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description: Page 8 - Discover the best Customer Data Platforms (CDP) for your organisation. Compare top Customer Data Platforms (CDP) tools with customer reviews, pricing and free demos.
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title: Page 8 - Best Customer Data Platforms (CDP) - 2026 Reviews, Pricing & Demos
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# Customer Data Platforms (CDP)

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## Products

1. [GO Data](https://www.softwareadvice.co.uk/software/364297/go-data) (0 reviews) — CIENCE GO Data is a Data enrichment solution that provides a range of contact data points for businesses to target th...
2. [Seenka](https://www.softwareadvice.co.uk/software/379761/seenka) (0 reviews) — Seenka helps businesses obtain relevant media data from Latin America in real-time for clients' audiences with all-in...
3. [Mobile Marketing Cloud](https://www.softwareadvice.co.uk/software/260388/mobile-marketing-cloud) (0 reviews) — Mobile Marketing Cloud is an all-in-one marketing software solution that empowers marketers to create superior custom...
4. [Celebrus Customer Data Platform](https://www.softwareadvice.co.uk/software/339263/celebrus-customer-data-platform) (0 reviews) — Data and marketing professionals are frustrated with the incomplete data and disjointed identity they get from third-...
5. [Adatree](https://www.softwareadvice.co.uk/software/388327/adatree) (0 reviews) — Adatree is a data privacy and CDR platform that simplifies and ensures compliance with the Australian Competition and...
6. [Pega Customer Decision Hub](https://www.softwareadvice.co.uk/software/384544/pega-customer-decision-hub) (0 reviews) — Pega Customer Decision Hub is a decision automation solution that uses predictive analytics and machine learning to h...
7. [Oyster CDP](https://www.softwareadvice.co.uk/software/227719/oyster-cdp) (0 reviews) — Oyster CDP is a customer data platform that helps businesses collect data from various sources and leverage machine l...
8. [Odore](https://www.softwareadvice.co.uk/software/333954/odore) (0 reviews) — Odore is a customer engagement platform that helps businesses create customizable experiences \& journeys across m...
9. [SankeyJourney](https://www.softwareadvice.co.uk/software/407740/sankeyjourney) (0 reviews) — SankeyJourney is a powerful tool designed for customer journey analysis. It provides an online platform that allows u...
10. [Suadeo](https://www.softwareadvice.co.uk/software/394183/suadeo) (0 reviews) — Suadeo is a self-data service (SDS) solution that implements data mesh architecture and allows businesses to explore,...
11. [Webmaxy eGrowth](https://www.softwareadvice.co.uk/software/419664/webmaxy-egrowth) (0 reviews) — WebMaxy eGrowth empowers growing eCommerce brands as a potent marketing enabler platform. It automates marketing with...
12. [Aptivio](https://www.softwareadvice.co.uk/software/343818/aptivio) (0 reviews) — Aptivio is an AI-powered revenue growth platform. It helps B2B companies accelerate revenue growth through advanced n...
13. [BambooBox](https://www.softwareadvice.co.uk/software/439590/bamboobox) (0 reviews) — BambooBox is an AI-powered account-based marketing platform for B2B marketers. It enables teams to achieve predictabl...
14. [Lifetime Analytics](https://www.softwareadvice.co.uk/software/417663/lifetime-analytics) (0 reviews) — Lifetime Analytics is an innovative application enabling telecom operator’s marketing, customer experience, and sales...
15. [Wodwo](https://www.softwareadvice.co.uk/software/429984/wodwo) (0 reviews) — Driven by artificial intelligence (AI) technology, Wodwo is a customer data platform that helps streamline audience b...
16. [Vislesha](https://www.softwareadvice.co.uk/software/376967/vislesha) (0 reviews) — Vislesha is an all-in-one analytics platform that empowers businesses to gain rapid insights from their data. It cate...
17. [Lifesight](https://www.softwareadvice.co.uk/software/428890/lifesight-measure) (0 reviews) — Lifesight is AI-powered data activation \& marketing measurements platform designed to help marketers drive sustai...
18. [Toovio](https://www.softwareadvice.co.uk/software/434360/toovio) (0 reviews) — No organization is the same – nor is its data. Technology is an enabler but it alone, is not the panacea. Our technol...
