Act! Reviews

3.8
Overall rating
Reviews

3.8
Overall rating
Reviews
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User Reviews Overview

About Act!

Act! Premium, a powerful CRM and Marketing Automation tool in one platform, is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom...

Learn more

Feature ratings

Value for Money
3.8
Functionality
3.8
Ease of Use
3.8
Customer Support
3.5

Browse Act! Reviews

809 of 809 reviews
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Marc
Marc
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/12/2024

ACT Works for this Sales Guy

I have used it for over 25 years and I find it invaluable.

Pros

The CRM is a good but it is great as a tool to send personalized emails and letters to groups of people.

Cons

It takes up a lot of memory and with a low gig computer can be an issue.

Response from Act!

It's great to hear that you are using Act!'s fully integrated sales and marketing features to grow your business, Marc. Thank you for letting us know!

Replied 03/01/2025
Thom
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 18/12/2024

30-year user great program but could still be a little better

Like I said the flexibility is is very good and helpful. It has grown and expanded with the times. The customer service is probably the best with any company I deal with. I wish they had longer hours or 24/7 because of my schedule I work with people all over the world and sometimes wind up needing help in the middle of the night. It's gotten too pricey but it is an extremely powerful program and I've enjoyed using it since the early '90s. I've been through several different owners of the program. The current [sensitive content hidden] seeing the most committed to customer service.

Pros

I've been using acts for over 30 years. I like its flexibility and how it has grown over the years. I do wish it had a better mobile application. It doesn't match the desktop well enough. The thing I like best is the customer support if you are a premium member. But it is very costly.

Cons

The price has gotten almost prohibitive. Other programs are much more affordable. The mobile app for your phone is not up to the high standards that I have come to expect from act for over 30 years.

Alternatives Considered

HubSpot CRM

Reasons for Switching to Act!

It's tough to switch after 35 years. But I'm going to do it anyhow because the cost is not prohibitive

Response from Act!

Hi Thom, We value your feedback. If you're using our desktop version, you might want to check out Act! Premium Cloud as it's less expensive and integrates beautifully with Act! Premium Cloud Mobile, our newest and most intuitive Act! mobile app yet. You can learn more here: https://www.act.com/pricing/

Replied 20/12/2024
James
  • Industry: Photography
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
3
Customer Support
1

2
Reviewed on 20/08/2024

Difficulties !!!

In the last two years I have accumulated a list of difficulties that I have experienced with ACT. Until two weeks ago there were 45 items on the list as well as screen grabs showing the error messages and bizarre things that have taken place. I finally discontinued using one ACT business services. I've had more than six sales people contact me in an effort to upgrade or whatever and each time i complained about problems. Only one person out of that group responded with a solution Warren Meredith. He instructed me to contact ACT Support. I very recently upgraded and contacted ACT Support and I am presently in the process of HOPEFULLY solving the problems. We'll see once I have finished.

Pros

Act is a great program when it works. I have been using it for well over 25 years.

Cons

After purchasing ACT from Costco 25 or more years ago the software ownership has changed multiple times. Each time the customer service has gotten worse and the program updates have gotten more expensive. Subcontractor customer service people have been really poor and unable to solve problems when contacted and in some cases made the problems worse. For example having to restart the program 11 times in one eight hour period of time because it crashed.... among many other problems

Response from Act!

James, we appreciate you taking the time to leave this review and are sorry to hear that you had issues with your older version of Act!. We are here to help and are standing by to provide assistance, should you need it, with your upgrade. Please don't hesitate to contact us at 866-873-2006 if you experience any issues so we can ensure you're up and running smoothly.

Replied 13/09/2024

Top Act! Alternatives

HubSpot Marketing Hub

HubSpot Sales Hub

Tracy
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
5
Customer Support
5

5
Reviewed on 12/06/2024

ACT cloud for Marketing

ACT is a solid program and has been working for us since 1999. The cloud based version is new for our company but one we are welcoming since we want to speed up the database process. The old desktop version has become super slow and time consuming with freezes and overall slowdowns navigating through the CRM.

Pros

We have been using ACT for 19+ years. To make the switch to the cloud version just seemed logical. It has the basics features that we need and was simple to transfer over to the client.

Cons

ACT does not have all the bells and whistles that we would like such as power dialers and automatic reporting.

