--- description: Review of Singular Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Singular | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [ETL Tools](/directory/1252/etl-software/software) > [Singular](/software/197479/singular) # Singular Canonical: https://www.softwareadvice.co.uk/software/197479/singular Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/197479/singular?page=2) > Singular is a cloud-based marketing analytics and attribution platform, which offers tools for tracking ROI (return on investment), gathering real-time insights, aggregating costs, measuring campaign attribution, preventing fraud, analyzing ad revenue and much more. Users can connect Singular with their marketing or advertising platforms, including Google Ads, Facebook, Twitter, TikTok and others, to gather campaign performance data. With Singular you are able to: \* Measure and report on all the channels you work with: Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework. \* Analyze ROI by combining attribution with leading cost aggregation: Powerful data connectors meet attribution to unlock marketing performance for every campaign, publisher, creative, and keyword. \* Track and analyze across the entire user lifecycle: Capture your entire user journey to report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution. \* Block more fraud with best-in-class fraud prevention: Keep your ad budgets focused on real users and avoid misreporting with more detection methods and pre-attribution fraud rejection. \* Monitor a single managed pipeline for analysis-ready marketing data: Load attribution, ad spend, creatives, bids, and ad monetization data directly to Redshift, Snowflake, BigQuery, and more. Singular works with some of the leading marketing teams in the world, including Lyft, Twitter, Rovio, King and LinkedIn. > > Verdict: Rated **4.6/5** by 27 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 27 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Singular - **Location**: San Francisco, US - **Founded**: 2014 ## Commercial Context - **Starting Price**: US$795.00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Contact Singular for pricing details. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, English, Japanese, Korean, Traditional Chinese - **Available Countries**: Austria, Belgium, Cyprus, Denmark, Finland, France, Germany, Greece, Ireland, Israel, Italy, Luxembourg, Netherlands, Norway, Portugal, Russia, Spain, Sweden, Switzerland, United Arab Emirates and 2 more ## Features - A/B Testing - API - Access Controls/Permissions - Account Alerts - Accounting Integration - Activity Dashboard - Activity Monitoring - Activity Tracking - Ad hoc Analysis - Ad hoc Reporting - Advertising Management - Alerts/Escalation - Alerts/Notifications - Attribution Modeling - Audience Targeting - Behaviour Tracking - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation ## Integrations (24 total) - Aiven for PostgreSQL - Amazon Redshift - Amazon S3 - BigQuery Connector for Jira - Criteo - Digital Turbine Mobile Advertising - Dropbox Business - Google Drive - Liftoff Commerce - Meta for Business - MySQL - Pinterest - PostgreSQL - SFTP To Go - SFTPPlus ... and 9 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [ETL Tools](https://www.softwareadvice.co.uk/directory/1252/etl-software/software) ## Related Categories - [ETL Tools](https://www.softwareadvice.co.uk/directory/1252/etl-software/software) - [Marketing Attribution Software](https://www.softwareadvice.co.uk/directory/4315/marketing-attribution/software) - [Marketing Analytics Software](https://www.softwareadvice.co.uk/directory/1702/analytics-tools/software) - [Mobile Marketing Software](https://www.softwareadvice.co.uk/directory/4398/mobile-marketing/software) - [Mobile Analytics Software](https://www.softwareadvice.co.uk/directory/4372/mobile-analytics/software) ## Alternatives 1. [Apptrove](https://www.softwareadvice.co.uk/software/525474/Apptrove) (0 reviews) 2. [Kochava](https://www.softwareadvice.co.uk/software/348579/kochava) — 4.6/5 (25 reviews) 3. [Improvado](https://www.softwareadvice.co.uk/software/168922/improvado) — 4.5/5 (22 reviews) 4. [AppsFlyer](https://www.softwareadvice.co.uk/software/196837/appsflyer) — 4.5/5 (138 reviews) 5. [CleverTap](https://www.softwareadvice.co.uk/software/166084/clevertap) — 4.4/5 (59 reviews) ## Reviews ### "Great product for UA Managers" — 5.0/5 > **Maria** | *28 December 2021* | Computer Games | Recommendation rating: 8.0/10 > > **Pros**: Very easy to use and very convenient. Allows easy campaign analysis and management. Great costumer service. > > **Cons**: Sometimes there are some data issues, but they are usually quickly resolved ----- ### "Making App Tracking Easy" — 4.0/5 > **Ishita** | *29 April 2023* | Consumer Goods | Recommendation rating: 8.0/10 > > **Pros**: The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics. > > **Cons**: - There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team ----- ### "Singular is a useful tool in mobile app tracking software world" — 4.0/5 > **Allen** | *27 November 2019* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: It's great to have all the data centralized on one platform. it speeds up our workload but the interface does get in the way a bit. > > **Cons**: The UI is not too flexible, takes a while for CS response. We also have issues related to the data load. This can cause reports to break that connect to Singular. > > UI could stand to be made more intuitive, but the underlying platform is quite useful. ----- ### "Bang for the buck for smaller marketing teams" — 5.0/5 > **Volkan** | *31 August 2021* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome. > > **Cons**: Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience. ----- ### "Great tool for a performance marketer to manage app install campaigns" — 5.0/5 > **Volodymyr** | *18 November 2022* | Wine & Spirits | Recommendation rating: 9.0/10 > > **Pros**: The training provided during onboarding and the way the UI is designed makes this tool very intuitive for a marketing person to use for reporting, optimisation and setting up fraud protection. > > **Cons**: No major downsides for our use case - personally, I'd like to have some capabilities I got used to in other marketing analytics platforms like regex, but we learned prior to integrating that it was disabled for end user by design, and in the end it was not critical for us. > > Lots of patience and all of my questions answered during onboarding. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/197479/singular?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/197479/singular) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data