19. [EngagePackage](https://www.softwareadvice.co.uk/software/439462/engagepackage) (0 reviews) — EngagePackage is a customer engagement software that helps businesses manage customer profiles, surveys, loyalty prog...
20. [Octolis](https://www.softwareadvice.co.uk/software/405308/octolis) (0 reviews) — Octolis is a full-stack data platform for marketing teams. Key features : - Flexible data model - Real-time data proc...
21. [Agility](https://www.softwareadvice.co.uk/software/446418/agility) (0 reviews) — Create new buyers. Grow with certainty. Agility is the only purpose-built precision brand advertising platform. Inste...
22. [Experian Aperture Data Studio](https://www.softwareadvice.co.uk/software/305821/experian-aperture-data-studio) (0 reviews) — Aperture Data Studio is a data quality and governance platform designed to revolutionise your data management process...
23. [Zeta CDP+](https://www.softwareadvice.co.uk/software/496461/Zeta-CDP) (0 reviews) — Zeta CDP+ is a customer data platform solution that helps marketers with compiling, managing, and utilizing customer ...
24. [Firmable](https://www.softwareadvice.co.uk/software/519797/Firmable) (0 reviews) — Firmable is a lead generation tool designed to assist businesses in making informed decisions by providing comprehens...
25. [Decide](https://www.softwareadvice.co.uk/software/518630/Decide) (0 reviews) — Decide is a cloud-based lending assessment solution that helps businesses of all sizes manage decisioning workflows, ...

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## Related Categories

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- [Business Intelligence Platform](https://www.softwareadvice.co.uk/directory/4336/bi/software)
- [Customer Engagement Software](https://www.softwareadvice.co.uk/directory/508/customer-engagement/software)
- [Data Analysis Software](https://www.softwareadvice.co.uk/directory/535/data-analysis/software)

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The proprietary vetting process ensures complete accuracy and high quality across all contact data points including name, address, phone numbers, email addresses, etc.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/78140a99-eb8b-450a-ab4a-1a43b1452168.png","url":"https://www.softwareadvice.co.uk/software/364297/go-data","@type":"ListItem"},{"name":"Seenka","position":2,"description":"Seenka helps businesses obtain relevant media data from Latin America in real-time for clients' audiences with all-in-one datasets for marketing & research teams. \n\nIt analyzes and integrates the cross-media visibility of brands and keywords in relevant offline and online media, allowing teams to detect opportunities in real-time and create automation that achieve higher campaign performance while having cost and time savings. Datasets from México, Colombia, Brasil, Ecuador, Perú, Chile, Argentina and Uruguay.\n\nSeenka enables administrators to:\n- Capture new opportunities\n- Create content and marketing automation\n- Generate campaigns based on real-time insights\n- Identify key moments with AI models\n- Optimize media mix and investment by platform\n- Distribute combined cross-media messages","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b8885f9e-ffa4-401c-a554-660b3f1ba09b.jpeg","url":"https://www.softwareadvice.co.uk/software/379761/seenka","@type":"ListItem"},{"name":"Mobile Marketing Cloud","position":3,"description":"Mobile Marketing Cloud is an all-in-one marketing software solution that empowers marketers to create superior customer journeys that increase engagement and conversion. The solution includes an in-built Customer Data Platform, an easy-to-use email tool, Marketing Automation capabilities, landing pages, and access to all mobile channels like SMS, WhatsApp, RCS, Viber, Voice, and Push. Making it easy for marketers to create personalized, relevant, and timely campaigns in your customer's preferred channel.\n\nWith Mobile Marketing Cloud by CM.com you will\n\n· Unlock Your Customer Data to Increase Your ROMI\n\nCustomer Data is often fragmented and siloed in different systems. As a result, you cannot utilize your data to its full potential. Our CDP puts these pieces together and unlocks your data.\n\n· Hyper-Personalize Your Customer Communications to Boost Your Sales and LTV\n\nOne size does not fit all. Customers expect personalized offerings catered to their preferences. You can do this by collecting data events and using real-time Smart Segments. Personalize your mobile landing pages and emails based on your contact information. From personalizing a few words to using conditional content to personalize complete sections of your design.\n\n· Build Omnichannel Marketing Campaigns to Increase Your Open and Conversion Rates\n\nReach your customers on their preferred mobile messaging channel where they are used to interact. Email, SMS, Push, WhatsApp, Apple Messages for Business, and Voice are all built-in and can be used immediately.\n\n· Automate Your Customer Journeys to Reduce Manual Work and Routine\n\nStart automating your marketing processes – from welcome programs to automated lead nurturing and re-engagement campaigns. Easily create workflows for every customer journey you can think of, and let us do the heavy lifting for you. \n\nWhat's more?