User Reviews Overview
About Looker
Looker, now part of Google Cloud, is a cloud-based business intelligence (BI) platform designed to explore and analyze data. The solution helps businesses to capture and analyze data from multiple sources and make data-driven...
Learn moreAll Looker Reviews Apply filters
Browse Looker Reviews
All Looker Reviews Apply filters
- Industry: Media Production
- Company size: 11–50 Employees
- Used Weekly for 2+ years
-
Review Source
Google Looker, ideal both for experienced and new users
Overall, we are very happy with Looker and we will keep using it. However, improvements on speed & connectors are crucial in order to make the product even more useful.
Pros
Social Media reporting is the primary reason for using Looker (ex-Data Studio). The numerous connections with the social media platforms and the ability to create reports in a fast, efficient & scalable way are the most important benefits of the platform.
Cons
Although our experienced team members are able to create Looker reports from scratch, the newest members need numerous training sessions to understand how the platform works and how they can use it to create custom reports. Also, the fact that data connectors often fail, creates an additional burden for everyone involved, from team members to end clients.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
-
Review Source
Looker Studio for Basic Reporting
Use it for most client reports and is great for simple dashboards. but when ti comes to complicated dashboards and data its best to use different platforms
Pros
Integrates with the full google suite
Very easy to understand
Good UI and formatting options
Fantastic for communicating data to clients as it can be shared via url
Cons
Insufficient data transformation in platform
Limited formula customization
no data type format autodetection (eg currency)
- Industry: Telecommunications
- Company size: 1,001–5,000 Employees
- Used Daily for 6-12 months
-
Review Source
Looker Review
Pros
Very powerful tool on the backend side with a great semantic layer which allows you you easily navigate through data and make explores.
Cons
Lack of dashboard customization options makes the look stiff and takes away from a user experience that could have been.
Top Looker Alternatives
- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 1+ year
-
Review Source
Looker - next gen reporting
Looker is the perfect app for creating reports and a business dashboard. It is shareable and collaborating with different departments via sheets allows me to gather all the data I need fast and on time. It gives a good and complex overview over different parts of the business and department I work.
The reports are easy to share or export to other as PDF or online report.
Pros
The most important feature for me is that I can have always up to date reports, connecting different data sources like different apps and sheets and updating the reports in real time saves me a lot of time and hard work. Creating a dashboard with different data is easy and straightforward and worth every second spend to learn how to create your it.
Cons
For a fist timer it was a little hard to get all data connected and create the charts and graphs as I imagined.
Alternatives Considered
Microsoft ExcelReasons for Switching to Looker
In Excel i needed to import different data in one workbook, and then create the charts and graphs I needed. It was complicated to export as PDF and send it to other. Took a lot of time.- Industry: Computer Software
- Company size: Self Employed
- Used Weekly for 1-5 months
-
Review Source
A Powerful and Customizable Data Visualization Tool
In conclusion, we liked the usefulness of Looker Studio in the team. The design and presentation of compelling and attractive dashboards stuffed with the right information has enhanced the way we make decisions based on data.
Pros
Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele.
The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it simple to detect patterns and insights.
Cons
Learning curve: Despite the app having a nice graphic user interface layout, the users are likely to face challenges in understanding how to use it especially new comers in visualising data.
Such as it is in Looker Studio where there are numerous datasets most of which are supported, some custom or specialized datasets may have restrictions.
Reasons for Choosing Looker
The move was due to improved customizations in Looker Studio in addition to better data integration.Switched From
Google Data StudioReasons for Switching to Looker
Looker Studio was able to connect effortlessly with other Google Workspace products.- Industry: Newspapers
- Company size: 2–10 Employees
- Used Weekly for 1+ year
-
Review Source
All metrics in one place
It is a great tool for reporting and monitor metrics. I shared my dashboard with colleagues so we can keep our website's data under supervision.
Pros
After creating a dashboard with all important data for my website it was very easy to keep track and visualize my websites metrics. I have integrated Analytics, Search Console and Semrush in my main dashboard get a better view over my Business's website, making it very easy to see where I can grow.
Sharing the dashboard with my colleagues it was very easy and everybody can keep an eye.
Cons
Dashboard setup was a little tricky until I found the exact data I wanted to display.
- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 1+ year
-
Review Source
Looker - business intelligence at its best
Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets, Analytics or Google Ads. These reports can easily be exported in PDF and or shared directly fromc the app.
Pros
The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview. I can easily create scheduled reports and share them.
Cons
It can be a little challenging to create the first dashboard.
