Meta for Business Reviews

4.4
Overall rating
Reviews

4.4
Overall rating
Reviews
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User Reviews Overview

About Meta for Business

Facebook for Business is a social media marketing solution that helps businesses promote products/services and connect with the target audience. The application enables users to design personalized ad formats and pages to drive...

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Feature ratings

Value for Money
4.4
Functionality
4.4
Ease of Use
4.4
Customer Support
3.7

Browse Meta for Business Reviews

2,355 of 2,355 reviews
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Ali
Ali
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
3

4
Reviewed on 21/09/2024

Meta Business over all other Content Schedulers

Overall we prefer Meta Business to other content planners/scheduling platforms. Meta also prioritizes pushing content that is scheduled through their proprietary platforms (so this is also good for your content).

Pros

Meta for Business makes it easy to schedule content, especially cross platform Facebook + IG! My favorite feature is that I can change the copy of the caption for the same graphic being posted based on the platform it is posting too! It saves so much time!

Cons

Sometimes the platform experiences little glitches. Our agency has experienced issues with posts not publishing, or posting ancient publishing dates (one time a post published with a 1960's date stamp!!! Cannot make this up). The bugs have become less frequent but we still have check-in our clients content to make sure it is publishing properly!

Alternatives Considered

Planable, Buffer and Loomly

Reasons for Choosing Meta for Business

Meta is much easier to use, and the algorithm prioritizes content from Meta over third party schedulers.

Switched From

Buffer and Hootsuite

Reasons for Switching to Meta for Business

Meta is a free product and has actually developed more advanced features over the years - like their analytics! While bugs still exist, they have improved!
Morgan
Morgan
  • Industry: Consumer Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/12/2024

A well mapped program!

Used several of the metaphor business features integrated with other programs and was very happy with it

Pros

Tons of features all in one program! Efficient! Yeah, I think we do like 568. What’s that that means like in a week will continuously start getting 100. Yeah cause they’re 25 or 15 and so if we do five a day in about a week, we’ll start getting five a day paid.

Cons

I had a few issues with linking payments, but got it figured out

Kent Dominic
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

3
Reviewed on 10/01/2025

Meta for Business: the new and best business platform

Experience is great and shocking how you can see Instagram, WhatsApp, Messages and more in a single platform.

Pros

You can reply on customers and keen people about your product

Cons

You can not communicate new messages on people but only reply to them via comment or messages

Top Meta for Business Alternatives

Karel
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
3

4
Reviewed on 17/11/2024

A must have for online businesses

Pros

Perfect centralized platform for managing ads across Facebook, Instagram, and Messenger. I particularly appreciate its intuitive interface, which simplifies creating, managing, and analyzing ad campaigns. The detailed audience targeting options are impressive, allowing me to reach specific demographics with precision. Additionally, the analytics dashboard provides real-time insights into campaign performance, helping me adjust strategies quickly. The integration with Meta Pixel is also a major plus, Overall, it's a comprehensive tool for businesses aiming to enhance their digital marketing efforts.

Cons

While Meta for Business is powerful, it has a steep learning curve for beginners. The interface, although feature-rich, can feel overwhelming at times, especially when navigating advanced tools like Meta Pixel or A/B testing. Another drawback is the frequent updates, which sometimes disrupt workflows or require re-learning certain features. Additionally, customer support can be slow or inconsistent, making it challenging to resolve technical issues quickly. Lastly, ad costs can escalate rapidly without clear guidance, which might be a concern for smaller businesses with limited budgets.

Milagros
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/01/2025

ALL YOU NEED IN ONE PLACE

It allows me to schedule posts or stories so I don't have to be on my phone when posting. It allows me to see how my social media growth is going and also organize my promotions.

Pros

Overall is an application that allows me to have my business organized and everything in just one place.

Cons

It has been giving me problems for about 9 months that have prevented me from being able to correctly synchronize my Instagram with my business's Facebook page. Although I have already seen that it is quite common, it does not take away from how excellent it is.

Nedim
Nedim
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
3

4
Reviewed on 14/01/2025

Suitable for managing clients under one roof

If you are to manage different clients and services it is good to have on one place.

Pros

Ease of management different clients and accounts

Cons

Support doesnt go into details at the first. You have to dig a lot to get some issues resolved.

Kimberly
  • Industry: Fine Art
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
3

5
Reviewed on 30/12/2024

Happy with Meta

I really like the changes in the latest upgrade.

