Brevo Reviews

Pros

Comes with huge benefits
1. The free version has everything for contact management, marketing and sales that a small or medium business needs. No other CRM offers this.
2. The paid subscriptions are very cheap and the cheapest of them has tonnes of extra features, but costs very little.
3. Well organised and self explanatory, the tutorials are well-written and chat support is good.
4. Calling rates are pretty low and you get call recording with transcripts, a number, voic mail and other features at a very reasonable price
5. I love the automation page and I could build complex automations very simply using drag and drop tools.
6. I love the email templates and the many ways I can customise the different email fields.
7. You can add tasks, send email, add deals and see all interactions from the contact page. It is easy to add different types of fields to the contact page also.

Cons

1. I would love inbuilt translation and soell-check

Alternatives Considered

Odoo

Reasons for Switching to Brevo

Pricing and features were the most important factors.

Pros

Overall good quality, good integration of the tool.

Cons

Missing crucial features. Mainly the company management feature is overly compicated. E.g. I invite a client as an expert. My clients have to register and then invite me back and give me permissions again.

Alternatives Considered

Postmark

Reasons for Choosing Brevo

that tool was even more complitacted than brevo and it locked email log

Switched From

SendGrid

Reasons for Switching to Brevo

we started using brevo ealier so we stuck with it. If brevo continues to ignore support requests we'll try out postmark

Pros

The price is okay. The support team always picks up the phone without long waiting times. (they should be trained technical part of the system more because always end up creating a ticket.)

Cons

Trying to offer 360 marketing tools but only trying... Products are being launched without being fully ready and the support team is not even aware of features of new products as well. The CRM is missing very crucial elements such as automatically connecting the contact in the CRM, it needs to be manually assigned. Not having a proper plugin for WordPress. Users cannot submit their form to trigger the automation system. Sometimes works, sometimes doesn't. So many other things that I can't put all here.

Alternatives Considered

SendGrid

Reasons for Choosing Brevo

They are more expensive to operate everything. However, I can understand why there is a price difference now.

Switched From

HubSpot Marketing Hub, SendGrid, Mailchimp, HubSpot Sales Hub and HubSpot CRM

Reasons for Switching to Brevo

Access to dedicated IPs without no extra fee, user-friendliness.

Pros

The newsletter editor, and the UI in general is clean and functional. If there are implemented features, they are usually comprehensive.

Cons

I'm not exactly sure if Brevo follows the needs of us, its users, when introducing new features. There are more e-mail oriented features that would be welcome. For example, darkmode e-mail client management.

Pros

Very easy to learn and amazing customer service

Cons

not totally functional with me bringing emails from my last CRM and not totally helping me figure out how to market to older collected leads

Alternatives Considered

HubSpot CRM

Reasons for Choosing Brevo

It was a very hard system to use and we like the brevo interface

Switched From

Agile CRM

Reasons for Switching to Brevo

I found it super intuative and very user friendly

Pros

What our company loves about the Brevo application is its user-friendly interface. We can easily manage our email campaigns, as it remembers all previous settings, allowing us to effortlessly access any of our past email structures. Database management is also a crucial aspect of running email campaigns, and Brevo makes this easy to handle. We can simply upload data in CSV files, enabling us to efficiently import a large number of contacts.

Cons

I am not sure if it is possible to delete a large database on contacts in bulk.

Pros

Generally has good email deliverability rates. Wide range of features: email marketing, SMS marketing, live chat, CRM, and marketing automation.

Cons

Customization options are limited if you've ever used other popular services then you might be disappointed. There were occasional technical issues that are annoying to have to deal with and try to get customer service help on. And most of all it can get expensive when you scale your list.

Pros

It is easy to use, and cost-effective. A large volume of functionalities are opened with both the free and paid version - this allowed us to sufficiently explore the app, before investing.

Cons

There is nothing I don't like. It would be great if we could do all of our layout work in Canva for design purposes and link it to the mailer templates.

Pros

I love Brevo's affordability and great features!

