User Reviews Overview

About Persona

Persona is an identity verification management solution for businesses ranging from startups to large enterprises who need help managing the balance between customer acquisition and fraud. This solution allows users to securely...

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Feature ratings

Value for Money
4.9
Functionality
4.9
Ease of Use
4.9
Customer Support
4.9

Browse Persona Reviews

12 of 12 reviews
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Andrei
Andrei
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 16/06/2024

Great Solution to be complient with KYC/AML

Pros

We found Persona to be incredibly easy to use and seamlessly implement into our solutions. Its user-friendly interface and robust features have significantly streamlined our processes, making it an invaluable tool for our team.

Cons

While our overall experience with Persona has been positive, we believe that continuous improvements would enhance its functionality even further. General performance is solid, but there's always room for optimization and new features.

Alex
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/11/2024

Persona is the Best KYC/AML Platform

Great overall experience with Persona. I recommend them for most KYC/AML use cases.

Pros

Persona is a great KYC/AML solution for those that need it. It is secure, reliable, and straightforward to setup. Their team is responsive and super helpful and their documentation is solid as well. Very supportive of growing ecosystems ands tartups.

Cons

Need some technical background in order to effectively utilize Persona and correctly setup and integrate your workflows.

Verified Reviewer
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 08/01/2025

Best in class identity platform.

It's been great from sales, through onboarding and post support have been fantastic.

Pros

Flexibility to build what you want, how you want and great APIs to make getting information fed back into our platform nice and easy.

Cons

I actually can't think of any honestly!!

Top Persona Alternatives

Tracy
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
4

4
Reviewed on 23/02/2022

Getting Started

Pros

Features around identity management are robust.

Cons

Too new to tell if there are shortcomings in the product.

Response from Persona Identities

Thanks for using Persona, Tracy! If you ever have any questions as you're exploring the platform, please feel free to email [email protected] and we'd be happy to help.

Replied 23/03/2022
Matt
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 21/11/2024

Amazing service, but more pricing tiers would be appreciated!

My overall experience has been very positive. In addition to the Pros listed above, they have also proved responsive to any enquiries or issues and are quick to provide help when it is needed.

Pros

Persona has become a crucial part of our user identity verification workflow, and I have been extremely impressed with the service provided.

The API integration is straightforward to implement, and the UI for the account holder is intuitive so that customising the workflow to your needs is achievable for a layman.

The UI for the end user is extremely slick, which reflects well on any business or service using Persona.

Cons

It would be great if they offered a tier in between their startup and essential plan. The startup plan is extremely generous and perfect for new businesses that are keeping costs low, however the essential plan ($250 p/m at time of writing) represents a large jump in overheads - particularly for any bootstrapped startups.

Perhaps a combination of lower flat monthly rate + per verification pricing would enable startups to stay with Persona for their entire growth journey, rather than look for alternatives when they are in that awkward middle-ground between the two plans.

Greg
  • Industry: Information Services
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/11/2024

Highly recommend to eliminate fraud

I've been using Persona for a year for my business, and it's been a game changer!

Pros

I highly recommend Persona. It was easy to use and integrate, and it greatly helped me cut down on fraud for my business.

Cons

At don't really have any cons at this time.

Alternatives Considered

Stripe

Reasons for Switching to Persona

Ease of use, integration, and I could not beat the free pricing for their startup plan.
Igor
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 18/02/2022

Persona Review

Pros

Fairly easy to setup, UI both for user and admin dashboard are great. Easy transition from desktop to mobile during a verification is absolutely great.

Cons

No being able to choose documents that can't be send, although I understand this is available in paid tiers.

Alternatives Considered

Checkr

Reasons for Switching to Persona

Free tier option to test first, Brazilian documents.

Response from Persona Identities

Thanks for the review, Igor! We built Persona with the end-user in mind, so we're glad you're happy with the UI.

We're constantly reevaluating our pricing structure and will keep your feedback in mind as we figure out the best way to serve all of our usersthanks!

Replied 23/03/2022
Austin
  • Industry: Airlines/Aviation
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/11/2024

The Best Tool For Our Verification Needs

It's been nothing but the best! It's exactly what we need, and you should also look nowhere else but to partner with them.

Pros

Very responsive and friendly customer service! Also, we like the intuitive and easy-to-use setup and product itself. We've been using Persona for over a year now.

Cons

There are none. I have nothing to complain about.

jacobo
  • Industry: Financial Services
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/11/2024

Great Tool for Simple Identity Verification Needs

My experience with Persona has been very positive. It’s a reliable tool for identity verification, and it has saved me a lot of time. It’s especially useful for small businesses that need simple, efficient verification processes.

Pros

What I like most about Persona is how easy it is to use. It’s straightforward, and I can verify identities quickly without any hassle. The interface is clean and user-friendly, which makes it easy to get started.

Cons

What I like least is the cost of the full plan. For small businesses like mine, it can be expensive. The Startup Program is helpful, but once you go over the limits, the pricing can feel a bit high.

Zev
  • Industry: Education Management
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/04/2024

Great company to work with!

These guys are very dedicated to what they are doing and really a great team to work with.

Pros

These guys have cuting edge technology and have amazing hands on support!

Cons

It was a bit of a steep commitment for us a a tiny startup for a basic automation function.

Mauricio
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/02/2022

Persona is a complete trust management platform

We run an online community and some sensitive topics require us to manage access to avoid liabilities. Using Persona allowed us to easily and safely create a process to identify users participating in our open marketplace, ensure a safe environment for people to trade. It also allowed us to maintain some sub-forums that could attract voices that would like to unfairly hide behind anonymity.

Pros

- Easy to integrate, drop-in hosted workflow
- Complete API
- Easy redaction
- Team management
- Excellent support

Cons

We are happy with the features and user experience so nothing to list here.

Response from Persona Identities

Thanks so much for sharing your experience, Mauricio! We love hearing about how businesses are using Persona to build trust and safety on their platforms. If you ever need anything, please let us know!

Replied 23/03/2022
Verified Reviewer
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/12/2022

Fantastic for all business sizes

Great experience so far. Easy to onboard, get started and customize to my needs. Ability to add additional information to help approve members, create workflows and manually evaluate edge cases. Also allows me to integrate to almost anything

Pros

Very simple to deploy, interface is beautiful and suits well our UI

Cons

Nothing has come up so far, everything I need (and more) is available

12 reviews