About Omnisend

Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome, abandoned cart workflows, yearly birthday emails, and more. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more. Unlike other platforms on the market, Omnisend allows you to reach out and engage your audiences across multiple channels via the same automation workflow: email, SMS, push notifications. You can also sync your segments to Google and Facebook to create retargeting ads that deliver an immersive customer experience. With Omnisend, omnichannel marketing is an untapped opportunity that drives engagement and sales. Collect subscriber information from their first visit to your online store using eye-catching forms such as popups, embedded forms, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails, including gift boxes and discount coupon codes. Respond to customers using Omnisend’s attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back through personalized and timely automated emails, including order follow-ups and customer reactivation. Omnisend invites Freelancers and Agencies to join the Omnisend Partner Program. Win more clients and receive revenue share for referred and managed accounts. Sell while you sleep with pre-built workflows across Email, SMS, Push, and more. Convert store visitors to shoppers with pre-built omnichannel automations designed for ecommerce: - Abandoned cart recovery emails - Post-sales & order follow-up emails - Product & browse abandonment - New subscribers (welcome emails) - Customers likely to churn (win back, cross-sell & reactivation emails) - Birthday + Customer feedback - All Email and SMS messages, subject lines and workflow settings are pre-built, so you can get up and running in minutes. Create beautiful and professional email campaigns and newsletters in minutes with: - A drag & drop email builder - Ready-made, responsive email templates on any device - Unique coupon codes - Automatic product picker - Product recommender (up to 8 products) - Plus, resend campaigns without any tedious manual work! Grow your Email and SMS subscriber lists by collecting email and/or SMS opt-ins with fully customizable popups, signup bars, landing pages & wheel of fortune. Find ready-made & themed templates in the Forms Library, including Back in Stock notifications & onsite promotions. Plus, a built-in Email List Cleaning tool to optimize your audience. Improve your targeting with robust segmentation and boost your conversions with well-targeted, personalized messages. Create segments for: - High-value (VIP) customers - Likely-to-churn customers - Specific category/product shoppers - First-time/repeat customers & many more data-driven types of audiences. - Combine email with SMS and push notifications - SMS available worldwide - No need to pay for multiple apps anymore! Analyze your campaigns and your customers with real-time reporting: - Sales dashboard - Campaign, automation and form performance reports - Live view of store visitor activity - Customer Lifecycle Stage breakdowns We’ll be here every step of the way to help support you, no matter what plan you’re on. All customers have access to: - 24/7 live chat & email support - On-demand Omnisend Academy training & live webinars - Full help center with articles and guides. - Dedicated Customer Success managers available on plans from $400 p/month
Omnisend Software - Email marketing & newsletters made easy
Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
Omnisend Software - Convert more visitors with highly-targeted landing pages
Omnisend Software - Eye-catching email & SMS list building tools
Omnisend Software - Actionable insights to help create more personalized messages
Omnisend Software - Award-winning customer support team, available 24/7
Omnisend video
Omnisend Software - Email marketing & newsletters made easy - thumbnail
Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows - thumbnail
Omnisend Software - Convert more visitors with highly-targeted landing pages - thumbnail
Omnisend Software - Eye-catching email & SMS list building tools - thumbnail
Omnisend Software - Actionable insights to help create more personalized messages - thumbnail

Omnisend pricing

Omnisend has a free version and does not offer a free trial. Omnisend paid version starts at US$16.00/month.

Starting Price:
US$16.00/month See pricing details
Free Version:
Yes
Free trial:
No

Alternatives to Omnisend

Omnisend Reviews for UK Users

Feature rating

Value for Money
4.5
Functionality
4.5
Ease of Use
4.6
Customer Support
4.6
5 reviews of 806 View all reviews
Dylan
Dylan
  • Industry: Food & Beverages
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 04/10/2024

Amazing Value

For the price, you can't go wrong. At first I was skeptical that we wouldn't make much money off of this, but I'm shocked how much our ROI is on omnisend, such a small price to pay for an amazing return. Keep it up.

Pros

The UI is extremely easy to use and navigate.

Cons

Wish there where more premade templates.

Alternatives Considered

Klaviyo

Reasons for Switching to Omnisend

The price for the other products where to expensive for our budget

Response from Omnisend

Thank you for the amazing feedback! 🎉 We’re so glad you find our UI easy to navigate—it’s like a walk in the park! 🌳 We hear you on the desire for more premade templates, and we’re constantly working to improve our offerings. It’s fantastic to see such a strong ROI; you might just need a new piggy bank to keep up with those returns! 🐷 If you have any ideas or need assistance, don’t hesitate to reach out!

