User Reviews Overview
About Omnisend
Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture...
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- Industry: Food & Beverages
- Company size: Self Employed
- Used Weekly for 6-12 months
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Review Source
Amazing Value
For the price, you can't go wrong. At first I was skeptical that we wouldn't make much money off of this, but I'm shocked how much our ROI is on omnisend, such a small price to pay for an amazing return. Keep it up.
Pros
The UI is extremely easy to use and navigate.
Cons
Wish there where more premade templates.
Alternatives Considered
KlaviyoReasons for Switching to Omnisend
The price for the other products where to expensive for our budgetResponse from Omnisend
Thank you for the amazing feedback! 🎉 We’re so glad you find our UI easy to navigate—it’s like a walk in the park! 🌳 We hear you on the desire for more premade templates, and we’re constantly working to improve our offerings. It’s fantastic to see such a strong ROI; you might just need a new piggy bank to keep up with those returns! 🐷 If you have any ideas or need assistance, don’t hesitate to reach out!
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Our #1 choice for email marketing for our clients
We’ve been using Omnisend for over 5 years and recommend it as our #1 email marketing platform due to the personalized support and learning resources. The ease of use is perfect for anyone looking to get started with email marketing in a quick and highly effective way.
Pros
Working with our CSM and strategizing how we can improve our email marketing for our clients each month. I also love the customer support and how helpful the team is with all of my questions and product feature requests.
Cons
Limited integrations with tools such as Yotpo.
Alternatives Considered
KlaviyoReasons for Choosing Omnisend
Omnisend was more robust and offered more features.Switched From
MailchimpReasons for Switching to Omnisend
Better customer support and great learning resourcesResponse from Omnisend
Thank you for making us your #1 choice for email marketing! 🎉 We’re thrilled to hear you’ve had such a positive experience with our CSMs and support team—it’s always a pleasure helping you strategize and grow. We hear you on the integrations and are always exploring ways to expand our integrations. Five years strong and counting—here’s to many more campaigns and wins ahead!
- Industry: Information Technology & Services
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
Too buggy, but keeps costs down
Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching
Pros
I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting
Cons
Very buggy -> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works.
You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them.
Alternatives Considered
KlaviyoReasons for Choosing Omnisend
MailerLite just broke down too much, once our emails were being marked as spam we moved on.Switched From
MailerLiteReasons for Switching to Omnisend
A bit cheaper and better support. But now I regret it and we are switching to KlaviyoResponse from Omnisend
Thank you for taking the time to share your feedback. We truly appreciate your honesty and are sorry to hear that your experience with Omnisend did not meet your expectations. The insights you’ve provided regarding the bugs and challenges you faced are invaluable to us, and we take them seriously as we continue to improve our platform.
We’re glad you found our support team helpful and accessible, but we understand how frustrating recurring technical issues can be. We’d welcome the opportunity to connect with you directly to discuss your experience in more detail and explore how we can make things right. Please don’t hesitate to reach out to our support team at [email protected] or via in-app chat.
Top Omnisend Alternatives

- Industry: Apparel & Fashion
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Omnisend For The Win
Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners.
Pros
The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers.
Cons
There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence.
Alternatives Considered
KlaviyoReasons for Switching to Omnisend
They're very similar platforms but the pricing and usability of Omnisend ultimately sold me on using them for my provider.Response from Omnisend
Thank you for your wonderful review! We’re delighted to hear that you’re enjoying the intuitive interface and the comprehensive features that Omnisend provides. We appreciate you pointing out the glitches with scheduled SMS campaigns—though rare, it’s feedback like yours that helps us improve. If you have any further questions or need assistance, don’t hesitate to reach out. We’re here to support your small business every step of the way!

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
A Must-Have Tool for Efficient Email Marketing Automation
Overall, Omnisend has been a fantastic tool for our agency. We use it on behalf of multiple clients, and it has significantly improved our ability to deliver highly targeted, conversion-driven email campaigns. The customer support team is responsive and helpful, making the entire experience smooth and efficient. It’s been an invaluable asset for scaling our clients' marketing efforts.
Pros
Omnisend's user-friendly interface and robust automation features are outstanding. We love how easy it is to set up sophisticated email campaigns, from segmentation to personalisation. The ability to seamlessly integrate with multiple platforms and the drag-and-drop editor makes creating professional email templates a breeze. The reporting features provide actionable insights, allowing us to track performance and optimise campaigns effectively.
Cons
The only minor drawback is that the platform can feel a bit limited when dealing with advanced multi-channel marketing across SMS and push notifications. While it covers email marketing exceptionally well, some more complex features or integrations with other channels could benefit from further enhancement.
