ConvertKit Reviews

Pros

My favorite feature of ConvertKit is how thorough everything is. For example, there are multiple ways to accomplish your goal, which means you can chose a method that works for you and be successful. The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics. The BEST feature is the tagging feature. You can have multiple businesses, lists, and passions but still use ONE product. Just use the tagging feature to give your subscribers identifying tags and you can send them curated emails based on what you know about them.

I have used Aweber and Mailchimp - ConvertKit is best.

Cons

Sometimes the software can have a learning curve. There are robust features (which make the price VERY worth it), but knowing how to use everything can be challenging . There is a lot to remember. Yes, they have templates and guides and support, but it's still a bit to learn.

Pros

This is by far the best platform for organizing how you want your email series to be sent out as well as for tagging subscribers according to how they respond to your emails (like if they click on a button in your email to learn more, sign up for something, buy something, etc.).

If you know what you're doing, this is an intuitive platform that allows you to keep track of what your subscribers are doing and then target them with the appropriate marketing.

Cons

I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming. The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you too much options so then, like I said, it just looks overwhelming as a platform to work with.

They do have tutorials though as well as a trial so you can get to know the platform before you jump into the monthly fee that starts at $29.

Pros

I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up.

Cons

The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence when leaving another. Or "rules" you don't remember making end up messing up other tags or segments. There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every individual subscriber to see how they got stuck or got sent an email they shouldn't.

If you're looking for support... GOOD LUCK. This is the worst support I've had. They have a chat and you get switched from person to person over the course of multiple days. They sometimes send an email with the support details, and if you reply to that apparently the chat people don't receive it. I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue.... let alone apologize for a mistake that looks like a glitch in their system. I've asked for a manager and the people on the chat just ignore that. There's no phone number to call. It's like talking to a brick wall.

I also don't like that there's very little you can do to customize emails. You really can't design them in any way.

Pros

ConvertKit truly changed my email game. Initially I used convertkit for the automation features, but now we manage all of our emails via convertkit, this includes onboarding, pop ups, registration emails and much more! [sensitive content hidden] and his team have killed it with this product and it gets better year on year!

Cons

I genuinely have nothing bad to say about ConvertKit, having used Mailchimp before, ConvertKit is miles better!

Pros

ConvertKit does a great job at making things simple. The UI is easy to navigate, and templates are easy to set up and implement. Automations are also very easy to set up with a visual interface. Ultimately, what ConvertKit does better than any other app I've used is: they make it easy to create and send an email to subscribers.

Cons

What I don't like the most about ConvertKit is the pricing. For small creators who maybe aren't making a living yet, and are not emailing frequently, the cost is heavy if you have a big list of subscribers.

Pros

ConvertKit is very intuitive to use and hides a lot of functionality behind a straightforward user interface. Tutorial videos for each area of the software help considerably with the learning curve.

The feature-set it really well-thought-out and allows you to be really creative with your email marketing. I particularly like the easy way to send a broadcast email a second time to those who didn't open it the first - it really adds to the value of each email.

Cons

I've found little to criticise before beyond the fact the on-boarding was quite hands-off. Support is very good quality but the responses could, I suppose, be a little quicker.

Pros

ConvertKit has a straightforward and easy-to-use interface for setting up email campaigns. Setting up an automated sequence is as easy as writing each email and dragging them into the order you want them sent. They also make it easy to assign tags to subscribers and segment your lists.

Cons

Convert kit doesn't have as many design tools as some of the other email services. This includes email designs and opt-in form designs. However, there are other 3rd party opt-in programs that integrate easily with ConvertKit.
My biggest pet peeve is the fact that there's no "undo" button in the email editor (at least I couldn't find one). I have made several mistakes that a simple undo button would have saved me from undoing.

Pros

It's designed for people like me, creators. It's very well thought through and I don't need to have many integrations to use it.

Cons

I don't like that it doesn't have a mobile app.

Pros

The pricing of this email marketing service is a big reason I switched over. I used aweber before and they would charge you additional if you have the same person on two lists. Whereas ConvertKit would only count that same person on two list as one. This saved me tons of money that I was being over charged with aweber.

Cons

I wish some of the automation was a little more robust and easier to use.

Pros

I LOVE the visual automations. It makes it far easier to set up and explain how they work to clients.
The sequences are so easy to update and I love how all the emails are viewable on the same page.