Replied 16/10/2024
Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 04/10/2024

Our #1 choice for email marketing for our clients

We’ve been using Omnisend for over 5 years and recommend it as our #1 email marketing platform due to the personalized support and learning resources. The ease of use is perfect for anyone looking to get started with email marketing in a quick and highly effective way.

Pros

Working with our CSM and strategizing how we can improve our email marketing for our clients each month. I also love the customer support and how helpful the team is with all of my questions and product feature requests.

Cons

Limited integrations with tools such as Yotpo.

Alternatives Considered

Klaviyo

Reasons for Choosing Omnisend

Omnisend was more robust and offered more features.

Switched From

Mailchimp

Reasons for Switching to Omnisend

Better customer support and great learning resources

Response from Omnisend

Thank you for making us your #1 choice for email marketing! 🎉 We’re thrilled to hear you’ve had such a positive experience with our CSMs and support team—it’s always a pleasure helping you strategize and grow. We hear you on the integrations and are always exploring ways to expand our integrations. Five years strong and counting—here’s to many more campaigns and wins ahead!

Replied 16/10/2024
Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
5
Customer Support
3

2
Reviewed on 14/01/2025

Too buggy, but keeps costs down

Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching

Pros

I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting

Cons

Very buggy -> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works.

You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them.

Alternatives Considered

Klaviyo

Reasons for Choosing Omnisend

MailerLite just broke down too much, once our emails were being marked as spam we moved on.

Switched From

MailerLite

Reasons for Switching to Omnisend

A bit cheaper and better support. But now I regret it and we are switching to Klaviyo

Response from Omnisend

Thank you for taking the time to share your feedback. We truly appreciate your honesty and are sorry to hear that your experience with Omnisend did not meet your expectations. The insights you’ve provided regarding the bugs and challenges you faced are invaluable to us, and we take them seriously as we continue to improve our platform.

We’re glad you found our support team helpful and accessible, but we understand how frustrating recurring technical issues can be. We’d welcome the opportunity to connect with you directly to discuss your experience in more detail and explore how we can make things right. Please don’t hesitate to reach out to our support team at [email protected] or via in-app chat.

Replied 20/01/2025
Olivia
Olivia
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/10/2024

Omnisend For The Win

Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners.

Pros

The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers.

Cons

There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence.

Alternatives Considered

Klaviyo

Reasons for Switching to Omnisend

They're very similar platforms but the pricing and usability of Omnisend ultimately sold me on using them for my provider.

Response from Omnisend

Thank you for your wonderful review! We’re delighted to hear that you’re enjoying the intuitive interface and the comprehensive features that Omnisend provides. We appreciate you pointing out the glitches with scheduled SMS campaigns—though rare, it’s feedback like yours that helps us improve. If you have any further questions or need assistance, don’t hesitate to reach out. We’re here to support your small business every step of the way!

Replied 24/10/2024
Fredrick
Fredrick
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 04/10/2024

A Must-Have Tool for Efficient Email Marketing Automation

Overall, Omnisend has been a fantastic tool for our agency. We use it on behalf of multiple clients, and it has significantly improved our ability to deliver highly targeted, conversion-driven email campaigns. The customer support team is responsive and helpful, making the entire experience smooth and efficient. It’s been an invaluable asset for scaling our clients' marketing efforts.

Pros

Omnisend's user-friendly interface and robust automation features are outstanding. We love how easy it is to set up sophisticated email campaigns, from segmentation to personalisation. The ability to seamlessly integrate with multiple platforms and the drag-and-drop editor makes creating professional email templates a breeze. The reporting features provide actionable insights, allowing us to track performance and optimise campaigns effectively.

Cons

The only minor drawback is that the platform can feel a bit limited when dealing with advanced multi-channel marketing across SMS and push notifications. While it covers email marketing exceptionally well, some more complex features or integrations with other channels could benefit from further enhancement.

Response from Omnisend

Thanks for the fantastic review! 🎉 We’re so glad to hear that Omnisend has become a go-to tool for your agency. It sounds like you’re really making the most of our automation features and that you’re not afraid to dive deep into email campaigns—kudos to you! If you ever need anything or have suggestions for those advanced features, don’t hesitate to reach out. Here’s to even more successful campaigns ahead! 🚀

Replied 15/10/2024

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