About Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.
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Mailchimp pricing

Mailchimp has a free version and offers a free trial. Mailchimp paid version starts at US$13.00/month.

Starting Price:
US$13.00/month
Free Version:
Yes
Free trial:
Yes

Alternatives to Mailchimp

Mailchimp Reviews for UK Users

Feature rating

Value for Money
4.4
Functionality
4.4
Ease of Use
4.4
Customer Support
4.2
5 reviews of 17,339 View all reviews
John
John
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/01/2025

Mailchimp - Best Email Automation

I use Mailchimp for the email automation, & it fulfills my requirement so well. For any events that we do, Mailchimp helps us to send email campaigns.

Pros

Mail campaigns in Mailchimp are seamless. Email automation is robust, & the integration with social media platforms is so good.

Cons

Mailchimp templates are not customizable like its competitors. They should improve on that.

Tracy
  • Industry: Nonprofit Organization Management
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 24/01/2025

Mailchip Free Version

I am very happy using Mailchimp for my small non-profit and am currently using the free version which meets our needs currently. As we expand, we may upgrade, and we are exploring switching our website to Mailchip as well. Currently we have a popup on our website that lets people sign up for our Mailchip newsletter, which is a great tool.

Pros

I like having all of my contacts in once place, and it keep track of my newsletters, plus it integrates with social media like Facebook and Instagram. Also that it tracks opens and clicks for any campaigns you send out.

Cons

The user interface can be a little confusing to edit newsletters, since it's not actually done in the screen where the preview is, it's done in a text box on the side, which makes sense because you can change font color, size and type there. I just always automatically want to click on the preview to make changes.

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp

It's been a while, but I know I thoroughly researched before settling on Mailchimp and am very happy with what it does for the price (free).
Alexander
  • Industry: Media Production
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
1
Functionality
4
Ease of Use
4
Customer Support
2

3
Reviewed on 03/12/2024

Too Expensive, There Are Better Alternatives

We used Mailchimp for many years, but decided to move to other ESPs as their pricing is not competitive.

Pros

Mailchimp has good deliverability and their automation interface was easy to use.

Cons

Mailchimp's pricing was too expensive. There are many companies that provide similar services (ConvertKit, Brevo, ect). It should not be too expensive to send an email to your readers.

Alternatives Considered

Kit, Moosend, beehiiv and Brevo

Reasons for Switching to Mailchimp

Mailchimp had the best free tier when we started, but as we grew the larger plans became crazy expensive.
Shella
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
4

4
Reviewed on 24/11/2024

Full-featured email, landing pages, groups and automations

As Mailchimp is usually used by companies, this is the first software I gained experience with as an in-house marketer. It's easy to set up and import subscribers. While the interface can be a bit confusing, it's not hard to figure out how to do things.

Pros

It's easy to use and provides a wide variety of tools to help you grow and manage your email list. I like that I can create landing pages and filter signups into groups based on their interests.

Cons

Because Mailchimp has so many features it can be a bit hard to find what you are looking for sometimes. However, there are a lot of articles in the knowledge database. I don't find their site builder to be as simple to use as what is offered by other email providers.

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp

Easy to get started for free and grow your list. Paid plans and deliverability are similar.
Daryl
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
3
Customer Support
3

4
Reviewed on 03/01/2025

MailChimp out done by Mailpoet

I used MailChimp for multiple clients over a 6 year period. Since then I have switched over to MailPoet, which has a robust out of the box set up, and very easy to teach end users.

Pros

It started off as a great utility for doing email campaigns and collecting your customer base info.

Cons

As Mailchimp evolved, it turned into a money pit for any type of good functionality.

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