MailerLite Reviews

Pros

I like Mailer Lite because it enables me to create and send email campaigns to my lists without problems. It is simple and easy to set up with a robust fast drag-and-drop editor that allows me to create and design email templates completely from the ground without the need for any coding experience.I also use it to create email automation sequences which essentially help to work more efficiently.

Cons

It would be great if it works with Gmass and I also noticed the absence of certain advanced functionalities

Pros

Ease of use. Fantastic integration with many other platforms and website builders means that little problems with adding codes etc.

Cons

Not as many design options which is needed if you're working in the creative industries- emails have to look good ! and Mailerlite is a little boring.

Alternatives Considered

Mailchimp

Reasons for Switching to MailerLite

Just recommendation and more widely used / easy integration which is good when you're a beginner with IT

Pros

The old version was okay, it got the job done with a good price in comparison to a bloated MailChimp. Just simple email marketing and automation. I was excited for the new version to be released as it looked to be a step in the right direction for the user interface (as the old version was, very dated). However, after they released the new pricing structure, almost double just for a fresh coat of paint and a promise for 'new features' with none actually available on the launch, it seemed rushed with a lack of thought for their community. They asked before the release for feedback from the community who mainly focused on not heading in a MailChimp direction, price increases, continued live support, paywalls for simple features. Unfortunetly they didn't listen, the price increased, live support vanished unless you pay 3x more for a plan with only one new feature 'Facebook Audiences' which I can't comment on as I'm not forking out the money to test for it possibly not to work. The biggest downfall of all which really cemented that fact that they aren't listening or care for their original community base was zero migration tools being available at the launch of the new version. Your main customer, who are already supporting you and the most excited to test out your new platform, and they completly left them in the dark until an unspecified date stating the tools were going to be available within weeks, when they were later silently put up after month.

Cons

Cont. Which only moved subscribers and groups, something that could easily be done with a CSV file. They didn’t move your automations, pop-ups, embeds or previous campaigns and reports. Even though they had MailChimp migrations ready from the get-go! Which didn’t work mind you, the free trial only allows for 1,000 subscribers to be added (a new ‘feature’ compared the old version, which allowed more in the trial phase). So when migrating from Mail Chimp to the new MailerLite you were just hit with a stuck loading bar not knowing what is happening at all. As someone in development, the new platform was rushed to release. When creating a new account, you can no longer tether multiple accounts to one email unless you pay, which creates a massive barrier when creating accounts for clients, you have to do the whole ‘forward me the confirmation emails etc’ which just comes across as unprofessional. To dodge this you need to pay, which also means you have to ask them for payment details before you even have the account ready. The migration tools were a pinnacle in the whole new/old version fiasco because it really showed they didn’t care about the old customers. They even remove your affiliate link when migrating to the new version. When using their migration tools for the first time, after disappointment they didn’t really migrate more than a CSV file on information I started to create my automations from scratch, for the simple duplicating feature to fail getting prompted ‘A copy i

Pros

What impresses me most is the reporting: it is detailed, live and reflects right on the dashboard which gives me as the user an early catch on the most resent trends. Being linked to AI generated services, MailerLite is a key component to future compatibility. The tool is generally fantastic.

Cons

MailerLite is a clean software. Very reasonably priced and easy to use. Has the most user friendly dashboard.

Pros

Mailerlite is an affordable mailing tool that helps a small business to drive traffic and raise awareness in an easy flow process. Data transfer is also easy and set up is super fast.

Cons

Some features available on other platforms are not yet available or very visible. However, the support is excellent and is far superior to any other available too.

Pros

Offers a wide range of easy and free features Best for individuals or businesses looking for a cheap, easy-to-use email marketing platform with a clean, modern design. It is also suitable for creating newsletters, landing pages and professional websites quickly and efficiently.The best option for those who need phone support as it does not offer this service. It also lags behind many of its competitors in terms of customer supportMailerLite's paid newsletter subscription feature is an all-in-one solution for those looking to monetize their newsletters.

Cons

It is not the best choice for those who need more advanced features or have a larger list of email subscribers.There may be unexpected account suspensions related to compliance issues, and the account approval process may take a little longer than expected.Possibility of suspending the account without warning The approval process for new accounts takes a long time

Pros

Mailerlite is easy to get to grips with but also, their support team and help pages are superb.

Cons

I've not found anything I do not like with Mailerlite

Pros

Easy campaigns - our newsletters and event emails look professional and we've never had an issue with the schedules or delivery of the emails.

Cons

I am looking forward to our upgrade to the New MailerLite, which I think will overcome some of the difficulties we had integrating with our internal lists in SharePoint. The developer API looks to be much more straightforward than that of the classic platform.

