Contentsquare Reviews

Pros

ContentSquare has extensive features to analyse user behaviour on a page or on a set of pages. The different type of reports form a great set of tools to uncover more general and very specific insights. I mostly use the zoning analysis and session replay. The CS Live Chrome Extension is very handy and is a great solution for stakeholders and team members to find quick answers to their questions. ContentSquare has integration with our customer feedback tools, Google Analytics and AB-testing software. ContentSquare is relatively fast as well, especially compared to our previous tool ClickTale.

Cons

We sometimes run into bugs. Luckily the Support Team is often quick to reply.

Pros

Content square is an amazing tool, extremely detailed information about the user journey on your site, that helps you optimize your site day after day.
The team at CS is extremely responsive and knowledgeable, they help you make the most out of the tool.

Cons

It takes a little bit to get used to the tool, but the team is really helpful in getting you up to speed

Pros

Great range of features that touch almost every aspect of visitor behavior, from the journey map to individual page interactions. Gives a whole new dimension on the "why" behind the winners and losers of A/B tests. Really caring and responsive customer support team as well!

Cons

Issues with performance, especially when taking in data from a large variety of external campaigns, do create somewhat significant barriers to using the platform to its fullest extent.

Pros

Ease of use, exceptional customer support and great visualisation of website analytics. Simple presentation and analysis of complex information.

Cons

It does take some training to understand the program. It isn’t overly complex, but more that you need to unlearn how you might have done analytics before and simplify your approach. Think learning how to use a Mac after years of using a PC.

Alternatives Considered

Hotjar and Google Analytics 360

Reasons for Switching to Contentsquare

Visualisation simplicity and integration with other tools such as AB Tasty.

Pros

I like the ease of use, the sunburst diagram to instantly see what are your customers doing. The contextual right click button makes it super easy to dig deeper into understanding pain points.

Cons

We encountered several bugs, that are all fixed now.

Alternatives Considered

Google Analytics 360 and AB Tasty

Reasons for Switching to Contentsquare

Contentsquare was provinding more insights, especially regarding customer journey. Google Analytics tends to analyse more static behavior and it can be hard to se what's happening between your pages.

Pros

Very powerful visual representations of data - making it clear, easy to interpret and impactful. Responsive and engaged customer support team.

Cons

Some of the features can be a bit buggy and unintuitive.

Pros

The ease of access and the ability to navigate features as a first-time user was what made this my go to. It has also helped me to grow more as an independent business owner, and i would highly recommend it to any of my colleagues.

Cons

None, the program is easy to use and great for beginners.

Pros

We can analyze the massive amounts of data we produce daily with incredible speed and efficiency thanks to Contentsquare's platform, primarily because of the structure it has provided us with, thanks to the tools it has that end up providing a very versatile and flexible interface when creating custom panels. There is a steep learning curve, but we like that we can tailor the look of the control panels to our preferences, and their help desk is responsive whenever we have questions or issues.

Cons

While I haven't found anything majorly annoying with the site thus far, we're wondering why you need to log in twice whenever you visit. As a suggestion, I could say that it would be pretty helpful if, in an update, they created a session within the platform where there were small video clips giving tips on how to use at least the most used tools of the platform; that way, users wouldn't have to contact the support of attention for any mishap if they didn't first seek a solution there.

Pros

It's a simple toolset to learn and provides an additional layer of insight into customer behavior. Their customer service is also exceptional.

Cons

It's expensive, and modules that you'd think would be included as standard, like the error detection package are optional add-ons.

Pros

ContentSquare allows you to easily understand user behavior and almost functions like an A/B test. The snapshots & zoning analysis are invaluable when launching new pages and changing the contents of existing pages.

Cons

It's difficult to compare past snapshots (no way to label what iteration you're looking at).

Pros

I enjoyed the user experience. I found it easy to pick up.

Cons

Nothing in particular stands out that I liked least.

Pros

Among the main features, access to detailed and tailored user journeys, zoning metrics, session recording as well as data retroactivity are essential competitive advantages to accelerate the collaborative usage of data.

Cons

I believe some data are not that easy to understand when it comes to metrics on page etc, it's just a matter of how the data is displayed. However, I am fully satisfied with what Content Square is currently providing.

