4.3
Overall rating
Reviews

4.3
Overall rating
Reviews

About Mad Mimi

Mad Mimi is a cloud-based email marketing solution designed for small, midsize and large enterprises. It offers email design, list management, tracking and analytics within a suite. Mad Mimi allows users to design email content using default HTML email templates. The list management functionality of the product helps users create or upload mailing lists in CSV files. Users can categorize contacts for email campaigns. The campaign analytics tool allows users to accurately track key metrics such as email bounce rate, deliveries, unsubscribers, open rate, click rate and forwarding rate. Reporting and dashboards module tracks and measures email campaign metrics that provides, users visibility into email campaign activities. It offers integration with Acuity Scheduling, AgilOne, Bigcommerce, Capsule CRM, Drupal, GroSocial and others. It is offered in a monthly subscription pricing. Support is offered via email, videos, online chat and a help website.
Mad Mimi Software - Dashboard
Mad Mimi Software - Email body
Mad Mimi Software - Email design
Mad Mimi Software - Campaign analytics
Mad Mimi Software - Sending promotions
Mad Mimi Software - Login page
Mad Mimi Software - Dashboard - thumbnail
Mad Mimi Software - Email body - thumbnail
Mad Mimi Software - Email design - thumbnail
Mad Mimi Software - Campaign analytics - thumbnail
Mad Mimi Software - Sending promotions - thumbnail
Mad Mimi Software - Login page - thumbnail

Mad Mimi pricing

Mad Mimi has a free version. Mad Mimi paid version starts at US$10.00/month.

Starting Price:
US$10.00/month
Free Version:
Yes
Free trial:
No

Alternatives to Mad Mimi

Campaign Monitor by Marigold

Campaign Monitor by Marigold is a cloud-based email marketing solution that helps businesses manage new subscriptions,...

Mad Mimi Reviews for UK Users

Feature rating

Value for Money
4.4
Functionality
4.2
Ease of Use
4.5
Customer Support
4.4
5 reviews of 53 View all reviews
Abigail
Abigail
  • Industry: Computer Software
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 22/12/2017

Great Email Service

Easy Emailing and newsletter service to my customers

Pros

I love the drip campaigns, I can set up emails to be sent in an order a few days apart or how I need it. I like how easy the email templates are to setup and email out. Very user friendly.

Cons

I'm not a fan of how I can't organize my pictures. Very small pictures and it only shows a few at a time. There is no logic emailing yet. I can't send a single email from one of my drips as a one time email. I have to re-create it in my promotions.

Michelle
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 16/02/2021

Great email marketing platform for beginners

Great experience all around. Great tech support, very responsive, although I very rarely need to reach out to them. I teach marketing to others and for those who are just getting into email marketing, I often recommend MadMimi. It has a great balance of easy of use and style - but not a ton of extra features which can be intimidating (and unnecessary) for beginners. Also, the price is fantastic - one of the best in the industry.

Pros

Loved how super easy MadMimi is to set up and use, and how clean and crisp the emails are visually. I used this software for four years and always got compliments on my email designs.

Cons

It doesn't have the level of tagging and work flows that I eventually needed in my business. However, I didn't need anything that advanced for several years, and MadMimi did the job beautifully for four years.

Alternatives Considered

Mailchimp

Reasons for Switching to Mad Mimi

I chose MadMimi because it's simple and easy to use and creates beautiful, streamlined emails. MailChimp is complicated inside and, in my humble opinion, creates clunky-looking emails. MadMimi was the clear winner for me.
Andrew
Andrew
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
3
Ease of Use
5
Customer Support
4

3
Reviewed on 11/09/2022

Getting older by the day.

What Mad Mimi does well it does really really well... and for a great price.

So it's such a pity that 'Go Daddy' shows it no love since acquiring it. Clearly business is business.

The pricing is great, the interface is easy, and the emails look great, but it's a dinosaur glaring at a meteor in space... it's just a matter of time.

Pros

Clutter-free, easy to use and a tidy interface. Relatively fast also.
The emails look great, a great block editing system.

Cons

Lack of automation and integration.

There's been ZERO updates that I recall in the past 5 years using Mad Mimi. It seems that Go Daddy bought them out and they have no plans to update the service in any way. So it really is just a matter of time before it becomes unusable.

The complete lack of automation and no new integrations is driving me to look for a new option.

Verified Reviewer
  • Industry: Public Relations & Communications
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 02/02/2024

Madmimi is functional

I have had them for years and seen them get acquired by Godaddy.

Pros

I like the pictures and the ease of use for the app.

Cons

The pricing is a little high in comparison.

Alternatives Considered

Constant Contact and Mailchimp

Reasons for Switching to Mad Mimi

They have a better interface than the other people.
Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used for 1+ year
  • Review Source
Value for Money
5
Features
3
Ease of Use
5
Customer Support
0

4
Reviewed on 04/12/2019

As simple as it gets - too simple?

I gave Mad Mimi a whirl for a solopreneur who wanted to focus on her business but knew she needed to reach her existing and potential clients. My defacto recommendation in this situation would be Mailchimp but she still found the workflow a bit challenging. Enter Mad Mimi. If you are - or are working with someone that doesn't need all the bells and whistles Mailchimp has added over the years, give Mad Mimi a whirl for its dead-simple and "real person" approach to getting stuff done.

Pros

Mad Mimi excels and speaking to the user in a way that just makes sense. You don't need any "special qualifications" to understand how to use the platform. It does what it does, well.

Cons

The last time I visited Mad Mimi I found the UI a bit date looking. It certainly lacks features of more robust offerings but they are not trying to be the be-all marketing platform solution that everyone else seems to be racing to be. Stick to your roots Mad Mimi!

Alternatives Considered

Mailchimp

Reasons for Choosing Mad Mimi

Surprisingly, even easier to use than the excellent Mailchimp.

Switched From

Mailchimp

Reasons for Switching to Mad Mimi

Ease of use

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