Salesforce Marketing Cloud Reviews

Pros

The system provide many ways to grow the business you have.

Cons

Customisation of emails into customers helps to get a strong relationships reports.

Pros

This product can do it all. If you have complex data, segmentation and campaign needs, this is likely the product for you. I love how many options it provides and how I can use Trailhead to learn.

Cons

It's not a drag and drop type of product. While Content Builder is useful for the less technically inclined and Journey Builder is relatively user friendly, in general, you need to know a decent amount of coding languages. SQL is particularly useful, as is Ampscript. It takes a while to really learn this product and its best to use a third party to set it up for you.

Pros

It is fairly easy to use and create content in

Cons

It is expensive, and they charge you ala carte for everything

Pros

Being able to set up simple automation rules.

Cons

Engagement Programs. You weren't able to track replies, it didn't allow setting up an email that will be able to receive replies. The email creator was super old-fashioned comparing to way cheaper alternatives where you can easily build emails using drag-n-drop sections.

Pros

I love using SFMC! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations! I use salesforce marketing cloud hourly at my job and love it! So many capabilities!

Cons

Not one con, I love using it and train others how to use it!

Pros

Nothing! Absolute worse platform there is

Cons

Everything! It's terrible platform, not intuitive, requires marketer to act like IT, clunky, minimal support, all in all feels like a sales tactic scam

Pros

CRM and MAP are fully integrated. Ease of integration with ABM platform

Cons

CMS and In-built Email functionalities are not great

Alternatives Considered

Reasons for Choosing Salesforce Marketing Cloud

Switched From

Pros

It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need.

Cons

It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously.

Pros

What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform.

Cons

What I liked least about Salesforce Marketing Cloud is the complexity of implementation and the steep learning curve

Pros

It's user friendly, easy to use, and minimal effort required.

Cons

I don't have much complaint about it. It's a good software overall.

Pros

The ability to test emails with different dev ops test files

Cons

Cumbersome and a lot of repetitive tasks

Pros

I really like the data and analytics features. The customizable feedback was very helpful for my team.

Cons

I felt that some features were not user-friendly and not necessarily conducive to the purpose of the product. Training staff was a bit of a hassle.

Pros

If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and analytics... The flexibility in emails and templates is the most appealing part.

Cons

If you have decent developers, there are cheaper options than SFMC. You are basically paying for the name. A lot of the features are overdeveloped and to implement, you have to pay staff a bunch of money to set it up or an implementation partner a bunch of money to set up the system.

Alternatives Considered

Pros

Great software, easy to use once you are trained, one stop for all information you need.

Cons

Many extras but you have to train to learn it all

Pros

very easy to navigate, if any issues it does not take long for help

Cons

there is not much i do not like from this

Pros

Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we can then track.

Cons

Salesforce is extremely complex and requires a salesforce admin to really help us make the most of the tool.

Pros

the collaboration on any device makes it a really great app

Cons

It requires strong internet connection. which causes issues for some of our team members

Pros

is a flexible tool that, when connected to the Salesforce CRM, allows you to easily create campaigns, automatic messages and more.

Cons

Integration is easy if done on the Salesforce CRM but always requires a system integrator.

Pros

I thought Salesforce to be very user friendly and easily navigable. The home page is very clear as to which tabs pertain to what. My favorite feature is being able to change the tab names into the specific criteria I need for example one of them is "Patients" and another is "Call Interactions," this way you can build your own easily navigable website.

Cons

There are no features I disliked about Salesforce Experience Cloud

Pros

The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.

Cons

One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.

Pros

easy to use and easy to find client//Salesforce Marketing Cloud is well-integrated with other Salesforce products, making it a convenient option for companies that use other Salesforce tools.

Cons

Some users find that the platform is overly complex and requires a steep learning curve

Pros

Experience and user friendly easy to login and easy to install.

Cons

lease like about is like we have to take login every day that to with OTP authentication.

Pros

Saslesforce Marketing works great for email campaign especially for subscription model.

Cons

It does have a learning curve for new users.

Pros

Awestruck by the platform. My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness. Particularly helpful has been my ability to divide up my audience into several groups and tailor the content for each one. The Salesforce CRM connectivity is one of my favourite features. It enables smooth data analysis and transmission, which has improved my ability to target customers and develop a deeper understanding of them.

Cons

As it is among the most effective in this sort of industry for the functions it provides and is also fairly simple to comprehend and include into business equipment, I have nothing unfavourable to say about it.

Pros

We use Salesforce on a daily basis to build relationships with clients. It has been extremely helpful in managing customer interactions, dispatching and creating emails, and obtaining detailed reports.

Cons

It might be difficult to grasp at first, but the learning curve is short, and you'll be an expert in no time.