Pros

MailerLite offers an incredibly user-friendly platform, making email marketing and marketing automation a breeze.
The email template creation tool is intuitive, allowing for visually appealing and responsive designs.
Pricing is competitive, especially considering the robust features and excellent customer support.

Cons

While the reporting and analytics are comprehensive, they could benefit from even more in-depth insights.

Pros

I really love the website builder! So easy to use. The support staff is stellar. Friendly and fast. I love all of the features. I can't wait to build everything out as I grow!

Cons

I wish they had hosting! I would have bought hosting from them in a heartbeat if it had been available! That being said they do offer their own URL you can use for free (without having your own domain and hosting).

Pros

Over the years, I have tried many email marketing services and I must acknowledge that MailerLite is a great alternative to MailChimp. They have really nice landing page options even if you're using their free plan. Beyond the landing pages, I did not end up choosing MailerLite as my "forever" email marketing provider though. I teach women how to start their own online business and if one of my students did not have a website I could not refer them to this provider. You need a website and a domain email address in order to use this service.

Cons

Some entrepreneurs are just starting out and they do not have a website yet. There are many online business owners who that want to build their email list before building their website. To get access to MailerLite however, you need a website. So, unfortunately, I cannot recommended this platform to my business friends who don't have a website yet.

Pros

The list management protocols work excellently to create a really clean database of the most useful contacts. Not only does this reduce the overall cost of running our campaigns, it also affects the outcome of our campaign impact assessment results. We no longer get to factor in dead weights in our computations, which used to come up really short and make us feel like we failing woefully. Until MailerLite cleaned it up and gave us true measures of our actual impact.

Cons

Some of the most advanced embedded tracking features are a bit intrusive and feel like an invasion of the privacy of our clients, even though they do end up providing us with very valuable insights on our campaigns and the market.

Alternatives Considered

Mailchimp

Reasons for Switching to MailerLite

MailerLite had the best promotional ads and online resources.

Pros

This SaaS has everything an average user would want. It is perfect for small companies or folks who just want to set up a newsletter easily, without all the additional hustle of getting to use with the 100 of features the other platforms give you. I have tried and used for short periods a lot of them and I have found MailerLite to suit best my needs. It has free version of up to 1000 subscribers, Email builder, automations, site and forms builder in the free version. What more could I ask. It's more than enough to test out my idea, see if it will bring in some profit, and if it does I'll happily go on for the paid version.

Cons

Well I was trying to use some HTML code in one email but I could get it work for the life of me. I'm not a programmer by any means but I know how to deal with code, and HTML in particular. I was really frustrated and somewhat angry. As a last resort I mailed the support (I almost never do it because, they never give me any good advice, not MailerLite, but all support as general). here it wasn't the case, the agent pointed me out what I had to use and it did the job. Other than that I really haven't had any other issues. Gave it 4 starts, because it's my only contact with the support and really don't know more than that.

Alternatives Considered

ConvertKit, Drip and Mad Mimi

Reasons for Choosing MailerLite

Too many options, too complicated, too expensive and a lack of adequate free trial

Switched From

Mailchimp

Reasons for Switching to MailerLite

The free trial gave me the possibility to get feel of the product and see if it was really what I was looking for.

Pros

The ease of use and quick implementation of all needed features. Starting with MailerLite is very easy. Import your subscriber list, create an email and send it out, in just a few clicks.Also, creating landing pages and sign-up forms is a few clicks away.

Cons

If there is one feature I would like to see in the free plan would be Auto Resend, where emails will be resent after they are not delivered.Still, this being more of a premium feature anyways, there are no other cons that I have found.

Alternatives Considered

ConvertKit

Reasons for Choosing MailerLite

I wanted to have a platform that would offer my specific needs. Mailchimp had some of them, but they are also not very intuitive to set up.Designing an email and setting up your subscriber lists is a lot easier in MailerLite than in other platforms I have used (Mailchimp and Aweber)

Switched From

Mailchimp

Reasons for Switching to MailerLite

I found that MailerLite is a bit cheaper than Convertkit, and the free version offers more features than the free Convertkit version.

Pros

This software was easy to implement and use! We have a period of high traffic where we have to reach out to multiple segments with customized information. MailerLite takes the stress out of it. It is easy to manage our subscriber list and I appreciate the intuitive advanced recipient settings that allow me to build in logic based on subscriber segments for sending email campaigns. The simple and easy to use stats let me see what is working. We compare this to a response/action in another system, as our emails are targeting groups with a call to action. I also like how easy it is to copy existing campaigns and easily modify them for different segments. I can build up all my campaigns and have them scheduled to help manage our 'traffic' in our office and systems. I also found that we can set up templates once we have customized the content to help maintain brand consistency, which saves us time and ensures the necessary details are included. I like that I can easily preview and test campaigns - mostly that I can view the desktop and mobile in the browser.

