---
description: Review of 123FormBuilder Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: 123FormBuilder | Reviews, Pricing & Demos - SoftwareAdvice GB
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# 123FormBuilder

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> 123FormBuilder is an advanced, cloud-based form builder that enables businesses of all sizes to create various online forms, including surveys, quizzes, event registrations, and order forms. With its user-friendly drag-and-drop editor, users can easily customize forms to reflect their brand identity, choosing from over 3,000 templates tailored for multiple use cases.&#10;&#10;One of the standout features of 123FormBuilder is its robust two-way integration with Salesforce. This integration allows users to seamlessly sync data collected through forms directly into Salesforce, ensuring that lead capture, customer information, and feedback are automatically updated in real-time. With this two-way integration, users can also push data from Salesforce back into their forms, enabling dynamic updates and enhancing workflow efficiency. This functionality not only eliminates manual data entry but also allows teams to leverage Salesforce's powerful CRM capabilities alongside form data, streamlining their overall processes.&#10;&#10;123FormBuilder also supports essential functionalities such as payment processing through major gateways like PayPal, Stripe, and Authorize.Net, as well as features like conditional logic, email notifications, and analytics to track form performance, including abandonment rates. The platform integrates with numerous tools beyond Salesforce, including MailChimp, ZohoCRM, and over 4,000 applications via Zapier, allowing for a highly connected workflow across different platforms.&#10;&#10;In 2023, 123FormBuilder has introduced significant updates, enhancing payment flow, improving analytics, and expanding its template library to ensure users have comprehensive resources for effective data collection.&#10;&#10;Support is readily available through email, a comprehensive help center, and documentation, with flexible pricing options for both monthly and annual subscriptions. This combination of features makes 123FormBuilder a versatile choice for organizations looking to optimize their data collection processes while integrating seamlessly with their existing systems.
> 
> Verdict: Rated **4.4/5** by 175 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 175 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.1/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: 123FormBuilder
- **Location**: Timisoara, Romania
- **Founded**: 2008

## Commercial Context

- **Starting Price**: US$37.00
- **Pricing model**: Per User (Free version available)
- **Pricing Details**: Free Basic plan includes: 5 forms, 10 fields/form, 100 submissions/month, mobile support \&amp; even more features.&#10;&#10;Premium features pack:&#10;- payment integration for e-commerce forms with PayPal, Square, Stripe, Authorize.Net, Sage Pay, etc. (multiple processors allowed simultaneously)&#10;- custom form branding with domain aliasing&#10;- multiple sub-user accounts.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Dutch, English, French, German, Portuguese, Russian, Spanish
- **Available Countries**: Australia, Canada, China, France, Germany, India, Japan, Romania, United Kingdom, United States

## Features

- API
- Access Control
- Access Controls/Permissions
- Alerts/Notifications
- Approval Process Control
- Archiving & Retention
- Attendee Management
- Attendee Tracking
- Audit Trail
- Autofill
- Barcode/Ticket Scanning
- Booking Management
- Business Process Automation
- CRM
- Calendar Management
- Collaboration Tools
- Conditional Logic
- Confirmations/Reminders
- Contact Database
- Contact Management

## Integrations (8 total)

- Campaign Monitor by Marigold
- Egnyte
- LinkedIn for Business
- Meta for Business
- PayPal
- Stripe
- WordPress
- Worldpay for Enterprise

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Form Builder Software](https://www.softwareadvice.co.uk/directory/4464/form-builder/software)

## Related Categories

- [Form Builder Software](https://www.softwareadvice.co.uk/directory/4464/form-builder/software)
- [Workflow Management Software](https://www.softwareadvice.co.uk/directory/4272/workflow/software)
- [HIPAA Compliance Software](https://www.softwareadvice.co.uk/directory/4599/hipaa-compliance/software)
- [Digital Signature Software](https://www.softwareadvice.co.uk/directory/4235/electronic-signature/software)
- [Lead Capture Software](https://www.softwareadvice.co.uk/directory/3533/lead-capture/software)

## Alternatives

1. [Google Forms](https://www.softwareadvice.co.uk/software/179230/google-forms) — 4.7/5 (11409 reviews)
2. [SurveyMonkey](https://www.softwareadvice.co.uk/software/157864/surveymonkey) — 4.6/5 (10447 reviews)
3. [Jotform](https://www.softwareadvice.co.uk/software/433821/jotform) — 4.7/5 (2869 reviews)
4. [Connecteam](https://www.softwareadvice.co.uk/software/109560/connecteam) — 4.6/5 (5150 reviews)
5. [Microsoft Forms](https://www.softwareadvice.co.uk/software/402350/microsoft-forms) — 4.6/5 (323 reviews)