Alternatives Considered

Salesmate, Pipedrive and Salesforce Sales Cloud

Reasons for Choosing Act!

The software support was no longer available.

Switched From

ActiveCampaign

Reasons for Switching to Act!

The ease of moving from a CRM company that we have used for years.

Response from Act!

Thanks for letting us know, Tracy, that Act! Premium Cloud is meeting your CRM and marketing needs. We appreciate you taking the time to let us know.

Replied 28/06/2024
Steve
  • Industry: Education Management
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 02/12/2024

Great Product and Tech Support

ACT is an excellent product with great tech support

Pros

ACT works well and the customer service is excellent. The tech support is great as well

Cons

Hard to understand the tech support but he got my problem solved

Response from Act!

We're happy to hear that our Support team was helpful to you, Steve. We are proud of our experts and strive to provide exemplary customer support to ensure our customers are successful.

Replied 12/12/2024
Veronica
  • Industry: Executive Office
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Functionality
3
Ease of Use
4
Customer Support
5

3
Reviewed on 18/06/2024

ACT! User Since 1999

Overall I still enjoy using ACT!. The only comparable products that I am aware of are Maximizer and Goldmine. I do not know if they are still supported, however, I believe ACT! still has a stronger user base. I would expland my use of ACT! if I felt comfortable that the PC-based product will continue to be supported cost effectively.

Pros

I like that I can still use a PC-based product that I control and provide security necessary to product our client and internal information. I like that my customized version fits my basic needs to manage contacts and periodically send email messages and letters.

Cons

I need ACT support to fix problems with email merge too often. The time required to send routine communications annually has increased at least 10 fold due to time needed to fix problems. Most of the problems seem to be keeping up with Microsoft.

Response from Act!

We value our long-time users and love hearing from you! We are happy to hear that you like the benefits of Act! Premium Desktop, but are sorry to learn that you are experiencing issues with the email merge. We want to help as best we can. Please visit https://www.act.com/resources/contact/
or give us a call at 866-873-2006 to see how we can provide some assistance.

Replied 28/06/2024
Stephen
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
3

5
Reviewed on 06/01/2025

Support is good. Sales and Marketing follow up needs attention.

Pros

Tech-support is always quick to answer the phone, and supervisors are readily available with escalated questions.

Cons

We purchased a marketing package with Act! a year ago, and no one has reached out to us from the client success team (or an equivalent) to check on us or figure out why we’ve not been able to make progress.

Response from Act!

We appreciate your review, Stephen, but we are sorry to hear that you're having issues with the marketing module. We hope you'll reach out to us at [email protected] so we can address this right away.

Replied 10/01/2025
Frank
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 31/12/2024

Using Act for a long, long time.

I've been using it since the 1980's... It was a DOS application! I've added thousands of contacts and used it for mail merge purposes.

Pros

It has a lot of CRM features at a reasonable price.

Cons

There's no integration between it, and Google Contacts, or the integration is not comprehensive...

Response from Act!

Thanks for taking the time to leave this review, Frank. Please reach out to our Support team at [email protected] for assistance with the integration issues you mentioned. That said, we're happy to hear that Act! is helping you manage your large number of contacts and your communications to keep them engaged with your business

Replied 03/01/2025
John
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
4
Customer Support
5

4
Reviewed on 09/12/2024

ACT review

Many years of reliable data preservation. When I need tech help, people will reach in and make needed changes - decent customer service.

Pros

ACT keeps my D-Base and does so very well.

Cons

I have trouble using much beyond basic features.

Response from Act!

Hi John, We appreciate your review. It's great to hear that Act! is helping to keep your data organized.

Replied 12/12/2024
Maggi
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 09/12/2024

Thank you ACT!

Overall we are very happy with the program.

Pros

Able to keep all customer information in one place & do emails to specific customers.

Cons

Sometimes it glitches and had no support from until recently.

Response from Act!

We appreciate your review, Maggi, and love hearing that Act! is helping you manage information and send customer-specific communications to keep your customers engaged.

Replied 12/12/2024
Raymond
  • Industry: Transportation/Trucking/Railroad
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/08/2024

President and CEO

Had the product since 2006 and only one time was the a small problem fixed that day! A great product!

