Brandfolder Reviews

Pros

Quick and Easy way to to manage all your assets

Cons

I didn't find anything to complain about for now

Pros

I love the design and function of Brandfolder as a DAM. It makes it so easy to find assets through search, filtering, or even visually. The way that we can easily upload, sort, find, and share our assets makes our work faster and more efficient.

Cons

I wish there were options for smaller companies and orgs. Alot of places need a great DAM solution but there are not options for small scale DAM options with less features and a lower price.

Pros

There is not one redeeming quality of this company or their products

Cons

The sales team lies about functionality and then spends months telling you that you need to upgrade to get what you paid for. Now a year later, the company refuses to refund for a software we didn't use.

Pros

The ability to search for images and select similar photo works very smartly and excellent. Also, file sharing is useful for our team with the possibility of creating an access level, and the ability to use files in all tools, platforms, and software works great for us, this is superb integration capability when you are at real project understanding how it’s useful in reality.

Cons

The structure of folders and tags can be more intelligent than a method with artificial intelligence and logic, and currently does not match the other features of a cloud-based platform, and may require a more modern design. There are many ideas for managing smart tags and smart folders that I am sure the Brandfolder development team will achieve in the future.

Alternatives Considered

MerlinX and IntelligenceBank

Reasons for Choosing Brandfolder

The speed and smart search of similar images in our digital assets are very important to us that this software is ahead of the competitors.

Switched From

Wiredrive, PhotoShelter for Brands, Filecamp, Image Relay and Canto

Reasons for Switching to Brandfolder

Managing and searching files in the cloud is very fast and categorizing and working with it does not require separate training and everyone on the team can use it.

Pros

I believe that the expanse of the in depth detail pertaining to all digital assets is invaluable. The ease of reference and marketing possiblity far surpasses anything we could have hoped for in beneficial, all around cloud based digital asset management.

Cons

I feel perhaps there could be a little bit more pizzazz or fireworks, and I mean by that is the extravagant marketing approach, I mean why not when the software is completely capable. I don't want this to come across as a negative aspect, per say, more of just a humble recommendation.

Alternatives Considered

Google Drive

Reasons for Choosing Brandfolder

We decided to switch from Google Drive simply for the fact that brandfolder is so much more of a broader scope and higher level of a platform that we desired in terms of digital asset management.

Reasons for Switching to Brandfolder

Ultimately, this platform had so much more to offer that could be and has been so beneficial to our business that it was a choice to just had to be made. We have always primarily kept with Google products and still do, but this is one area that brandfolder was a more upscale and higher level of quality and service that we required.

Pros

This product works perfect for us both in house and for our franchises. Helps me cut email management time back and forth down a ton. Great resource for franchises and vendors to visit first before taking up more time in-house. The ease of use goes unmatched by other software.

Cons

Wish our users could get auto generated updated when new items are available. Right now I create an email for them every quarter but I am always uploading new material.

Pros

The ability to tag assets makes them more discoverable, and that's something I'd want to see more of. In addition, I like the ease with which I can share any Brandfolder item with another user without them having to form an account. If you're looking for a tool that's straightforward to learn and use, this is the one. Sharing files with clients and coworkers has never been easier.

Cons

I can honestly say that Brandfolder has no drawbacks for me. Brandfolder has never let me down, and I've never had any issues with it in the past.

Pros

I really liked the easy to use interface and the unlimited guest users. Those were two key points during our decision making.

Cons

I would love for users to be able to send a shareable link of their personal boards and the personalized template piece saved to their personal board as well. I think that would be very helpful for sales.

Alternatives Considered

Seismic, Marcom Portal and Bynder

Reasons for Switching to Brandfolder

Pricing Model, Interface and the Templating features.

Pros

We needed a digital asset management tool that was easy to deploy, could be integrated into our workflow with ease, grow with us, and was intuitive to use as we would open it up to all internal employees...Brandfolder checked all these boxes.