Response from Omnisend
Thanks for the fantastic review! 🎉 We’re so glad to hear that Omnisend has become a go-to tool for your agency. It sounds like you’re really making the most of our automation features and that you’re not afraid to dive deep into email campaigns—kudos to you! If you ever need anything or have suggestions for those advanced features, don’t hesitate to reach out. Here’s to even more successful campaigns ahead! 🚀

- Industry: Apparel & Fashion
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Great value and service
Pros
Super easy to use and set up with lots of options for segmentation/automation at a reasonable price point. The support is excellent too.
Cons
While the pre-designed email templates could be much better, it's very easy to create your own customised templates, which I found much more effective for our brand.
Alternatives Considered
KlaviyoReasons for Choosing Omnisend
Mailchimp didn't provide the service or functionality our growing small business requiredSwitched From
MailchimpReasons for Switching to Omnisend
It was cheaper but had very similar functionalityResponse from Omnisend
Thanks a ton for the review! We’re thrilled you found Omnisend to be a great fit for your business—especially with those segmentation and automation features. We hear you on the templates, but we’re glad you’ve made them work your own magic. Always here if you need us, and we’ll keep the improvements coming! 😊

- Industry: Consumer Goods
- Company size: 51–200 Employees
- Used Weekly for 1+ year
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Review Source
Intuitive and easy to use.
Overall my experience with Omnisend has been great, I would definitely recommend it.
Pros
Omnisend is incredibly easy to use, the email builder allows you to create a very intuitive and visually appealing email with ease.
Cons
The cost for the service can become quite high once your subscriber list gets over the 50k mark, so it may be less appealing to larger businesses.
Reasons for Switching to Omnisend
At the time we didn't have a marketing team and Omnisend was able to produce intuitive emails without needing much experience.Response from Omnisend
We appreciate your feedback! It’s great to hear that you find our platform intuitive—our goal is to make email marketing as easy as pie! 🥧 Your point about pricing for larger lists is noted; we’re committed to finding ways to support businesses of all sizes. Thanks for recommending us!

- Industry: Apparel & Fashion
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Omnisend Experience ⭐️⭐️⭐️⭐️⭐️
It’s been a great experience. It was extremely easy to set up templates, automations and forms. Reports are easy to use and understand. The support team and success manager ([sensitive content hidden]) always exceeded my expectations, communication was always outstanding.
Pros
Price
Ease of Use
Training Videos
Support Team
Cons
Warm-up emails require a lot of patience, onboarding was a little slow
Response from Omnisend
Thank you for the stellar review! We’re thrilled to hear that setting up templates, automations, and forms has been smooth and that our support team and success manager have exceeded your expectations. We appreciate your patience with the warm-up process and onboarding feedback. Thanks for choosing Omnisend—we’re excited to keep supporting your success! ⭐️😊
- Industry: Luxury Goods & Jewelry
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Good tool, but best for bigger lists
Good with all necessary features. But not cost efficient with a small list.
Pros
Easy to use, quick to setup and great support
Cons
Cost is good, but not as good as other email marketing tools : there are better free plans.
Response from Omnisend
Thanks for sharing your experience! 😊 We’re glad to hear you found Omnisend easy to use and well-supported. We totally get that cost is a consideration, especially with smaller lists. We’re always working to provide more value for everyone, so your feedback is really helpful. Thanks again for giving us a try!
- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Weekly for 1-5 months
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Review Source
Omnisend Review
My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a consideration for smaller businesses.
Pros
Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and increase engagement. The platform also integrates with e-commerce platforms like Shopify, making it ideal for online stores.
Cons
The pricing plans can be restrictive, especially for small businesses, as some features are locked behind higher-tier plans, and the free plan has limited functionality.
Response from Omnisend
Thank you for the thoughtful review! 🙌 We love hearing that our automation tools are saving you time and boosting engagement. We know pricing can be a factor for smaller businesses, and we’re always working to ensure our plans deliver maximum value. Wishing you continued success with Omnisend!
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Our go to for email campaigns, sign-up forms and simple marketing automations
Overall I am very happy and use it regularly. It has replaced our other tools as the go to for email campaigns, sign-up form builder, welcome automations and cart abandonment automations.
Pros
The email builder is easy to use and the automations are straight-forward and easy to setup.
Cons
I would like to be able to see orders from all campaigns and automations in one place. I find it is a bit of work to jump between all the active automations and recent campaigns to see which one drove sales. Cost of SMS is higher than other providers, which has prevented us from using the SMS more.
Response from Omnisend
Thank you for your fantastic review! We’re thrilled to hear that Omnisend has become your go-to tool for email campaigns and automations. Your feedback about viewing orders from all campaigns in one place and the SMS pricing is invaluable, and we’ll look into improving those aspects. We’re glad you found the transition from HubSpot worthwhile! If there’s anything else we can do to enhance your experience, just let us know!
