Benchmark Email Reviews

4.3
Overall rating
Reviews

4.3
Overall rating
Reviews
Learn More

User Reviews Overview

About Benchmark Email

Benchmark Email is a cloud-based email marketing platform. It offers email templates for different occasions and events. It helps users manage email campaigns. It provides Email signup forms on website, blog and social media to...

Learn more

Feature ratings

Value for Money
4.2
Functionality
4.1
Ease of Use
4.4
Customer Support
4.3

Browse Benchmark Email Reviews

191 of 191 reviews
Sort by:
Elle
Elle
  • Industry: Design
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 26/03/2024

A strong contender for the existing market leaders

Pros

I came across Benchmark when a client decided to use them. I found it very easy to use and to set up for them.

Cons

I haven't found any cons thus far. Everything seems to be fairly simple to do.

Response from Polaris Software

Elle, thanks for taking time to leave your feedback! We're glad you've found Benchmark Email easy to use. We have an agency program that you may find relevant for any other clients you bring on: https://www.benchmarkemail.com/partners/agencies/ . Cheers!

Replied 27/03/2024
  • Industry: Broadcast Media
  • Company size: Self Employed
  • Used Weekly for Free Trial
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
3
Customer Support
5

4
Reviewed on 17/11/2024

Benchmark for marketing goals

It was a smooth experience and am glad I tried it on my quest for an email service

Pros

It's easy and friendly to use. Also great for setting for small businesses as it's great for marketing.

Cons

It's has some glitches as some of the emails end in the spam folder but none the less still get delivered

Judith
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Functionality
2
Ease of Use
4
Customer Support
4

3
Reviewed on 15/04/2017

Waiting For the Beta

I have used other email marketing programs. I chose Benchmark because I wanted an inexpensive option for a project for a client. I would say Benchmark is easy to use and easy to learn especially if you have ever used an email marketing program before. But like all software programs, it has its quirks and you learn to get around them.

But Benchmark's tutorials, FAQs and feature lists may not supply you with all the information you need. For instance, there are two email automation programs that each offer only one or two automated steps after the trigger. Nowhere in the documentation did it clearly state that only the Automation Pro, that is still in Beta, offers a customer's journey that you can use to send out more than two emails in a sequence.

On the other hand, don't pay for more than you need. If you blast out emails to a list of established customers with only quarterly sales discounts, or discounts for birthdays and holidays, Benchmark is enough. And Benchmark is inexpensive. But if you want to onboard various segments of your customers, educating them and eliciting their engagement, this is not the email marketing program for you.

There are two locations for live support, one is offshore and the other is domestic. The offshore folks are nice people but they mainly operate by rote. The domestic support gets it right, but I am still waiting to find out if a personalized greeting can be added to the Automation Beta. In my opinion, a personalized greeting should be a standard feature in a customer's journey. I don't know if it is or not and none of their stated info tells you.

Pros

Benchmark is easy to use. Easy to set up. Good for very simple customer outreach, i.e a storefront that collects emails and wants to alert customers to sales.

Cons

Very limited feature set. Not standard at this point.

Response from Polaris Software

Hi Judith,

We appreciate you using Benchmark Email and taking the time to provide some feedback. Thank you for your kind words in regards to our ease of use as well.

We do, however, want to address some of your points in regards to our FAQs and tutorials as well as Automation Pro. Admittedly, our FAQs and tutorials are an area we¿d like to put more focus on. That¿s why we¿ve recently established a training department to help keep those areas better up-to-date and helpful to marketers. Our tools are constantly evolving and the support resources we provide must as well. We¿re confident this new department will succeed in this regard, as well as with keeping all support offices across the globe on the same page.

Your feedback in regards to Automation Pro is an integral part of the beta process. We expect new features to continue to be added to the automation platform throughout the beta period and after.

Again, thanks for the kind words and feedback.

Replied 18/04/2017

Top Benchmark Email Alternatives

Ewa
  • Industry: Health, Wellness & Fitness
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 30/04/2024

Benchmark Email Review

Pros

I am able to reach a lot of prospects by sending high volume outbound marketing emails with Benchmark Email.

