Mailchimp Reviews

4.5
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4.5
Overall rating
Reviews
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User Reviews Overview

About Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools...

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Feature ratings

Value for Money
4.4
Functionality
4.4
Ease of Use
4.4
Customer Support
4.2

Browse Mailchimp Reviews

17,341 of 17,341 reviews
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John
John
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/01/2025

Mailchimp - Best Email Automation

I use Mailchimp for the email automation, & it fulfills my requirement so well. For any events that we do, Mailchimp helps us to send email campaigns.

Pros

Mail campaigns in Mailchimp are seamless. Email automation is robust, & the integration with social media platforms is so good.

Cons

Mailchimp templates are not customizable like its competitors. They should improve on that.

Tracy
  • Industry: Nonprofit Organization Management
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 24/01/2025

Mailchip Free Version

I am very happy using Mailchimp for my small non-profit and am currently using the free version which meets our needs currently. As we expand, we may upgrade, and we are exploring switching our website to Mailchip as well. Currently we have a popup on our website that lets people sign up for our Mailchip newsletter, which is a great tool.

Pros

I like having all of my contacts in once place, and it keep track of my newsletters, plus it integrates with social media like Facebook and Instagram. Also that it tracks opens and clicks for any campaigns you send out.

Cons

The user interface can be a little confusing to edit newsletters, since it's not actually done in the screen where the preview is, it's done in a text box on the side, which makes sense because you can change font color, size and type there. I just always automatically want to click on the preview to make changes.

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp

It's been a while, but I know I thoroughly researched before settling on Mailchimp and am very happy with what it does for the price (free).
Alexander
  • Industry: Media Production
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
1
Functionality
4
Ease of Use
4
Customer Support
2

3
Reviewed on 03/12/2024

Too Expensive, There Are Better Alternatives

We used Mailchimp for many years, but decided to move to other ESPs as their pricing is not competitive.

Pros

Mailchimp has good deliverability and their automation interface was easy to use.

Cons

Mailchimp's pricing was too expensive. There are many companies that provide similar services (ConvertKit, Brevo, ect). It should not be too expensive to send an email to your readers.

Alternatives Considered

Kit, Moosend, beehiiv and Brevo

Reasons for Switching to Mailchimp

Mailchimp had the best free tier when we started, but as we grew the larger plans became crazy expensive.

Top Mailchimp Alternatives

Shella
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
4

4
Reviewed on 24/11/2024

Full-featured email, landing pages, groups and automations

As Mailchimp is usually used by companies, this is the first software I gained experience with as an in-house marketer. It's easy to set up and import subscribers. While the interface can be a bit confusing, it's not hard to figure out how to do things.

Pros

It's easy to use and provides a wide variety of tools to help you grow and manage your email list. I like that I can create landing pages and filter signups into groups based on their interests.

Cons

Because Mailchimp has so many features it can be a bit hard to find what you are looking for sometimes. However, there are a lot of articles in the knowledge database. I don't find their site builder to be as simple to use as what is offered by other email providers.

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp

Easy to get started for free and grow your list. Paid plans and deliverability are similar.
Daryl
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
3
Customer Support
3

4
Reviewed on 03/01/2025

MailChimp out done by Mailpoet

I used MailChimp for multiple clients over a 6 year period. Since then I have switched over to MailPoet, which has a robust out of the box set up, and very easy to teach end users.

Pros

It started off as a great utility for doing email campaigns and collecting your customer base info.

Cons

As Mailchimp evolved, it turned into a money pit for any type of good functionality.

Verified Reviewer
  • Industry: Information Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 10/01/2025

Powerful tool Yet Pricey for Growing Businesse.

My experience with Mailchimp was very nice. It is a solid choice for small to medium-sized businesses due to its ease of use, variety of features, and scalability.

Pros

1- Mailchimp has a User-Friendly Interface.
2- Mailchimp offers a variety of customizable email templates.
3- Mailchimp offers free plan includes basic features like email marketing to up to 500 subscribers.