\n\n· No coding or help from your IT department is needed\n\nStart creating campaigns now – no developers or IT specialists are needed. Use our drag-and-drop editors to create emails, landing pages, or workflows that convert.\n\n· All-in-one solution\n\nForget about  a dozen marketing tools you need to login in and operate with – we have all the necessary customer engagement tools in one solution to make your life easier. \n\n· Personal Services\n\nWe’re with you every step of the way. Our best in-house Customer Success and Professional Service teams help you get the most out of the Mobile Marketing Cloud.\n\n· Data safety & privacy\n\nAs we connect customers and consumers worldwide, privacy and data protection are crucial for us. We have a privately owned cloud platform monitored 365/24/7 and software developed in-house. Our data centers are in different locations and have regular backups. CM.com is ISO certified, GDPR compliant, PCI-DSS certified and entrusted with confidential and personal data of such customers as financial institutions, governments, law enforcement agencies, enterprises, and end-users.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ffe97a8f-73f2-44d9-8336-0a8978ea9b39.png","url":"https://www.softwareadvice.co.uk/software/260388/mobile-marketing-cloud","@type":"ListItem"},{"name":"Celebrus Customer Data Platform","position":4,"description":"Data and marketing professionals are frustrated with the incomplete data and disjointed identity they get from third-party systems with limited data capture capabilities and long lag times. \n\nWithout access to the data resources you need to create truly personalized experiences, you don’t actually know who your customer is - so how can you deliver a relevant experience that converts? \n\nCelebrus simplifies this process with true first-party data capture and identity resolution technology built to adhere to evolving, complex compliance standards that reduce costs and fuel positive, personalized customer experiences. \n\nCelebrus captures and contextualizes PII, interaction and behavior data throughout the customer journey - across device, channel, domain, and over time - without restrictions or data deprecation worries. \n\nCelebrus creates a comprehensive identity graph to enable one-to-one personalization in true real-time (milliseconds to be exact) - all without the need for painful tagging or extinct third-party cookies.\n\nCelebrus' patented data capture solution delivers: \n\n• Limitless identity resolution, including anonymous\n• Comprehensive single customer view\n• Visibility Detection for accurate and actionable engagement measurement\n• Effortless real-time interaction management across solutions to eliminate data silos\n• Proven privacy & compliance management\n• Future-proof, privacy-focused option for opted-out visitors with CX Vault\n\nCelebrus gives data and marketing professionals the data they need to provide relevant customer experiences and accelerate their brand.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a497d203-1903-4d31-9c3b-a20827992107.jpeg","url":"https://www.softwareadvice.co.uk/software/339263/celebrus-customer-data-platform","@type":"ListItem"},{"name":"Adatree","position":5,"description":"Adatree is a data privacy and CDR platform that simplifies and ensures compliance with the  Australian Competition and Consumer Commission (ACCC) standards. It offers an application programming interface (API) that streamlines the entire consent management lifecycle to expire, extend and grant customer consent. \n\nAdatree includes a white-labeled dashboard along with various notification triggers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d0f960a8-9f99-48d7-ab88-45e2bade866b.jpeg","url":"https://www.softwareadvice.co.uk/software/388327/adatree","@type":"ListItem"},{"name":"Pega Customer Decision Hub","position":6,"description":"Pega Customer Decision Hub is a decision automation solution that uses predictive analytics and machine learning to help business engage and profile existing and new customes. The system calculates propensity scores for every action in real time, then recommends the next best action based on the customers’ unique needs and the businesses goals.  Additionally, Pega provides real-time containers that leverage hundreds of predictive and adaptive models to evaluate the content options and provide the best treatment for the customer.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6ea64b10-a3da-41f2-925b-02f835aee738.png","url":"https://www.softwareadvice.co.uk/software/384544/pega-customer-decision-hub","@type":"ListItem"},{"name":"Oyster CDP","position":7,"description":"Oyster CDP is a customer data platform that helps businesses collect data from various sources and leverage machine learning models to predict customers' preferences, lifetime value and other metrics. Key features include data cleansing. audience segmentation, data centralization and customer personalization.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3bde88ec-8590-4793-83af-315f8a5d2e56.jpeg","url":"https://www.softwareadvice.co.uk/software/227719/oyster-cdp","@type":"ListItem"},{"name":"Odore","position":8,"description":"Odore is a customer engagement platform that helps businesses create customizable experiences & journeys across multiple channels.