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Efficient and User-Friendly Email Marketing Platform
My overall experience with Omnisend has been excellent. The platform is user-friendly, and I can easily create high-quality newsletters and automated workflows that drive revenue for my online store. The automation tools are especially powerful, saving me time while increasing sales. Customer support has been outstanding—quick responses and helpful guidance whenever needed. I highly recommend Omnisend for anyone looking to streamline their email marketing efforts.
Pros
“I love how easy and intuitive it is to create both newsletters and automated workflows. The platform offers a wide range of customization options, and the ability to set up personalized automations has significantly boosted our sales. The drag-and-drop email builder makes designing campaigns simple and fast, even for non-designers. Additionally, their customer support is always responsive and helpful.”
Cons
There’s very little to dislike, but one area that could be improved is the pricing structure for smaller businesses. It would be great if there were more flexible pricing options for those just starting out.
Response from Omnisend
Thank you for such an awesome review! We’re thrilled to hear that our automation tools and drag-and-drop builder have made life easier for you (and boosted sales, too!). We’re always here to help, and we’ll definitely keep your pricing feedback in mind. Here’s to even more streamlined campaigns and continued success! 😊
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Best alternative to Klaviyo
Easy to build segments, create campaigns and building flows
Pros
Cheaper alternative to Klaviyo with the same or similar functionalities.
Support is great, better than Klaviyo. Is like talking to someone who really has worked with the software and not reading an script.
Cons
The overall distribution of the website. You cannot preview older campaigns, without exiting omnisend.
Also, when you click the audience Tab the first option to appear should be the Segments tab, not de contact list.
Response from Omnisend
Thank you for the wonderful review! 🌟 We’re delighted you’re enjoying Omnisend and our support team—it means a lot to hear we stand out. We hear you on the previews and audience tab, and feedback like yours helps us grow and improve. We’re excited to keep supporting your marketing success!
- Industry: Retail
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Omnisend Baddieville Review
Overall it has been great and the support is always there when needed.
Pros
It is easy to use. They have pre-set templates to choose from. Easy to read and understand reports and able to create custom segments for audience.
Cons
it does not show open rates for the SMS messages. This is vital to know how the texts are performing
Response from Omnisend
Thank you for the fantastic review! We’re thrilled you find our platform easy to use and appreciate our templates and reporting features. We understand that SMS open rates are important; unfortunately, SMS technology doesn’t yet support tracking pixels to report opens. But rest assured, our team is always working on enhancements to give you the best possible insights. Thanks for choosing Omnisend over Klaviyo, and remember—we’re here to support you whenever you need us! 🎉
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
I've Recommended Omnisend to a Number of Businesses & Clients!
Omnisend is one of the best email marketing platforms that I have worked with! The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and campaigns to their customers!
Pros
It's very easy and intuitive to use and helps me craft high-quality and high-converting emails!
Cons
The analytics, though improved, could offer a bit more!
Response from Omnisend
Thank you so much for recommending Omnisend to others! We’re happy to hear it’s been easy to use and helps you create high-quality emails. We appreciate your feedback on the analytics and will continue to enhance it. If you need any assistance, feel free to reach out anytime!
- Industry: Cosmetics
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Most Definitely Recommend!
Overally a very good experience with Omnisend and I've recommended it to many people who are looking for alternatives to some of the more common but more expensive solutions.
Pros
Super simple to use and very well priced. Support is always helpful too.
Cons
No cons at the moment. I get exactly what I need from an email marketing platform.
Response from Omnisend
Thanks for the glowing recommendation! 😊 We’re thrilled to hear you find Omnisend easy to use and well-priced. It’s great to know we’re hitting the mark for you! If you ever need anything, just give us a shout. Cheers to more successful email campaigns ahead! 🎉
- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Monthly for 1+ year
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Review Source
Highly recommend
Positive experience over several years creating and sending emails and designing templates.
Pros
Works well with our Shopify website. Always improving capabilities. Easy to use. Responsive to support inquiries.
Cons
No major issues, would like to be able to navigate through campaigns a little more easily.
Alternatives Considered
KlaviyoReasons for Choosing Omnisend
to be compatible with our shopify websiteSwitched From
MailchimpReasons for Switching to Omnisend
cost and ease of implementation and fully integrateResponse from Omnisend
Thanks for the glowing recommendation! 🌟 We’re delighted to hear that Omnisend works like a charm with your Shopify site and that you find our support team responsive. We’re always cooking up new ways to enhance your experience, so your feedback about campaign navigation is super helpful! If there’s anything specific you’d like to see, feel free to drop us a line. Here’s to many more years of creating awesome emails together!