## Reviews

### "Best Form Builder" — 5.0/5

> **Rian** | *10 May 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I've used 123 Form builder for an Ad Campaign and i've managed to have 23% Conversion. I'd say they're pretty good. The drag n Drop is also pretty awesome. Their free plan is also already pretty good and the conversion is even better.
> 
> **Cons**: I hate that they're are outdated UI in some areas of the website. They kinda disrupt the brand feeling to it.
> 
> I've used 123 Form Builder and it's very easy to set-up with their drag n drop. Along with their conversions on the templates is very good too. They also provide you with Analytics that you're able to track.

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### "More than a form platform" — 4.0/5

> **Dan** | *19 January 2023* | Environmental Services | Recommendation rating: 9.0/10
> 
> **Pros**: The API support for popular web tools works well.Testing before release to live is straightforward, with instant form duplication and publication.Embedded code works well in basic iframes and loads quickly.Token-based security for API integration is robust; I don't remember having an issue on that side of the tool.I like the price; you can do a lot on the basic bundle.Help pages are beneficial and well-written.A low incident rate over the years, maybe twice a year, is acceptable for us.Non-technical staff find it easy to build forms, with the much better options list and visual tweaking than the basic Microsoft Forms tool.
> 
> **Cons**: Support is only via chat/email, which is a big waste of time when you need to discuss complex issues.I know that the support is Romanian-based, but don't they speak English in Romania?Slow to fix problems with a slow escalation process; you can never speak beyond the first support tier, which is frustrating.  The inability to back up API configuration is a strong business risk, considering how complex some API mapping can be.
> 
> Overall it is a reliable and easy-to-use service.Change is progressive without major changes often, making adoption and adaptation easy.I can see that many new features are added, but it's not in your face.

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### "123FormBuilder Overall Is Great" — 4.0/5

> **Amber** | *3 June 2022* | Professional Training & Coaching | Recommendation rating: 7.0/10
> 
> **Pros**: I like the many variety of designs that are offered with this software. It's easy to create forms, surveys, and the like. This software additionally has a lot of great templates.
> 
> **Cons**: I don't like that the fact that with all the great designs you have to pay the upgraded price; some of these should be made available. Although it's easy to create surveys, forms, etc., I've found another software that's easier.

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### "Basic registration App for simple needs" — 4.0/5

> **Beth** | *22 December 2020* | Nonprofit Organization Management | Recommendation rating: 8.0/10
> 
> **Pros**: Easy to use, integrates with Wix website, very customizable.
> 
> **Cons**: Customer support is lacking. Some features are easy to implement and other are confusing. Payment gateway options are limited. Automation set up is clunky.
> 
> Average middle of the road experience. We moved away from this app for our program application because we needed for functions than what 123FB could offer. However, we still use this for basic program registrations that do not require a large build out or sophisticated automations.

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### "They money grab by offering a lifetime deal and then making the free plan better 4 months later" — 1.0/5

> **Patrick** | *19 February 2021* | Philanthropy | Recommendation rating: 0.0/10
> 
> **Pros**: Nothing, they're a scam. 0/10 would not recommend.
> 
> **Cons**: Let's talk about 123FormBuilder's scam of a lifetime deal from only 4 months ago. It was to their "gold" plan. Let's compare the gold plan they asked us to buy to their new free plan.&#10;&#10;Lifetime deal plan&#10;- 500 MB of storage&#10;- 3 rule maximum&#10;- No webhooks&#10;&#10;New free plan since the lifetime deal&#10;- 10 GB of storage&#10;- Unlimited rules&#10;- Unlimited webhooks&#10;&#10;When I asked them to honor updates included they responded by saying that they were honoring updates of the gold plan - which they no longer sell.
> 
> They're liars and thieves. This was a planned money grab.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/123073/123formbuilder)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/123073/123formbuilder> |
| en | <https://www.softwareadvice.com/survey/123formbuilder-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/123073/123formbuilder> |
| en-GB | <https://www.softwareadvice.co.uk/software/123073/123formbuilder> |
| en-IE | <https://www.softwareadvice.ie/software/123073/123formbuilder> |
| en-NZ | <https://www.softwareadvice.co.nz/software/123073/123formbuilder> |
| fr | <https://www.softwareadvice.fr/software/123073/123formbuilder> |

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