User Reviews Overview
About Meta for Business
Facebook for Business is a social media marketing solution that helps businesses promote products/services and connect with the target audience. The application enables users to design personalized ad formats and pages to drive...
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- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Meta Business over all other Content Schedulers
Overall we prefer Meta Business to other content planners/scheduling platforms. Meta also prioritizes pushing content that is scheduled through their proprietary platforms (so this is also good for your content).
Pros
Meta for Business makes it easy to schedule content, especially cross platform Facebook + IG! My favorite feature is that I can change the copy of the caption for the same graphic being posted based on the platform it is posting too! It saves so much time!
Cons
Sometimes the platform experiences little glitches. Our agency has experienced issues with posts not publishing, or posting ancient publishing dates (one time a post published with a 1960's date stamp!!! Cannot make this up). The bugs have become less frequent but we still have check-in our clients content to make sure it is publishing properly!
Reasons for Choosing Meta for Business
Meta is much easier to use, and the algorithm prioritizes content from Meta over third party schedulers.Reasons for Switching to Meta for Business
Meta is a free product and has actually developed more advanced features over the years - like their analytics! While bugs still exist, they have improved!
- Industry: Consumer Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
A well mapped program!
Used several of the metaphor business features integrated with other programs and was very happy with it
Pros
Tons of features all in one program! Efficient! Yeah, I think we do like 568. What’s that that means like in a week will continuously start getting 100. Yeah cause they’re 25 or 15 and so if we do five a day in about a week, we’ll start getting five a day paid.
Cons
I had a few issues with linking payments, but got it figured out
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Meta for Business: the new and best business platform
Experience is great and shocking how you can see Instagram, WhatsApp, Messages and more in a single platform.
Pros
You can reply on customers and keen people about your product
Cons
You can not communicate new messages on people but only reply to them via comment or messages
Top Meta for Business Alternatives
- Industry: Arts & Crafts
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
A must have for online businesses
Pros
Perfect centralized platform for managing ads across Facebook, Instagram, and Messenger. I particularly appreciate its intuitive interface, which simplifies creating, managing, and analyzing ad campaigns. The detailed audience targeting options are impressive, allowing me to reach specific demographics with precision. Additionally, the analytics dashboard provides real-time insights into campaign performance, helping me adjust strategies quickly. The integration with Meta Pixel is also a major plus, Overall, it's a comprehensive tool for businesses aiming to enhance their digital marketing efforts.
Cons
While Meta for Business is powerful, it has a steep learning curve for beginners. The interface, although feature-rich, can feel overwhelming at times, especially when navigating advanced tools like Meta Pixel or A/B testing. Another drawback is the frequent updates, which sometimes disrupt workflows or require re-learning certain features. Additionally, customer support can be slow or inconsistent, making it challenging to resolve technical issues quickly. Lastly, ad costs can escalate rapidly without clear guidance, which might be a concern for smaller businesses with limited budgets.
- Industry: Online Media
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
ALL YOU NEED IN ONE PLACE
It allows me to schedule posts or stories so I don't have to be on my phone when posting. It allows me to see how my social media growth is going and also organize my promotions.
Pros
Overall is an application that allows me to have my business organized and everything in just one place.
Cons
It has been giving me problems for about 9 months that have prevented me from being able to correctly synchronize my Instagram with my business's Facebook page. Although I have already seen that it is quite common, it does not take away from how excellent it is.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Suitable for managing clients under one roof
If you are to manage different clients and services it is good to have on one place.
Pros
Ease of management different clients and accounts
Cons
Support doesnt go into details at the first. You have to dig a lot to get some issues resolved.
- Industry: Fine Art
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Happy with Meta
I really like the changes in the latest upgrade.
Pros
I love that I can schedule posts ahead of time across Insta and FB business pages.
Cons
The story feature of Meta is not quite as up to date as Instagram story ability.
- Industry: Leisure, Travel & Tourism
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
You'll end up using it, what can you do.
It's unavoidable for many businesses, but we are yet to see good returns on our investments so far. Maybe it's simply not the right fit for our business but we'll keep trying for now.
Pros
One of the best ways to reach a large audience, there can be great opportunities if it's a good fit for your use case and you know what you're doing.
Cons
Very complicated menu structure which constantly changes, lots of technical and other errors on many of the features and pages. Meta will always find a way to spend your entire budget, whatever the case is.
- Industry: Civil Engineering
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Facebook, a communication tool
It has a friendly features and they carry out routine upgrades
Pros
Allowing you connect and meet friends all around the world, i just one click
Cons
They get your account banned without reaching out to you on the reason for the ban
- Industry: E-Learning
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Great to learn Media buying
Great to Scale his business from zero to hero
Pros
At first as a Beginner its hard to start With Meta ads but thank to metas Algorithm its a Child Play to set up Ads for you Brand or service
Cons
Many Settings bad support at the beginning
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
It's a need if you want to improve your business
I am satisfied with the results lately, but it's hard to work on it. Sometimes it takes too long to load the features. There are some features they have changed that it's not good for Local Business, but on the other hand, the campaings work better than 2 years ago. Their advantage plus option is very recommended nowadays.
Pros
It works fine, because it has a lot of audience. Besides, the Advantage plus is working really fine after a few years using it. Meta is working good to auto-optimize the campaigns we work on.
Cons
It's very slow to work in it. It changes too quickly and sometimes it's hard to find the features we need. Besides it would be nice if it shows better reports of the actions and campaings.
- Industry: Graphic Design
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Meta Review
I'm a everyday user of meta and it helps me to interact with people from different races, countries who believe in different religion.
Pros
It it easy to use as well as affordable.
Cons
It is not that secure it is easy for you to be hacked.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
A required tool for any digital marketer
It is a tool which we are required to use in order to be present and run ad campaigns in Meta. I would never recommend it if we had to pay for it.
Pros
Meta for Business is a useful tool for our digital marketing strategy, it handles the different META brand digital assets in a single place. You can program posts and videos.
Cons
It is constantly changing, and something which works today can break tomorrow. (Account associations, permissions, and of course account suspensions without any cause are the major issues we've faced)
Also: It is almost impossible to get any help from the current help options. Customer service is terrible.
- Industry: Construction
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Meta for Facebook Pages
I Manage all my businesses and I am able to switch from page to page and visually see all my date I have collected.
Pros
It is easy to switch between all my Social pages I manage.
Cons
Have not disliked it yet, I will need to use it some more.

- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
A must for digital advertising
Pros
Over time the platform has evolved to become a fairly intuitive place with an easy guide to implement campaigns.
Cons
Managing several campaigns and different brands can be very complicated if you don't really master the concepts and structure of the interface.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Méta for digital page success
easy to use, efficient, economical, rich in information, it is a tool that makes it easier for us to manage our activity
Pros
I can't imagine managing my page without meta, it's a companion tool for page administrators, I love the variety of Kpis, the possibility of planning, launching and monitoring an advertising campaign and manage the commun. All this is for free. I should also mention the fact of being in contact with the community, understanding their preferences, expectations and reactions really helps us produce adequate content and ensure good performance of the page.
Cons
Nothing to mention about inconvient of méta but I would Like to have all social media included in for example ( Linkedin, Tik tok et Youtube...)

- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Basic social promotion but ads need to be dialed in and be wary of promotions
Pros
I like being able to post content to Facebook and Instagram and I like how WhatsApp has been able to be customized more for businesses
Cons
I don't like how they promised me and ad credit for running ads and they never delivered on their promise
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Most confusing software I've ever used
Very frustrating, confusing and anger enducing.
Pros
I like that you can now schedule social content in the app itself. Other third party apps got my Instagram account blocked.
Cons
Almost everything. It's the most confusing piece of software I've ever seen. Every time I click on something, the whole layout and interface changes and it seems to bring you to a new version of the same system, where everything is different. I'm always lost, can never find what I'm looking for and hate to use it.
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
Meta for Business
Pros
I love the convenience Meta for Business creates for my small beauty business. I can see everything I need, in one place.
Cons
One thing that wasn’t simple is setting up my catalog to add products to my online shop. It was difficult to locate certain pages needed to access the catalog itself. Eventually I found it all to set up, but it was time consuming.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
More of a 'should have' than 'must have'
Overall, a presence on Meta nowadays is almost an unwritten rule of any business, however I would not recommend managing it yourself unless you have prior experience with the platform. It has awful customer support that will either advise you cannot do things or just send you the link to the closest matching FAQ (IF you can actually get a hold of their support, that is). Even if you do take on the challenge, you could end up spending a lot more than you need too due to the complexity and vagueness of the pricing. That being said, if used effectively, Meta can be one of the most powerful marketing tools you can get utilise, it just has to be used correctly.
Pros
Meta for Business provides possibly the largest exposure for customers possible, however it can be quite difficult to use and costly to use effectively.
Cons
The sheer complicated factor of Meta combined with it's almost useless customer support mean it's almost impossible to get help using the product, and is one reason why third party social media management companies exist in order to do this for you. Unless you have experience using this product, you almost certainly will not use it to it's full potential.
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Meta
It’s ok
Pros
Not sure what I do like about it to be fair.
Cons
The algorithms are awful.The policing of some pages are dreadful You shroud be able to separate your personal page from your business pageYou should be able to share to a business page this is very difficult to do

- Industry: Government Administration
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Great Way to Crosspost on Social Media
We have really enjoyed using Meta for Business overall and look forward to using it more in the future.
Pros
At the Indiana Historical Bureau, we like that we can create a post and publish it simultaneously on Facebook and Instagram, which has helped grow the latter account substantially. We also really like the post planning tool, which allows us to schedule posts weeks or even months in advance, saving us time on social media work.
Cons
We have found that some of the wayfinding for components of the application is a little difficult to discern. It is not always obvious when you're switching from a personal account on Facebook and when you're using the official IHB account. This component could be made much easier.
- Industry: Construction
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Meta gets the job done!
Pros
It's a great tool for promoting businesses and online presence. It is easy to navigate.
Cons
I've noticed an uptick in phishing emails warning that policy violations have occurred. I'm not sure what can be done about it. I realize this is a real problem that is not limited to just Meta.

- Industry: Consumer Services
- Company size: 10,000+ Employees
- Used Daily for Free Trial
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Review Source
Meta for marketing
If you are looking for a tool to use in Social media marketing then you can try Meta.
Pros
You can easily automated when to post a content.
Cons
Some features are not that have reasonable pricing.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Works great until it doesn't.
It's hit or miss whether or not it works for clients based on industry and audience. You're very much under the thumb and will of Meta and have to play by their ever changing rules or not at all.
Pros
Can't argue with the reach and exposure. It's a great way to reach specific audiences and to build brand recognition and loyalty.
Cons
Constant changes. Frequent interface updates makes it very hard to find what you're looking for. It also makes help articles and walk throughs irrelevant. However, the biggest problem of all with Meta if something is flagged in error, it's almost impossible to get corrected, approved, or to actually talk to a human being.