Cons

Brandfolder does integrate into many of the most popular tools like Slack and Salesforce which was one of the reasons we went them. However, some aspects of the integration into Slack could be developed further (which I think is on their roadmap).

Alternatives Considered

PhotoShelter for Brands and Image Relay

Reasons for Switching to Brandfolder

UI seemed better aligned with what we were looking for. Brandfolder also seemed like the leader in the space.

Pros

Having a centralized repository for storing our company's digital assets is a huge hurdle, but Brandfolder seemingly made it possible in a no-fuss manner. I highly value being able to categorize and add metadata to our assets, which makes it much simpler to understand how to later access what we own and can leverage. This allows us to distribute our digital assets more effectively.

Cons

Some of our employees haven't quite gotten accustomed to the "add metadata" feature, and I think there's been a slightly higher learning curve associated with that.

Pros

Love how it is set up for users to find what they are looking for. Whether it is art work, articles, calendars, etc. it has great categories you can set up.

Cons

It has a learning curve for users, so you have to think like users when organizing the assets.

Pros

I really enjoy the visual nature of Brandfolder. It is easy to navigate and review files that are in system. I really like the group tagging and pin tagging features. I can pin tag selected items for a campaign, pin tag it at the top of the page and viewers can select the tag and view all of the items without having to plug in search terms. The new feature of being able to crop images and export to a specific pixel dimension is a game changer for us. It allows users to self serve without having to back to a designer to edit.

Cons

Brandfolder has a great insights tool that allows you to see what the most popular items that being downloaded. To get a deeper view of my data, I currently need to have my rep send me an excel sheet. I would like to be able to self serve that data from the insights are on Brandfolder.

Pros

Brandfolder has been a major time saver for our team, letting us easily host and search for image assets and embed them in our marketing communications. We switched from a clunky in-house hosting solution to Brandfolder, and managed to shave off production time AND eliminate storage bloat caused by accidental duplicate files. The platform is easy to navigate and search, gives us plenty of custom organization options, and requires very little prep/training. Brandfolder has been stable and reliable, so we know our files will be there and load when we need them to!

Cons

While I appreciate how granular you can get with the permissions in Brandfolder, the majority of our users ideally need full upload/edit permissions. However, the expense of additional Admin accounts is prohibitive, leaving us to shuffle Admin level permissions around from person to person to ensure we have adequate coverage when someone is out of the office.

Additionally, the way that permissions levels are listed across several different places in the platform is somewhat confusing. A single, platform-wide permissions screen would be a great feature.

Lastly, the templating feature through PrintUI was so confusing to implement that the task has been handed through three different people in our office and we never got it off the ground.

Pros

What I like most about this software is being about to track which assets are being used by different users, and our marketing team is able to use that information to make more successful campaigns. It is a great resource for our company to ensure that everyone was using the most up to date assets. I also love that it has a super easy, very visual interface that makes it a breeze to find exactly what you are looking for quickly.

Cons

I think the biggest trouble we have with the software is signing people up for the first time. Sometimes the email sent from Brandfolder goes to junk mail, and the person receiving the email doesn't always know to look there.

Pros

It has a wide range of designs for brands for cards, posts, ilustations prebuild or build by team. Share it acrross the team members with versions of editing. No need to download and share just add a team member with related access to sharing. Adobe, slack, figma and more aaps are integrating inside it so no more time wastage in moving file between all this apps. Connect it with wordpress to engage with customers. So best in Digital asset management.

Cons

It needs email sign up, so please make google sign up available. Also Plans are not specific

Pros

The onboarding was a breeze. They had our account setup that day and transition planning and meetings setup asap to get us up and running fast. It took a bit of playing around to get use to the systems (about 60 minutes) and then I felt like a pro. Very intuitive filter based searching. I love their integration with adobe suite for templates, that way my employees do not need access to photoshop or illustrator - it is saving us a lot of time.