Cons

The issues that I used to encounter are no longer available since they were rectified upon version update.

Lee
  • Industry: Civil Engineering
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 09/07/2024

Benchmark Email

Benchmark Email even from the free tier offers some great features and an important stats. Support team is a great 5* one and handles the request very fast.

Pros

What I really liked after I made the switch was the template library, is has many nice templates and the most important part, mobile optimized. It is easy to use and create powerful email campaigns. You can always automate every campaigns with ease.

Cons

There are no cons for Benchmark Email from my point of view.

John
  • Industry: Research
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 08/04/2024

Benchmark Email: An Effective Tool for Email Marketing

Pros

The capabilities of this amazing email marketing solution have been spectacular.
Benchmark Email has been easy to use.

Cons

I do not experience cons when using Benchmark Email.
Benchmark Email works impressively for us.

Response from Polaris Software

John, thanks for taking time to leave a review, we're glad to hear you found Benchmark Email easy to use. We're always here if you ever run into any email marketing roadblocks down the road. Cheers!

Replied 15/04/2024
Carla
  • Industry: Hospital & Health Care
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 08/04/2024

An Email Marketing Solution that Meets Our Expectations

Pros

The features of Benchmark Email have been meeting our expectations.
Benchmark Email has been easy to implement.
I love the capabilities of Benchmark Email.

Cons

No dislikes for Benchmark Email.
Benchmark Email is so amazing.

Response from Polaris Software

Carla, thanks for taking time out of your busy day to leave a review! We are happy to hear that Benchmark Email is everything you expected in your email marketing solution.

Replied 29/04/2024
Chrisarn
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 30/04/2024

Benchmark Email Offers Excellent Marketing Services

Pros

I like the efficiency of Benchmark Email.
Benchmark Email offers accurate and dependable marketing services.

Cons

Benchmark Email has been so efficient.
I like Benchmark Email's accuracy and flawlessness.

Marika
  • Industry: Health, Wellness & Fitness
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/03/2024

Benchmark Email: A Reliable Email Marketing Solution

Pros

Benchmark Email is an affordable and reliable to use.
It has been an accurate email marketing solution.

Cons

Benchmark Email has been flawless.
Benchmark Email has been the best.

Response from Polaris Software

Hi Markika, thanks for taking time to leave your feedback! We're happy you've had a positive experience. Let us know how we can continue to help you meet your marketing goals!

Replied 28/03/2024
Laura
  • Industry: Hospital & Health Care
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 22/04/2024

Benchmark Email Has Been Sensational and Easy to Use

Pros

Benchmark Email has been a sensational solution that meets our expectations.
It is an easy to use tool.

Cons

The features of Benchmark Email are super exceptional. I do not dislike Benchmark Email.

Response from Polaris Software

Laura, thank you for your review. We love to hear that Benchmark Email has been easy to use. Please reach out if we can assist in any way!

Replied 29/04/2024
Sarad
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/10/2023

Email marketing tool for email marketer

it IS BEST FOR AUTOMATION AND PERSONALIZATION

Pros

List management and personalization as well as email templetes are the most useful feature for me.

Cons

Some of the features are a bit complex to learn

Juan
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 18/10/2021

Unlimited emails per day, this is how I summarize this efficient platform

In the company where we use this tool, we send between 10,000 and 15,000 emails a day, the most important thing is that at the end of the month there are more than 250,000 emails to our databases, with open rates always above 10% and with tools tracking, landing pages and many other functions we have always stressed that Benchmark Email is the best company of its kind in the world. Others much more recognized may offer the same, but at prices well above what they grant, so you will always be grateful with this tool

Pros

The main feature to highlight is the price (what they provide for that excellent price is hard to match for many other competing companies) and its excellent function of being able to send thousands of emails per day to my lists, without thinking that they will charge me extras or that my emails will end.

Cons

It will sound strange, but in more than 5 years of using this Benchmark Email platform, we have never had problems of any kind, they have always served us excellently, they have always offered us improvements at unbeatable prices and we have never had problems.