\n\nOdore drag-and-drop builder makes it easy for agencies to create interactive customer experiences that drive engagement and increase product awareness.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5a981a99-321d-4139-a471-63c07f0c5841.jpeg","url":"https://www.softwareadvice.co.uk/software/333954/odore","@type":"ListItem"},{"name":"SankeyJourney","position":9,"description":"SankeyJourney is a powerful tool designed for customer journey analysis. It provides an online platform that allows users to create interactive Sankey diagrams or flow charts that help visualize the journey that a customer takes inside an app or a website. The platform is highly customizable, allowing users to upload their data and customize the visualization of the data using various options such as filtering, grouping, and session-level analysis.\n\nThe platform's primary feature is its ability to generate Sankey diagrams or flow charts from data collected by users from their apps or websites. Users upload their data in CSV format, which is then processed by the platform's algorithms to generate the diagrams. The diagrams generated are interactive and highly informative, displaying the journey that a customer takes within an app or website, including the steps involved and the paths are taken.\n\nOne of the main benefits of SankeyJourney is that it offers a highly intuitive and user-friendly interface, allowing users to interact with the diagrams quickly and easily. Users can edit the diagrams using a simple set of tools available on the right-hand side of the screen. These tools allow users to customize the diagrams based on their requirements, enabling them to adjust the number of steps displayed, filter events, group events, specify session duration, and highlight paths by clicking on nodes and segments.\n\nAnother significant benefit of SankeyJourney is its ability to help users clean up their data by grouping redundant events or looping events. Grouping events can help users discover patterns in their customers' journeys and reduce redundancies. For example, events such as Premium_opened, Premium_tapOnPurchase, and Premium_tapOnCancel can be grouped into a single Premium_event, making the diagram less cluttered and more informative. Looping events is another feature that allows users to group successive events as one event. This feature can help remove redundancies in the data, such as when a user triggers the same event multiple times in a row.\n\nThe platform also provides a highly customizable color palette that allows users to customize the color of the diagrams to match their brand. Users can choose from a wide range of colors, making it easy to match their app or website's branding.\n\nSankeyJourney's session-level analysis feature allows users to focus on a specific session, displaying the journey a customer takes within that session. This feature is highly useful for identifying patterns and trends within a single session, which can help users identify areas of improvement and optimize their app or website's user experience.\n\nSankeyJourney's interactive nature allows users to interact with the diagrams in real time, highlighting specific paths or nodes by clicking on them. This feature enables users to drill down into the data and focus on specific parts of the journey, making it easier to identify areas that need improvement.\n\nIn conclusion, SankeyJourney is a highly powerful tool designed to help users analyze their customers' journeys within their app or website. Its customizable nature, and user-friendly interface makes it easy for users to upload their data and create interactive diagrams that provide valuable insights into their customers' journeys. With its wide range of features, including filtering, grouping, and session-level analysis, SankeyJourney is an essential tool for anyone looking to optimize their app or website's user experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/29b65c86-5a24-41a3-8313-5248c9c877e9.png","url":"https://www.softwareadvice.co.uk/software/407740/sankeyjourney","@type":"ListItem"},{"name":"Suadeo","position":10,"description":"Suadeo is a self-data service (SDS) solution that implements data mesh architecture and allows businesses to explore, manage, define, and analyze data. Teams can use a dashboard to visualize data according to requirements. \n\nSuadeo enables users to create reports, develop low-code applications, and extract, process and share data from within a unified platform. Businesses can manage territories using various connected data sources and set up custom workspaces.