ActiveCampaign Reviews

Pros

Great customer service and marketing automation capability. Also, it integrates with almost anything.

Cons

I was using an industry-specific version of the platform, which was not a good fit for my needs. Learning how to get the most out of the marketing automation was rather complex.

Alternatives Considered

Pipedrive, Agile CRM, Keap and HubSpot CRM

Reasons for Choosing ActiveCampaign

I found an industry-specific version of Active Campaign. But that version was not a good fit for my needs. I switched back to Hubspot and may move to odoo.

Switched From

HubSpot CRM

Reasons for Switching to ActiveCampaign

I found an industry-specific version of the platform. But it missed the mark meeting my industry-specific needs.

Pros

ActiveCampaign is an incredibly powerful marketing automation platform. It offers a robust and flexible feature set at a competitive price. As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms. ActiveCampaign also continually improves and updates to add new functionality.

Cons

The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot.

Alternatives Considered

HubSpot Marketing Hub, Constant Contact, Mailchimp and HubSpot CRM

Reasons for Switching to ActiveCampaign

Compared to the other platforms, ActiveCampaign was the most robust and customizable for our budget.

Pros

I’m not sure that I liked anything about it.

Cons

AC is way too hard to use. I wanted to be able to create my own funnel and didn’t find it user friendly. Instead I was paying for it and not using it.

Pros

ActiveCampaign is successful in supporting digital marketing. The integration withe mail communication makes the app resourceful.

Cons

ActiveCampaign is more helpful and no feature dislike.

Pros

It's a complete CRM Software at an affordable price point that easily competes with Hubspot.

Cons

The lists feature could use some tweaks to be more versatile and edit criteria on the fly.

Alternatives Considered

HubSpot CRM

Reasons for Switching to ActiveCampaign

Pricing was the key factor to decide in between these two options.

Pros

Quite easy to use. I mostly send automated mails after clients ordered. Therefore it's perfect for me.

Cons

It seemed to me that the automation functionalities in my plan were reduced.

Pros

The possibility with the automations and the many integrations

Cons

Especially at the beginning, the great functionality can overwhelm you a bit. Sometimes the websites build up very slowly

Pros

It is very easy to understand and use; thats great

Cons

The fact that prices have risen so sharply in some cases

Alternatives Considered

KlickTipp

Reasons for Switching to ActiveCampaign

Because it was a lot cheaper and had all the tools i needed

Pros

After the first implemention, our transition to ActiveCampaign was made smooth by the short learning curve. There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups. We are pleased by the quality of the support services we get from ActiveCampaign support team. ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes to make the campaigns even more productive.

Cons

Everything about ActiveCampaign has been in check. There is nothing unpleasant about any of its features.

Pros

The automation capabilities were the highlight. ActiveCampaign allows you to build highly customized workflows, automate follow-ups, and segment audiences easily, all with a visual drag-and-drop editor.

Cons

While robust, ActiveCampaign can feel complex, especially for beginners. Some of the advanced features come with a learning curve, and the higher-tier plans can be costly for small businesses.

Pros

ActiveCampaign is eventually easy to use - it does have a slight leaning curve as with all new software that you are unsure of. It is worth it though and very easily integrated into my business workflow. I like how user-friendly the email builder is. It's drag-and-drop, which makes creating visually appealing emails a breeze. I can customize the design to match my brand without needing to be a design expert. automation capabilities are a game-changer. I can set up email sequences and workflows to nurture leads, send targeted follow-ups to leads and can segment my audience based on their behaviours. The detailed reporting and analytics provide valuable insights into the performance of my email campaigns. I can see open rates, click-through rates, conversion rates, and more, which helps me make data-driven decisions to improve my marketing strategy.

Cons

At first there is a steep learning curve but I feel that it is worth it in the end. Once you are comfortable with the software there is so much you can do.

Pros

ActiveCampaign makes it easy to customize our marketing campaigns which help have the right content for specific target audience. It allows to give our customers a personalized experience by making it possible to have one on one interactions. ActiveCampaign task automations help us complete the tedious tasks quickly without wasting much of our time.