Pros

Efficient use of experience analytics features, real time data allowing the team to extract insights from the get go.
Understand page engagement in real time.
CS Live extension is a fantastic addition, especially for clients who are time poor and shows immediate value of the tool.
Allows us to see issues when they arise and we can feed back to respective teams in a timely fashion - this is particularly helpful during product launches.
Understanding the conversion funnel and contextualising Adobe data to truly understand the consumer.
We've used CS on countless use cases and it has made our insights more effective. The best part is also being able to quantify the impact which has really upped our level of reporting & insights.
CSM Support, and all tech support from the whole CS team has been invaluable.
Thank you!

Cons

Download functionality currently works only for zoning and not for heatmap. Is it possible to extract all of them easily as images so we can use them in our own decks/templates?

Pros

It is pretty easy and straightforward to use once you have had the training by Content Square. It allows us to undertake analysis that we couldn't get before with other tools and platforms.

Cons

It does take quite a long time to understand the tool, and even now, I'm still learning new things, but I suppose that can be both a positive and negative thing! Some areas I'm also not confident with, but that could be because we don't need to use them every day or in my job role for example. Some of the tools can be quite fiddly to use but that also comes with the experience of using it.

Pros

* Zoning Analysis (Feel like some unique feature compared to other tools)
* Session Replay (Helps in identifying customer experience directly by playing sessions)
* Error Analysis (helps identifying customer issues)

Cons

* Workspace creation can be improved a lot with lot of URL splitting options
* Sometimes the segment is not carried away properly and drilldown from impact or any other page , we need to select mapping /segment manually again.

Pros

Amazing breadth of features that help generate actionable insights across different areas of Ecommerce

Cons

Requires investment in time to make sure the platform is optimised to be as useful as it can

Pros

Easy to implement and to get everything you need tracked
For analysis : user friendly and deepdive analysis methodology are key to get added value !

Cons

If your website or mobile app tend to be updated regularly (new pages and content), then it is more likely you will have to keep your cartographies updated too (but the platform shows you easily the percentage of your pages are not included at least to help you for that)

Pros

The amount of data that is at your disposable! From journey analysis, to page comparator to heat maps!

Cons

Nothing major to call out, automatic snapshots of the site drop off after a month.

Pros

Contentsquare insights have allowed me to create a structured roadmap for our A/B testing program, confidently knowing that the next subject we work on is a high priority, backed with meaningful data. Once our test has been concluded, we can then dive into Contentsquare again to compare our variants, the user behavior on each variant, what each journey looked like etc. So we're not just relying on standard CR/RPV/AOV metrics. We can fully understand why something works and why something doesn't work.

Cons

Nothing, Contentsquare offers everything I need to fulfil my role, and more. Sometimes there is so much information I don't know how to possibly put it into a presentable format. But actually, I quite enjoy this aspect as it sets a nice challange, and by the end of it I feel really chuffed with what I have produced.

Pros

I find the page comparator and zoning analysis very helpful components of the software very helpful for uncovering valuable insights. As part of our contract we also have access to a very talented team at Content Square that helps us dig into insight even further.

Cons

The material available via CS University is very helpful. It could be helpful if some of the courses had more video components included.

Pros

The softwar is nice and simle to used. We can check again the support for found solution. the team is nice.

Cons

I can not reply to this question at this day because i don't have start my analyses for the moment.

Pros

I really loved the platform. It is user friendly and it guides me when I am eager to about the particular metrics. This software helps me to get the details efficiently and very quickly. With the gathered metrics that I am getting using the tool, I can make updates and execute the changes on site that will end benefit the customer. It also helps me to understand how to increase the sales with better customer experience. :)

Cons

Alert module sometimes share “false alarm” I guess that needs a fix.

Pros

ease of use + real time visualisation build on top of live (+comparison of previous version) on the website

Cons

Data constancy, the tool is based on the HTML structure, which makes that the data requests some double checking before making analytics conclusions.

Pros

Contentsquare provides us with an easy way to quickly determine page engagement via its "zoning" analysis. 'Exposure Rates', 'Click Rates' and 'Attractiveness Rates' are incredibly easy to visualise, whether that be in the tool itself or by way of the clever Chrome CS Live add-in which aids "on-the-fly" discoveries. This has become our main tool within Contentsquare but will inevitably lead us to using many more of the options available as the team increases its skills over the coming months.

Cons

The mapping tool needs a little thought initially ... but that is probably due to the current team being reasonably new to Contentsquare and is something we will surely learn to use much more efficiently with practice.

Pros

Useful features for behavioural analysis. Session Replays are a great way to pinpoint areas where users might be facing problems.

Cons

Mapping might be tricky at the beggining.