02/2023

Affordable and Easy to Use but Could Do with A Few More Functions

Pros

Campaign Monitor is great if you're getting started with email marketing. It's easy to use and the pricing is good - allowing you to make the most that you pay for.

Cons

There is a bit more functionality I deserve from Campaign Monitor to make my day to day tasks easier.

Abbas
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 08/10/2017

Best email marketing and automation solution i've used so far!

Pros

We've used other email marketing tools for different reasons over the years, but still always came back to read Campaign Monitor's excellent email marketing advice on their blogs and articles about best practices. Finally took the plunge a year ago and moved all our subscribers over. No regrets whatsoever!

Just the amazing email editor and template manager is enough to make me leave everything else and use Campaign Monitor. The extensive segmentation tools, super clear and well-formed APIs to connect with our CRM and outstanding customer journey setup is above and beyond what i've seen from other tools in the market. Oh and their brilliant responsive all-platform templates!!

Also, when they say 'award-winning' and round the clock support / success teams, they mean it! Definitely and whole-heartedly recommended!

Cons

I'm nit-picking, but how Campaign Monitor counts subscribers (in order to bill us) is different from some of the other tools out there. For e.g. if the same subscriber is in two mailing lists, it counts as two for billing purposes. If you have many lists, it tends to balloon your billing subscription out a bit.

Jim
Jim
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 28/09/2017

I have been a user for a number of years. I own a retail store and use to communicate...

IT helps drive customers into the store and to stay in touch with them, in general. We can present images that focus on what we want customers to think about. It gives customers a way to send feedback, if they want to do so. It provides attractive templates that allow us to create a consistent, recognizable look.

Pros

It has a lot of power and flexibility. A user with little computer expertise can make it work, or more complex efforts are possible, too. User support is excellent, regardless how large or small you might be. I don't think it would be possible to find a better communications vehicle for the cost.

Cons

I would like to see more WORD functions included in the email text options. I would include underlining, bullet lists and few other options.

Douglas
  • Company size: 2–10 Employees
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 09/09/2016

Great Product, Great Support, Definitely Better than Others We have Tried

After over twelve hours attempting to log on, pay for, and conduct a REPEAT newsletter/emailout with one of its competitors, GetResponse, I had to look elsewhere, because their system was rejecting our email list, because it "looked" to GetResponse's totalitarian software as "very similar to another list on its server"---OF COURSE IT LOOKED SIMILAR---We had used their service twice in the past year---with admittedly a few "hiccups", but we had got those emails out. Their service refused to let us log in, or pay for, or reactivate our old account, so we had to create a new one---and that's likely one factor that led to the total failure of their organization to provide the slightest bit of genuine service to us yesterday.

Shortly before midnight, I tried competitor "RedCappi", but after I edited an outgoing email address, it looked as if they might delay sending the test emails, so while waiting to see how long that delay might be, I set up a "Campaign Monitor" account, and proceeded with the same process (our newsletter html was "ready to go"---having been produced by the IT guru at our factory overseas). Despite a good half-hour lead, the RedCappi test emailouts took over an hour and a half to arrive, versus maybe less than a minute with Campaign Monitor.

I was sold---uploaded all 4800 or so email addresses to Campaign Monitor without a hitch, and Campaign Monitor clearly pointed out a few dozen "oops" emails I had mis-formatted, and I was able to fix all and add them back into the emailout effortlessly.

When I wanted to send to the total list, instead of to four test email addresses, I found a helpful FAQ on the Campaign Monitor site which clearly walked me through how to resend to new subscribers---a vast difference from having to "Chat" on three separate occasions with the GetResponse team to help me with their less-user-friendly system (EVEN THOUGH I HAD USED GetResponse TWICE PREVIOUSLY)!

Pros

Hard question to answer---Sorry, I have to say "EVERYTHING"! Worked well, priced me in cheaper local currency, fast sendout, very helpful tips on mis-formatted emails, phenomenal customer support, no login or password struggles...the list goes on (a double-entendre).

Cons

Unsubscribe "Tag" added at the bottom of our emails was in a different font from the bottom portion of our emailout/newsletter---a minor point.

502 reviews

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