Alternatives Considered

Zoho Mail and Mailchimp

Reasons for Choosing Benchmark Email

The main issue was the price.

Switched From

Mailchimp
Derrick
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
2
Ease of Use
5
Customer Support
2

3
Reviewed on 31/05/2019

Great but needs improvement

Its a decent program but for the money, it is to many glitches that need to be addressed. Spell check needs to be added back into the program as well.

Pros

Easy to Use
Clean layout
Ease of customizing templates
Training other team members on how to use is easy

Cons

Customer service is not that great - Most are not American so language is hard to understand
Too many glitches when working in templates
Have to send several TEST emails to make sure the functions are correct
The same email delivered to different members of my team show up differently or have different links
A lot of bugs in the back that need to be addressed
No Spell check function anymore
The image editor is not that great
uploading lists can be a pain sometimes you have to do them multiple times in order for them to get uploaded

Response from Polaris Software

Hello Derrick,

Thanks for your feedback.

Whenever you have a moment, chat with us and let us know your concerns. We'll be glad to offer you a solution.

- Benchmark Team

Replied 05/06/2019
Abigail
Abigail
  • Industry: Architecture & Planning
  • Company size: 11–50 Employees
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
0

3
Reviewed on 11/11/2016

A great Alternative to MailChimp

I'm almost always on the lookout for free marketing software's to test out and after using SendinBlue and MailChimp, I wanted something with email marketing automation similar to MailChimp but with a smooth UI and design the abilities of MailChimp.

I found Benchmark while searching for free email automation software's on Google.

I wanted an email marketing software to create an email course. I could have used SendinBlue but I wanted one that would notify me whenever someone joins the course, I also wanted a software that integrated with Facebook.

Benchmarks free plan caught my eyes and I signed up after asking the online support a few questions.

Pros: Responsive templates somewhat similar to Active Hosted Drag and Drop editor. Creating templates email templates were easy and the customization options were great.

Cons: I asked the customer support if I could add an image header in the email signup form (MailChimp supports this) and he said yes. Sadly, like Zoho Forms and SendinBlue forms, the design options for signup forms are very limited and doesn't allow more branding options.

Pros

Simple email editor, The free plan comes with features for beginners to email marketing or for bloggers and small businesses.

Cons

The email automation in the freeplan only allows one-off emails like welcome emails. What i wanted was to create drip campigns such as email courses but unfortunately the free plan doesnt allow that.

I wish they had stated what the freeplan can and cannot do before i signed up, because i was looking forward to A/B testing, indepth reports and creating drip campigns but the free plan doesn't allow that.

Response from Polaris Software

Hello Abigail,

Thank you for the detailed review! In regards to the image on your signup form, we made some improvements to our signup form tools and you should be able to add in an image to the form. Please contact our support team if you have questions on how to do this. We thank you for using our service and sharing the good word with the world! Please keep an eye out for some new automation tools. :)

Replied 12/12/2016
Mathew
Mathew
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 10/07/2018

simple yet powerful

Pros

benchmark provides a great WYSIWYG editor - much better than most and all of the preset templates are fully responsive. Navigation is simple, the layout is clean, and the reporting functionality is great. seamless automation mapping makes setting up automated campaigns a breeze. GREAT customer service is also a bonus.

Cons

Like most email marketing suites, it can get pricey as subscribership grows a there are lower cost alternatives available but they lack the functionality that benchmark offers. image storage is limited to 10mb without upgrading to unlimited for an additional five a month. Deliverability is ok but could be further improved but is getting better.

Response from Polaris Software

Thanks for the review Mathew. We have worked countless hours to get the editor where it's at. It makes our day to read a comment like this :). At this time, email delivery is our top priority and we look forward to continuously improve our sending methods for best delivery to the inbox. Thank you for choosing Benchmark and for taking the time to write this review.

Replied 12/07/2018
Verified Reviewer
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 23/05/2019

Looks professional and easy to use

Good. I like the software.