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0bcf5399-0f21-4864-a03c-4af641336828.png","url":"https://www.softwareadvice.co.uk/software/394183/suadeo","@type":"ListItem"},{"name":"Webmaxy eGrowth","position":11,"description":"WebMaxy eGrowth empowers growing eCommerce brands as a potent marketing enabler platform. It automates marketing with first-party data, allowing managers to gain a 360-degree view of customers' journeys. Administrators can track product views and positions in the buying journey using a unified interface. \n\nThe platform allows operators to share personalized discounts with customers via email and automate SMS, WhatsApp, and email campaigns for gentle reminders and recommendations. Teams can analyze marketing campaigns and view conversion metrics and channel outputs through various attribution models. The solution enables managers to gain insights into total sales, average order value, conversion rates, recurring customers and other key metrics. It lets stakeholders precisely target the client base through attribute-based list segmentation. Additionally, teams can manage social media campaigns and schedule posts within WebMaxy eGrowth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6cc9f308-8727-4e62-b7f4-3a19c874c699.png","url":"https://www.softwareadvice.co.uk/software/419664/webmaxy-egrowth","@type":"ListItem"},{"name":"Aptivio","position":12,"description":"Aptivio is an AI-powered revenue growth platform. It helps B2B companies accelerate revenue growth through advanced network selling. Aptivio caters to mid-market and enterprise companies across various industries.\n \n Aptivio provides key features to boost revenue growth. Its AI identifies real buyer intent from billions of data points to find accounts with the highest propensity to buy. It aligns marketing and sales on the best accounts to target. As the most advanced automated network sales platform, Aptivio scales account-based selling through automation. It engages target accounts by orchestrating personalized outreach across channels. \n \nAptivio is a SaaS solution with ongoing support and updates. It has an intuitive interface for easy adoption across teams. Aptivio integrates with existing marketing and sales tools to provide a seamless experience. Ongoing training helps companies get the most out of the platform. A dedicated customer success team provides strategic guidance to achieve revenue growth goals.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fb4b1e6c-74e7-4a2a-85b3-3d464c537e40.jpeg","url":"https://www.softwareadvice.co.uk/software/343818/aptivio","@type":"ListItem"},{"name":"BambooBox","position":13,"description":"BambooBox is an AI-powered account-based marketing platform for B2B marketers. It enables teams to achieve predictable revenue growth by unifying data across channels for a comprehensive view of account journeys. BambooBox analyzes account engagement to uncover buyer stages and orchestrates integrated campaigns across channels to guide accounts through their journeys.\n\nThe platform prioritizes accounts for outreach using predictive models. BambooBox integrates workflows and account insights directly into sales development representatives' tools. This empowers them to have relevant, contextual conversations that progress accounts towards conversion. SDRs can capture product-specific demand and run highly personalized, time-bound outreach campaigns.\n\nWith BambooBox, growth teams approach prospects armed with actionable insights instead of cold calls. The platform has helped customers drive significant improvements in pipeline volume and quality within months of adoption. It brings together marketing and sales teams with a unified view of accounts. This alignment empowers organizations to shape buying journeys and convert accounts into revenue.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4a32f90d-4369-449c-b72f-57bb128953a5.jpeg","url":"https://www.softwareadvice.co.uk/software/439590/bamboobox","@type":"ListItem"},{"name":"Lifetime Analytics","position":14,"description":"Lifetime Analytics is an innovative application enabling telecom operator’s marketing, customer experience, and sales teams to personalize commercial and care actions in order to reduce customer churn and down selling, and streamline up/cross-selling.\n\nLifetime Analytics comprises four modules allowing operators to:\n1.\tAutomatically detect customer clusters, described in natural language, based on an automated selection of churn/down-selling or up/cross-selling factors. The cluster discovery allows application users to identify root causes based on multiple factor combinations in marketing semantics,\n2.\tDesign and pilot personalized commercial and care outbound actions on specific micro-segments\n3.\tPersonalize in real-time inbound interactions \n4.\tTrack, report, and improve the actions' business impact on churn and ARPU dynamics. \n\nThe Lifetime Analytics focus on targeted action plans and micro-campaigns is based on the automatic cluster detection with customers presenting a high past churners/down-sellers concentration or past customers that have purchased additional services / switched to premium services. These clusters are continuously auto-generated by the application based on data and events, and clusters accordingly evolve over time as customer situations and market conditions constantly change. \n\nLifetime Analytics’ cluster detection approach allows users to identify specific churn/down-selling and up/cross-selling customer profiles based on historical data. Overall, continuous cluster monitoring and new cluster detection are fundamental pillars of Lifetime Analytics’ approach for enabling operators to design targeted commercial and customer care actions and personalize inbound and outbound interactions throughout the customer lifetime. \n\nFor each detected cluster, the application produces commercial and care action recommendations from a pre-defined action library created for each operator. The action library comprises all the available action templates including the features and commercial proposition terms, in compliance with the product/promotion and pricing rules.