Cons

I've used other software that let us to custom html email design. The built in content builder can be a bit challenging if you really want to customize for a specific look. That being said, the content builder is made to let anyone easily and quickly create emails.

Alternatives Considered

Mailchimp

Reasons for Choosing MailerLite

We had used a free version of a MailChimp with issues and received poor customer services. Literally, they never replied to us after multiple attempts. We had used this product for a few years on the free version, so were invested, but ultimately couldn't use it due to poor customer service, especially knowing our future growth would require purchasing/subscribing to the premium version.

Switched From

Mailchimp

Reasons for Switching to MailerLite

MailerLite's free version restricted unique users, not the number of emails sent. We often need to email large segments on the same day. The free version made the most sense at the time. We continued with MailerLite because their licensing was affordable and we could pay monthly, and weren't committed to a year long contract.

Pros

It is easy to work with, and integrates well with most popular platforms.

Cons

The fact that there exist some bugs in the back end. Also the fact that due to this being a transitional period, there exist both an old and a new Mailerlite versions, which might create some confusion for daily users, both in terms of UI, and UX.

Alternatives Considered

Mailchimp

Reasons for Choosing MailerLite

Mostly it was because of the lower cost of Mailerlite's, but also the UI was friendlier.

Switched From

Mailchimp

Reasons for Switching to MailerLite

It was the better choice overall.

Pros

They keep improving their product and making it better and better for my company.

Cons

In the past, I wanted the automations to be stronger and more skilled with triggers. This has definitely improved over the years.

Alternatives Considered

Leadpages

Reasons for Choosing MailerLite

The pop-ups are so good with Mailerlite. I was unhappy with the pop-ups on the other platforms.

Switched From

ConvertKit, Drip and Kajabi

Reasons for Switching to MailerLite

Mailerlite integrates with my Shopify website, and I can get all the tools I need with both alternatives.

Pros

From the beginning MailerLite was easy to use, intuitive despite its comprehensive offerings. I didn't expect to be able to do so much, and switched anyway. And then came the surprise of how complete it was. I have had nothing but great experiences with support. The built-in explanations are thorough and clear, but live support is just an email and a few minutes ' wait away. I love MailerLite and just talked to a former colleague about it. He's in the process of switching from our old favorite. I don't think you can do better.

Cons

Strange to say, the biggest challenge was that I thought it was harder to use than I thought. Now that I'm just following my intuition, my best guess of what to do, I have no problems with it at all.

Alternatives Considered

Mailchimp

Reasons for Choosing MailerLite

They used to be a great little company. Now you just can't get the generous help and support, in my experience. Plus it's getting pricey. I'm enjoying MailerLite.

Switched From

Constant Contact

Reasons for Switching to MailerLite

Simpler, recommended by other writers. I poked around in it and didn't like what I saw - don't remember the details.

Pros

The thing I rate really extremely highly is the level of support. Despite my 'not' being on the most expensive tier, I have found the support team very responsive to cries for help via email - they acknowledge the email, they keep me in the loop and they do their best to resolve the issue. I find that super-helpful, bearing in mind I generally see myself as a technophobe who is challenged by 90% of technology software.I also, recently migrated to MailerLite having been with a chimp who I simply couldn't work with - I found him incomprehensible and seriously not-fit-for use by me, specifically, and probably many people of my generation and techno-comfort levels. All chimp work had to be outsourced which was extremely frustrating and time-consuming and left me feeling dis-empowered. I have, admittedly, had some challenges with MailerLite but on the whole it's super-navigable and easy to use, and the tech support really elevates it for me into being a really desirable product.

Cons

Hmmmm - I don't have enough to compare with and make meaningful input here.

Pros

How easy it is to use. I logged in and setup a campaign with a subscription form on the landing page I had built in less than 10 minutes. Was able to verify my sending email domain quickly, and test everything with no deliverability options. None of the emails wen to spam, like other platforms I've tested, from my same domain I was using, emails went to spam, or took ages to arrive in the inbox in my test runds.

Cons

No library of images, for example other platforms are connected to pixabay or unsplash, but this is a small price to pay, as their basic pro plan starts at a low fee of $10 per month (or $84 per year) - for 5 landing pages and one website, THIS IS AN INCREDIBLE price.

Pros

Mailerlite is easy to use, and adaptable. The design of the emails can be adapted to match my branding, which is essential. I can incorporate links for sales, and then monitor how the links are click and used. Being able to analyse my links and open rate is important, and mailerlite make it easy.