Pros

Looks very professional and designs are gorgeous, giving a high-end and legitimate look for our company. I was also surprised and how easy and intuitive everything is. No need to sit through a training when you can figure everything out on your own, quickly. I especially like the free version.

Cons

The upgrade for a payment plan doesn't seem worth it for what we use it for. We just need the basics, not all the other bells and whistles.

Response from Polaris Software

Hi,

Thanks for your feedback and high rating.

Whenever you have a moment, chat with us, we'd love to share with you how to get the best out of your paid account.

- Benchmark Team

Replied 31/05/2019
Bruno
Bruno
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
3

5
Reviewed on 18/11/2021

A good option, but not the best option

I provide consultancy as a freelancer for the implementation and operation of IT and marketing services for self-employed professionals and small retailers, such as lawyers, dentists and real estate agencies. In order to find a tool to use as a standard for mail marketing, I recently tested Benchmark mail, but I decided not to stick with it.

Pros

Clean, intuitive interface, user doesn't need to learn anything. Just log in and start using. For what it offers, it has a lower monthly price than competitors of the same level.

Cons

I needed customer service support and my issue took days to get answered and resolved. Furthermore, although it is possible to create campaigns, newsletters and customer journeys through automation, on other platforms this can be done in a much more intuitive way.

Alternatives Considered

MailerLite, Brevo, Outfunnel, Mailchimp and Dashly
Fatima
Fatima
  • Used for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 04/04/2018

My Experience with Benchmark Email.

Easy to use. Uncomplicated. Great customer support. Great value.
Great tool for managing mass emailing, client lists, sign up forms, autoresponders, email campaigns and surveys.

Pros

Great tool for email marketing campaigns.
Its templates are responsive and mobile friendly.
Drag and drop option.
Offers free surveys.
Easy to incorporate social sharing.
The Editor for the email campaign is easy to use.
Its simple to use and has a free plan.

Cons

I consider Benchmar email to be one of the best Email Marketing tools. If there is something that could improve, for me would be:
The automation its not clear enough.
There isn't very much analytics on the free version.

Response from Polaris Software

Thank you for these kind words and support! We are working hard to improve our Automation tools to have more clarity and functionality. Thanks for your feedback and for choosing Benchmark :)

Replied 05/04/2018
Isaac
Isaac
  • Industry: Recreational Facilities & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/05/2019

Great email marketing software!

We have been able to keep in touch with our customers more consistently and easily! We have been able to directly track emails sent out to segmented lists that have converted into immediate sales.

Pros

A great combination of ease of use and high functionality.

Cons

There really isn't anything I don't like about the software.

Response from Polaris Software

Hello Isaac,

Thank you for your great feedback.

We're glad to know Benchmark has helped you convert your communication into immediate sales.

- Benchmark Team

Replied 31/05/2019
Mohammed
  • Industry: Information Technology & Services
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
2
Functionality
2
Ease of Use
4
Customer Support
3

4
Reviewed on 31/05/2019

Email feedback from

Average

Pros

Good for normal email campaign and good that BM has inbuilt list of unsubscribe and invalid contats

Cons

Not at all suitable for heavy automation no form for opt out like mail chimp offer

Response from Polaris Software

Hello Mohammed,

Thank you for the feedback.

Whenever you have a moment, chat with us and ask us about our Manage Subscription form and share with us other concerns you may have.

- Benchmark Team

Replied 05/06/2019
Ian
  • Industry: Publishing
  • Company size: Self Employed
  • Used for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/04/2020

A Very Good Auto-responder That Fits My Needs

Pros

What I like most about the software is when I signed up it was free up to the first two thousand subscribers and still allows the feature of having an auto-responder on it. This is very helpful to someone when you're first starting out, as an independent self-published author you need something that can send a lead magnet/free gift to get people to sign up to your email list, a lot of the other email list providers don't allow for the auto-responder aspect unless you use a paid version of their software.

Cons

As of yet, I can honestly say I haven't found anything difficult with using Benchmark or that there's anything missing or needs to be improved on. It's hard to complain about the free email account when you're starting out.

