Campaign Monitor by Marigold

Pros

I very much like the cost structure. It allows you to send emails for $5 plus a penny per email. That helps us to save $ when sending to some lists only occasionally. There are monthly subscriptions, but we use CM only when it one-off or random.

Cons

Getting help or support has been a challange, but will say it has be rare that we had to reach out.

Alternatives Considered

Reasons for Choosing Campaign Monitor by Marigold

Switched From

Reasons for Switching to Campaign Monitor by Marigold

Pros

Campaign Monitor keeps our email marketing on brand and hassle-free. It’s a solid pick for businesses that want professional designs without the headaches. It’s easy to use, and the designs are always sharp. Emails get delivered reliably every time.

Cons

Reporting feels a bit basic compared to some other tools. Very sufficient.

Alternatives Considered

Reasons for Switching to Campaign Monitor by Marigold

Pros

The UI was fantastic and the ease of use for a basic user. It made deploying campaign emails and some automations so much easier than when we were with Blackbaud.

Cons

The Salesforce integration was painful. Having an integration be based off a report is dangerous. This caused us a lot of issues over the years and is the reason why we eventually moved away. I'm not positive if their integration has changed.

Alternatives Considered

Reasons for Choosing Campaign Monitor by Marigold

Switched From

Reasons for Switching to Campaign Monitor by Marigold

Pros

An easy, user friendly tool with lots of powerful segmentation functionality. Good integrations with other software tools.

Cons

The lack of ability to bring our own email provider, and the costs increase significantly at higher send volumes.

Pros

It is one of the first services that shows avatars of the subscribers, it was really nice to see your list with real human faces.
The interface is pretty straightforward to use.

Cons

The interface has been updated with an 8-year delay, so it was outdated for too long time. As well as I think the price is not justified by the features. There are much better options nowadays.

Alternatives Considered

Reasons for Switching to Campaign Monitor by Marigold

Pros

Ease of use, support and unique features.

Cons

Cost. We ultimately engaged with Hubspot after leveraging this tool.

Pros

I loved being able to create templates that could be duplicated and edited. This helped so much with efficiency in pushing out content-heavy biweekly emails.

Cons

There could be more creative freedom with colors, fonts, and design within the platform. I would love to be able to resize graphics easier or have a more complex graphic creation option so I did not have to go externally.

Pros

We are still using a free version and we plan to buy a license to increase the number of emails with customized templates according to the market, this is what I like the most and I think that after purchasing a license we will increase our reach.

Cons

This is a free version with some limitations regarding the number of emails we can send, we plan to purchase a license to improve our marketing development.

Pros

Campaign Monitor is very easy to set up and run campaigns!

Cons

The price point is a little high compared to other softwares but the usability makes up for it, I think.

Pros

I am extremely thankful for the straightforward yet effective interface supplied by Campaign Monitor, through which we can conveniently set up custom campaigns and record performance metrics. Furthermore, the customer service provision, including the option for customized support plans, is incredibly beneficial and guarantees any difficulties can be fixed quickly.

Cons

Nothing. Campaign Monitor is an excellent platform for creating and managing effective email campaigns.

Pros

- Great functionality for A/B testing- pre designed templates to use, which is great benefits always- well managed user Interface- Marketing automation to drive campaigns

Cons

- As usual most common issue out of Functionality is cost so get ready to pay with bunch of good functions.

Pros

1. The user interface of it really good and it is an excellent email automation tool.2. It has lots of templates which are attractive and beautiful.3. The automation features are really great and comprehensive.

Cons

1. The social media integration is not that great.2. There are no social cards available in it which makes the email appear unformatted sometimes.3. I am unable to know the number of users working together in the platform. It also does not auto save some of my designs, which makes problems for us sometimes.

Pros

I really like the simplicity of Campaign Monitor. It is easy to use and understand. The drag-and-drop editor makes it really easy to create beautiful, responsive emails. I also appreciate the ability to segment and personalize emails to target different user groups. The reporting interface is also very helpful for tracking email performance. The customer service has been excellent. Whenever I have had any questions, the team has been quick to respond and very helpful.

Cons

Their templates were limited and customization of those templates was limited too. The design elements were not user-friendly and navigating the user interface was a hassle. Additionally, their support options were lacking and customer service was not always very helpful or knowledgeable. Furthermore, Campaign Monitor lacked in reporting and analytics capacities, making it difficult to measure the performance of campaigns and to make informed decisions based on the data.

Pros

It's straightforward to use, has a clean and responsive design, and with great templates and reporting tools, you can manage your campaigns at any single point of development.

Cons

A few configurations and features can be a bit cumbersome, there are some restrictions when using the available styles for the mail templates.

