MailUp Reviews

Pros

1. Allows creation of distribution lists and recipient groups.

2. Great responsiveness of premade templates to all email clients both web-based

Cons

slow newletter sending speeds, which affects overall efficicacy with some big down-time.

Pricing is relatively high as my personal opinion.

Pros

MailUp has a non technical approach to email marketing. Everybody can start using it, taking advantage of many available and pre-designed email templates.

Cons

The above mentioned non tech approach can lead to a bit of a mess if not handled carefully.
The user interface of the software is not always easy to use, especially the navigation through the various features is not crystal clear.

Alternatives Considered

Mailchimp

Reasons for Choosing MailUp

Costs, and the opportunity to have a translated interface (by the time, Mailchimp had an english only version).

Switched From

Mailchimp

Reasons for Switching to MailUp

The final client made the choice, made on the assumptions of having low costs and a translated user interface.

Pros

The platform generally works well and is stable. Once you understand how it works, you can manage the platform without particular difficulty.
The tool is suitable for small and medium-sized enterprises that wish to professionally manage their email and SMS marketing.

Cons

The user experience leaves something rather to be desired. Many aspects of the interface are cumbersome and unclear. In general, the tool could definitely be better thought out to make the user experience far more pleasant.
Particularly boring is the inability to access from two devices at the same time without activating a paid package.

Alternatives Considered

Brevo

Reasons for Switching to MailUp

I find myself currently using MailUp because some of my clients set it up years ago and prefer not to face the change to a more modern platform.

Pros

AI is now integrated and works smoothly, great result

Cons

Plans are expensive but they include everything you need

Pros

The list management, the visual editor for HTML coding and scheduling feature are very well implemented. Also the spam compliance and management are well treated through a dedicated service.

Cons

The content personalization is not top-notch like competitors and the mobile optimization is possible only customizing html code. The overall campaign management is a bit poor without the possibility to running a batch of delivery

Pros

The platform has basically all features that you need to perfectly manage a small/mid size contacts database: easy to setup and to manage, a simple user interface, some marketing automation procedures, accurate reporting. It's probably the least expensive platform of its kind (though pricing varies a lot according to different setup options).

Cons

The user interface is very simple, almost boring, and some functions are not so easy to find. Basic pricing can increase significantly as you add features (like, adding more login users increases the cost of the subscription, so it's quite common to share a single login user/password among all people who need access, which is a very bad practice).

Pros

before I was very pleased with mailup. Quite easy to use and the price was correct.

Cons

Their support and management. The way they treat customers when something gets wrong. Pay attention!

Pros

I love the drag and drop editor. Designing emails is a breeze, and it's easy to get the look and feel along with the branding you want for each campaign.

Cons

The statistics and analytics dashboard could be improved. I find it hard to figure out my subscribers and unscubscribers each month. Their support is great, but looking for quick support through the help section is difficult. It's easy to search google for the answer.

Pros

The best thing about Mailup is the designer of emails. It is easy to use and very intuitive. It is also very good to create "user lists"

Cons

Some "creative" functions may be outdated. It would be very good to incorporate animated icons, for example. What is also not very favorable is the price in relation to other products that offer the same service

Pros

It has a connection with Messenger and Telegram. It allows you to send campaigns based on templates, all this via e-mail, SMS or messaging apps.

Cons

It doesn't work with Viber, Whatsapp, Snapchat or Instagram.

Pros

Easy to use, powerful, good segment management

Cons

Price is quite high for basic needs, though the platform is powerful.

Pros

Email editor and deliverability at the top
Good Email previews and checks (with Email On Acid I guess)
Good set of APIs and data sync services
Enterprise level user/lists management

Cons

The workflow builder is too simple.
Statistic reports are old-styled.

Pros

MailUp offers an easy-to-use platform to send bulk emails.
Its pricing and features are good, compared to other similar platforms.

Cons

Some of the information required during the initial set-up was not so clear.

Pros

Very easy and very professional service.

Cons

The price for user

Pros

Not only it provides you with an easy tool to design, send, and automate your marketing campaign via email, it also helps you by using SMS and Messaging Apps!

Cons

If you hesitate with their tool compare to other content marketing tool, you can try the starter pricing plan first for the beginning.

Pros

- very easy to implement
- I use it for a newsletter blog, a good choise
- used by many big brands
- historical software

Cons

- a little bit expensive in the higher tier
- no other cons

Pros

Mail Up provides some powerful features in a very user friendly UI, in particular the journey builder is really easy to use especially for less technically minded people

Cons

Disappointed that the package didn't include SMS functionality and the contact import and configuration could be more streamlined and simplified

Alternatives Considered

Spotler Mail+

Pros

I felt like it was very easy to automate emails and text messages for marketing purposes. You can also integrate it with other social media platforms.

Cons

Didn't use it enough to be able to list out any cons!

Pros

MailUp è user friendly, mette a disposizione diverse funzionalità e permette diverse integrazioni anche con tool esterni. È ottimo anche per la realizzazione di acquisition form e landing page lead oriented.

Cons

Nella gestione dei destinatari e con l'uso di diverse liste si rischia di avere una gestione del dato complessa. Inoltre i campi anagrafici customizzabili andrebbero ampliati.

Pros

E' molto intuitivo, facile creare le newsletter sia dal punto di vista grafico che dell'invio.

Cons

E' un po' lento a caricare e aggiornare le immagini nella newsletter.

Alternatives Considered

Reasons for Switching to MailUp

Perchè è italiano, c'è assistenza ed è meno costoso degli altri.

Pros

Facilità d'uso. Verstilità, integrazione anche con app o siti custom. Gestione automatizzata iscrizioni, coupon. Tracciamento, analisi e statistiche.

Cons

Prezzo un pò più alto rispetto alla concorrenza. Mancanza della gestione multiaccount se non con sovrapresso

Pros

Programma comodo e utile per l'invio di mail massivo

Cons

E' leggeremente meno intuitivo di Mailchimp

Pros

La facilità di utilizzo e configurazione.

Cons

Campi anagrafici dovrebbero essere infiniti. Non solo 39.Ci dovrebbe essere la possibilità di mettere in copia nascosta un indirizzo email.

Pros

La creazione di email è molto semplice e i report di statistica sono completi e dettagliati al singolo click. Molto utile la funzione di controllo link e immagini per evitare errori.

Cons

Non ho segnalazioni particolari a proposito degli inconvenienti, se non il prezzo che mi sembra elevato comparato all'utilizzo specifico che ne facciamo ( non riusciamo a sfruttare a pieno tutte le funzionalità). Lo strumento è molto più professionale e articolato rispetto alle nostre esigenze, non riusciamo a sfruttarlo a pieno.