--- description: Review of CTM Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: CTM | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Conversational Marketing Software](/directory/4671/conversational-marketing/software) > [CTM](/software/112191/calltrackingmetrics) # CTM Canonical: https://www.softwareadvice.co.uk/software/112191/calltrackingmetrics Page: 1 / 8\ Next: [Next page](https://www.softwareadvice.co.uk/software/112191/calltrackingmetrics?page=2) > CTM is a conversation analytics software designed to provide tracking and insights for sales and marketing teams. It helps organizations analyze campaign performance and customer interactions to support data-driven decision-making. Businesses, marketing agencies, and sales departments use the platform to gain visibility into customer engagement and optimize their processes. The software includes AI-powered conversation intelligence that analyzes call recordings, transcriptions, and live conversations to extract customer insights. It connects calls, chats, form submissions, and texts to specific advertisements using tracking numbers and dynamic number insertion, enabling accurate lead attribution. Features include lead management with geo, weight, and skill-based routing, a customizable softphone system, and workflow automation tools to streamline sales processes. Reporting tools offer both high-level summaries and detailed campaign and conversion data. The platform adheres to security standards, including SOC 2 compliance, and supports regulatory requirements such as HIPAA, HITECH, GDPR, and CCPA. It offers sub-account structures, white-label options, and custom billing features for agencies managing client accounts. > > Verdict: Rated **4.7/5** by 159 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 159 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: CallTrackingMetrics - **Location**: Severna Park, US - **Founded**: 2010 ## Commercial Context - **Starting Price**: US$79.00 - **Pricing model**: Usage Based - **Pricing Details**: CTM offers 4 plans to choose from, to fit any goal, starting at just $79. Plans are on a month-to-month basis, with no required annual contract (unless you want one\!), and include unlimited users with just one subscription. You only pay for the data you use; there’s no unnecessary bundling of numbers and minutes. The first month’s subscription is always free, giving flexibility to ramp up without an upfront investment. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Albania, Algeria, Angola, Antigua & Barbuda, Argentina, Australia, Austria, Azerbaijan, Bahamas, Barbados, Belarus, Belgium, Belize, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria and 123 more ## Features - 2-Way Messaging - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Agent Interface - Alerts/Escalation - Alerts/Notifications - Answering Machine Detection - Archiving & Retention - Audio Capture - Automated Responses - Automated Routing - Automatic Call Distribution - Automatic Outbound Dialer - Automatic Transcription - Autoresponders - Blended Call Centre - CRM - Call Centre Management ## Integrations (64 total) - AB Tasty - Acquisio - Adobe Analytics - Adobe Commerce - AgencyAnalytics - CAKE - Call Criteria - Cloudflare - Dazos CRM - Dialogflow - Drift - Dynamics 365 - ElevenLabs - Facebook Business Suite - Freshpaint ... and 49 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Conversational Marketing Software](https://www.softwareadvice.co.uk/directory/4671/conversational-marketing/software) ## Related Categories - [Conversational Marketing Software](https://www.softwareadvice.co.uk/directory/4671/conversational-marketing/software) - [Telephony Software](https://www.softwareadvice.co.uk/directory/1710/computer-telephony-integration/software) - [Call Recording Software](https://www.softwareadvice.co.uk/directory/1718/call-recording/software) - [Auto Dialer Software](https://www.softwareadvice.co.uk/directory/1564/auto-dialer/software) - [Predictive Dialer Software](https://www.softwareadvice.co.uk/directory/1758/predictive-dialer/software) ## Alternatives 1. [800.com](https://www.softwareadvice.co.uk/software/120982/800-com) — 4.7/5 (361 reviews) 2. [Nextiva](https://www.softwareadvice.co.uk/software/2683/nextiva-business-voip) — 4.6/5 (919 reviews) 3. [JustCall](https://www.softwareadvice.co.uk/software/75453/justcall) — 4.1/5 (225 reviews) 4. [smrtPhone](https://www.softwareadvice.co.uk/software/360490/smrtphone) — 4.7/5 (67 reviews) 5. [RingEX](https://www.softwareadvice.co.uk/software/173497/officeuk) — 4.2/5 (1205 reviews) ## Reviews ### "The More info the better" — 4.0/5 > **Stephanie** | *19 October 2021* | Financial Services | Recommendation rating: 8.0/10 > > **Pros**: Being able to see the phone number and some basic info about the person that calls is very beneficial to how we work a lead. Knowing what pages they came to helps direct the call in the right direction without wasting time. > > **Cons**: We have several websites we track that are all part of one corporation, It's quite bulking and time-consuming to set them up all individually. I wish there was reporting that would show calls across all sites instead of having to swap back and forth between the 5 accounts we have. > > We have made more money by using this product as it allows us to access info we wouldn't have had otherwise. Being able to track the missed calls from nights and weekends has produced many new leads. ----- ### "CTM Review" — 5.0/5 > **Lauren** | *11 September 2025* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: The system has many features available, but the setup is very intuitive. If issues arise, there are plenty of help articles available as well as quick access to the support team. > > **Cons**: It can be difficult to keep cost in check as you add additional services and volume. Billing can be rather complex if using many features, so it can cause a lengthy audit process. > > Overall, we've had great success using CallTrackingMetrics\! The team has been very helpful as we've built the system out to our exact needs, and the feature set is impressive. ----- ### "Choose Another Call Tracking Company" — 1.0/5 > **Meira** | *4 May 2022* | Luxury Goods & Jewelry | Recommendation rating: 1.0/10 > > **Pros**: If it would work, it would be useful in measuring offline conversions. > > **Cons**: Tried working with them for YEARS to get the data right because if it was correct, it would be so useful. Once I audited the data, the calls had nothing to do with the keyword data that was being reported. Until my arrival, the company was making decisions based on CTM's INCORRECT DATA\! I implemented every change they recommended, including purchasing more numbers and inputting more sources but it was never resolved. When we decided to leave, they had auto-renewed our account and promised to refund, but did not. Additionally, many of the calls at the end were robocalls or hangups. ----- ### "Thanks for a Great Decade" — 5.0/5 > **Colin** | *26 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Speed of the platform, Ease of use, Ease of Training new clients \& Onboarding existing ones. Setup for digital marketing doesn't get much easier than this- and if it is, it's a worse experience\! Please see Service Titan Marketing Pro if you want to know what pain is. > > **Cons**: Agency accounts cannot have multiple sub accounts open and reporting at once. As a self-proclaimed power user I do wish I could grab more data at once, but this is probably a "me problem". > > Incredible compared to most other phone software. All the bells and whistles, but not bogged down by widgets, API connections or poor infrastructure. CTM is easy to present and train with, without taking agency away from it's users. It's Your particular setup \& How You think work should flow. ----- ### "Best-in-Class Call Tracking & Attribution Platform" — 5.0/5 > **Alejandra** | *13 April 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: CallTrackingMetrics is incredibly powerful yet user-friendly. The call tracking accuracy is excellent, and the platform integrates seamlessly with tools like Google Ads and CRMs, making it easy to attribute leads and optimize campaigns. The reporting is detailed and customizable, which has helped us make more data-driven decisions. I also appreciate the automation features and call routing options—they’ve saved us a lot of time and improved our customer experience. > > **Cons**: There is a bit of a learning curve at the beginning due to the wide range of features available. Some of the more advanced settings can feel overwhelming if you’re new to call tracking, but once you get familiar with the platform, it becomes much easier to navigate. > > Overall, my experience with CallTrackingMetrics has been excellent. It’s a reliable and robust platform that has significantly improved our ability to track, analyze, and optimize inbound calls. The insights we’ve gained have directly impacted our marketing performance and ROI. Their customer support is responsive and helpful whenever we need assistance. I highly recommend CTM to any business looking to take their call tracking and attribution to the next level. ----- Page: 1 / 8\ Next: [Next page](https://www.softwareadvice.co.uk/software/112191/calltrackingmetrics?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/112191/calltrackingmetrics) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data