\n\nFor outbound interactions, the application allows users to select different sub-groups out of a cluster in order to launch different targeted actions addressing specific customer micro-segments, thus enabling personalized outbound interaction creation. The application allows users to refine the action’s business case parameters to estimate the action’s payback period, the cumulated customer margin, and other financial KPIs.\n\nLifetime Analytics helps businesses collect data relating to the action execution progress and customer decisions from campaign management systems in order to measure the targeted customer’s survival rate and subscription ARPU growth rate, measured over time as a cohort and benchmarked with the relevant customer control group.\n\nFor inbound interactions, the application can be queried in real-time to provide customer profiles and action recommendations to support interaction personalization, including the messages to be addressed to customers by agents or web/application user interfaces. Action recommendations are computed in real-time to provide personalized care or commercial actions and offers/promotions for the requested customers, considering the customers’ last interactions, usage, and events.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1cf8ad6c-691f-4018-8798-9bf48deeac9b.jpeg","url":"https://www.softwareadvice.co.uk/software/417663/lifetime-analytics","@type":"ListItem"},{"name":"Wodwo","position":15,"description":"Driven by artificial intelligence (AI) technology, Wodwo is a customer data platform that helps streamline audience building by swiftly creating custom lookalike audiences from a vast database of over 230 million individuals.\n\nThe platform works with large-scale B2C enterprises or medium marketing agencies to simplify audience modeling.  It enables users handle to customer insights, streamline audience creation, and elevate the effectiveness of marketing campaigns.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8fbf1beb-4d74-489c-960c-58ff4705929d.jpeg","url":"https://www.softwareadvice.co.uk/software/429984/wodwo","@type":"ListItem"},{"name":"Vislesha","position":16,"description":"Vislesha is an all-in-one analytics platform that empowers businesses to gain rapid insights from their data. It caters to organizations across industries that want to make faster data-driven decisions without coding.The platform provides ready-made analytics packages tailored to various business functions and use cases. Industry-specific packages are available for audit analytics, customer analytics, HR and payroll, inventory management, and more. Teams can simply choose the relevant package, connect to data sources, and execute automated analytics workflows with just a few clicks. \n\nKey features of Vislesha include highly performant analytics that run blazingly fast on massive datasets, interactive visualizations for data exploration, and centralized dashboards to track KPIs. It allows users to execute exhaustive analysis instead of sampling. The self-service interface requires no coding expertise. Users can track past analysis, add notes, and share insights with stakeholders. This facilitates cross-team collaboration and swift decision making based on analytical findings.\n\nIn summary, Vislesha offers a versatile enterprise analytics solution to accelerate time-to-insight across the organization. Its user-friendly packages, automation, and collaboration capabilities make advanced analytics accessible to all teams.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d26bd251-4786-4887-a843-2134ced8edf7.jpeg","url":"https://www.softwareadvice.co.uk/software/376967/vislesha","@type":"ListItem"},{"name":"Lifesight","position":17,"description":"Lifesight is AI-powered data activation & marketing measurements platform designed to help \nmarketers drive sustainable growth in the privacy-first era with. \n\nPlatform's measurement stack includes :  Multi-touch attribution, Marketing mix modeling and, Incrementality experiments . \n\n[1] Marketing Mix Modeling (MMM) tool dissects various variables such as advertising spend, pricing strategies, and distribution channels letting businesses make informed decisions about budget allocation and resource optimization. The insights provided by MMM allow businesses to manage marketing strategies, return on investment (ROI), and allocation of resources.\n\n[2] Multi-Touch Attribution (MTA), a marketing analytics feature designed to evaluate customer journeys and determine how multiple touchpoints influence conversions. \n\n[3] Incrementality Testing that evaluates the impact of marketing strategies. This process distinguishes between the natural behavior of customers and the influence of marketing efforts. The insights generated by Incrementality Testing helps optimize marketing strategies, validate return on investment (ROI), and refine budget allocation for decision-making.