MailerLite Reviews

Pros

How easy it is to use. I logged in and setup a campaign with a subscription form on the landing page I had built in less than 10 minutes. Was able to verify my sending email domain quickly, and test everything with no deliverability options. None of the emails wen to spam, like other platforms I've tested, from my same domain I was using, emails went to spam, or took ages to arrive in the inbox in my test runds.

Cons

No library of images, for example other platforms are connected to pixabay or unsplash, but this is a small price to pay, as their basic pro plan starts at a low fee of $10 per month (or $84 per year) - for 5 landing pages and one website, THIS IS AN INCREDIBLE price.

Pros

I was able to set up an almost exact copy of our HTML email template using drag & drop tools from MailerLite.

The platform has A/B testing features, which can come useful - but you need a larger list for this to be reliable.

Creating emails is easy, and it has all the features you need to run a newsletter.

Cons

The preview/testing options are more limited than I expected - it's a simple desktop & mobile preview, and not an advanced one where you can test the email in all clients.

Logging in also has a minor problem. As MailerLite has multiple products, you need to select which one you want to use when you log in. There's an option to automatically redirect you to a specific product each time you log in - but if you remember your log in, that doesn't apply. You have to manually click it, even if you're only subscribed & using one product. It's a waste of just a few seconds each time you log in, but it's also such an easy thing to improve.

Alternatives Considered

Flodesk, Campaign Monitor by Marigold and Mailchimp

Reasons for Choosing MailerLite

We were dropping HubSpot as a CRM, and were looking for a tool focused on emails.

Switched From

HubSpot Marketing Hub

Reasons for Switching to MailerLite

It's often recommended as a #1 choice. I liked that most of the features are not price-gated. We also didn't need to use custom HTML to code the email templates, which is a big time saver. It has all the bells and whistles needed, and a solid pricing structure to match.

Pros

easy to use
cool template design
costumer friendly dashboard

Cons

their support system
complexity of group subscribers transfer

Pros

I loved that up to 1,000 subscribers, it was free to use with pretty much all of the features. It's easy to create opt in forms, subscriber lists and segments etc.

Cons

If you're on the free version, there's no customer support. There's not even a way to contact support without upgrading, you get sent to the knowledge base. It was a big problem for me as there was no answer to my issue on the knowledge base.

Alternatives Considered

ConvertKit, ActiveCampaign and Mailchimp

Reasons for Switching to MailerLite

The free tier had everything I needed. But I did sign up before they changed to their current offering. If I was deciding now, I would still start with them but wouldn't stay once I reached 1,000 subscribers unfortunately.

Pros

Easy to get started, user friendly, pretty intuitive, good report and analytics, easy to customize

Cons

Requires approval before being able to use the service (that was standard when I joined though that might be different now)

Alternatives Considered

Flodesk

Reasons for Choosing MailerLite

I wanted a free option and have really appreciated that option with mailerlite for a product that works well for my needs.

Switched From

Constant Contact

Reasons for Switching to MailerLite

pricing - mailerlite has a free option and flodesk isn't

Pros

MailerLite is pretty easy to understand, set up, and use. It was important to me that I was able to segment my lists and have great insights and MailerLite checks those boxes.

Cons

The thing I like the least is that the templates for emails aren't very stylized or pretty. They get the job done but I really wish there were better templates.

Pros

The free tier provides a lot of features - great for new businesses.

Cons

The drag and drop editor is a little wonky and doesn't always load quickly. It can randomly delete stuff if you don't pay attention.

Pros

It is very user friendly. You are able to send multiple emails easily.

Cons

Pricing, we got stuck with a larger bill when we had a large campaign.

Pros

I liked the way it would separate every one of my emails based on what i chose and how i chose it to be.

Cons

There wasnt much i didnt like about it honestly it worked exactly like advertised

Pros

It truly is a "drag and drop" landing page and website builder! I've worked with other website builders that make it so much more complicated than it needs to be. With MailerLite, I just literally drag a text box from the sidebar and plunk it down wherever I want to on my landing page. It's super easy to move sections up or down, too. It's not 100% customizable, and I've had to adjust my design plans a little here and there. But that's probably a good thing for me, who is easily overwhelmed when I have too many choices. I can spend hours and days on things that just don't matter in the long run if I'm given too many options. MailerLite allows me to customize just enough to make the finished product fit my brand without completely overwhelming me with too many options. Overall, once I figured things out, I found MailerLite to be very easy to use and at an excellent price point!

