--- description: Review of Instagram Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Instagram | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Social Networking Tools](/directory/4178/social-networking/software) > [Instagram](/software/115029/instagram) # Instagram Canonical: https://www.softwareadvice.co.uk/software/115029/instagram Page: 1 / 207\ Next: [Next page](https://www.softwareadvice.co.uk/software/115029/instagram?page=2) > Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages and search posts using custom keywords. Instagram allows marketers to gain insights into followers’ behavior and track the performance of posts and stories. Users can utilize editing tools and apply a variety of filters such as adjustment of exposure, brightness, or contrast on photos or videos before posting. Additionally, content specialists can use the application to add texts and drawings to photos or videos, remove audio files and upload digital content in bulk. Instagram allows organizations to set up and run online campaigns, promote selected posts and target audiences based on locations, interests, demographics, and more. It is available to users for free and support is extended via various online measures. > > Verdict: Rated **4.7/5** by 5144 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 5144 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Meta - **Founded**: 2018 ## Commercial Context - **Pricing model**: (Free version available) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - @mentions - Activity/News Feed - Alerts/Notifications - Automated Publishing - Automated Scheduling - Blogs - Brand Tracking - Campaign Analytics - Campaign Management - Chat/Messaging - Collaboration Tools - Commenting/Notes - Content Import/Export - Content Management - Content Sharing - Customer Engagement - Customisable Branding - Discussions/Forums - Drag & Drop - Engagement Tracking ## Integrations (9 total) - Canva - Facebook Apps and Tabs - Facebook Business Suite - Hootsuite - Meta for Business - TikTok - Twitter/X - WhatsApp - Workplace from Meta ## Support Options - FAQs/Forum - Knowledge Base ## Category - [Social Networking Tools](https://www.softwareadvice.co.uk/directory/4178/social-networking/software) ## Related Categories - [Social Networking Tools](https://www.softwareadvice.co.uk/directory/4178/social-networking/software) - [Social Media Marketing Tools](https://www.softwareadvice.co.uk/directory/3905/social-media-marketing/software) - [Photo Editing Software](https://www.softwareadvice.co.uk/directory/4418/photo-editing/software) - [Social Media Management Tools](https://www.softwareadvice.co.uk/directory/1666/social-media/software) - [Community Software](https://www.softwareadvice.co.uk/directory/4515/community/software) ## Alternatives 1. [Twitter/X](https://www.softwareadvice.co.uk/software/255619/twitter) — 4.5/5 (1793 reviews) 2. [Meta for Business](https://www.softwareadvice.co.uk/software/239876/facebook) — 4.4/5 (2372 reviews) 3. [Microsoft Viva Engage](https://www.softwareadvice.co.uk/software/101171/yammer) — 4.2/5 (819 reviews) 4. [Hootsuite](https://www.softwareadvice.co.uk/software/137620/hootsuite) — 4.4/5 (3795 reviews) 5. [Workplace from Meta](https://www.softwareadvice.co.uk/software/165817/workplace) — 4.4/5 (1351 reviews) ## Reviews ### "I sta could be less stressful" — 3.0/5 > **Nataliya** | *27 October 2025* | Arts & Crafts | Recommendation rating: 6.0/10 > > **Pros**: It has a lot of features and sometimes it’s fun to use, it has kind of native software and it’s suitable for every phone > > **Cons**: It bece not easy to use , it has a lot of features and if you are not paying it wouldn’t let you grow easily > > My overall experience is quite good, even if my profile doesn’t grow much so I’m pretty much annoyed about that ----- ### "Is Instagram good as other say's?" — 5.0/5 > **Shaikh** | *5 February 2026* | Design | Recommendation rating: 10.0/10 > > **Pros**: Instagram is really a good platform for a small creaters and the small Entrepreneurs around the world to connect with each other and show case there work and generate sales. And the customer service are very Responsible, the user profile systems are is unique and good, never seen such interface, while open the app it work smoothly and clean which lead easy to use whole app. > > **Cons**: Having a really good app and management there some little points i like to highlight for better use in future. First it about the login system which i like to be more convenient for the user, second the watch history and saved options of this app is not good even my saved reel got delete without my permission, third is the security anyone, like anyone can msg and can say bad word to you but all you can do is block them but the still came and do what the used to do, I want this kind of person should be banned to even use Instagram like forever. > > My overall experience with Instagram is good with little points i have mentioned above, I used Instagram daily for the content is good than othes app. ----- ### "Instagram Fair Review" — 4.0/5 > **Komal** | *31 July 2023* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: It is a very popular application these days for editing photos and videos. People use Instagram for creating followers and making their social networking strong. > > **Cons**: For the new users, it is difficult to use for editing photos and videos due to number of features given in the application. ----- ### "Engaging and Easy-to-Use platform with some drawbacks." — 5.0/5 > **Verified Reviewer** | *11 January 2026* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Instagram is very easy to use and visually engaging, the interface is vey simple and its easy to post content interact with others and discover new content. They have features like stories, reels and direct message which is very versatile for both personal use and content creation/marketing. It allows for full customize of user profile allowing brands or individuals to create an online presence with their communities. > > **Cons**: The algorithm for Instagram is a little unpredictable and is harder to reach the intended audience compared to alternatives like TikTok. Furthermore, customer service is hard to reach but it's moderation/censorship is less (which can be a good and a bad thing). Furthermore, it does have an addictive presence so it can be time-consuming or degrade mental health of some users. > > Overall, it a platform that connects users, brands, and companies. It's easy to use, free and allows for the creation and sharing of content . While there are some drawbacks, including ads and other issues, it is one of the most user-friendly social media platforms available. ----- ### "Amazing Instagram\!" — 5.0/5 > **Reagan** | *16 March 2026* | Human Resources | Recommendation rating: 10.0/10 > > **Pros**: It is extremely easy to use and super helpful. You can navigate the app very easily with the little icons at the bottom of the screen as well as the top corners. This is a great app for social media use, and most people that I know use it. On the user profile, you can use it for a business account or a personal account, there are so many options to choose from\! The customer support is also amazing and they are super helpful as well. This is great for social media management and email marketing, and you get amazing value for your money\! > > **Cons**: The only thing that I could think of that would be a con of Instagram is that they change around some of their features occasionally and you have to get readjusted to them, but even that is super easy to relearn and figure out\! > > My overall experience with Instagram has been amazing\! I have been using Instagram for 10 years now give or take. I love it and it is so user friendly and fun\! I love being able to see what my friends are up to, and it is extremely easy and fun to post on there\! ----- Page: 1 / 207\ Next: [Next page](https://www.softwareadvice.co.uk/software/115029/instagram?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/115029/instagram) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data