Cons

Honestly, the cost is the biggest issue. The price has just increased, and when you grow your mailing list to a large quantity, it does get very expensive.

Alternatives Considered

Flodesk

Reasons for Choosing MailerLite

I had a low open rate, and mailchimp raised its prices. I decided that if I had to pay a higher price, I expected to get a quality product for the price. Mailerlite allowed me to do more, such as automation sequences.

Switched From

Mailchimp

Reasons for Switching to MailerLite

It had better GDPR complience. I was able to set up more automation sequences that allowed me to stay on top of my list better. Also the way Mailerlite integrates with other producers, and flodesk does not, was important

Pros

I work primarily with authors. As a general rule, authors are control freaks (I know, I'm one myself.) Whenever I hear complaints about Mailerlite open rates, click throughs, management etc. as a loyal customer, I counter with my extended use of the app, how long it takes to build an audience, stop expecting immediate magical results that NO mailing list vendor can give you. The app is the tool, the user needs to know how to manipulate it to their advantage by know how to entertain, hone their lists, and maximize their mailings. MOST OF ALL EMAIL REPUTATION is crucial. Few users get that. A smaller tighter list of 5k subscribers is worth more than a list of 15k because most of that 15k sign up then never read or click through. Wastes money, time, and message focusing.

I have NEVER had any of the problems I see others complain about. No one can be an expert in everything, and while newsletters are crucial to an author, few of them get that it take a strong understanding of mailing list marketing, and creative thinking to use Mailerlite to it's fullest potential.
IMHO Mailerlite can't be beat with their innovative offerings for the budget-mined businesses. BUT you need to know how to use it. Most complainers have unrealistic expectations. They're not looking at the overall picture. The only other vendor I would choose over Mailerlite is AC, but I can manage w/o extra bells and whistles because my expertise is in marketing and the app's abilities to build strong lists.

Cons

The only thing I wish Mailerlite had is some of the detailed tracking that Active Campaign offers, but that requires a lot of programming, and would cost more. I also wish they could transfer over the ability for more custom design that can be applied to everything I create template or email wise. When I have to recreate things, it takes time, and that costs my clients money. Also, lately there seems to be some server delays as certain times of the day the app churns while trying to get from one place to another. But AC has similar problems. I don't know if that's completely their fault though with more and more people working from home, it's bound to impact local traffic on the user's end. However, I'm on 5G and I still have issues with load times . So it's something they need to be aware.

Pros

The program has the most flexibility in design and automation that we've seen, with the best pricing for these features of any program for a small business. Automatically pull in products from your website with pricing, description and image all set - That saves a lot of time when you want to feature an item, and directs people right to its page to purchase it. Include images, videos, blog posts and tons of other items in your email anytime.

So, features are great, but at some point, you're going to run into something you don't know how to do. That's where it's important to have a great support team backing up a product, and MailerLite's is SUPERB! They usually get back to my email within a very short time, and they almost always can point me to a tutorial video for just the thing I'm trying to do, as well as giving me an answer within the email and an invitation to write with further questions. Their tutorials are professional, well-planned, and easy to follow. Everyone I've spoken with through the years has been friendly and happy to help.

Cons

My biggest challenges have been little things, like not being able to automatically segment customers by the US state they're from. (We'd like to be able to send out some emails just to people within driving distance.) However, I haven't been able to find that on any other program, either, yet. If they could add it, though, it would put them even further above others!

Pros

So many features and such a generous intro package at $9.

Cons

I sometimes have found the website builder a little fussy but I really can’t complain, at $9 a month for a site and email marketing it is such a tremendous part of our business.

Alternatives Considered

Flodesk

Reasons for Choosing MailerLite

Better landing pages and websites

Switched From

ConvertKit

Reasons for Switching to MailerLite

Price can’t be beat.

Pros

The free package has a ton of features that allows you to test the capabilities of Mailer Lite without paying for it. You get a very large starter number for your list before you have to pay and the fee when you do is very minimal. The functionality and templates available on the free package again allow you to see what you can potentially do. You can schedule emails as well as set up campaigns. Integrations include Website platforms as well as using API so it can be added almost anywhere. You can also track the metrics of your campaigns as well as overall and individual opens on campaigns.

Cons

Their templates are not very creative or exciting, so unless you have some of your own creative ideas, you are stuck with what they have. The templates are editable with their drag-and-drop editor. The platform has great functions but does not have as much design flex as some of the other platforms, so needs some work on that part. Their UX could also use some work to be more friendly to users who are not as tech-savvy