Pros

What's not to like First of all Client set up is a breeze! Once entered all notes are time dated. To email your client their is an Icon click on it and it automatically opens up Outlook and fills out the email address. Send and email and it keeps a copy of the email you sent to them and or received from them time dated. It allows you to set have set groups of which you can email everyone in that group. For instance maybe you have people who use tank cars, people may use box cars or need certain products you can have send a blast just to those people with a simple click on the group or groups. Want to see the locations a client there is an ico click on that a google maps opens and you can do a satellite view. Suffice it to say it does everything but wash the dishes.

Cons

Nothing! The survey is asking for a min of 40 words to describe what I don't like ok its not free!

Response from Act!

Thank you, Raymond! We especially love hearing from our long-time customers and enjoy learning how Act! has helped their businesses over the years. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied 30/08/2024
Jerry
  • Industry: Professional Training & Coaching
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
3
Customer Support
4

4
Reviewed on 13/07/2024

ACT! in action

So far food customer service and technical support

Pros

Contact management across numerous platforms.

Cons

Mobile app needs work. Too cumbersome to enter contact data and tracking.

Response from Act!

Thank you for letting us know, Jerry, that you're using Act! to manage your contacts across multiple platforms. We see you have experienced some issues with Companion, our older mobile app, and we hope you'll try Act! Premium Cloud Mobile, our new mobile app for all our Act! Premium Cloud users. Built to the latest accessibility and useability standards, Act! Premium Cloud Mobile provides seamless contact management, activity & calendar coordination, and sales pipeline management, from your preferred mobile device. Learn more at https://www.act.com/products/act-mobile-apps/

Replied 26/07/2024
andrew
  • Industry: Business Supplies & Equipment
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 04/04/2024

My business would not survive without ACT!!!!!

Superb is all I can say!!!!!!
Brilliant support from Luke and the team!

Pros

The information that is logged, the communication history is vital!
ACT is the best product I've ever used and I've been using it for 12 years!

Cons

Nothing and I mean nothing!!!!
The system has never let me down but I have to admit, you only get what you as the user input in!!!!

Response from Act!

We are so happy to hear that Act! has been a vital part of your business for over 12 years, Andrew! We appreciate your review and would love to learn how you use Act!. If you're interested in sharing your story, please follow this link: https://www.act.com/success-stories/

Replied 08/04/2024
Richard
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 19/06/2024

Great Companion for a Small Business Owner

I have used it for as long as I have been in business and it has allowed me to be very successful and reach my goals.

Pros

To use as a true CRM to manage my relationship with my clients.

Cons

Problems with the integration with Microsoft

Response from Act!

Thank you for letting us know that Act! is helping you manage your client relationships, Richard. We hope that you'll reach out to our Support team if you have continued issues with your Microsoft integration. We're here to help and can be reached at https://www.act.com/resources/contact/ or give us a call at 866-873-2006.

Replied 28/06/2024
Paul
  • Industry: Pharmaceuticals
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/04/2024

ACT! Excellence

I have been using ACT for over 30 years and have recommended it to hundreds of people and companies.

Pros

It literally runs all aspects of my life seamlessly.
The recent upgrade was assisted by your technician, [sensitive content hidden]. I have been resisting an upgrade for years (I think I was on 20 because I was concerned of a failure during the process. He was outstanding and to sum up my impression of him in succinctly:
very Patient, very intelligent and very knowledgeable

Cons

Nothing

Response from Act!

Thank you Paul, for taking the time to leave this review. It's so great to hear that Act! is helping you manage a wide range of activities! We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied 26/04/2024
John
  • Industry: Computer & Network Security
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 14/11/2024

Argus International

Many times very frustrating because some of the functions were not clearly understood.

Pros

Easy access to several functions and reference information access.

Cons

In the past it was poor support because of long delays in answering and sometimes not able to understand the support person.

Response from Act!

We appreciate you providing this feedback, John. Thank you!

Replied 22/11/2024
Harvey
  • Industry: Insurance
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 08/07/2024

I live on ACT all day long

I have been using ACT since it was a DOS program.

Pros

Keeps everthing in one place for my business.

Cons

Can be a little slow and drags on my computers resources

Response from Act!

We love our long-time customers, Harvey, and appreciate you taking the time to let us know that Act! is still helping you organize your business.

Replied 26/07/2024
Steven
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/08/2024

ACT is a great product

Over the last 30+ years of using ACT I have been totally satisfied, and I have found nothing better.

