Omnisend Reviews

Pros

Has pre-built e-commerce workflows and automation workflows with pre and post purchase follow-ups, and lots of other features that can create your sms or e-mail marketing campaings from scratch and lets you have a view of any campaigns from their beginning to their end with generating performance reports. Highly using the high management reports for the management and the whole company. Works really well with banking campaigns when targeting spesific customers.

Cons

The product should work on their own, integration with other tools might be problem.

Pros

Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it.

The template editing is not the best, but still quite powerful and intuitive.

Cons

The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future.

To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

Alternatives Considered

AWeber

Reasons for Choosing Omnisend

MailChimp stopped supporting Shopify. I did not love Mailchimp anyway, the templating is awfull.

Switched From

Mailchimp

Reasons for Switching to Omnisend

The ratio between Feature/Cost is advantageous

Pros

With Omnisend, we enjoy great marketing features.
From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level.

Cons

With Omnisend, there has been no disappointments.

Pros

It helps us with people who sign up for our mobile app - they are added to our contact list and then receive a welcome email.

Cons

The email content builder is glitchy. Fonts, colors, etc.

Pros

The emails sent to get people to purchase abandoned carts

Cons

Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use

Pros

I love Omnisend. Having used it for sveeral years now, it is incredibly intuitive and easy to use. Setting up automations and forms and managing email campaigns in so incredibly easy.

Cons

The email campaigns functionality can be a bit slow to respond. The automations are great once set up, but not very intuitive and difficult to manage and copy over to new automations.

Pros

The data and insights it provides on customers, orders, behaviours and experience.

Cons

The limitations with the design templates.

Pros

I like that Omnisend comes well equipped with great marketing features.
It is smooth to understand and comes well equipped.

Cons

So far Omnisend has all we needed. No complaints.

Pros

Omnisend is the very best I have used for marketing automation.
Omnisend makes SMS marketing easy too.

Cons

No issues as Omnisend meets all our needs.

Pros

It's easy to maneuver when you want to send out emails to customers

Cons

it's not as content savvy like others apps that send out emails. Would benefit from AI

Pros

I love the live view of the software & find it captures much more data than I ever did on MailChimp as to who has clicked through & actions taken. The abandoned cart in particular is way more effective than mailchimp ever waas.

After years of having a social media company manage my newsletter, I moved to ominsend when MailChimp stopped working with Shopify. I was able to manage the migration myself and support was excellent, from simple questions too difficult set up's questions.

I like the many options for follow up drip series of follow-ups, abandoned carts, re-engaging customers. Love the gift box (although I do wish redirect/answer didn't go to a non-secure link as this comes up on my antivirus every time) & scratch & win.

The base price of this app is reasonable and offers a lot of options included with it.

Cons

I love that this app has pop up's built-in but I wish they were more customizable to my theme. The wheel for example doesn't go with my color scheme so I haven't been using it. I have been trying to build a pop up exit offer to link to a quiz but can't get it to look right or work. I have tried several but have never put any into use as they either don't match my colour theme or I can't get them to do look how I want.

I would like to see an overall metric that shows growth of my entire list instead of giving stats by each catagory such as automation, campaigns etc. While this info is great I would like to see the overall list growth as an additional stat as I watch the size of my list growth each week.

The base price is reasonable but the next step up is a huge leap. I tried the upper price option for a month but found I wasn't making progress with the sms & messenger portion. It costs so much more I downgraded as it isn't affordable to test out. The ala carte add on's for these are way to expensive to acutally use (a person may as well just upgrade). I would like to see these options a bit more affordable as they take some time to build & start seeing results. There are apps that do messenging, sms & text at no charge or minimal/month & while I prefer to have everything under one app I would go with a less expensive due to the big leap in price.

Would like to see loyalty program integrated

Pros

I switched over from Mailchimp to Omnisend because of the price. It turns out, Omnisend's UI and email designer is much more my taste and preference. Very clean and easy-to-use drag and drop method for adding content into emails.

Cons

I haven't been able to utilize every feature in my plan yet because automations and subsets do get a bit confusing. But that's just me in general with this stuff.

Alternatives Considered

Mailchimp

Reasons for Choosing Omnisend

Mainly, pricing. Our email list audience size has grown but we are in an awkward area where it's not enough to justify a big audience jump in plans. Omnisend has more audience size tailoring that can fit to the monthly price. This is crucial for small businesses.

Switched From

Constant Contact and Mailchimp

Reasons for Switching to Omnisend

Mainly pricing. As we got to play around with Omnisend more, it was definitely the UI as well.

Pros

Integration of SMS and emailAutomationsSMS

Cons

Unable to sort campaigns by revenueHard to edit product grids

Alternatives Considered

Klaviyo

Reasons for Choosing Omnisend

Better pricing, functionality and connection with Shopify

Switched From

Mailchimp

Pros

There is a lot that OmniSend does extremely well, we used to use Klaviyo in the past and it was an absolute nightmare, the interface was disgusting and so clunky to use. When we swapped to OmniSend, we honestly will never go back to anything else. OmniSend's interface and ease of use are insane for the price that you pay. Would 100% recommend it to any of my colleagues and continually do!

Cons

As a company with a very strong focus on how things look, there are a few design additions I think that could be added, along with some pre-created templates that are filled with content. Something similar to how MailChimp does it? Just a suggestion!