Cons

Having to code email templates.
I recently switched to a cheaper provider because, as I'm not earning much from my blog right now, I couldn't justify paying $39US per month.

Pros

I migrated to ConvertKit in 2016 and have never had a problem with their service being down. I love how reliable they are! Once you get the lay of the land, ConvertKit is real easy to use too. Their software is straight forward and can do a ton for the low-cost compared to Ontraport and Infusionsoft.

Cons

A lot of my friends have been moving to Active Campaign, because they say AC has more analytic features than CK. I'm not sure what I'm missing, but I do wish I could have better data from CK on best days and time of day my emails are being received. I wish I could see which email subject lines are working best for me. I wish I could have an overview calendar of what was previously sent rather than having to thumb back page after page. I wish that ConvertKit's email templates were easier to use -- I don't know coding and had a designer help me out.

Alternatives Considered

Keap

Reasons for Choosing ConvertKit

The tagging and automation features that ConvertKit has compared to what Mailchimp had (back in 2016 anyway) was a must-have.

Switched From

Mailchimp

Reasons for Switching to ConvertKit

The price to get started with Infusionsoft was ridiculous.

Pros

I love the detailed automation you can set up and it is fairly easy once you know how. I really like the function that you can tag leads and send them into different funnels and send them personalized emails. This helps with conversion rate.

Cons

It does take a little bit to learn. Such as when you set up rules and such in the automation it can get a little overwhelming but once you get the hang of it, it is easy and quick to set up.

Pros

I love how I can easily store all of my contacts in one place. The customization, segmentation and they offer lots of other services now like products and memberships

Cons

After you surpass 1000 the pricier can get pretty expensive quickly. It might be best to then move on to an all in one platform

Pros

I'm new to email marketing so I like that ConvertKit offers a free version for your first 1000 subscribers. This makes it easier to test them out and learn more about starting, growing, and marketing to your subscriber list. They have pre-made email templates or you can create your own. You can customize colours, etc. to match your branding. You can also tag subscribers to control what emails you send them. You can keep track of where your subscribers signed up as well which is helpful to know.

Cons

Nothing so far but I'm still a relatively new user so I haven't tested out all of the features, etc. available.

Alternatives Considered

MailerLite and Mailchimp

Reasons for Switching to ConvertKit

It was highly recommend by many more experienced individuals in my industry as being both great for beginners and for once your list has grown substantially. Since they offer a free plan for those with less than 1000 subscribers, it was also a great incentive for me to try them out risk free.

Pros

I've tried pretty much every email marketing platform under the sun and for me Convertkit is leagues above the rest, mostly in useability. I'm after software that's simple (most providers make you go through 100 unnecessary steps to send a simple broadcast or set up an automation) but also powerful. Simply because of ease of use and everything just works, it's the best option. Other platforms promise a frustrating future.

Cons

It is fairly expensive, though they've gotten a free tier now which is great. I wish they had better reporting that wasn't exclusive to the pro option. And their customer support... it used to be good but over the past year or so it's really fallen in the hole. They take ages (as in days per response that may or may not have solved the problem) to get back to you, and instead of getting back to you they have a whole 'triage team' who come back after a few days to say they've recieved it and someone will take care of it. It's really stupid. That could be taken care of by a bot, and they should have hired more support instead of more middle management. It's just weird. Hopefully it's just a phase and they return to what it was.

Alternatives Considered

ActiveCampaign, MailerLite, Brevo, GetResponse, Mailchimp and AWeber

Pros

I recently switched over to ConvertKit from another service after reading positive reviews. I like their format for sending emails to subscribers so much more than any other platform I've used. The emails are really modern looking and simple, so they're appealing to my audience when I send them. I also like that I can simply reuse my last email and make changes to just the content. It makes sending a weekly email really simple.

Another huge benefit to me is that I can segment my subscribers into different groups that allows me to send targeted emails in a more efficient fashion. I also track users who have purchased a product so I don't send them emails about the product they've bought.

This software is an all in one, which I really like. Meaning, I am able to create an optin form, email sequence and product download all in one with this software. I love that it keeps everything really organized in this fashion.

Cons

Some of the ways to organize subscribers are a little confusing to a newbie. You can sort them into segments as well as mark users with tags. I wish it were more clear what each one did at first glance.

I also wish there were more options to design the optin forms. They are pretty basic and there isn't a lot of room for creativity, but they are still functional.

