Matomo

Pros

It's easier to analyze than Google Analytics 4.

Cons

Support is by email but they do respond. Just not round the clock.

Pros

Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.

Cons

There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!

Alternatives Considered

Reasons for Choosing Matomo

Switched From

Reasons for Switching to Matomo

Pros

We used matomo in for a unique requirement which was to track all the use interaction and we wished all those things downloaded on our premise which gets really easy with matomo cause you can setup matomo on your servers.

Cons

We faced some issues when dealing with different browser which can be sometime frustrating cause some ad blocker even blocks running of javascript that can stop from matomo script from loading.
Once got into matomo and you dont spred the knowledge with teams it might create headaches for someone new to this and its been really hard to make maintain all this events once the databases and events grow

Pros

Be GDPR compliant with having visitors activity metrics. Very needed for improving relevant content. Can be hosted on same server as the clients project, and just works.

Cons

UI is a bit outdated atm. Can be improved, but works.

Alternatives Considered

Reasons for Choosing Matomo

Switched From

Reasons for Switching to Matomo

Pros

I use both Matomo and Google Analytics side-by-side and I'm really impressed how great Matomo works: Once installed on a company-owned server the software works great and is intuitive - and the data protection is not as big of a problem if you host (and own by that matter) the data on your own server.

Cons

I had a few problems running Matomo in a container and setting up a reverse proxy, but after those inital problems everything worked flawlessly.

Alternatives Considered

Reasons for Switching to Matomo

Pros

We've been using it since 2019 and it's a replacement for our Google Search Appliance (GSA).
Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.
We have no hesitation in recommending it to other users.

Cons

If a page had very little access, it is difficult to find its data in the reports, as it only displays the most accessed.

Alternatives Considered

Reasons for Choosing Matomo

Switched From

Reasons for Switching to Matomo

Pros

I really appreciated the ease of installation, both as a solution and also the deployment on my sites. If you have already used competing solutions, the operation is intuitive.

Cons

The community is smaller than for some other solutions, so there are far fewer articles to explain how to take full advantage of the tool. That being said, the existing articles are well written and comprehensive.

Pros

Self-hosting is very simple and comfortable, the web-updater works very fast and all the time.

Cons

As there is not as much money behind it as in Google Analytics its not for all the things you can do with Analytics but for daily business all you need is there. For sure it's not compatible to use with other Google Products.

Pros

Free
On premise installation
Easy to update
Great UI

Cons

With my limited usage of this software I found no issues.

Alternatives Considered

Reasons for Switching to Matomo

Pros

Matomo is the best alternative to Google analytics and other web traffic monitoring system. Matomo is the best choice if you choose to own your website visitors analytical data, Other proprietary services like Google analytics own your data you never know what they may do with that data or what they may use it for. that's why i always recommend Matomo over any other analytics system.

Cons

I don't think there is any significant cons that Matomo has.

Pros

What convinced us the most at that time was the possibility to analyse our website and our campaigns in a privacy-compliant way. The simple setup of the platform has no influence on the quality of the data.

Cons

The user-friendliness is confirmed again and again when we present with Matomo and colleagues immediately know which points have to be clicked on to view the required data.
What we are still missing is the simple linking option with Google Ads and other PPC ad providers.

Pros

The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best.

Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product!

Cons

There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.

Pros

If you host the software it's not only free but all the data is on your server, and you don't need to worry what Company X is doing with it. Even as a hosted solution, it's a German company and the servers are in Germany, so that's good news for GDPR compliance. Offers all you need for web analytics and respects users' data protection rights.

Cons

It's not quite as smooth to set up as Google Analytics. Google does it all for you - but at a price, and that is the privacy of your website users. (My personal opinion.) The price you pay with Matomo is that you have to do the setup, and there can be a learning curve. I see that as a service I do for our customers.

Pros

Ease of adding to WordPress, or installing on cloud

Cons

Quite a difficult connection to Google Analytics

Pros

I have tried many other Web Analytics platforms, as. a user and administrator/engineer, and Matomo is by far the best one, in terms of features, ease of use, integration, and tracking, absolutely amazing work by Matomo team, bravo!

Alternatives Considered

Pros

It does the job in the simplest way I've ever seen. GDPR compliancy by design allows a perfect comprehension of what happens when on your different websites.

Cons

There's lots of different indicators to understand.

Alternatives Considered

Reasons for Switching to Matomo

Pros

Take control of your analytics and install this open source projects that offers tons of free software to use and extra modules to work with, easily affordable for any business it improves your funnel, and much more features and heatmaps you can easily implement in-house.

Cons

The community is getting bigger, but at the moment you need to know what you install in your server and see all the code, better safe

Alternatives Considered

Pros

1. You get to own your data
2. It's more clear and better UX
3. It's open source and you can host it on your own server
4. Since you own your data, you can use it for data mining and custom faster data processing

Cons

Nothing on my mind right now, I can say more plugins can be developed

Pros

I love the fact that we can self host matomo and don't have to worry about our analytics data leaving the EU.

Cons

It's still not as good as google analytics. You have to work a lot with segments to get the data you want. The Matomo Tag manager ist alright but is less intuitiv to handle then the google tag manager. But after a while I got used to it.

Pros

If you've used Google Analytics (who hasn't at this point) the process for integrating Matomo into your site and getting reports will seem very familiar. That makes it easy to move off of GA. Since you are hosting the backend, you control who has access to the data and no third party can use it.

Cons

The reporting capability is a bit weak, but you can fully export the data in order to use anything you want, anything from Tableau to Excel. Using this with a non-traditional web page such as a React app will require more work to either understand Matomo's behavior and/or generate custom events instead, but this is also true for GA.

Pros

Easy to use and easy to learn. Its got everything you need out of the box.

Cons

Google won't release their serch data to Matomo.

Pros

Matomo gives you great inside into your unique visitors and their characteristics. It is great to see, how long visitors remain on the side and what actions they take.

Cons

With the number of metrics the software tends to slow down. Especially if multiple user try to evaluate different campaigns you can notice the strain on the hardware.

Pros

Matomo is a feature-rich web analytics platform that provides a wide range of tools and features for tracking and analyzing website traffic. It offers a high level of customization. Matomo is an open-source platform, which means that it is freely available and can be self hosted and modified/extended.

Cons

Matomo may have a steeper learning curve than some other web analytics platforms. The interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate.

Pros

With matomo, you own your data, unlike every other analytics platform. You can tweak as you like, extend its functionality.

Cons

Nothing actually yet. The team loves it.

Pros

I found out About Matomo 6 years formerly known as pikiwik and damn i loved it, it was giving and still giving me exact geotargeted data results and today its matomo , i love the new edits out, realtime data reports.

Other than that, Matomo is a very good iff not better alternative to google's analytics and the rep.

thanx

Cons

Note: try working on displaying keywords used by site visitors to our sites in search engine results. that functions is on and off. it needs some work.