Cons

I wish there were more templates to choose from! Most everything can be tweaked and customized to fit my brand but I wish there was a template that was closer to what I was looking for from the get-go. I mentioned in the "pros" section that it's not 100% customizable, and found myself wishing here and there that I could just change this one little thing or move this/that over here/there. But like I said, being a bit more confined in the design options is probably a blessing for me and helped me get my landing pages, website and sales pages designed much quicker.

Alternatives Considered

ConvertKit

Reasons for Choosing MailerLite

I was extremely disappointed that the free version of ConvertKit did not include automation. It seems to me that automation is a very basic feature of this type of software. I like that MailerLite offers automation along with a few other perks with their free plan.

Switched From

ConvertKit

Reasons for Switching to MailerLite

Price! MailerLite is the most generous with pricing and features than any other products I researched.

Pros

Great customizability for emails and very simple to use. It is the most design friendly email service I have used. Also incredible customer service. I accidentally deleted a very important landing page built through mailerlite - I emailed their support and it was restored within an hour. I accidentally deleted ALL of our subscribers - I emailed support again and again they were all restored within a couple hours. Very impressed.

Cons

I wish video was easier to insert into the emails. I also wish it was easier to segment. ConvertKit maybe a better option for segmenting and targeting.

Alternatives Considered

ConvertKit

Reasons for Choosing MailerLite

Mailerlite is better and cheaper. That simple.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Design capabilities are more intuitive.

Pros

The list management protocols work excellently to create a really clean database of the most useful contacts. Not only does this reduce the overall cost of running our campaigns, it also affects the outcome of our campaign impact assessment results. We no longer get to factor in dead weights in our computations, which used to come up really short and make us feel like we failing woefully. Until MailerLite cleaned it up and gave us true measures of our actual impact.

Cons

Some of the most advanced embedded tracking features are a bit intrusive and feel like an invasion of the privacy of our clients, even though they do end up providing us with very valuable insights on our campaigns and the market.

Alternatives Considered

Mailchimp

Reasons for Switching to MailerLite

MailerLite had the best promotional ads and online resources.

Pros

I love how easy is MailerLite to use. You can find everything on Youtube and their academy. The most I like are the analytics and click map. If I consider the results I can improve my work every time.

Cons

Sometimes it takes too long to save the work. It is a bit slow. I can not think of any other minuses about Mailerlite.

Alternatives Considered

Simplicity

Reasons for Choosing MailerLite

To complicated, to many functions that are necessary in that kind of tool (Facebook adds - for example)

Switched From

Mailchimp

Reasons for Switching to MailerLite

Price, simplicity, help desk, videos on You tube

Pros

From the beginning MailerLite was easy to use, intuitive despite its comprehensive offerings. I didn't expect to be able to do so much, and switched anyway. And then came the surprise of how complete it was. I have had nothing but great experiences with support. The built-in explanations are thorough and clear, but live support is just an email and a few minutes ' wait away. I love MailerLite and just talked to a former colleague about it. He's in the process of switching from our old favorite. I don't think you can do better.

Cons

Strange to say, the biggest challenge was that I thought it was harder to use than I thought. Now that I'm just following my intuition, my best guess of what to do, I have no problems with it at all.

Alternatives Considered

Mailchimp

Reasons for Choosing MailerLite

They used to be a great little company. Now you just can't get the generous help and support, in my experience. Plus it's getting pricey. I'm enjoying MailerLite.

Switched From

Constant Contact

Reasons for Switching to MailerLite

Simpler, recommended by other writers. I poked around in it and didn't like what I saw - don't remember the details.

Pros

Ease of use, immediate support and the fact that you really do have everything you need (exotic features missing is of no importance), is what I like most on MailerLite.One great future too, is that you get to pay only for the unique emails used, thus allowing you to duplicate lists and run your campaigns exactly as you need to, without paying extra.

Cons

I would like to have a better search and mass management option when it comes to subscribers handling and maybe some degrees of extra "freedom" or customization on ready to use tools when designing an email.