Cons

I wish they had mix and match text and email plans besides the 4 tier plans.

Pros

I like the features i like the amount of leads you can have compared with other systems

Cons

Just fiddly to get used to. Im new to this so need more practice however, im sure it will be an asset.

Pros

Brevo offers a range of options for both free and paying customers to communicate effectively with their clients/subscribers, and manage their contact lists. As an indie business owner, Brevo has made it possible for me to establish a reliable reputation with my subscribers by offering information in clean, fresh designs and with good deliverability rates.

Cons

I've experienced most challenges on Brevo with the automation system. As far as I know, this is constantly being worked on and upgraded - unfortunately, it has led to some deliverability issues, 'broken' chains in the automation flow, and made it necessary for me to find manual work-arounds.

Alternatives Considered

MailerLite, Mailchimp and AWeber

Reasons for Choosing Brevo

Previous product was too limited in terms of email design/templates, did not offer as much range on the free option (especially in terms of the amount of contacts allowed)

Switched From

WordPress

Reasons for Switching to Brevo

The number of free daily emails allowed (our campaigns/email offers run daily for several weeks) as well as the simplicity of the template design

Pros

Value for money is excellent, the customer support is great and it is really easy to create excellent-looking campaigns, the templates are nice and there is room for lots of customisation.

Cons

I wish they had more functions to separate mailing lists, with the ability to create different brand libraries and have them assigned to certain lists. I run multiple campaigns with different brands and having to re-do the brand library every time is frustrating.

Alternatives Considered

Airship, Braze, Sprout, Omnisend and HubSpot CRM

Reasons for Choosing Brevo

Cost, capabilities and design mostly. We were paying lots of money for mailchimp but felt like we weren't getting the level of service we needed. Brevo having no contacts cap and a wider range of design options made it the ideal choice for us. We are a small independent company and value the customer service we get from brevo.

Switched From

Mailchimp

Reasons for Switching to Brevo

Cost, vibe, website look, platform reviews and membership plans

Pros

Simplicity is what I like best. It is very user friendly.

Cons

Pricing, I wish there were more options for non-profits.

Pros

>Simple to use platform
>Quick response from support when I had a question
>Reporting and dashboards are really good
>Social shareing
>Help tips everywhere incase you are unsure how to do something.

Cons

>Doesn't have tracking on social shareing yet but they said they'd let the developer team know so it may be coming
>The Social shareing link is huge, would be good if it could be shortened

Alternatives Considered

HubSpot Marketing Hub

Reasons for Choosing Brevo

Product ease of use and less limitations on Brevo

Switched From

Mailchimp

Reasons for Switching to Brevo

Product ease of use and less limitations on Brevo

Pros

Interface is very easy to use, the price is quite competitive, and it includes advanced automation.

Cons

The email campaign editor could include more features, and the advanced automation features are not very easy to learn.

Pros

The low price, great discoverability, other than that I urge people to stay far away. There are more ethical platforms out there.

Cons

We uploaded a modest list of valid customers and 100% opt ins and sent an annual holiday email. Deliverability was great (better than our current mailer Pabbly, thats why we are migrating) and our open rate was great for us, there were no spam complaints, but after three emails for around 500 customers each, they not only suspended my terminated my new account, without any ability to appeal! I am an 18 year old A+ BBB rated company, been using Pabbly (Mailget) with 0 spam flags for about 6 years- and I am presuming that the open rate wasn't high enough for them, but it's the holidays and I presume people are getting inundated during cyber week. *This does not make me a spammer* nor did I break their TOS in any way. I pleaded 5 times to allow me to prove that each customer was legit, even giving them credentials to my "mailmunch" opt in to confirm my list and some young student from India replied and confirmed my termination without reason or discussion, other than "we don't disclose why..." I have never in 18 years been treated like a criminal and spammer, this was insulting and unfair, and there in no sane person there to speak to, once they drop the guillotine, STAY AWAY. Where else have people gone, my list is about 13k, and we send mailings quarterly, any alternatives that treat ethical customers better?

