User Reviews Overview
About MailUp
MailUp is a complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS & Messaging Apps. MailUp is the easiest way to create and manage your campaigns...
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- Industry: Computer Networking
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
GREAT TOOL FOR DIGITAL PRODUCT MARKETING
Overall its a great tool for email market, management and automation, though faster sending speeds and reduced pricing would greatly be of help.
Pros
1. Allows creation of distribution lists and recipient groups.
2. Great responsiveness of premade templates to all email clients both web-based
Cons
slow newletter sending speeds, which affects overall efficicacy with some big down-time.
Pricing is relatively high as my personal opinion.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Email marketing for everybody
MailUp is a good product to manage your email campaigns, especially if you are not supported by an IT department who can take care of them. Plans are various, and you can choose to save some money if you don't need to deliver your emails too fast.
A better UI could improve the User Experience.
Pros
MailUp has a non technical approach to email marketing. Everybody can start using it, taking advantage of many available and pre-designed email templates.
Cons
The above mentioned non tech approach can lead to a bit of a mess if not handled carefully.
The user interface of the software is not always easy to use, especially the navigation through the various features is not crystal clear.
Alternatives Considered
MailchimpReasons for Choosing MailUp
Costs, and the opportunity to have a translated interface (by the time, Mailchimp had an english only version).Switched From
MailchimpReasons for Switching to MailUp
The final client made the choice, made on the assumptions of having low costs and a translated user interface.- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
It does its job but the user experience could definitely be improved
My experience with mailup is mediocre. i have used for years and still use with some clients this solution but it is not my favorite.
Pros
The platform generally works well and is stable. Once you understand how it works, you can manage the platform without particular difficulty.
The tool is suitable for small and medium-sized enterprises that wish to professionally manage their email and SMS marketing.
Cons
The user experience leaves something rather to be desired. Many aspects of the interface are cumbersome and unclear. In general, the tool could definitely be better thought out to make the user experience far more pleasant.
Particularly boring is the inability to access from two devices at the same time without activating a paid package.
Alternatives Considered
BrevoReasons for Switching to MailUp
I find myself currently using MailUp because some of my clients set it up years ago and prefer not to face the change to a more modern platform.Top MailUp Alternatives
- Industry: Mechanical or Industrial Engineering
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Great tool for email marketing
Pros
AI is now integrated and works smoothly, great result
Cons
Plans are expensive but they include everything you need
- Industry: Luxury Goods & Jewelry
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Great product at a competitive price
The platform is easy to use and implement with the possibility to customize the integration with in-house CRM. Also the platform reliability is high with minor outage over the years. Reporting features are very useful with modern data visualization tool. Customer service is also efficient and very helpful to solve technical issue.
Pros
The list management, the visual editor for HTML coding and scheduling feature are very well implemented. Also the spam compliance and management are well treated through a dedicated service.
Cons
The content personalization is not top-notch like competitors and the mobile optimization is possible only customizing html code. The overall campaign management is a bit poor without the possibility to running a batch of delivery
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Monthly for 2+ years
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Review Source
What you need, with no frills
I used it as an admin when I worked for a retail company in 2014 and it was already one of the best solutions for small enterprises. Now I work in a marketing agency and I have access to several instances for some of our clients: the platform has evolved with new features, but it remains simple and easy. Privacy is carefully manager in compliance with EU GDPR and US regulations.
Pros
The platform has basically all features that you need to perfectly manage a small/mid size contacts database: easy to setup and to manage, a simple user interface, some marketing automation procedures, accurate reporting. It's probably the least expensive platform of its kind (though pricing varies a lot according to different setup options).
Cons
The user interface is very simple, almost boring, and some functions are not so easy to find. Basic pricing can increase significantly as you add features (like, adding more login users increases the cost of the subscription, so it's quite common to share a single login user/password among all people who need access, which is a very bad practice).
- Industry: Hospitality
- Company size: 201–500 Employees
- Used Weekly for 2+ years
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Review Source
They deleted all my contacts without warning
They deleted 130.000 contacts which I build over the last 5 years. Without a warning.
A certain credit card payment failed, while it was due to their own system. They even admitted that.
I never received a warning and 5 days after the failed payment they deleted my account.
It has been a year now and I'm still so angry. Up to today this has costed me 50.000€. Not to speak about the huge amount of valuable contacts that I lost.
Pros
before I was very pleased with mailup. Quite easy to use and the price was correct.
Cons
Their support and management. The way they treat customers when something gets wrong. Pay attention!
- Industry: Publishing
- Used Daily for 6-12 months
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Review Source
I use MailUp weekly to build email campaigns
I like the quick and easy design and development of new email campaigns.
Pros
I love the drag and drop editor. Designing emails is a breeze, and it's easy to get the look and feel along with the branding you want for each campaign.
Cons
The statistics and analytics dashboard could be improved. I find it hard to figure out my subscribers and unscubscribers each month. Their support is great, but looking for quick support through the help section is difficult. It's easy to search google for the answer.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Mailup: a decent service
Pros
The best thing about Mailup is the designer of emails. It is easy to use and very intuitive. It is also very good to create "user lists"
Cons
Some "creative" functions may be outdated. It would be very good to incorporate animated icons, for example. What is also not very favorable is the price in relation to other products that offer the same service
- Industry: Information Technology & Services
- Company size: 501–1,000 Employees
- Used for Free Trial
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Review Source
Automating your marketing
Pros
It has a connection with Messenger and Telegram. It allows you to send campaigns based on templates, all this via e-mail, SMS or messaging apps.
Cons
It doesn't work with Viber, Whatsapp, Snapchat or Instagram.