Cons

1- Mailchimp’s can get expensive as your subscriber list grows.
2- Sometimes customer support can be slow.

Harrison
  • Industry: Nonprofit Organization Management
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 30/01/2025

First in class

I have had a great experience with Mailchimp. I have tried many email clients, and this is hands down the best. I had a scary instance recently where another one of my users deleted a whole audience, and support helped me recover everything within 20 minutes. Couldn't be happier.

Pros

I love how easy it is to design emails and set your audiences. Their "Tags" feature is another one I use all the time.

Cons

Finding what you are looking for can be cumbersome if you are looking for something a little more particular. However, I have found that what I am looking for is usually always there somewhere. Their help desk is excellent as well, so you never have to be stuck for long.

Mark
  • Industry: Design
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 14/12/2024

Great tool for small businesses

I enjoyed the platform, it’s easy to get started, simple to collect emails, and a pretty solid starter system.

Pros

Mailchimp has a simple interface, it’s easy to build email campaigns and view reporting. Great for smaller businesses with simpler uses.

Cons

It can be a little limited compared to other email marketing tools, especially for e-commerce. Not so good for larger businesses due to lack of real automations.

Alternatives Considered

ActiveCampaign

Reasons for Switching to Mailchimp

Ease of use, simple setup, and a good user experience.
Jace
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
3
Customer Support
4

5
Reviewed on 16/12/2024

Reach the right audience with your email campaigns

I am new to email marketing campaigns, but I will say it is awesome what you can do with this tool. We can also strategically target audiences based on the tags we assign them.

Pros

We tend to have very successful campaigns through Mailchimp. I do like all the additional stats you get and all of the different featurs avaialable.

Cons

It take a while to figure out the steps involved to launch a campaign and it is not intuitive. Also, how you can not set up an audience from the campaign itself is not great.

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 10/01/2025

User friendly email marketing tool

Overall experience of this software was good because it offers robust platform for email marketing, etc.

Pros

It has user friendly interface and it gives user free tier and it is easy to integrate with other platforms like Shopify etc

Cons

It does not provide advance features in free plan

Margaret
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/09/2024

The Best Email Tool

I have been able to grow my website which serves two types of clients. However, I can create different campaigns for each, and keep both separate and organized. I'm able to send quality newsletters for each with guidance to ensure they do not go to spam and get opened. I can even see if I received sales.

Pros

I have been using Mailchimp for over 8 years because it continues to enhance and upgrade the software to meet the competitive needs of the Internet for my two brands. With the ability to integrate it with my membership site and other software, I'm able to get more relevant subscribers. It is also free to use for the first 2,000 subscribers.

Cons

When new to Mailchimp I had a difficult time navigating through the software for the first week of using it. However, this was many years ago, so perhaps new members may find it easier.

Sasha
  • Industry: Consumer Goods
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
3

4
Reviewed on 05/11/2024

Mailchimp: Email Marketing Made Awesome

Since our email marketing efforts, we use Mailchimp, which proved invaluable. From analytics provided by the robust platform through to the mobile UI, we’ve leveraged the platform to build and implement compelling tactics. For the advantage of simplicity, we used Mailchimp for the amount of features it offers and its scalability. Delivery rates here were good, and the platform had a good reputation for reliable delivery and also good customer support. In terms of the integrated marketing tools and automation capabilities, it all fit perfectly into what we required.

Pros

Its convenient drag and drop email builder and full analytics dashboard make it stand out. Through the behavioral targeting capabilities and advanced segmentation options, you enjoy unmatched control over campaign personalization.

Cons

Better duplicate handling is needed in the contact management system. More complex flag branching would be great for the automation builder.

Carolyne
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
0

4
Reviewed on 15/06/2024

Mailchimp is as good as other more expensive competitors

I've used Mailchimp on and off for around 20 years. I'm starting a new business now, and although I'll shop around, I know I will be back to Mailchimp. I've never had any issues with emails going out, campaigns have been smooth. I can brand my emails and I'm trying to love analytics. The webforms are invaluable and there are always improvements and new features.