Pros

It's easy to use, very intuitive, and with a good looking interface.
We've contacted with the support team a couple of times and they gave us a quick answer and solution in both cases.

Cons

Recently the price has increased, and some functions that where in our plan are no longer available.

Pros

Very user friendly. Can use on both mobile and desktop. Automations are easy to set up and to manage.

Cons

No mobile app, it is hard to see stats etc on a mobile device.

Pros

The all-in-one nature and ease of use. Automations are super easy to set up which I love, and it's really nice being able to look at a contact and see the whole history of interactions across different channels in one place.

Cons

The CRM party (Brevo Deals) unfortunately doesn't have multi-currency support, and when managing client accounts as a web agency I need to pay for and upgrade my email marketing plan if I want my team to have access to a client's email marketing which makes no sense to me.

Alternatives Considered

SendGrid and Mailchimp

Reasons for Switching to Brevo

Larger product-range, ease of use, and very reasonable pricing for the most part.

Pros

The UI is very intuitive. Usually, before I use any Saas platform, I watch a short YouTube video on how to do use the basic features just to get an idea of the tool. I did so for but for Brevo, I unconsciously dived into it, started checking around and within 10 minutes I got a hang of what it does and how it was perfect for my needs(which is a mailing service that allows at least 300 emails per day) - this feature, is the number one reason I’m sticking with Brevo as I cannot afford a paid service YET. The UI is great, so far I’ve only used the email campaign feature and the list importing, segmenting and exporting features but so far it’s an awesome app to use… I just know I’ll be sticking with it for a long while

Cons

When I tried exporting a contact list I had fine tuned, it didn’t inform me it would be send the link to the exported CSV to my email… I thought maybe there was an error and I kept exporting and exporting until I randomly checked my email and saw my inbox “spammed” with Brevo messages - This was partly my fault for not receiving notifications on the email too(I had to put on notifications for my mail on my iPhone immediately after… apart from this slight error I had with Brevo, no other problems

Pros

Brevo is an extremely comprehensive email marketing platform with interesting automation features. It offers very competitive pricing, allowing you to scale over time as both the number of contacts and functionalities grow. It pays great attention to email deliverability requirements, which is crucial, especially for accounts that send to large contact lists. You can collect contacts by creating forms directly within Brevo or through plugins for the most popular CMS platforms, such as WordPress. The automation features are particularly interesting because they allow you to manage the database with internal actions as well as automate external communications via email or SMS. The e-commerce integration is also very compelling, enabling the integration of coupons, products, and orders with the shop.

Cons

The contact profiling could be improved, especially when it comes to creating and organizing CRM fields. The reporting section needs significant improvement if you want to monitor workflow performance and not just email campaign performance. Additionally, it offers a limited selection of actions and triggers in workflows.

Pros

It is a platform that has helped me to better manage sales with perfect follow-up to each client and more personalized attention. Email marketing has been key to sales growth where each campaign has been successful and well received by all clients. Its ease of use is what I liked most from the beginning because it was easy to learn all its functions correctly.

Cons

There is nothing wrong with Brevo, it has always been a good ally for me and I like all its features.

Pros

I like the ease of integrating with our software
Also the ability to track what happens to emails after they have been sent
Ease of adding multiple systems and sending domains
Overall the management console is very good

Cons

Sometimes the help documentation can be difficult to find stuff - so I resort to the Live Chat

Pros

The easy setup and generous free tier for SMTP email sending campaigns is best in class, in my opinion. They also provide all the functionality needed to run successful marketing campaigns as well as transactional emails.
In addition to emails, you can also engage with contacts via SMS and chat.

Cons

This may sound artificial, but I sincerely have not yet found anything about using Brevo for my current needs, that I could do better with outher email tools.

Pros

The ability to set up multiple lists without being charged extra is a big bonus for me.

Cons

I wish they wouldn't keep updating the interface and moving features I am used to.

Alternatives Considered

Mailchimp

Switched From

nuevoMailer and Mailchimp