Alternatives Considered

Klaviyo

Reasons for Choosing Omnisend

Previous product was clunky and had a horrible interface.

Switched From

Klaviyo

Pros

Our favorite part is the dedicated account manager - Sydney! She is always looking for ways for us to optimize and helps with any issues that come up! I love having one person who helps us with projects rather than feeling like you are lost in a cog with many other programs/companies.

Cons

Would love more segmentation options, but software is awesome overall!One thing I would love to improve is just having a drop down for time when scheduling a campaign. The current time selector is very sensitive and easy to make a mistake on. Perhaps splitting date and time into two drop downs.

Pros

The most impactful feature right off the bat is the savings you will receive when compared to Klaviyo. Once you get over the massive amounts of $$$$ you will save each month, then you fall in love with the ease of how the platform works, how it explains everything in detail, how it walks you through email and sms flows, etc. It's brilliant in every way. Then, you will fall in love with the support they provide to all of their customers. Can't figure something out, or have a special workflow you can't figure out? They will help you!

Cons

There is absolutely nothing that I would change about their service.

Pros

I find that Omnisend works really great for our small company! I love that we can track our sales from our campaigns and show that the cost of Omnisend is really paying for itself from the revenue we receive from our e-blasts! Overall it is a pretty simple interface and we choose to use it over other larger email marketing programs.

Cons

I'm not extremely knowledgeable about coding. I find that when I use the "Featured Items" template on mobile devices it stacks the items rather than keeping them in a row as displayed on desktop. I would really like if this feature kept my elements in a row because otherwise it makes my email very lengthy.

Alternatives Considered

Remarkety

Reasons for Choosing Omnisend

The price and some of the features. We find Omnisend suits us better.

Switched From

Constant Contact

Reasons for Switching to Omnisend

Their interface was quite confusing and after the trial period we decided not to move forward with them.

Pros

I am really impressed with the easy of setting up campaigns and navigating through the tool. It's easy to use and it has fantastic designs. Since I started using the tool, my business growth has been consistent and productive.

Cons

Not much actually but they can improve the tool by making selection of multiple options available.

Pros

I love how we can track the sales and click through rate with your software.

Cons

Price could be better. Support is good would be nice to talk in person to someone that could save time that going back and forth with messages.

Alternatives Considered

Constant Contact, Yesware and Mailchimp

Reasons for Choosing Omnisend

Mailchimp was not working or supported with Shopify

Switched From

Mailchimp

Reasons for Switching to Omnisend

seem easy to setup with shopify

Pros

I love that it gives me the ability to visualize my automated workflows before building them out. It allows me to craft our brand experience and customize it for different groups of people.

Cons

Honestly, nothing. So far it has all of the features that I need and more.

Alternatives Considered

Constant Contact

Reasons for Choosing Omnisend

Constant contact did not allow me to customize automated notifications from my Shopify store.

Switched From

Constant Contact

Reasons for Switching to Omnisend

I chose Omnisend over staying with Constant Contact because of the vast amount of features and customizability.

Pros

Pricing is decent + overall basic features work fine as well. Still need a lot more interesting templates and optimizing on both mobile + desktop so so

Cons

would love to be able to speak to a person live if needed if chat gets frustrating. Also need a lot more templates

Alternatives Considered

Klaviyo and Mailchimp

Reasons for Switching to Omnisend

We have been using it for so long and we are comfortable with the format and pricing is decent

Pros

The product is easy to use and set up. What I would most recommend is the excellent customer service, that I cannot compliment enough. The team is very helpful and has been with me through all issues over the years.

Cons

The reports could be done better. I would like it if they were customisable, and some features are lacking for no apparent reason. For example, when reporting on Campaigns, you can see the amount of sales generated through Omnisend Campaigns and the average order value, but not the amount of orders. Conversely, when looking at the same report for Workflows, you can see the amount of orders.

The UI could also be done better, as I feel there is a lot of wasted space that makes things harder to read / see than they should be.

Alternatives Considered

Drip and Mailchimp

Reasons for Switching to Omnisend

It was easier to set up.

Pros

Helps me easily reach my customers in each step of their purchasing journey.

Cons

Integrating certain software, creating segments

Alternatives Considered

Klaviyo

Reasons for Choosing Omnisend

A more robust system.

Switched From

Mailchimp

Reasons for Switching to Omnisend

Klaviyo was too complicated.

Pros

Not Bad... I like the product and have been using it for 2 1/2 years - and I signed up originally because the price was great, but now, I don't love the platform for the price they now charge. The company raised the price significantly this past year... when I say significantly, I mean close to 400% -- and nothing really really changed for the price increase. I would have switched platforms actually because I don't like the following features, or lack thereof for the price they now charge:

- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes
- You have to re-fill in your social media information each/ every time you send a new email campaign
- Email templates they do have are somewhat dated, and are not fresh/ modern

Cons

- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes
- You have to re-fill in your social media information each/ every time you send a new email campaign
- Email templates they do have are somewhat dated, and are not fresh/ modern

Pros

The campaign builders integrations make building stoppable e-mails extremely optimized for conversion and the segmenting is really powerful.

Cons

I think in a rare case, the new builder is better than the old. Most softwares and tools we get so attached to that the updated systems don't feel intuitive or easy to use. The new e-mail builder is actually great