Pros

I have been using ACT for over 30 years, it is easy to use, comprehensive, works great either on my PC or with the Cloud. ACT's customer support is the best I have ever used.

Cons

Actually, nothing!

Response from Act!

We are happy to hear that Act! continues to help you and your business, Steven. After 30+ years! Woo-hoo! And thanks for the feedback about our Support team. We take supporting our customers' success seriously and strive to provide an exemplary experience. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied 13/09/2024
Dennis
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/06/2024

Great Program to manage your time

As stated above the ease of use and we were very familiar with the functionality
since we used an old version since 2006

Pros

Ease of use and we have used it since 2006 when we had 38 employees

Cons

getting use to the cloud version since we were on the 2013 on our server

Response from Act!

We're thrilled that Act! is helping you manage your financial services business, Dennis. Thank you for taking the time to let us know!

Replied 28/06/2024
John
  • Industry: Legal Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 04/09/2024

ACT! and my business

It's the bedrock of my business. has been for over 20 years. Very reliable. Good customer support.

Pros

One stop location for all necessary client details and records

Cons

I don't use it to it's full capability. My problem, not theprogram

Response from Act!

Thank you, John, for your review! What an honor it is for us to be such a fundamental part of your business for over 20 years! Thank you for your partnership and trust!

Replied 13/09/2024
Keith
  • Industry: Real Estate
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/10/2024

I have used Act! for 20 years and still love it

I have used Act! for 20 years and it has always been what I needed and easy to use! I could not have gotten this far without it.

Pros

It has always been what I needed to keep my real estate business growing. It constantly has been updated and easy to use.

Cons

The switch to the Cloud was a pain in the ass for me at first but I love it now.

Response from Act!

It's always wonderful hearing from our long-time customers, Keith and we thank you for taking the time to let us know that you love Act! Premium Cloud and it's helping you grow your real estate business. Awesome!

Replied 18/10/2024
Dave
  • Industry: Financial Services
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/08/2024

Love ACT! +++

15 years loyal customer and love the CRM

Pros

Custom design and perfect for me. Love how easy it is to use.

Cons

Nothing. Exceeds my needs and highly recommend it.

Response from Act!

We love our long-time customers, Dave, and appreciate the opportunity to partner with you for over 15 years! Thank you for your review. You made our day!

Replied 13/09/2024
Justin
  • Industry: Airlines/Aviation
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
4
Customer Support
4

4
Reviewed on 11/09/2024

Cloud version a little clunky

Whilst it does have CRM and email marketing capaibilities, it needs some work to make the UX more user friendly and easy to navigate

Pros

Has some good capabilities in CRM and email marketing

Cons

Its a little clunky the interface and could do with some redesign to make it more streamlined and user friendly

Response from Act!

We appreciate your review, Justin, and would like to ensure you're running the latest version of Act! We hope you'll give us a call at 866-873-2006 reach out to https://www.act.com/resources/contact/ or call 866-873-2006 so we can get a few more details, and provide some possible solutions.

Replied 20/09/2024
Karl
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
3

5
Reviewed on 01/10/2023

Act!

ACT! is a near perfect solution. It's a pleasure to use.

Pros

ACT! is the best CRM available and has stood the test of decades. No other CRM comes close. It's report structure is unmatched as is the customizable features. ALSO - exporting and backup are relatively easy to use. It has a very nice user-intuitive interface.

Cons

ACT! is no longer available as a purchasable software but only as a subscription. Also the syncing of clients from email would be nice as well as better syncing between email client and ACT!

Response from Act!

Thank you, Karl, for taking the time to leave this review. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied 06/10/2023
Vincent
  • Industry: Food Production
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/09/2023

Amazing Software that has help me accelerate my business

Overall, I have been able to track and provide my sales and marketing success to my owners. It's important to measure your success and Act! has made it simple and easy to use.

Pros

I enjoy having task and opportunity options. It makes me organized and I can manage my time. I love marketing automation as it's difficult to reach out to hundreds of contacts at a time.

Cons

I would like to change the colors of the program. The blue and white are a little too overwhelming for my eyes. I would like "Dark Mode" if that would be possible.

Response from Act!

Thank you, Vincent, for taking the time to leave this review. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied 22/09/2023
809 reviews