Alternatives Considered

Zoho Mail and Mad Mimi

Reasons for Choosing MailerLite

Better pricing options and greater control over my lists of subscribers. Exceptional support in minutes as well.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Easy to use, very easy to add users at no extra cost, great pricing scheme and high responsive support.

Pros

Mailerlite seems like a great, starting tool for those on the smaller scale who are looking to send mass emails for marketing/business. I like that they have easy-to-use tools and features to get started without needing much instruction or tutorial.

Cons

The website was occasionally laggy for me and a lot of functions could possibly be condensed into fewer clicks.

Alternatives Considered

Flodesk and Mailchimp

Reasons for Choosing MailerLite

I no longer qualified for free emails from Mailchimp due to the # of my subscribers, so I switched over to Mailerlite, which was the most inexpensive service I could find to fit my needs.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Mailerlite was cheaper for the # of subscribers that I had at the time.

Pros

They keep improving their product and making it better and better for my company.

Cons

In the past, I wanted the automations to be stronger and more skilled with triggers. This has definitely improved over the years.

Alternatives Considered

Leadpages

Reasons for Choosing MailerLite

The pop-ups are so good with Mailerlite. I was unhappy with the pop-ups on the other platforms.

Switched From

ConvertKit, Drip and Kajabi

Reasons for Switching to MailerLite

Mailerlite integrates with my Shopify website, and I can get all the tools I need with both alternatives.

Pros

I like the fact that it is very straightforward in its use. In theory you can start using the tool without going trough manuals or guides.
I like the fact that they have a chat support. If you do have a question you want to be able to ask it. They are open to suggestions and have a communication line for bugreporting.
The drag and drop editor makes it easy to create emails.
It is a EU tool so it is in line with GDPR regulation.
The price is very affordable and allows any company size to start out with emailmarketing.

Cons

The tool is a bit let mature then for example Mailchimp. The last couple of months with the launch of the new editor there have been a couple of bugs in the editor and how it was displaying in mailboxes. Support was reachable and they did follow up on those issues. It would be great to have a build in tool to test how the emails look in different mailboxes. Another great tool would be to have a way to test automations more easily.

Alternatives Considered

Mailchimp

Reasons for Choosing MailerLite

Pricing of Mailchimp is just to high and most clients don't want all the extra features Mailchimp comes with.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Pricing, ease of use overall features. It was not bloated with unnecessary features.

Pros

- I used Mailerlite to create email newsletters (Which any email marketing software can do) but most importantly I used Mialerlite to create sharable pdf brochures showcasing our past/current projects (My client was an Architecture company). These "brochures" are light size wise as the target platform was Whatsapp.
The images are clickable linking to the projects on our websites, this way when sent to clients/potential clients on WhatsApp they can know more about us without having to go to our website.

- Design Options: I've used MailChimp, Active Campaign, Moosend and pretty much any Email marketing software you can think off, but in terms of design flexibility and templates, Mailerlite has the best design options. My favorite is the "Featured Image" block

- Great Customer Support: Mailerlite is meant for creating email newsletters and not pdf brochures so it was a bit tricky working around that especially since the share to social media button wouldn't work since the newsletter I converted into a brochure wasn't technically an email campaign (I.e it wasn't sent to anyone/mailing list) but remained in my dashboard as a draft. I had a chat with them on how to arrange the elements so my brochure was 3 pages max, and how to reduce the size.

Cons

- My emails kept going to the spam folder which was very bothersome, so I contacted support and I was told I'm not the only one having the same problem and that it's an issue they're working on as they were blacklisted (Or something like that)

-As much as I love the featured image element, it renders differently on Outlook desktop app. Instead of appearing as one large image, the images appeared as a grid, with nine images of the same image taking the space instead of one large image. It was a bit disconcerting and there was no way around it.

Pros

I've used mailing lists as a core of my marketing strategies for various businesses since 2011, and MailerLite is far and away the best. Many mailing list services are built around impossibly complex and counter-intuitive platforms that leave you searching for functions and features every time you need to use them. Not MailerLite. MailerLite is so simple and easy to use, and if you ever have a question, one of their expert customer service reps is only a quick instant message away. These guys are absolute experts. I've literally never had a question they couldn't answer, or find the answer to. They have a sense of humor, too, and I never have to wait very long to talk to one.