\n\nLifesight over the last 7 years, we have partnered with the likes of Publicis Group, Mediacom, Group M, McDonalds, Honda and many other leading global players with measurement solutions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/15f60ab9-4fc8-40b4-b5d7-1a310691160e.png","url":"https://www.softwareadvice.co.uk/software/428890/lifesight-measure","@type":"ListItem"},{"name":"Toovio","position":18,"description":"No organization is the same – nor is its data.\nTechnology is an enabler but it alone, is not the panacea.\n\nOur technology is supported by a team of practitioner led domain experts who have worked in some of the most demanding and complex data environments globally. Our unified platform blends consultancy with technology ensuring that when you buy Toovio, you’re buying an end-to-end customer value management team!\n\nWhat makes us different?\n\nWe harness the infinite power of data through real time decisioning, and always on AI, turning it into a continuous stream of revenue. We call this intelligence in motion.\n\nAggregating data from different parts of the organization in to one central repository, we then apply advanced AI to interpret and exploit its value from millions of lines of data. This doesn’t just require clever algorithms but a deep and nuanced understanding of what information is important and what can be discarded, and how through continuous experimentation, analysis, measuring, and modeling, data can be transformed to drive incrementality.\n\nToovio’s Customer Value Platform combines Software as a Service with expert resources, all in one package. By marrying human thinking with the precision of AI powered technology, we deliver quick wins and tangible outcomes within as little as 30 days.\n\nOur solutions encompass the operating model and culture change needed for lasting success. Our technology is the enabler to execute a holistic CVM strategy across all channels.\n\nFor some organisations, their goal might be to detect and reduce churn, for others it might be around acquisition. Other organizations use our technology to optimise upselling and cross selling opportunities and enhance their current system capabilities.\n\nWhatever the goal, this blend of consultancy with technology means that when you buy Toovio, you’re buying an end-to-end customer value management team!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/87aa9d09-4ca3-4e9e-8679-d2c4fdc0513a.jpeg","url":"https://www.softwareadvice.co.uk/software/434360/toovio","@type":"ListItem"},{"name":"EngagePackage","position":19,"description":"EngagePackage is a customer engagement software that helps businesses manage customer profiles, surveys, loyalty programs, marketing campaigns, and analytics. The platform offers a unified customer profile functionality that enables collecting and organizing customer data from multiple sources in a centralized dashboard.\n\nEngagePackage lets stakeholders gain insights and improve operations based on customer feedback collected via surveys.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/cac64133-c02b-4c2a-80e2-0fac06cb810e.jpeg","url":"https://www.softwareadvice.co.uk/software/439462/engagepackage","@type":"ListItem"},{"name":"Octolis","position":20,"description":"Octolis is a full-stack data platform for marketing teams.\n\nKey features :\n- Flexible data model\n- Real-time data processing\n- Data preparation recipes & pre-made scoring\n- 30+ connectors for sources and destinations (FTP files, Gsheet, webhooks, marketing tools, etc....\n- Really powerful API","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9ecce459-5b39-4f50-9e95-a27fafb8e0b8.png","url":"https://www.softwareadvice.co.uk/software/405308/octolis","@type":"ListItem"},{"name":"Agility","position":21,"description":"Create new buyers. Grow with certainty. Agility is the only purpose-built precision brand advertising platform. Instead of juggling siloed channels, you get centralized control across CTV, Display, Native, Audio, Mobile, Digital Out-of-Home, and more, all in one platform. \n\nReach your hyper-targeted buyer personas with unified audience targeting, build impactful ads using continuous creative testing, and prove true revenue impact with incrementality measurement science. No more guesswork or wasted spend. Just smarter, powerful advertising that creates new buyers and fuels long-term growth. Get started today.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2bf402c4-656a-4b6e-8573-584013ee25be.png","url":"https://www.softwareadvice.co.uk/software/446418/agility","@type":"ListItem"},{"name":"Experian Aperture Data Studio","position":22,"description":"Aperture Data Studio is a data quality and governance platform designed to revolutionise your data management processes. With its comprehensive suite of features, Aperture Data Studio empowers modern data practitioners to unlock the true potential of their data assets, enabling them to build the most consistent, accurate, and holistic view of their customers like never before.\n\nAt the core of Aperture Data Studio's capabilities lies its advanced data profiling, standardisation, validation, and transformation tools. These functions streamline the data preparation process, ensuring that your data is clean, organised, and ready for analysis. Say goodbye to time-consuming manual data cleansing, as Aperture Data Studio automates these tasks with unparalleled efficiency.