Pros

I like how Convertkit makes it easy and fast to get your lead generating page up and running and start collecting leads. The landing page builder is good with plenty of templates. You don't need technical skills to get a page up and start building your list. That's what Convertkit focuses on. It's a modern tool that offers all the basics and a few advanced features. No unnecessary bells and whistles needed if you want to focus on creating.

Cons

Pricing starts higher compared to other tools, but the advantage of Convertkit is that one email address only counts once, unlike other tools where a subscriber counts multiple times towards your total subscriber amount if that person is added to multiple email lists or campaigns.

Pros

Constant free trainings. Customer service is amazing. The conferences! The community! The entire company leadership, values and constant striving to improve.

Cons

It's hard to come up with much I don't love about CK. Integration with Teachable is challenging because Teachable uses one field for first and last name, so it doesn't automatically parse them out. Not CK's fault, tho.

Pros

My favorite thing about convertkit are the easy to setup email automations. The visual builder makes it intuitive and clean.

Cons

My least favorite part of convertkit are the email sequences. When you create long email sequences you have to continually scroll up and down. This should be fixed.

Alternatives Considered

Drip, Mailchimp and AWeber

Pros

ConvertKit helps focus on conversions -- it's right there in the name. But I love how simply everything is laid out. How easy it is to set up complex, multi-step automations, and the hordes of integrations it carries. Works with everything in my Tech Stack, and that's saying a lot.

Cons

Honestly, I can't think of anything. I love using ConvertKit.

Pros

I've been using Convertkit for a few years now and just couldn't be happier!! The software is highly flexible to automate my email delivery to a level that makes my new client intake so easy and effortless. Readers still believe I am writing to them personally... ;-) Some think it's spooky how "I just read their minds"... heh...

Cons

The only thing that could be improved but which would be nice to fix is that if I title the email Dear "subscriber", the email itself shows the subscriber's first name but the preview option of the email shows <subscriber's first name>... Kind a looses credibility in these cases. But I came round this problem by not addressing readers by their first name...

Pros

I needed an easy to use email software that could provide automation so I signed up for ConvertKit and have been very impressed so far. My favorite thing is the layout and organization structure that allows me to compartmentalize my lists.

Cons

Even though it is very feature rich, I do find the basic plan to still be somewhat too expensive. Maybe if I had a larger list I could better justify the price.

Pros

I used ConvertKit for less than a year and the experience had been awesome. I switched to ConvertKit from MailChimp. Though ConvertKit isn't as feature-rich as MailChimp but it is a perfect email automation software for anyone who is looking to take control of the email marketing.

There are quite a few things that I liked about ConvertKit.

1. Extremely easy-to-use. Compared to other email marketing tools that I have used, ConvertKit is one of the easiest to use.
2. If you haven't worked with email, autoresponders, campaigns, rules, etc. ConvertKit is your best bet because it offers you with every feature that you need as a beginner.
3. You can integrate ConvertKit with several third-party tools which is great.
4. It offers you with smart ways to monetize your list.

Cons

Here are a few things that ConvertKit lacks.

1. It is expensive as compared to most of the other marketing tools in the market.
2. Their form needs more work. It is too basic with limited features.
3. Lack of landing page builder is another downside. You will need a separate landing page builder tool that will cost you money.

Pros

There are ample resources and education available to use this platform. My background is not in marketing or email marketing, but the education that ConvertKit has available has allowed me to optimize the service and makes me feel like I am getting real value from this product.

Cons

Nothing. Seriously, nothing. Since I have had ConvertKit as a part of my business (over 2 years), they have only innovated the product and added more features (most recently creator profiles and product integration) that I actually am exploring downsizing OTHER services that I use to see if I can just use ConvertKit for everything digital.

Pros

Convertkit is easy to use and has the features other autoresponders lacked or failed to implement them properly. You can tag subscribers here and send emails based on different conditions which will automatically apply.

The other great benefit is that you don't pay for subscribers/emails that stopped opening emails and basically are "ghosts", and you don't pay for those that are unsubscribed but remained in database.

Third good thing is that they are constantly working on implementing small new things or improving the tool by adding features, while competition does not change much in their solutions.

Cons

I would like the pricing to be structured differently. Just a 10% lower would make big difference when comparing to competition. Then it would be 'more for the same price'. They offer discounted yearly subscription so that's something. If your list doesn't earn you much it won't pay for costly membership.