Kristina
  • Industry: Education Management
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Functionality
2
Ease of Use
3
Customer Support
5

4
Reviewed on 17/07/2017

Customer service is great - but there are glitches in the program that need fixing.

FREE Subscription!

Pros

That is free to PTA's! I like the fairly ease of use - -but wish there was a little more flexibility in the design features. And the blocks can sometimes make it tricky and tedious to edit.

Cons

The login -it never saves my password. And - sometimes it asks for the email address to login and other times it asks for username. This is confusing. I have had a lot of trouble with this. I also don't like that your account is closed down if you have too many bounces - - on the first time sending something out. It shouldn't do this unless it is a multiple case scenario. Schools search for alumni - this is the case. They give an email address to Harris Publishing that does our directory and we assume it is "good" but then it comes back. And - major corporations do not like Benchmark emails -and bounce them.

Response from Polaris Software

Hello Kristina,

We are happy to see you use our PTA Email Marketing plan. We made this plan to help improve the communication to parents. In regards to editing the templates and your login issues, I would like to try to setup a support call to review this. Please contact us at your earliest convenience to schedule a 30 min call with your account manager or a support representative.

All the best!
- Daniel Miller

Replied 17/07/2017
Two Way Play
Two Way Play
  • Review Source
Value for Money
5
Functionality
0
Ease of Use
5
Customer Support
5

5
Reviewed on 09/03/2016

Benchmark- EXCELLENT in every way!

No one asked us to write this review--we just want to make sure you know that Benchmark has been absolutely excellent! Two Way Play has engaged with Benchmark to send out a large number of emails announcing the release of our app, Knock-Knock! Who's There? and the upcoming app books in the series. Their software is extremely user-friendly, even for those who are not tech-savvy. The visuals, instructions, and tutorials are clear, plentiful, and easy to follow. And their Customer Service is superb! They are super-knowledgeable and responsive. All EXCELLENT!

Pros

Superb Customer Service--responsive and highly knowledgeable
Simple, User-friendly software, even for the non-tech-savvy
Plenty of instructions, visuals, tutorials to walk you through it
Links to social media networks
Great tracking of emails and outcomes

Cons

None!
(We tried using Mail Chimp but it was so complex and confusing that the investment of time and learning curve wasn't worth it! But with Benchmark, you can step right in and begin!) We highly recommend Benchmark!

Verified Reviewer
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 13/12/2017

Best one out there so far

Sending out newsletters on a scheduled basis with great templates to work from.

Pros

I love that I can choose from a variety of templates to send out professional-looking emails. My primary use is to send out newsletters, so Benchmark has provided all the features (and much more) necessary to do so.

Cons

Sometimes, certain features (such as sending test emails, uploading pictures that actually display, random graphics that appear and I can't remove, etc) aren't as smooth as I'd like. While their friendly customer support is available by live chat, I was still unable to resolve these issues.

Response from Polaris Software

Thank you for the high rating! We appreciate the effort to go out of your way to share your experience with us to others. I would love to speak with you in regards to the issue you posted. Please log on to our chat when you have a moment to speak with me so we can further investigate the issue. (Ask for Robert). I look forward to speaking with you!

Replied 15/12/2017
Shawn
  • Industry: Education Management
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
3
Customer Support
5

4
Reviewed on 11/06/2019

Benchmark E-mail for Marketing E-Blasts

Generally positive. It's our main e-mail blast marketing tool.

Pros

List management is very user friendly. That's the biggest plus for me. Easy to integrate sign-up forms.

Cons

Sometimes the builder (drag and drop, not HTML) is a little buggy. It seems to be getting better.

Response from Polaris Software

Thank you for your review! In regards to your concern sometimes something as simple as copy and pasting can affect the builder. Here's a link to our knowledgebase on the topic: https://cutt.ly/OYkx3c. If you have any other questions or concerns you can always reach our to our support team here: https://cutt.ly/JYkEvz

- Benchmark Team

Replied 10/07/2019
191 reviews