--- description: Review of MailOptin Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: MailOptin | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Lead Generation Software](/directory/1674/lead-generation/software) > [MailOptin](/software/103922/mailoptin) # MailOptin Canonical: https://www.softwareadvice.co.uk/software/103922/mailoptin Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/103922/mailoptin?page=2) > MailOptin is an email automation platform designed to help businesses and WordPress users manage subscribers and send marketing newsletters or follow-up emails to prospects. Professionals can use the WordPress Customizer tool to create lead generation forms by adding headlines, descriptions, custom fields, notes and additional effects. Bloggers can use MailOptin to automatically notify subscribers about new content, manage targeted email campaigns and sort email lists based on categories, tags or custom taxonomies. Organizations can engage website visitors with popup/floating notifications and provide them with targeted opt-in forms using exit intent technology. Other features include A/B testing, built-in database, device targeting, scroll triggers, reporting, AdBlock detection, referral identification and more. MailOptin facilitates integration with various third-party applications such as MailChimp, Campaign Monitor, Drip, ConvertKit, HubSpot, Mailster, Ontraport and more. Pricing is based on monthly subscriptions and support is extended via documentation, email and an inquiry form. > > Verdict: Rated **4.4/5** by 20 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 20 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Proper Fraction - **Founded**: 2017 ## Commercial Context - **Starting Price**: US$69.00 - **Pricing model**: (Free version available) (Free Trial) - **Target Audience**: Self Employed, 2–10 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Available Countries**: Nigeria ## Features - A/B Testing - Autoresponders - CAN-SPAM Compliance - Contact Management - Dashboard - Drip Campaigns - Dynamic Content - Email Marketing - Event Triggered Actions - Lead Capture - Lead Generation - List Management - Subscriber Management - Template Management ## Category - [Lead Generation Software](https://www.softwareadvice.co.uk/directory/1674/lead-generation/software) ## Related Categories - [Lead Generation Software](https://www.softwareadvice.co.uk/directory/1674/lead-generation/software) - [Marketing Automation Software](https://www.softwareadvice.co.uk/directory/1686/automation/software) - [Lead Capture Software](https://www.softwareadvice.co.uk/directory/3533/lead-capture/software) - [Email Marketing Software](https://www.softwareadvice.co.uk/directory/4697/email-marketing/software) ## Alternatives 1. [Bitrix24](https://www.softwareadvice.co.uk/software/128326/bitrix24) — 4.2/5 (984 reviews) 2. [Mailchimp](https://www.softwareadvice.co.uk/software/111921/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerFind](https://www.softwareadvice.co.uk/software/375003/mailerfind) — 4.7/5 (498 reviews) 4. [HubSpot Marketing Hub](https://www.softwareadvice.co.uk/software/119437/hubspot-marketing-hub) — 4.5/5 (6220 reviews) 5. [Wrike](https://www.softwareadvice.co.uk/software/3777/wrike-pm) — 4.4/5 (2887 reviews) ## Reviews ### "Great Plugin for Wordpress" — 5.0/5 > **Thiago** | *2 July 2019* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: It's the best plugin for optin in Wordpress\! > > **Cons**: I think the paid plans are too expensive. ----- ### "Great marketing tool" — 5.0/5 > **Randi** | *18 June 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: As an online marketer and web developer, I am constant trying to find the right tool to increase email subscriptions. It’s wordpress plugin is multi faceted with many options such as which email program I can connect it to and how I want it to look. Free version can suffice for many clients and I like there is a paid version for when I need more options such as design style. > > **Cons**: No cons I haven’t had any hiccups so thanks for that > > I haven’t had any hiccups so it’s been nice and easy ----- ### "Not as feature rich as first thought, best if used with outside email apps" — 2.0/5 > **Eric** | *26 February 2019* | Design | Recommendation rating: 1.0/10 > > **Pros**: The ability to store names and emails and export them for later use without leaving WordPress > > **Cons**: Relies on third-party mail systems too much. If you could truly capture and automate, why would there be a need to take your campaign external? Also, there are not enough customizations and there is a very limited amount of templates. A custom option or builder would be ideal. > > I purchased a full license of mailoptin thinking it would replace the need automate email campaigns from outside sources. While it's true you can do so to some extent, the campaigns are limited to posts that you created or if you want to send out a newsletter. If you want to truly automate or segment your emails then you will need to do so elsewhere. ----- ### "Awesome plugin" — 5.0/5 > **Paul** | *22 February 2019* | Publishing | Recommendation rating: 10.0/10 > > **Pros**: I searched for a long time before finding this plugin and am so pleased I found it. It was simple to set up and integrates with my existing site and Mailing Software (SendinBlue) brilliantly. I use the plugin to send a weekly roundup of my blog posts. The drag and drop editor is so simple to set so a campaign can be done really quickly. > > **Cons**: Maybe a little more just some more Templates rather than the standard Lucid template (this is only a very minor point. > > I needed to contact support only once and \[SENSITIVE CONTENT HIDDEN\] was awesome. The problem was with my Sendinblue API which has 2 versions and only one of them works\! Overall I would recommend this without hesitation. ----- ### "Best used in Blogposts" — 4.0/5 > **Magnus** | *3 June 2019* | Publishing | Recommendation rating: 8.0/10 > > **Pros**: MailOptin is one of the best and simplest lead generation tools I have used. It works like charm > > **Cons**: After embedding it within posts, I could no longer edit the forms. It's frustrating but I hope their team will fix it. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/103922/mailoptin?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/103922/mailoptin) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data