Pros

I love that I can schedule posts ahead of time across Insta and FB business pages.

Cons

The story feature of Meta is not quite as up to date as Instagram story ability.

Matyas
  • Industry: Leisure, Travel & Tourism
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
2
Customer Support
1

4
Reviewed on 06/12/2024

You'll end up using it, what can you do.

It's unavoidable for many businesses, but we are yet to see good returns on our investments so far. Maybe it's simply not the right fit for our business but we'll keep trying for now.

Pros

One of the best ways to reach a large audience, there can be great opportunities if it's a good fit for your use case and you know what you're doing.

Cons

Very complicated menu structure which constantly changes, lots of technical and other errors on many of the features and pages. Meta will always find a way to spend your entire budget, whatever the case is.

Fabian
  • Industry: Civil Engineering
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
2

4
Reviewed on 06/12/2024

Facebook, a communication tool

It has a friendly features and they carry out routine upgrades

Pros

Allowing you connect and meet friends all around the world, i just one click

Cons

They get your account banned without reaching out to you on the reason for the ban

Etem
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
3
Customer Support
4

5
Reviewed on 06/01/2025

Great to learn Media buying

Great to Scale his business from zero to hero

Pros

At first as a Beginner its hard to start With Meta ads but thank to metas Algorithm its a Child Play to set up Ads for you Brand or service

Cons

Many Settings bad support at the beginning

María
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
2
Functionality
4
Ease of Use
4
Customer Support
1

4
Reviewed on 06/09/2024

It's a need if you want to improve your business

I am satisfied with the results lately, but it's hard to work on it. Sometimes it takes too long to load the features. There are some features they have changed that it's not good for Local Business, but on the other hand, the campaings work better than 2 years ago. Their advantage plus option is very recommended nowadays.

Pros

It works fine, because it has a lot of audience. Besides, the Advantage plus is working really fine after a few years using it. Meta is working good to auto-optimize the campaigns we work on.

Cons

It's very slow to work in it. It changes too quickly and sometimes it's hard to find the features we need. Besides it would be nice if it shows better reports of the actions and campaings.

Tobias
  • Industry: Graphic Design
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 19/02/2024

Meta Review

I'm a everyday user of meta and it helps me to interact with people from different races, countries who believe in different religion.

Pros

It it easy to use as well as affordable.

Cons

It is not that secure it is easy for you to be hacked.

Javier
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
2

4
Reviewed on 07/08/2024

A required tool for any digital marketer

It is a tool which we are required to use in order to be present and run ad campaigns in Meta. I would never recommend it if we had to pay for it.

Pros

Meta for Business is a useful tool for our digital marketing strategy, it handles the different META brand digital assets in a single place. You can program posts and videos.

Cons

It is constantly changing, and something which works today can break tomorrow. (Account associations, permissions, and of course account suspensions without any cause are the major issues we've faced)
Also: It is almost impossible to get any help from the current help options. Customer service is terrible.

Atama
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/09/2024

Meta for Facebook Pages

I Manage all my businesses and I am able to switch from page to page and visually see all my date I have collected.

Pros

It is easy to switch between all my Social pages I manage.

Cons

Have not disliked it yet, I will need to use it some more.

Jose
Jose
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
3

5
Reviewed on 22/04/2024

A must for digital advertising

Pros

Over time the platform has evolved to become a fairly intuitive place with an easy guide to implement campaigns.

Cons

Managing several campaigns and different brands can be very complicated if you don't really master the concepts and structure of the interface.

Soumaya
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/09/2023

Méta for digital page success

easy to use, efficient, economical, rich in information, it is a tool that makes it easier for us to manage our activity

Pros

I can't imagine managing my page without meta, it's a companion tool for page administrators, I love the variety of Kpis, the possibility of planning, launching and monitoring an advertising campaign and manage the commun. All this is for free. I should also mention the fact of being in contact with the community, understanding their preferences, expectations and reactions really helps us produce adequate content and ensure good performance of the page.

Cons

Nothing to mention about inconvient of méta but I would Like to have all social media included in for example ( Linkedin, Tik tok et Youtube...)