My final note - there are so many email marketers now. Go with one that's beeb around a long time, like Mailchimp

Pros

I've used most email marketing software but I always come back to Mailchimp. A huge bonus for anyone new to this form of marketing is that you can build and grow a list for free until you reach 500 subscribers. This gives new businesses the time to get to know the system, send emails and learn about analytics before committing to a paid plan. A lot of competitors offer a free month but Mailchimp goes further. And I've always reached that 500 quickly without that added pressure.

Cons

I personally have found the interface not as clear as it could be. Mailchimp is a machine and I have to focus on each part at a time. I always find something new it can do. That's fun to try out though. It does take some getting used to. Start with the emailing and tack the rest on.

Alternatives Considered

Constant Contact and Brevo

Reasons for Switching to Mailchimp

I used Brevo when it clear blue, if I remember it was quite boring and expensive. I used Constant Contact for years as it was tied with my third party software on my website. I would look at it again but Mailchimp has always been a favourite.
Joy
  • Industry: Nonprofit Organization Management
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

4
Reviewed on 21/10/2024

Great industry standard but sometimes overly complicated and expensive

I've used Mailchimp at two organisations and it makes it easy to send professional-looking emails to a large number of contacts. I only used the more basic functions as my organisation was very small, but there were a lot of other features I could have used if I needed to. It was generally easy to use their email editor but there were some funny quirks about it that made it more complicated than necessary in my opinion. I really liked the link checker function which saved me a number of times from using the wrong links!

Pros

It's really easy to make a great looking email and send it to a large database of contacts

Cons

If you only need basic email functions then Mailchimp can be overly complicated and expensive

Katie
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 22/12/2023

Intuitive and Reliable Email Software for Retail

We use Mailchimp to run all our email marketing campaigns. Our business involves a lot of email activity, and so far, Mailchimp's been very vry helpful to scale and manage our efforts. It makes it a lot easier to set up campaigns, report on these, and sync this data to your other tools. All in all, I rally th,nk you can't go wrong with it for managing you email campaigns

Pros

I love how it has ready-made templates for every kind of email you can imagine. We use it for transactional emails, newsletters, promos, events, reminders, you name it. And we were able to set up all of these very quickly and without having to get a single thing designed thanks to the templates. It also has integrations with most of the mainstream software tools.

Cons

Nothing sticks out that much, we sometimes see a bug here and there, usually in the sign in page or reports.

Alternatives Considered

Constant Contact and Moosend

Reasons for Switching to Mailchimp

Mailchimp lookd more professional and advanced than the other options, and the pricing was more suitable for the scale of our use.
Heather
  • Industry: Education Management
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 16/01/2025

Large business on Mailchimp

So far support has been fantastic. We do have a large data base with multiple users and we have had very few issues with the interface and seems relatively user friendly for people new to the platform.

Pros

The ability to have a vast amount of audiences.

Cons

No being able to manage users and their audiences more effectively.

It would be nice to be able to view a users audiences and manage them as an owner of an account.

Jessica
  • Industry: Logistics & Supply Chain
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/12/2024

Help me reaching the potential customer and interact with them.

Mailchimp allowed me to personalize communications leading to a more united group of customers. With their extensive features, data-driven insights, and ability to measure campaigns' impact, email marketing has become an integral part of my business thanks to the platform.

Pros

For a beginner like me, email marketing is simple with Mailchimp. This is a boon for many small businesses with no formal training in design as the drag-and-drop email builder is super intuitive and the large number of templates on it make it a cinch to create campaigns that look pro. I love the robust automation features the platform provides enabling me to send targeted campaigns based on how a subscriber has engaged with the messages and they likes.

Cons

Although Mailchimp provides a free plan, there are limits on the number of subscriber counts and features as your email list expands.

Michael
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
4

4
Reviewed on 16/08/2024

A good overall platform, but there are better values out there

I use Mailchimp for a few of my clients (I run a marketing agency). I've used Mailchimp to create monthly newsletter-style emails as well as automated welcome campaigns to nurture new leads. It has served my needs and the needs of my clients well.