- Industry: Construction
- Company size: 11–50 Employees
- Used Weekly for 1+ year
-
Review Source
Looker - look at my reports
When it comes to reports Looker is the only way you can provide complex reports, easy to update and customize.
Pros
The best feature at Looker is the way to can connect to multiple sources at once and create complex reporting and data analytics. Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in PDF and share. Due its connection with sources the reports are always up to date as it imports the data automaticaly.
Cons
I found it a little hard at first to create a complete report for my needs.
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Monthly for 2+ years
-
Review Source
I recommand it for your reports
It's very easy to create rapidly new reports, and it can be very powerful. But you need to have a tech background.
Pros
Very accessible, updates, a lot of propositions
Cons
You need to know very well the measures you want to use
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Monthly for 1+ year
-
Review Source
Great for data visualisation
Pros
Great data visualisation tool for showing my clients their data in a smarter and more intelligent way
Cons
The user interface can be a bit basic, but I like that it can be designed in my branding. It does however come across as a bit basic sometimes
- Industry: Education Management
- Company size: 201–500 Employees
- Used Daily for 6-12 months
-
Review Source
Improving data visualization and monitoring
Pros
I like the visualization and reporting capability of the tool which makes data analytics simple.
Cons
The downside is the high cost of licensing fee.
- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 1+ year
-
Review Source
Reporting at another level
The greatest reporting tool. I shared a link with the people who I need to report and they can see the evolution daily, no more reports requests.
Pros
This is a great FREE software. It connects multiple data sources and let you create complex dashboard for data analytics and visualization. Sharing the report saves me a lot of time, i just send the link of the report or export a PDF file and send it. All the charts are updating daily and it can give you a live report of your numbers.
Cons
Adding all data sources gave me some headaches.
- Industry: Consumer Services
- Company size: 51–200 Employees
- Used Daily for 1+ year
-
Review Source
Good at accessing our data tables and visually displaying results to clients
Pros
It's a bit of a learning curve to get familiar with everything in Looker, but once you get there it really is a great product. Many different visualization options to show clients what is going on with their customer behavior and identify trends.
Cons
This might be an internal thing, but sometimes when I make a bunch of a changes to a dashboard and click Save, I get an error message. Resulting in having to start over and do each change individually and then saving.
- Industry: Construction
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Google Looker for your business intelligence
We are using Google Looker to integrate with NetSuite so that we can create some complex reports.
Pros
Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and information and reshape them into table, charts, KPIs, and workbooks. I like that it can deal with many data types and can be integrated with many types of servers and systems.
Cons
Google Looker is one of the best tools I have ever used and there is nothing to dislike about it.
- Industry: Information Technology & Services
- Company size: 201–500 Employees
- Used Monthly for 2+ years
-
Review Source
An outstanding web-based application for creating dashboards
The way to show insights based on data, and processing tons of data and cross them with other data sets so you can have as an outcome easy to digest information for high level reports or detailed reports.
Pros
What truly stands out for me with Looker Studio is its user-friendly interface and the seamless integration with Google connectors. This pre-built connection to link your data from Google Sheets to the platform simplifies the process significantly. Once the data is linked, creating customized dashboards featuring a variety of graphs is a breeze, allowing you to tailor them to your company's color scheme and preferences
Cons
In the free version, I hope for future updates that Looker Studio will offer the capability to establish connections with PostgreSQL databases through SSH or VPN
- Industry: Computer Software
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
-
Review Source
Looker works great for monitoring campaign performance
Looker has helped us a lot with monitoring our ads' performance with data points that aren't available on the ad platforms already. Thanks to it, we can calculate our ROI better and make decisions accordingly.
Pros
Reports and dashboards are extremely simple to set up with Looker. It removed our need to ask for data all the time because it doesn't require much technical knowledge to be able to learn how to use it and we can all quickly fetch and chart most data with it on our own.
Cons
The support team is close to nonexistent and there aren't many support resources that explain how to do complex tasks with it.
- Industry: Automotive
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
-
Review Source
Looker review
After months of using it you slowly get more confident in the tool which has a tonne of insights if you can filter down to it.
Pros
The ability to really deep dive into data and match multiple data sets together to find trend lines.Also the platform being compatible with so many datasets!
Cons
It's not the easiest tool to grasp when you first start using it. The ability to view and filter reports from the highest level down to deep niche data should be simplified.
- Industry: Computer & Network Security
- Company size: 51–200 Employees
- Used Daily for Free Trial
-
Review Source
Best to organize our data
Looker, i used for collecting customer data and organizing it for further processing and analysis.
