About SmartyAds DSP

SmartyAds DSP is a cloud-based demand-side platform, which helps advertising agencies manage ad purchases and run targeted campaigns. It lets marketers build ad campaigns based on location, time, browser type, operating system (OS), IP address and various other factors. The application enables businesses to create campaigns including details such as name, start/end date, and targeting options, add banners and track active campaigns. SmartyAds DSP comes with a dashboard, which enables supervisors to measure the effectiveness of campaigns or creatives based on the number of bids, impressions, wins and clicks. Advertisers can manage ad spend and streamline campaign’s performance in real-time through programmatic optimization. Marketing teams can also track conversions through JS, Iframe, VAST, VPAID or HTML tags. Pricing is available on request and support is offered via phone, email and documentation.
SmartyAds DSP Software - SmartyAds DSP dashboard
SmartyAds DSP Software - SmartyAds DSP campaign creation
SmartyAds DSP Software - SmartyAds DSP add banners
SmartyAds DSP Software - SmartyAds DSP domain whitelist
SmartyAds DSP Software - SmartyAds DSP reports
SmartyAds DSP Software - SmartyAds DSP dashboard - thumbnail
SmartyAds DSP Software - SmartyAds DSP campaign creation - thumbnail
SmartyAds DSP Software - SmartyAds DSP add banners - thumbnail
SmartyAds DSP Software - SmartyAds DSP domain whitelist - thumbnail
SmartyAds DSP Software - SmartyAds DSP reports - thumbnail

SmartyAds DSP pricing

SmartyAds DSP has a free version and offers a free trial.

Starting Price:
Not provided by vendor
Free Version:
Yes
Free trial:
Yes

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SmartyAds DSP Reviews for UK Users

Overall rating

Write a Review!

Feature rating

Value for Money
4
Functionality
4
Ease of Use
4.5
Customer Support
4
5 reviews of 7 View all reviews
Verified Reviewer
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 05/03/2018

Good and cost-effective solution

Pros

I enjoyed the campaign optimization opportunities within the platform. Also, I've reached my business goals.

Cons

I'd prefer to see an option for CPA campaigns as well on this platform - that will help greatly with driving more ROI.

Dmitriy I.
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 19/02/2018

High-tech advertising platform!

Pros

Ability to control! Its really easy and effective option to run campaigns. Especially I want to highlight a campaign for mobile. We have commonly used their Demand Side Platform as a programmatic tool to serve display, native and mobile and the team really has helped us to determine the right target audience. This company provide really good transparency- I can share their data with clients in real time. It allows to make much more informed decisions about results of our campaign. By the way, they have their own SSP and Ad Exchange, so it's really easy to run programmatic campaigns through RTB. The last item is about platform's design - user-friendly and updated interface.

Cons

The only item I could determine as a small cons - the reporting capabilities are limited. But we found out how to change it by help of support team.

Dominika C.
  • Used Daily for 1-5 months
  • Review Source
Value for Money
1
Features
3
Ease of Use
5
Customer Support
3

2
Reviewed on 19/09/2017

I have been working with SmartyAds for a month.

Pros

The platform was intuitive and campaigns were easy to set up. The possibility to contact by Skype was helpful.

Cons

I didn't gain my business goals. .

Sandra S.
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 13/03/2020

Tried twice, both times okay

I worked with SmartyAds about a year ago, then took a break and started using their solutions once again a couple of months ago. Their DSP worked well for me in both cases, I’ve reached my goals the first time and have made huge progress again. Also, they’ve added some new features that turned out to be of great value for my present campaign - it’s nice to see how both my business and the platform are developing simultaneously :)

Pros

Precise targeting which, in my opinion, pretty much defined the success of my campaigns. A decent traffic volume as well (a high-quality one).

Cons

Over my first cooperation I’ve had a small issue with support, but the problem was quickly resolved and no concerns arose later.

Kimberly S.
  • Industry: Internet
  • Company size: 5,001-10,000 Employees
  • Used Other for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
3

4
Reviewed on 19/02/2019

Exclusive reach for the campaigns

Smarty Ads is a nice option to diverisfy the traditional DSP mix since it has a lot of exclusive inventory. I ran campaigns with them and results were Ok. I recommend to try it and see for yourself.

Pros

Its easy to use. You can create campaigns rather fast and their exchanges mix is quite good with options I have not seen in any other DSP.

Works really well for mobile campaigns.

Cons

They should improve their creative solution and work on a DCO solution.

Also, reporting features are very limited.

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