Pros

Mailchimp is pretty user-friendly (especially the new email builder), easy to get set-up and has all of the features you'd want in an email marketing system.

Cons

Mailchimp used to have a VERY generous free plan, but have recently changed their structure for the free plan as well as raised their prices. While it is a good service, I think there are better values in the market.

Colleen
  • Industry: Individual & Family Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
2

4
Reviewed on 19/10/2024

Mixed Experience with Mailchimp

In the beginning, I found Mailchimp easy to use for my email marketing needs, especially as I run a nanny agency. However, things took a turn when a hired worker added her name to my marketing email account without my knowledge. After she left, I realized the issue, but despite speaking with a representative and sending several emails asking for help, I didn’t receive the support I needed to resolve the problem. Unfortunately, I had to start from scratch with a different platform. It was frustrating because I had invested time into setting everything up, only to be left without a proper solution from Mailchimp.

Pros

The interface is user-friendly, and it’s easy to get started with email campaigns.

Cons

Customer support was disappointing when I encountered issues. They couldn’t help fix a major problem, and I had to switch to another service as a result.

Mike
  • Industry: Business Supplies & Equipment
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/08/2024

Mailchimp For Easy Email Marketing

Pros

Mailchimp is a great addition to our marketing channels. Integrates with our website, allowing for effortless data capture. Mailing lists can be easily created and managed, and there are a robust selection of tools and templates available. We also make use of the messaging plug in.

Cons

Subscriber based billing system - the more subscribers you have, the more you'll pay, which is par for the course, but it does encourage you to regularly cleanse your data and keep records up to date.

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 25/12/2024

Best Software for ABM Campaigns in B2B

Mailchimp has helped our business grow revenue by 2x through Account based marketing and email campaigns by targeting some high revnue accounts the customer support team is also very supportive and we using this software since last 1 year and i will recommend this to all B2B Companies

Pros

i have used mailchimp for Email marketing and ABM Campaign setup, its very easy to use tool and you can learn by having just 2 hours of training, contact upload, segmentation, email templates creation are the best things.

Cons

Pricing is high, it can be lowered down in future, rest everything is good.

Tara
Tara
  • Industry: Nonprofit Organization Management
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 16/12/2023

Reliable, simple, easy to use

Good experience overall. Generally unimpressed with customer service, especially as we were setting up our API with our Salesforce CRM. Lots of “it’s not our issue”. Wish there was better support sometimes, but I appreciate they have steps to get ahold of someone.

Pros

It’s simple and straightforward to get running with solid marketing campaigns. And you don’t have to worry about email deliverability or any issues.

Cons

I dislike the lack of customization options in their drag and drop email builder. Sometimes their product feels too simplified.

Verified Reviewer
  • Industry: Music
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
3

4
Reviewed on 29/01/2025

Mail to your chimps

Overall it is very simple, clear and easy

Pros

Mail is easy to use and helps me connect with my audience easily

Cons

The monetisation features aren't as strong as others

Jonathan
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/12/2023

Mailchimp is a Must Have Email Marketing Automation GURU

Pros

Mailchimp allocates a wide array of features in one place from website builder to email marketing.

Cons

The mild bugs that I experience get eradicated rapidly after contacting the support team.

Angelos
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
3

4
Reviewed on 09/12/2024

Ideal email marketing platform for small businesses

It’s a solid email marketing platform that made it easy to grow my contact lists, design professional-looking campaigns, and gain deeper insights into audience engagement.

Pros

I’ve been consistently impressed by Mailchimp’s user-friendly interface and powerful email automation capabilities. The platform’s drag-and-drop email builder makes designing attractive campaigns easy even for those without a technical or design background. Audience lists are also easy to manage

Cons

While Mailchimp excels in many areas, its pricing can feel steep as your subscriber list and campaign needs grow. Certain advanced features, such as more granular reporting and A/B testing, are locked behind higher-tier plans, which may not be cost-effective for smaller businesses. This is really bad because for me mailchimp is mostly suited for small businesses and if you are huge you better look for alternative products

17,341 reviews