\n\nMoreover, Aperture Data Studio goes beyond data cleansing. With its state-of-the-art address, email, and phone verification systems, you can rest assured that the information in your databases is accurate and up-to-date. Eliminate communication errors and ensure that your messages reach the intended recipients, boosting customer engagement and satisfaction.\n\nAperture Data Studio also excels at de-duplication, removing redundant records and optimising your data storage. By eliminating duplicate entries, you'll not only save storage space but also enhance the accuracy and reliability of your analytical insights.\n\nWhat truly sets Aperture Data Studio apart is its harmonisation feature, enabling seamless record blending. By consolidating data from various sources into a unified format, you gain a comprehensive view of your customers, enabling better segmentation and personalisation of marketing campaigns.\n\nTake your data to the next level with Aperture Data Studio's enrichment capabilities. Augment your datasets with valuable additional information, such as demographic data, purchasing behavior, and social media insights. This newfound depth of customer knowledge opens up endless possibilities for strategic decision-making and targeted marketing initiatives.\n\nThe integrated catalog brings structure and governance to your data assets. It enables you to manage technical and business metadata in one place and track lineage to understand how data flows and transforms. You can assign owners, stewards, and approvers to drive accountability, and configure review-and-approval workflows to stage changes, capture comments, and maintain full audit trails.\n\nThe catalog also supports glossary terms, policies, and critical data elements, linking them to technical assets for richer context and smarter discovery. By centralising metadata and governance processes, Aperture Data Studio helps you enforce compliance, monitor data quality conformance, and build trust in the outcomes your data powers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9890e93d-0500-44b6-81f0-372bd0d31b03.png","url":"https://www.softwareadvice.co.uk/software/305821/experian-aperture-data-studio","@type":"ListItem"},{"name":"Zeta CDP+","position":23,"description":"Zeta CDP+ is a customer data platform solution that helps marketers with compiling, managing, and utilizing customer data. The main features of Zeta CDP+ include customer segmentation, personalization, engagement tracking, email marketing, predictive analytics, and engagement tracking.\n\nMarketers can benefit from increased insight into their customers’ engagement and preference data.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5b553fba-874c-49a7-ac0b-3f3dd9d57b3e.png","url":"https://www.softwareadvice.co.uk/software/496461/Zeta-CDP","@type":"ListItem"},{"name":"Firmable","position":24,"description":"Firmable is a lead generation tool designed to assist businesses in making informed decisions by providing comprehensive information about potential leads, customers, and candidates. This software houses data on millions of Australian companies, making it a valuable resource for sales, marketing, recruitment, and market intelligence teams.\n\nFirmable offers detailed firmographic data that extends beyond basic company attributes. This includes information such as website traffic statistics, online reviews, social media follower counts, and details about a company's technology stack. This wealth of information allows for the creation of detailed profiles of target accounts.\n\nFirmable's key features include the ability to enrich data easily. It also provides dedicated support teams based in Australia to assist users in maximizing the platform's value. Firmable is currently utilized by numerous Australian companies to accurately identify and engage with their ideal customers and candidates.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6325dbf3-44fe-4702-b86d-a3c5cb5bdfed.jpeg","url":"https://www.softwareadvice.co.uk/software/519797/Firmable","@type":"ListItem"},{"name":"Decide","position":25,"description":"Decide is a cloud-based lending assessment solution that helps businesses of all sizes manage decisioning workflows, evaluate loan applications, collect customers’ financial information and more. \n\nThe solution allows users to configure credit risk rules and policy requirements and update the rules via the controls. The data consolidation and enrichment module collects data from various sources and provides behavioral and contextual insights to administrators. Decide helps automate the collection of customer data, including incomes and expenses and streamlines consumer lending processes. It also provides an exception-based underwriting feature to monitor the conditions in approved loans and optimize assessment outcomes. \n\nDecide can be integrated with various third-party applications via an API and support is extended via email. Pricing for the platform is available on request.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7708c0e1-ba5b-469d-92f2-f36be766636f.jpeg","url":"https://www.softwareadvice.co.uk/software/518630/Decide","@type":"ListItem"}],"@id":"https://www.softwareadvice.co.uk/directory/4718/customer-data-platform/software?page=8#itemlist","numberOfItems":25}
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