- Industry: Information Technology & Services
- Company size: Self Employed
- Used Monthly for 6-12 months
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Review Source
Rich DEM platform, alternative to MailChimp
I've been using MailUp for a while to manage my campaigns (I am a solopreneur), in order to nurture my contacts and leads: I was able to easily send and track my DEM
Pros
Easy to use, powerful, good segment management
Cons
Price is quite high for basic needs, though the platform is powerful.
- Industry: Computer Software
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
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Review Source
Serious and good messaging platform
They have a challenging pricing model, difficult to understand and to compare with others, but apart from that, the service is great with plenty of functionalities and a fantastic deliverability, both for marketing and transactional emails. They also offer to text, but not tried/needed.
Pros
Email editor and deliverability at the top
Good Email previews and checks (with Email On Acid I guess)
Good set of APIs and data sync services
Enterprise level user/lists management
Cons
The workflow builder is too simple.
Statistic reports are old-styled.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
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Review Source
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Happy with MailUp
Very happy with MailUp and their Customer Service.
Pros
MailUp offers an easy-to-use platform to send bulk emails.
Its pricing and features are good, compared to other similar platforms.
Cons
Some of the information required during the initial set-up was not so clear.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Big and profesional campaings
We work with Mailup more than 3 years, very easy to work in his website. The tools to create your newsletter is easy and profesional.
Pros
Very easy and very professional service.
Cons
The price for user
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used for Free Trial
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Review Source
Automate your marketing campaigns
Easy to use and helps you cuts your time to manually design your email content.
Pros
Not only it provides you with an easy tool to design, send, and automate your marketing campaign via email, it also helps you by using SMS and Messaging Apps!
Cons
If you hesitate with their tool compare to other content marketing tool, you can try the starter pricing plan first for the beginning.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
One of my first email marketing software
Pros
- very easy to implement
- I use it for a newsletter blog, a good choise
- used by many big brands
- historical software
Cons
- a little bit expensive in the higher tier
- no other cons
- Industry: Telecommunications
- Company size: 501–1,000 Employees
- Used Weekly for Free Trial
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Review Source
Good Email marketing tool for SME`S
Quickly setup(same day) helpful salesperson and good support via FAQs
Pros
Mail Up provides some powerful features in a very user friendly UI, in particular the journey builder is really easy to use especially for less technically minded people
Cons
Disappointed that the package didn't include SMS functionality and the contact import and configuration could be more streamlined and simplified
Alternatives Considered
Spotler Mail+- Industry: Biotechnology
- Company size: 10,000+ Employees
- Used for Free Trial
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Review Source
Easily start a conversation
Pros
I felt like it was very easy to automate emails and text messages for marketing purposes. You can also integrate it with other social media platforms.
Cons
Didn't use it enough to be able to list out any cons!
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
MailUp è IL tool di Email Marketing che ogni Agenzia/Cliente dovrebbe avere e usare
Pros
MailUp è user friendly, mette a disposizione diverse funzionalità e permette diverse integrazioni anche con tool esterni. È ottimo anche per la realizzazione di acquisition form e landing page lead oriented.
Cons
Nella gestione dei destinatari e con l'uso di diverse liste si rischia di avere una gestione del dato complessa. Inoltre i campi anagrafici customizzabili andrebbero ampliati.
- Industry: Alternative Medicine
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Finalmente le newsletter non sono più un incubo
Esperienza molto buona, finalmente non blocchiamo più la casella di posta per le troppe mail inviate. Consiglio il prodotto.
Pros
E' molto intuitivo, facile creare le newsletter sia dal punto di vista grafico che dell'invio.
Cons
E' un po' lento a caricare e aggiornare le immagini nella newsletter.
Reasons for Switching to MailUp
Perchè è italiano, c'è assistenza ed è meno costoso degli altri.- Industry: Retail
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Email marketing funzionale
Esperienza ottima. Utilizzato da circa 10 anni senza particolari problemi. Le poche volte che ho avuto bisogno dell'assistenza la risposta è stata veloce e efficace.
Pros
Facilità d'uso. Verstilità, integrazione anche con app o siti custom. Gestione automatizzata iscrizioni, coupon. Tracciamento, analisi e statistiche.
Cons
Prezzo un pò più alto rispetto alla concorrenza. Mancanza della gestione multiaccount se non con sovrapresso
- Industry: Health, Wellness & Fitness
- Company size: 11–50 Employees
- Used Monthly for 6-12 months
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Review Source
Utile e intuitivo
Pros
Programma comodo e utile per l'invio di mail massivo
Cons
E' leggeremente meno intuitivo di Mailchimp
- Industry: Telecommunications
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Strumento fondamentale per chi fa email marketing
Esperienza super positiva. Strumento ottimo, assistenza ottima e prestazioni sempre al top.
Pros
La facilità di utilizzo e configurazione.
Cons
Campi anagrafici dovrebbero essere infiniti. Non solo 39.Ci dovrebbe essere la possibilità di mettere in copia nascosta un indirizzo email.
- Industry: Retail
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Professionale
La gestione delle liste degli indirizzi email dei clienti e della regolamentazione sulla privacy è perfettamente rispettata.
Pros
La creazione di email è molto semplice e i report di statistica sono completi e dettagliati al singolo click. Molto utile la funzione di controllo link e immagini per evitare errori.
Cons
Non ho segnalazioni particolari a proposito degli inconvenienti, se non il prezzo che mi sembra elevato comparato all'utilizzo specifico che ne facciamo ( non riusciamo a sfruttare a pieno tutte le funzionalità). Lo strumento è molto più professionale e articolato rispetto alle nostre esigenze, non riusciamo a sfruttarlo a pieno.