Pros
I like looker because of its best data analysis and organization mechanism.
Cons
Nothing to be disliked it is best at all.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
One-Stop Solution For Exploring Real-Time Analytics with powerful analytics and collaboration...
Since the beginning of my career, I've been using Looker for the past four years, and I can say with certainty that it's a must-have and worthwhile program for any company or individual working with large amounts of data. Looker made it easy for me to explain complex data visualizations to my clients, a task that would otherwise be difficult. Looker has been an important tool in helping me reach my organization's goals. I have a lot of likes for this product and would suggest it to everyone who works in R&D or analysis.
Pros
1. Spectator ease of use is its greatest distinguishing feature. with . 2. Looker allows the user to learn more about the data (by creating insights and visualization). In other words, it shifts the workload from the analysts to a platform that can do the analysis independently. This helps with sizing. 3. Since Looker is a browser-based platform, it can be installed on any public cloud service and has flexible cloud database migration options.
Cons
I've noticed that dashboards take a long time to load when there is a lot of traffic. This is annoying, especially when we have a deadline to meet. 2. With scenes, the expense factor is much greater. It's the perfect answer for large organizations, but it can be very expensive for small teams and independent contractors.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 6-12 months
-
Review Source
Looker Review
Pros
user friendly software with robust capabilities
Cons
Long waiting times to load reports sometimes
- Industry: Newspapers
- Company size: 2–10 Employees
- Used Monthly for 1+ year
-
Review Source
Best tool for sharing the data
Pros
I use this tool to show data to clients and analyze the statistics. It can help a lot to make the plan for the future actions.
Cons
Connecting the third party apps is a little difficult for the first time.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 2+ years
-
Review Source
Great tool for for real-time online dashboards
I am able to access monthly and daily reports via Looker dashboards, which are linked directly to our backend database. This allows me to monitor our team's performance in real-time and share valuable insights with my colleagues whenever necessary.
Pros
It brings me great joy to be able to generate and adjust my own dashboards with ease, thanks to the user-friendly self-service approach.
Cons
When you blend data speed seems to go down significantly
- Industry: Retail
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
-
Review Source
Excellent tool Data visualization and analytics
Looker has been my go to tool for analytics, reporting and dashboarding. It is very easy to learn for an individual. It is user friendly as well. Overall good experience from the tool. It is way better than Tableau and Qlik.
Pros
First and foremost, the most important feature of Looker is, it is cloud based BI tool which can be accessed remotely and easy to work unless like other tools where it requires to be installed in the PC.It has clean and simple UI which is very to build dashboards and reports.Lookml option provides benefit of flexibility in code which in turn help to create own metrics and create calculations. This helps for the marketer or developer to have the control of the metrics Data modelling is very easy to create and Looker has the capacity to sync with various connectors to access the data from other sources, which solves the use case of having 3rd party connectors.
Cons
The new interface of swapping between read-only and developer is not that great. The older version was better as compared to the new one. Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool and also they share articles which are available with google search to diagnose.The codes should have an option to export to PDF.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 1+ year
-
Review Source
Data analysis is simple using this application
The most cutting-edge method for creating data experiences and products is called Looker. From a user perspective, Looker is incredibly simple to use. Clear filters let you access data that I need to execute my job on a daily basis, especially when I'm retrieving client health scores.
Pros
It is a great delight to strengthen my data analysis system. Scheduling reports is another great way to avoid acting as a middleman between various clients in my opinion. Flexibility, durability, the LookML Semantic layer, dependability, scalability, and the set of tools for modifying data experiences. Very versatile when it comes to writing code and showing tiles; the greatest aspect is the dynamic nature of the results presentation, which makes it easier to examine results while on the go.
Cons
There are fewer things that can be done at the tile level, which limits functionality. Such dynamicness is required for a more thorough dashboarding experience. Less restrictions on things, in my opinion, would allow me to dream a little greater. Additionally, the forecasting function may be improved. Just a bit more conviction in this amazing product would do.
- Industry: E-Learning
- Company size: 201–500 Employees
- Used Weekly for 6-12 months
-
Review Source
Dashboard Upgrade
With Looker, I discovered new and more ways to present my data. Since I use Google Sheets, I just need to connect it and from there I can customize my reports into charts and dashboard. This helps me "see" my data better and assist in making reliable business decisions.
Pros
What I like most about this software is it's not really overwhelming to use. After a bit of warming up with the functions and options available, you will begin enjoying creatively visualizing your data.
Cons
I haven't found a flaw in this software. So far it meets my reporting needs and I'm really satisfied!