Pros

Campaign Monitor is easy to use to create emails to send to a list of subscribers. What I like the most about the software is the ability to duplicate a previous email campaign so you don't have to recreate all of the content (e.g. you may have a monthly newsletter with the same banner/image or social media buttons). This option makes it easy to send out regular information without completely reformatting the content.

Cons

Campaign Monitor is similar to other platforms such as MailChimp and Constant Contact, but I think it is not as aesethically pleasing or quirky with the language it uses. Some of its functions are more limited, such as formating boxes or resizing photos. Often you just have to work with the formatting you are given and can't expect it to have the best design.

Alternatives Considered

Pros

Campaign Monitor provides a wide range of advice on email design. That it takes so little time to get here and send out a message is wonderful. It's always there for you. This is a great tool for writing and distributing email newsletters, and it's simple to use. It works perfectly with Salesforce and provides you with the finest possible outcomes. So when it comes to making a choice, I always go with Pardot over it. Email automation campaigns may be set up in a matter of minutes.

Cons

This program has nothing to complain about. In my opinion, alternative Pre-design templates that can be readily altered and that pique the curiosity of people should be made available. It's a fantastic tool. If there are any mistakes that can be quickly remedied, we will do so.

Pros

Campaign Monitor lets me create, send, manage and track eblasts with great ease. It has a high number of quality templates and automation is very easy.

Cons

The customer service is average and there's no integration with Outlook or Canva

Pros

It's simple to create and launch targeted email marketing campaigns with Campaign Monitor.It's simple to connect and engage with our audience seamlessly using this tool.I like the ease to track and manage campaigns with this tool.

Cons

Every aspect of Campaign Monitor delights me because all our objectives are achieved efficiently thus I got zero demerit to highlight.

Pros

I am a web developer and their API is fantastic to use. It is easy and straightforward.

Cons

Some things within their GUI are hard to find and some extra logging features for developers would be handy.

Alternatives Considered

Reasons for Choosing Campaign Monitor by Marigold

Switched From

Reasons for Switching to Campaign Monitor by Marigold

Pros

I love that this software lets you either upload your own custom coded emails OR you can use their email builder. We manage a lot of different clients and for some, we have our own, custom programmed email campaigns, and for others, we use the builder. The builder is a lot more customizable than one might think. sometimes you have to get creative with how to make it look a certain way, but it can be clean, minimal, and on-brand in minutes. I also love that when you upload your own coded emails, it checks to make sure all of the files add up and will tell you if there is an error.

Cons

Sometimes I wish the custom builder software was even MORE customizable, but I understand that in order for it to be that easy to use, you can't make it too much more complicated with customizing.

Pros

There are a dozens of templates to choose from, or you can build your own campaign. Easy to get started, easy to set up deployments.

Cons

I've never been able to upload prebuilt html into the platform. Supposedly you can, but we had a designer, and two managers all sitting around the computer for nearly an hour trying to figure it out to no avail.

And a more robust search feature would be great - like the ability to search by subject line or key word.

Pros

Campaign Monitor is great if you're getting started with email marketing. It's easy to use and the pricing is good - allowing you to make the most that you pay for.

Cons

There is a bit more functionality I deserve from Campaign Monitor to make my day to day tasks easier.

Pros

We've used other email marketing tools for different reasons over the years, but still always came back to read Campaign Monitor's excellent email marketing advice on their blogs and articles about best practices. Finally took the plunge a year ago and moved all our subscribers over. No regrets whatsoever!

Just the amazing email editor and template manager is enough to make me leave everything else and use Campaign Monitor. The extensive segmentation tools, super clear and well-formed APIs to connect with our CRM and outstanding customer journey setup is above and beyond what i've seen from other tools in the market. Oh and their brilliant responsive all-platform templates!!

Also, when they say 'award-winning' and round the clock support / success teams, they mean it! Definitely and whole-heartedly recommended!

Cons

I'm nit-picking, but how Campaign Monitor counts subscribers (in order to bill us) is different from some of the other tools out there. For e.g. if the same subscriber is in two mailing lists, it counts as two for billing purposes. If you have many lists, it tends to balloon your billing subscription out a bit.

Pros

It has a lot of power and flexibility. A user with little computer expertise can make it work, or more complex efforts are possible, too. User support is excellent, regardless how large or small you might be. I don't think it would be possible to find a better communications vehicle for the cost.

Cons

I would like to see more WORD functions included in the email text options. I would include underlining, bullet lists and few other options.

Pros

Hard question to answer---Sorry, I have to say "EVERYTHING"! Worked well, priced me in cheaper local currency, fast sendout, very helpful tips on mis-formatted emails, phenomenal customer support, no login or password struggles...the list goes on (a double-entendre).

Cons

Unsubscribe "Tag" added at the bottom of our emails was in a different font from the bottom portion of our emailout/newsletter---a minor point.