--- description: Review of Looker Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Looker | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Data Collection Software](/directory/4339/data-collection/software) > [Looker](/software/140986/looker) # Looker Canonical: https://www.softwareadvice.co.uk/software/140986/looker Page: 1 / 13\ Next: [Next page](https://www.softwareadvice.co.uk/software/140986/looker?page=2) > Looker is a cloud-based business intelligence (BI) platform designed to explore and analyze data. The solution helps businesses to capture and analyze data from multiple sources and make data-driven decisions. Looker provides business teams the ability to analyze supply chains, market digitally, quantify customer value, interpret customer behavior and evaluate distribution processes. Users can also "view source" to understand how the data they are viewing is being manipulated. The dashboards allow presenting data and insights using customizable charts, graphs and reports. All dashboards and queries can be drilled into, so users can discover information in multiple layers. With Looker's data modeling language, users can define data metrics and explore relationships between various data sets. The storytelling feature allows users to present data analysis to stakeholders through data-rich visualizations. Looker is used in many industry sectors across the US and Canada including e-commerce, construction, education, finance, healthcare, media and technology. > > Verdict: Rated **4.5/5** by 282 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 282 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Starting Price**: US$2,000.00 - **Pricing model**: (Free Trial) - **Pricing Details**: Contact Google directly for pricing information. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) - **Supported Languages**: Brazilian Portuguese, English - **Available Countries**: Australia, Brazil, Canada, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Analysis - Ad hoc Query - Ad hoc Reporting - Alerts/Escalation - Alerts/Notifications - Annotations - Application Development - Attribution Modeling - Audience Targeting - Behavioural Analytics - Benchmarking - Budgeting/Forecasting - Campaign Management - Campaign Tracking ## Integrations (19 total) - Google Ads - Google Analytics 360 - Google Sheets - Google Workspace - HubSpot CRM - HubSpot Marketing Hub - LinkedIn for Business - Mailchimp - Marketo Engage - Meta for Business - Microsoft Excel - QuickBooks Online - QuickBooks Online Advanced - Salesforce Sales Cloud - Slack ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Data Collection Software](https://www.softwareadvice.co.uk/directory/4339/data-collection/software) ## Related Categories - [Data Collection Software](https://www.softwareadvice.co.uk/directory/4339/data-collection/software) - [Business Intelligence Platform](https://www.softwareadvice.co.uk/directory/4336/bi/software) - [KPI Software](https://www.softwareadvice.co.uk/directory/1738/kpi/software) - [Embedded Analytics Software](https://www.softwareadvice.co.uk/directory/4332/embedded-analytics/software) - [Heatmap Software](https://www.softwareadvice.co.uk/directory/4234/heatmap/software) ## Alternatives 1. [Microsoft Power BI](https://www.softwareadvice.co.uk/software/23530/microsoft-power-bi) — 4.6/5 (1870 reviews) 2. [Tableau](https://www.softwareadvice.co.uk/software/1940/tableau) — 4.6/5 (2348 reviews) 3. [Google Analytics 360](https://www.softwareadvice.co.uk/software/137155/google-analytics) — 4.7/5 (8089 reviews) 4. [MATLAB](https://www.softwareadvice.co.uk/software/264043/matlab) — 4.6/5 (2090 reviews) 5. [Google Charts](https://www.softwareadvice.co.uk/software/180388/google-charts) — 4.6/5 (740 reviews) ## Reviews ### "Mapping Complex Relationships with Google LookerML" — 4.0/5 > **Manish** | *29 August 2024* | Higher Education | Recommendation rating: 8.0/10 > > **Pros**: My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot of time. Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive. Also, with google looker reports can be delivered by specific schedules. > > **Cons**: Occasional lags are there when I process large data sets which I feel is a downside. Also, ETL feature is missing in Google looker which I find disappointing as it should be already there. > > Being a Data analyst requires a Good BI tool and using Google looker has been a great experience for me. I am impressed with the user-friendly interface, easy to understand data modelling, and integration with other google tools like google sheet and google docs. However, there were sometimes I encountered issues with large datasets. Overall, I would say it's been a great experience. ----- ### "Looker Looks Great" — 4.0/5 > **Verified Reviewer** | *26 March 2025* | Health, Wellness & Fitness | Recommendation rating: 6.0/10 > > **Pros**: Looker provides the real-time data with great support and customization. Fine tool for collaboration. > > **Cons**: Some dependencies and performance issues; can be difficult to manage, and visualization is quite limited. > > I find Looker to be quite a valuable BI tool used for the company I am currently working with. But due to its limitations - something that the company cannot deal it - it can be difficult to use and manage. I am hoping there are some improvements to be made. ----- ### "A great tool for exploring data" — 5.0/5 > **Verified Reviewer** | *21 September 2019* | Internet | Recommendation rating: 10.0/10 > > **Pros**: It's really easy to create dashboards and reports. Even though we need to code some things it allows to be really flexible in the way you create and display data. > > **Cons**: I had to learn more technical information, the code, and how to work with development and live versions of the models. > > I user Looker every day​ to create dashboards that I share within the company. At the same time I use Looker to analyze​ data on ad hoc requests ----- ### "Looker Review" — 5.0/5 > **Henry** | *19 January 2026* | Design | Recommendation rating: 7.0/10 > > **Pros**: Robust data exploration, governed metrics, real-time dashboards, and deep integration with Google Cloud. > > **Cons**: Steep learning curve for non-analysts and advanced setup can feel complex for everyday users. And that's just me being honest. > > Powerful BI and analytics platform that unifies data exploration and dashboards across teams and stuff. ----- ### "Versatile and one size solution for data analytics" — 4.0/5 > **Christoph** | *29 July 2025* | Hospitality | Recommendation rating: 9.0/10 > > **Pros**: Versatility to self program and apply analytics with various data warehouse structures. Also bug fixing and changes in data structures can easily be understood by teams without customer support involvement. > > **Cons**: Some visual representations are falling behind the competitors. This especially plays a role when making the visuals fit / scrolling for various screens. > > self-service and easy to use for the teams - difficult to churn away from because of the easy handling by the teams. ----- Page: 1 / 13\ Next: [Next page](https://www.softwareadvice.co.uk/software/140986/looker?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/140986/looker) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data