Cons

Early on in my adoption of MailerLite I did have some issues with the software loading slowly, and occasionally not loading at all. I think these were just growing pains, and I've not had any issues for a while now.

One feature MailerLite does not have that I really wish they would add is a tagging system. They offer what they call "groups", which are basically buckets to put various subscribers in. I wish there was a way to tag a subscriber with a note like "first time buyer" or whatever, so that I could then segment parts of groups later for more detailed targeting. I use groups more like lists. Most mailing list providers offer lists and tags. MailerLite seems to have merged both of these functions into one, calling them groups. The downside of this is that if you use groups as tags, and you like to use a really detailed tagging system, you end up with an absolute mess of groups, with some subscribers in multiple groups. It's not clean.

Other than this, I really have no complaints. I miss tags, but not enough to give up the extreme usability and outstanding value that MailerLite brings over overpriced and convoluted options like MailChimp (yeah, I'm gonna name names).

Pros

I use MailerLite for nearly everything related to my small Internet business. I use it to reach my people weekly, to announce new products, to automatically introduce new subscribers to my work, to offer giveaways, to launch new products, and more. I really enjoy that it has so many features--nearly every feature I need, in fact--and is so easy to use. I have yet to have a problem with any aspect of my email marketing that MailerLite has been unable to solve or help me with.

Cons

Honestly, the only thing I wish MailerLite did that they don't already do is have an evergreen countdown timer. They have a fixed-date countdown timer that I use with my launches, but they don't have an evergreen timer that you can use within automations (that go out any time). I know that feature is under review, but I don't know when or if they have plans to implement it.

Pros

The free package has a ton of features that allows you to test the capabilities of Mailer Lite without paying for it. You get a very large starter number for your list before you have to pay and the fee when you do is very minimal. The functionality and templates available on the free package again allow you to see what you can potentially do. You can schedule emails as well as set up campaigns. Integrations include Website platforms as well as using API so it can be added almost anywhere. You can also track the metrics of your campaigns as well as overall and individual opens on campaigns.

Cons

Their templates are not very creative or exciting, so unless you have some of your own creative ideas, you are stuck with what they have. The templates are editable with their drag-and-drop editor. The platform has great functions but does not have as much design flex as some of the other platforms, so needs some work on that part. Their UX could also use some work to be more friendly to users who are not as tech-savvy

Pros

You can use this software for free for up to 1000 subscribers, how amazing! It features a drag-and-drop editor, 10 different landing page options, and different options for signup forms and pop-ups.

Cons

I use the free service so I can not complain! Everything works perfectly, the analytics could be improved, but again I am on the free version.

Alternatives Considered

Brevo and Mailchimp

Switched From

Simplicity

Pros

As a business owner, I searched for the right email marketing solution and tried various platforms. MailerLite turned out to be perfect for me. Creating email campaigns and automations is simple, and setting up email sequences is a breeze.

Cons

In the free version, the form widget (WordPress), there shouldn't be a watermark either, as it appears larger than the form itself.

Alternatives Considered

Klaviyo

Switched From

Klaviyo and Mailchimp

Reasons for Switching to MailerLite

Because of the subscribers and automation.

Pros

I have been using Mailerlite for about 4 years in my business. It's been a phenomenal platform for me to learn about email marketing on. It's quite user-friendly and easy to learn. It offers great features that can serve as double duty for your business such as landing pages that convert leads. I love their automations and use numerous automations in my business. They have been a game changer for my business and allowed me to give a more personal touch to my subscribers as I have multiple welcome email sequences that can slowly introduce my brand and myself and also lead to a soft sale.

Cons

I do find Mailerlite can be a little glitchy sometimes, especially in their drag and drop email builder, I wish the developers would make it more streamlined. For example the side menu seems to disappear and to add an additional block to my email, I need to duplicate a block and delete the duplicate in order to bring up the menu. They also recently did a major conversion/upgrade from mailerlite classic to their new version and I thought they could've made the transition more seamless and less on their customers to do, as we had to migrate all of our own data. However if you're new to mailerlite that wouldn't pose a problem to you.

Alternatives Considered

Mailchimp and AWeber

Reasons for Switching to MailerLite

I really like the interface of Mailerlite and how easy it is to navigate, i've used other email marketing programs previously and I found them much hard to navigate and understand, so if you're new to email marketing their aesthetic is pleasing and easy to follow.