About Kit

Kit (formerly ConvertKit) is a tool that makes email marketing easier for creators. You can use it to create customizable forms, landing pages, and email templates to connect with your audience. Set up automated email sequences using tags and segmentation to send highly targeted content to the right people at the right time. And quickly and easily set up digital products and services to earn money. Kit also integrates with your favorite apps like Teachable, Shopify, and Stripe to help you seamlessly build your business across multiple platforms.
Kit Software - Email Marketing
Kit Software - Customizable Landing Pages + Forms
Kit Software - Beautiful Email Templates + Easy Email Builder
Kit Software - Simple Visual Email Automations
Kit Software - Integrations with 100+ Apps
Kit Software - Seamless Digital Commerce
Kit video
Kit Software - Email Marketing - thumbnail
Kit Software - Customizable Landing Pages + Forms - thumbnail
Kit Software - Beautiful Email Templates + Easy Email Builder - thumbnail
Kit Software - Simple Visual Email Automations - thumbnail
Kit Software - Integrations with 100+ Apps - thumbnail

Kit pricing

Kit has a free version and offers a free trial. Kit paid version starts at US$15.00/month.

Starting Price:
US$15.00/month
Free Version:
Yes
Free trial:
Yes

Alternatives to Kit

Kit Reviews for UK Users

Feature rating

Value for Money
4.3
Functionality
4.5
Ease of Use
4.4
Customer Support
4.5
5 reviews of 218 View all reviews
Tchameni
Tchameni
  • Industry: Graphic Design
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 17/10/2023

It's pretty intelligent but I think it can do better.

It's quite great for email marketing - It can be very helpful for lead generation especially.

Pros

It provides a user-friendly interface to easily import and organize subscriber lists, there are also features like tagging and segmentation which are quite handy as they help to categorize subscribers based on interests and behaviors.-It also provides facilities to create visually appealing opt-in forms that are easy to integrate with tools like Elementor and others and can be beneficial for lead generation.- There are equal features that can enable you to create advanced email sequences as well as workflows based on the subscriber's actions.- there is quality customer support - they're good.

Cons

Some of the downsides of this marketing software are :- It offers quite an affordable pricing solution however, it comes with hidden fees -the amount you pay tends to augment all of a sudden as your subscriber's lists grow. I don't see any transparency in it. It's better to tell me upfront that this is how much you will be paying for my tool while providing supporting reasons, that way it will help me to make proper planning rather than tricking me into purchasing a product with surprises attached.- It offers basic reporting and analytics. - it's somewhat limited in design and landing page customization. there are quite a few number of advanced options that I find to be missing.- I adore the fact that there is a free version, however, it only supports a few subscribers which can be little compared to some other software.

Julianna
  • Industry: Management Consulting
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/05/2024

Advanced, but it can be used simply

Pros

I love that there is so much I can do with ConvertKit. Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since their pricing is based on active subscribers (not emails sent) and they have a VERY generous free plan, you can start simply and try their more advanced features when you're ready.

Cons

It can be a lot to keep track of all of your automations--tagging, email sequences, incentive emails etc.

Alternatives Considered

Flodesk, MailerLite and Mailchimp

Reasons for Choosing Kit

The automation triggers were a little limited with MailerLite, and ConvertKit had much better (simplier, more direct) landing pages.

Switched From

MailerLite

Reasons for Switching to Kit

I was able to start on their free plan and the upgrades were very reasonable. Since my mailing list was small, it would either be some time before I needed to upgrade or the growth would mean that my business was healthy enough to pay for the next tier.
Ricki
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
5

5
Reviewed on 14/10/2024

ConvertKit – Powerful (pricey) but worth it

ConvertKit has been a game-changer for my client's businesses. The intuitive interface and powerful automation features have helped me streamline their email marketing and find a way to build a loyal subscriber base for them.

Pros

The pros are the user-friendly, powerful workflows and funnels, and robust set of features.

Cons

Expense if you have more than 1,000 subscribers. It can get pricey.

  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Functionality
2
Ease of Use
5
Customer Support
3

3
Reviewed on 08/11/2024

My Kit Review

it was a mixed experience, i did not use it for that long, but changed to a different service after a few months

Pros

easy to use, simple, and effective UI. A newbie could use it

Cons

images were not organized properly, and the email messaging got a little confusing

Andreea
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 29/10/2024

Love all the features!

I have been using ConvertKit for about three years now and have really loved it. I run two newsletters with it and have loved all the features available and how easy and intuitive the platform really is. I was also able to easily transfer from my previous newsletter provider.

Pros

I really love all the features available and how easy it is to create forms, send out newsletter, resend to unopens, collect email addresses and even add a buy now button. It has many of the features I need in a newsletter provider.

Cons

The price - I think it's higher than competitor platforms.

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