One aspect we have found that we didn't expect was managing our creative projects. We create a section/folder and invite the contractors to just that folder. They then upload their assets, revisions, documentation and we discuss and manage the project from one single location. I can easily see the various revisions, notes, and file versions. No more searching my emails and cloud drives for variations and notes.

Lastly, the search feature works very well. But my one suggestion is setting up a tag hierarchy from the beginning. This will help you manage your sections and search features much better from the start.

Cons

Maybe a few more pre-built API integrations but that being said, their support is top notch and they assisted us with the connections we needed. We are not on a top tier plan either but they treat us like an enterprise company.

Pros

This software is brilliant for organising and hosting all our collateral. The fact that I can upload a document with editable features and someone else in the business can change it and download it without a fuss is great.

I think it's a really good storage tool as it keeps everyone in the business aware of all our collateral and they know that if they need anything it will be available for them on Brandfolder.

Cons

That it doesn't work with computer system fonts very well when uploading templates through the extension on Indesign. You need to have it as a separate file and upload it to the extension.

Pros

It enabled me to streamline our marketing initiatives. I no longer need to search on 10 different platforms to find what I'm looking for! With a marketing team of just me, myself, and I, this is absolutely invaluable!

Cons

Obviously, good software does not come cheap...but with that said, I do believe you get enough value for the price point. However, as a small business owner, this is a tough nut to chew when trying to make things happen on a shoe string budget.

Pros

Allows us to store all our essential files in one space, when easily see when it was made and updated.

Cons

Can be glitchy - when a glitch interferes with our ability to preform our work, it can be debilitating for our workflow

Pros

I love the interface and the ease of use of this product. I honestly believe it to be probably one of the easiest DAMs to use on the market. The key reason why we chose Brandfolder above other products was because we were interested in an easy to use solution that would be easily integrated to our existing workflows and also have the capability to deprecate usage as model rights and usage expired. Brandfolder checked off all the boxes.

Cons

The onboarding team was pretty hands-off. One thing I was led to believe was that there would be an entire onboarding process to help democratize and communicate the solution. After we signed on with our partnership we were pretty much left to our own devices. I really wish we had received more of a guided experience.

Pros

Having a one stop place to share images internally as well as vet incoming content from freelancers has been wonderful. This tool has helped us eliminate the duplicate file issues from cross department asset needs, allowing for powerful search as a way of organization. The staff has been great in customizing all of our needs, and being available for any questions.

Cons

the tagging process was a bit difficult for us. Some of the automated tags did not line up with our images, and we in-turn had to do a lot of manual tagging for the initial upload.

Pros

It's simple UI. Very little time needed to learn to use as an administrator.

Cons

It's not the cheapest solution available but Brandfolder offered the most of what I needed for Travelpro.

Pros

Brandfolder is simple to use. It's easy to make changes when you are updating materials and the upload times are fast. The whole process is very manageable to make sure our team has quick access to materials they need.

Cons

Sometimes the sorting and resorting when you update files, even with the smallest update, can be confusing for users as they are creatures of habit when looking for files.

Pros

I love the ease of use, we researched many digital asset libraries but none compared to Brandfolder's user-friendly focus. I also love how easy it is to organize your company assets and instantly add new users. Company morale and passion for our brand has boosted significantly since we launched!

Cons

There are some improvements that are currently being reviewed, for example their asset approval process. However, Brandfolder has been so accommodating whenever we have offered suggestions.

Pros

Brandfolder has made it easy for us to create and share content with our hundreds of franchisees. Our business faces unique challenges to serve multiple customers, users and brands. Brandfolder gives us the ability to organize our content in an intuitive way and easily share it with the people who need it. On top of the software, their service has been excellent, helping us navigate the challenges of rebrand in a way that suites our unique needs.

Cons

Organization is key, and if you do not have a system in place to store, organize and tag files it can become difficult to navigate if users become complacent in their organization.