Allen
Allen
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
5
Customer Support
1

3
Reviewed on 05/04/2024

Basic social promotion but ads need to be dialed in and be wary of promotions

Pros

I like being able to post content to Facebook and Instagram and I like how WhatsApp has been able to be customized more for businesses

Cons

I don't like how they promised me and ad credit for running ads and they never delivered on their promise

Alternatives Considered

WhatsApp, Instagram and Facebook Business Suite
Marit
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
2
Ease of Use
1
Customer Support
1

1
Reviewed on 06/05/2024

Most confusing software I've ever used

Very frustrating, confusing and anger enducing.

Pros

I like that you can now schedule social content in the app itself. Other third party apps got my Instagram account blocked.

Cons

Almost everything. It's the most confusing piece of software I've ever seen. Every time I click on something, the whole layout and interface changes and it seems to bring you to a new version of the same system, where everything is different. I'm always lost, can never find what I'm looking for and hate to use it.

Daja
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
3
Customer Support
0

5
Reviewed on 15/02/2024

Meta for Business

Pros

I love the convenience Meta for Business creates for my small beauty business. I can see everything I need, in one place.

Cons

One thing that wasn’t simple is setting up my catalog to add products to my online shop. It was difficult to locate certain pages needed to access the catalog itself. Eventually I found it all to set up, but it was time consuming.

David
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
3
Customer Support
2

4
Reviewed on 04/10/2023

More of a 'should have' than 'must have'

Overall, a presence on Meta nowadays is almost an unwritten rule of any business, however I would not recommend managing it yourself unless you have prior experience with the platform. It has awful customer support that will either advise you cannot do things or just send you the link to the closest matching FAQ (IF you can actually get a hold of their support, that is). Even if you do take on the challenge, you could end up spending a lot more than you need too due to the complexity and vagueness of the pricing. That being said, if used effectively, Meta can be one of the most powerful marketing tools you can get utilise, it just has to be used correctly.

Pros

Meta for Business provides possibly the largest exposure for customers possible, however it can be quite difficult to use and costly to use effectively.

Cons

The sheer complicated factor of Meta combined with it's almost useless customer support mean it's almost impossible to get help using the product, and is one reason why third party social media management companies exist in order to do this for you. Unless you have experience using this product, you almost certainly will not use it to it's full potential.

Teresa
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
2
Ease of Use
3
Customer Support
3

3
Reviewed on 26/10/2023

Meta

It’s ok

Pros

Not sure what I do like about it to be fair.

Cons

The algorithms are awful.The policing of some pages are dreadful You shroud be able to separate your personal page from your business pageYou should be able to share to a business page this is very difficult to do

Justin
Justin
  • Industry: Government Administration
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 18/06/2024

Great Way to Crosspost on Social Media

We have really enjoyed using Meta for Business overall and look forward to using it more in the future.

Pros

At the Indiana Historical Bureau, we like that we can create a post and publish it simultaneously on Facebook and Instagram, which has helped grow the latter account substantially. We also really like the post planning tool, which allows us to schedule posts weeks or even months in advance, saving us time on social media work.

Cons

We have found that some of the wayfinding for components of the application is a little difficult to discern. It is not always obvious when you're switching from a personal account on Facebook and when you're using the official IHB account. This component could be made much easier.

Shana
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 01/04/2024

Meta gets the job done!

Pros

It's a great tool for promoting businesses and online presence. It is easy to navigate.

Cons

I've noticed an uptick in phishing emails warning that policy violations have occurred. I'm not sure what can be done about it. I realize this is a real problem that is not limited to just Meta.

Abegail
Abegail
  • Industry: Consumer Services
  • Company size: 10,000+ Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
3

5
Reviewed on 04/04/2024

Meta for marketing

If you are looking for a tool to use in Social media marketing then you can try Meta.

Pros

You can easily automated when to post a content.

Cons

Some features are not that have reasonable pricing.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
1
Customer Support
1

3
Reviewed on 12/10/2023

Works great until it doesn't.

It's hit or miss whether or not it works for clients based on industry and audience. You're very much under the thumb and will of Meta and have to play by their ever changing rules or not at all.

Pros

Can't argue with the reach and exposure. It's a great way to reach specific audiences and to build brand recognition and loyalty.

Cons

Constant changes. Frequent interface updates makes it very hard to find what you're looking for. It also makes help articles and walk throughs irrelevant. However, the biggest problem of all with Meta if something is flagged in error, it's almost impossible to get corrected, approved, or to actually talk to a human being.

2,355 reviews