- Industry: Luxury Goods & Jewelry
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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Review Source
Easiest CRM software
Great team and easy to use interface. The UI is great but additional work is needed to make integration into ecommerce stores and platforms.
Pros
Incredibly easy to format, plenty of customisable templates and features available.
Cons
Tricky to embed into Shopify website and analytics data is often incorrect.
Alternatives Considered
MailchimpReasons for Switching to Omnisend
More affordable ,easy setup and high quality image uploads.Response from Omnisend
Thank you for sharing your thoughts! We’re glad to hear you’re enjoying the ease of use and customization options. We appreciate your feedback on Shopify integration and analytics, and we’ll keep working to improve that experience. It’s great to know our pricing and setup hit the mark for you too!
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Email Marketing Tool with CDP Features
Email marketing, lead capture and naturing.
Pros
Omnisend unify customer data in one place which help make informed decisions.
Cons
Omnisend is a perfect shot, it barely let me down.
- Industry: Retail
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Great for a Small Business
Great easy to use and not complicated like klaviyo and you always get back to me and help in any way you can.
Pros
the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis.
Cons
cost wish it was a bit cheaper for a small business
Response from Omnisend
Thank you for the fantastic review! We’re thrilled to hear that you find Omnisend easy to use and that our customer service has been helpful in driving sales for your business. We appreciate your feedback on pricing and will keep it in mind as we grow. Thanks for making the switch from Klaviyo, we’re glad to have you with us! 😊
- Industry: Luxury Goods & Jewelry
- Company size: Self Employed
- Used Monthly for 1+ year
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Review Source
Great Service!
I’ve enjoyed Omnisend for my small business! While I am not personally the greatest at running email campaigns, setting up customized email automation has been life changing.
Pros
I love the statistics Omnisend provides regarding my email campaigns and the ease of creating and sending out new email campaigns. I also love that there are detailed instructions available to help automate custom emails for customers.
Cons
I wish there were more options for design creation, and I wish it were easier to resend order confirmation emails for my store. There have been multiple times I’ve been asked to resend the confirmation and I can’t seem to resend the original email.
Response from Omnisend
Thank you so much for your kind words! We’re happy to hear that Omnisend’s statistics and email automation features have been helpful for your small business. We appreciate the feedback on design options and resending order confirmations, your input is always valuable as we continue to improve. If you need any help navigating those features or anything else, our support team is always here to assist!
- Industry: Sports
- Company size: 51–200 Employees
- Used Weekly for 1+ year
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Review Source
Great email product
I love the product, it’s helping or business grow with emails. Also customer success team is very helpful.
Pros
Ready to create comments, make segment and send trusted emails.
Cons
Unable to use some items in local language.
Response from Omnisend
Thank you for sharing your thoughts! 🌟 We’re thrilled to hear that our product is helping your business grow—talk about email magic! ✨ We understand the importance of using local languages and appreciate your feedback. Our customer success team is always here to help, so if you have any specific requests or need assistance, feel free to reach out! Keep up the great work with your email campaigns!
- Industry: Management Consulting
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Business Marketing Made Easy With Omnisend
Pros
With Omnisend, we enjoy great marketing features.
From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level.
Cons
With Omnisend, there has been no disappointments.
Response from Omnisend
Thank you so much for the fantastic review Maria! We're thrilled to hear that Omnisend has been instrumental in taking your business to the next level with our marketing features. It's great to know you're enjoying our email marketing and automation capabilities. And no disappointments? That's music to our ears! 🎶 If you ever need anything, feel free to reply. We're always happy to help!
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Easy marketing automation with great customer support.
It was very easy to get set up. It's remained very well-priced for the number of emails I send and the size of my list. All in all, a very good service and I have no thoughts of switching.
Pros
Excellent. Cost-effective, easy-to-use, they have really good customer support.
Cons
Some of the template duplications are a little annoying.
Response from Omnisend
Thank you for the wonderful review! 😊 We’re glad to hear you’re finding our platform cost-effective and easy to use. Our support team is always here to help, and we appreciate your feedback about the template duplications—every bit helps us improve! If you ever need assistance or have more insights to share, feel free to reach out. We’re excited to be part of your marketing journey!
- Industry: Printing
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Handling Marketing Automation Like a Pro
Pros
Omnisend is the very best I have used for marketing automation.
Omnisend makes SMS marketing easy too.
Cons
No issues as Omnisend meets all our needs.
Response from Omnisend
Thank you so much for the awesome review! We're thrilled to hear you're handling marketing automation like a pro with Omnisend (we knew you would!). 😊 If you ever need anything, we're just a click away. Keep rocking those campaigns!