Cons

ActiveCampaign has really stood up for us in every possible way. There is honestly have nothing that i disliked about it.

Pros

ActiveCampaign streamlines marketing strategies by automating workflow in real-time. Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for.

Cons

I have nothing which I dislike on ActiveCampaign at the moment.

Pros

ActiveCampaign helps us to facilitate more personalized marketing campaigns that allows us to target our customers more effectively. It helps to keep a smooth communication and interaction experience with our potential leads at the most important stages. With ActiveCampaign automations, we have been able to offer our customers and leads quick responses.

Cons

There is nothing to like least about ActiveCampaign. It has been so excellent and we have never experienced any major issues to complain about.

Pros

Ease if creating, customizing and sending high volume outbound marketing emails is what I like most.

Cons

At the moment I do not experience any drawback on AC.

Pros

I love being able to create automations to manage my leads, sales and save time with many tasks I used to do manually.

Cons

It's a bit slow and clunky with the automation builder and its massive so there is a learning curve, but it has been steadily improving.

Pros

Having recently incorporated ActiveCampaign into my email marketing strategy, I've been truly impressed with the results. This software offers a comprehensive suite of features, from crafting personalized campaigns to advanced list management, providing a robust tool to maximize the impact of your email communications.

Cons

A potential drawback is that the learning curve is a bit steep for beginners like me due to its extensive feature set. The prices are also somewhat high, especially as the number of contacts increases.

Pros

Ease of customization, reporting, access to data and automation

Cons

nothing specific I dislike about ActiveCampaign

Pros

I love the consistency and reliability of ActiveCampaign.
ActiveCampaign is fast, dependable and accurate to use.

Cons

ActiveCampaign is so impressive.
No dislikes about ActiveCampaign.

Pros

ActiveCampaign opens the door for rendering more dynamic and resilient marketing campaigns that are strategized to attract a d bring onboard more customers. It ease the communications during the marketing stage which is a crucial aspect for building trust with new customers. ActiveCampaign simplifies the time consuming marketing activities by offering automations to take care of the repetitive tasks which takes up a lot of time and energy.

Cons

Am yet to come across any aspect about ActiveCampaign that i can say does not please me or meet my expectations.

Pros

ActiveCampaign unifies marketing activities for us such that we are able to have a single centralized marketing platform and this allows us to have better control over our marketing. It opens the door to better and more enhanced marketing strategies like personalization and use of automations which see us have more successful marketing campaigns.

Cons

Based on how i have seen ActiveCampaign deliver when it comes to marketing, am confident that there is nothing that i can hate about it.

Pros

Marketing products are known to be difficult to use but we experienced a different approach with ActiveCampaign. When using it, the intuitive user interface makes it easy for use to navigate through it and engage with features. ActiveCampaign allowed us to improve our marketing practices by automating some of the routine tasks. It makes it easy to build well personalized marketing campaigns which helps us have high quality leads and attract more customers to our business.

Cons

It was not easy to get started with ActiveCampaign but we received a lot of help from the customer support team. We are happy after learning the basics, the experience became much easier.

Pros

ActiveCampaign’s audience segmentation tools are precise and intuitive, enabling us to target specific customer groups and improve the success of our campaigns.

Cons

The landing page builder feels a bit basic compared to similar tools.

Pros

It is a great tool, it helps to automate emails and marketing campaigns.

Cons

It is expensive and slightly complex to set up initially.

Pros

Creating campaigns, automations, email design, all super easy. Contacts management and list creation is also pretty straightforward and works great. High deliverability and good reporting. I like that I can track a contact's engagement history from visits to my site, to what emails were opened, links clicked. And tagging works great.

Cons

While they have a CRM option. It's not up to par. I use Pipedrive which is way more than I need, but Activecampaign's poor implementation of CRM is what drop its score big time. Plus it is expensive for what else is in the market. I keep paying because it's too much effort to move to save $20-$50 a month... but if I was looking to come in fresh, I would see what else exists.

Alternatives Considered

Mailchimp