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description: Review of Privy Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Privy | Reviews, Pricing & Demos - SoftwareAdvice GB
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# Privy

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> Privy is a cloud-based email marketing platform, which helps small eCommerce businesses create campaigns, promote products and capture new leads. Features include A/B testing, product recommendations, test messaging, coupon reminders and follow-up emails. &#10;&#10;&#10;Marketers can create custom campaigns using the drag-and-drop capabilities of the platform, build mailing lists and engage the first-time visitors at the website through popups, signup games, landing pages or embedded forms. It helps businesses handle cart abandonment rates by delivering targeted messages or offers to shoppers with an intent to leave the site before making any purchase. Additionally, marketing teams can create segmented customer list based on orders, country, cart value, reward points to run newsletter campaigns. &#10;&#10;&#10;Privy offers integration with various third-party applications including Shopify, Weebly, WooCommerce, MailChimp, Iterable, Attentive, Flashchat, Google Analytics, Slack, ZenCart and more. It is available on monthly subscriptions and support is provided via email, documentation and online measures.
> 
> Verdict: Rated **4.4/5** by 50 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 50 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Privy
- **Location**: BOSTON, US
- **Founded**: 2011

## Commercial Context

- **Starting Price**: US$15.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: Privy offers an unlimited 15-day free trial that includes all display types, targeting rules, design features, and more. For businesses with less than 5000 average monthly page views, Privy is free to use. For higher traffic businesses, pricing starts at $20/month. See more at privy.com/pricing.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- A/B Testing
- API
- Autoresponders
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Chat/Messaging
- Contact Management
- Conversion Tracking
- Customisable Branding
- Customisable Forms
- Customisable Templates
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Marketing
- Event Triggered Actions
- Landing Pages/Web Forms

## Integrations (47 total)

- AWeber
- ActiveCampaign
- AdRoll
- Adobe Commerce
- Benchmark Email
- BigCommerce
- Brevo
- CM Commerce
- Campaign Monitor by Marigold
- Cloudflare
- Constant Contact
- Customer.io
- Dotdigital
- Ecwid
- Emma by Marigold

... and 32 more integrations

## Support Options

- Email/Help Desk
- Phone Support
- Chat

## Category

- [Marketing Automation Software](https://www.softwareadvice.co.uk/directory/1686/automation/software)

## Related Categories

- [Marketing Automation Software](https://www.softwareadvice.co.uk/directory/1686/automation/software)
- [eCommerce Software](https://www.softwareadvice.co.uk/directory/4340/ecommerce/software)
- [Lead Generation Software](https://www.softwareadvice.co.uk/directory/1674/lead-generation/software)
- [SMS Marketing Software](https://www.softwareadvice.co.uk/directory/4532/sms-marketing/software)
- [Lead Capture Software](https://www.softwareadvice.co.uk/directory/3533/lead-capture/software)

## Alternatives

1. [Wix](https://www.softwareadvice.co.uk/software/159592/wix) — 4.4/5 (10606 reviews)
2. [Squarespace](https://www.softwareadvice.co.uk/software/157453/squarespace) — 4.5/5 (3385 reviews)
3. [Lebesgue](https://www.softwareadvice.co.uk/software/330363/lebesgue) — 4.9/5 (43 reviews)
4. [Keap](https://www.softwareadvice.co.uk/software/139060/infusionsoft-crm) — 4.1/5 (1298 reviews)
5. [Marketing 360](https://www.softwareadvice.co.uk/software/141364/marketing-360) — 4.5/5 (1132 reviews)

## Reviews

### "I like this pop up the best" — 5.0/5

> **Pamela** | *30 April 2020* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: This looks pretty and I especially like the confetti that falls on the screen after someone subscribes to my mailing list. It was easy to install and control. Works on mobile and desktop. Since installing I'm getting MANY more subscribers to my list.
> 
> **Cons**: There was a learning curve to set it up - but not much. I had to figure out how to only put it on certain pages and not my entire site which would be annoying.

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### "Can't say enough about this company and its CEO. The tool is awesome, powerful and simple to use." — 5.0/5

> **Verified Reviewer** | *16 May 2018* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: I love that the popups are so fully customizable. I didn't get that with Hellobar and alternatives. I love that the company is transparent. I've seen the CEO on chat so many times and he is awesomely helpful\!
> 
> **Cons**: The integration with my ESP has been dodgy a couple times, but that could be on the other end, not Privy's.

-----

### "BEWARE: MAJOR DE-DUPLICATION BUG" — 1.0/5

> **Greg** | *10 October 2019* | Retail | Recommendation rating: 0.0/10
> 
> **Pros**: It's really too bad that I can't give the a higher rating as I'd love to. I really like the app and the customer service and easy integration. BUT...they have one giant Achilles Heel.
> 
> **Cons**: Their system allows for the same email address with different title cases to create duplicate records (e.g., person@email.com and Person@Email.com will create SEPARATE contacts) so you end up sending multiples to people all the time. You have to deduplicate your lists MANUALLY\! The worst part is that they have known about this issue for months and have still not fixed it. De-duplication is the most fundamental feature of any email marketing program...it's staggering to me that they have let this go on for so long with no fix and have not even communicated the issue to their customers. Ask them about it before you sign up\!  Even better...test it an you'll see it happen.
> 
> They seem like good people but their functionality is not ready for prime time and they have been sitting on this major bug for MONTHS and not telling their customers.

-----

### "Awesome Tool for Growing Your Email List" — 4.0/5

> **Verified Reviewer** | *1 April 2019* | Financial Services | Recommendation rating: 8.0/10
> 
> **Pros**: I like the spin the wheel and gamified lead-opt in options. Privy sends me an updated email everyday on the status of my campaigns. I like the personal update. It is also easy to install on your website and to customize the forms and campaigns.
> 
> **Cons**: I wish there was a little bit more aesthetically pleasing default templates for the lead opt-in. More variety in font options would be great too.
> 
> Overall, Privy has helped me grow my email list and so I am happy with this software.

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### "Perfect For Getting New Email Subscribers" — 5.0/5

> **Verified Reviewer** | *20 March 2019* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: This is a simple app to install on Shopify Plus, and helped my business grow our email subscriber list.
> 
> **Cons**: There is nothing to dislike, I'm a fan of it and have installed it on all of my Shopify sites.
> 
> Excellent, very happy with this software.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/104009/privy)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/privy-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/104009/privy> |
| en-GB | <https://www.softwareadvice.co.uk/software/104009/privy> |
| en-IE | <https://www.softwareadvice.ie/software/104009/privy> |
| en-NZ | <https://www.softwareadvice.co.nz/software/104009/privy> |

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