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description: Page 5 - Discover the best Customer Journey Mapping Tools for your organisation. Compare top Customer Journey Mapping Tools tools with customer reviews, pricing and free demos.
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title: Page 5 - Best Customer Journey Mapping Tools - 2026 Reviews, Pricing & Demos
---

Breadcrumb: [Home](/) > [Customer Journey Mapping Tools](https://www.softwareadvice.co.uk/directory/4004/journey-mapping/software) > [Page 5](https://www.softwareadvice.co.uk/directory/4004/journey-mapping/software?page=5)

# Customer Journey Mapping Tools

Canonical: https://www.softwareadvice.co.uk/directory/4004/journey-mapping/software

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Prev: [Previous page](https://www.softwareadvice.co.uk/directory/4004/journey-mapping/software?page=4)

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## Products

1. [Qemotion](https://www.softwareadvice.co.uk/software/218464/qemotion) (0 reviews) — Qemotion is an emotional and semantic analysis solution that helps businesses of all sizes analyze the feedback from ...
2. [appYuser](https://www.softwareadvice.co.uk/software/338235/appyuser) (0 reviews) — appYuser is a website monitoring software that helps digital managers, webmasters and IT experts measure web performa...
3. [Insightech](https://www.softwareadvice.co.uk/software/351678/insightech) (0 reviews) — Designed for midsize and large businesses, Insightech is a web analytics solution that helps collect website visitor ...
4. [JourneyTrack](https://www.softwareadvice.co.uk/software/380687/journeytrack) (0 reviews) — Businesses are challenged in understanding and humanizing CX because the customer’s end-to-end experience is often no...
5. [EthOS](https://www.softwareadvice.co.uk/software/357942/ethos) (0 reviews) — EthOS is an innovative Human Insights Platform that’s revolutionizing the way companies understand customers and thei...
6. [smpl.](https://www.softwareadvice.co.uk/software/370627/smpl) (0 reviews) — Real-time customer journey mapping platform built by the experts with on-site scenarios, recommendation widgets, and ...
7. [Pega Customer Decision Hub](https://www.softwareadvice.co.uk/software/384544/pega-customer-decision-hub) (0 reviews) — Pega Customer Decision Hub is a decision automation solution that uses predictive analytics and machine learning to h...
8. [SankeyJourney](https://www.softwareadvice.co.uk/software/407740/sankeyjourney) (0 reviews) — SankeyJourney is a powerful tool designed for customer journey analysis. It provides an online platform that allows u...
9. [Cadena.nuaio](https://www.softwareadvice.co.uk/software/442733/cadena-nuaio) (0 reviews) — Cadena.nuaio is a platform for multichannel communications that allows you to communicate intelligently with your aud...
10. [Adobe Journey Optimizer B2B Edition](https://www.softwareadvice.co.uk/software/527618/Adobe-Journey-Optimizer-B2B-Edition) (0 reviews) — Adobe Journey Optimizer B2B Edition is an application designed for marketing and sales teams to manage account-based ...
11. [Adobe Customer Journey Analytics B2B Edition](https://www.softwareadvice.co.uk/software/529696/Adobe-Customer-Journey-Analytics-B2B-Edition) (0 reviews) — Adobe Customer Journey Analytics B2B Edition is an analytics application designed to provide cross-channel data visua...
12. [Pathmode](https://www.softwareadvice.co.uk/software/537538/Pathmode) (0 reviews) — Pathmode is built for product managers who need to defend roadmap decisions with evidence, engineers who want structu...

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## Related Categories

- [Campaign Management Software](https://www.softwareadvice.co.uk/directory/2878/campaign-management/software)
- [Email Marketing Software](https://www.softwareadvice.co.uk/directory/4697/email-marketing/software)
- [Customer Data Platforms (CDP)](https://www.softwareadvice.co.uk/directory/4718/customer-data-platform/software)
- [Customer Satisfaction Software](https://www.softwareadvice.co.uk/directory/4627/customer-satisfaction/software)
- [Marketing Analytics Software](https://www.softwareadvice.co.uk/directory/1702/analytics-tools/software)

## Links

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Additionally, its built-in data visualization capabilities let marketing professionals automatically evaluate customers' verbatim/feedback to resolve issues and prioritize actions. \n\nQemotion allows managers to create and share weekly, monthly or daily reports with teams for further analysis. Pricing includes monthly/annual subscriptions and support is provided via phone, email, FAQs and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e6be1dae-d5d8-4f15-87f3-ffdf9397ac0a.png","url":"https://www.softwareadvice.co.uk/software/218464/qemotion","@type":"ListItem"},{"name":"appYuser","position":2,"description":"appYuser is a website monitoring software that helps digital managers, webmasters and IT experts measure web performance issues, assess end users' satisfaction levels, analyze improvement efforts and business impact. The solution enables website managers to visualize data across conversion rates, crawl budgets and SEO progression on a unified interface.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1b8b1c57-f15f-4e37-a251-163079525796.png","url":"https://www.softwareadvice.co.uk/software/338235/appyuser","@type":"ListItem"},{"name":"Insightech","position":3,"description":"Designed for midsize and large businesses, Insightech is a web analytics solution that helps collect website visitor data. It enables marketers to receive insights into visitor and customer journeys across all digital assets via funnel analysis, heat mapping, filtering, PII masking, anomaly detection and more. Key features include segmentation, reporting, form analysis, session replay, insight notes and data storage. Additionally, it also provides customer support via knowledge base.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/60e87ce8-e9d0-4ee5-9ee1-f025d4c3bdaa.png","url":"https://www.softwareadvice.co.uk/software/351678/insightech","@type":"ListItem"},{"name":"JourneyTrack","position":4,"description":"Businesses are challenged in understanding and humanizing CX because the customer’s end-to-end experience is often not well understood by decision-makers across the enterprise.\nThey don't fully understand how to optimize the end-to-end experience, which efforts will have the greatest impact on the experience, and how to prioritize those efforts. \nFurther, they don't have full visibility about how their customers and related experiences reflect current DEI data.\nLastly, they struggle with democratizing and governing their journey mapping approach to ensure consistency throughout the enterprise. \n\nJourneyTrack.io is a cloud-based (SaaS) collaboration platform to help enterprises accelerate their digital transformation by visualizing and understanding their end-to-end customer experiences globally.\n\nJourneyTrack humanizes customer experiences. We help enterprises deliver world-class customer experiences globally by simplifying how they track, prioritize, democratize and govern their journey mapping approach.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/51bd4bc0-5447-46dc-8012-f44a3eda04cd.png","url":"https://www.softwareadvice.co.uk/software/380687/journeytrack","@type":"ListItem"},{"name":"EthOS","position":5,"description":"EthOS is an innovative Human Insights Platform that’s revolutionizing the way companies understand customers and their experiences. \n\nWe empower UX, CX, and Insights teams with advanced tools to capture omnichannel touchpoints, providing real-time insights into experiences, needs, attitudes, and behaviors. \n\nImmerse yourself in the lives of your customers through in-the-moment videos, pictures, and screen recordings, then leverage our generative AI to unearth rich real-world insights. \n\nYou have the flexibility to recruit from your own networks or our extensive participant pool, ensuring you pinpoint your exact target audience. \n\n\nKey Platform Components:\n\nOmnichannel Data Collection: EthOS goes where your customers go so you can capture their experiences, whether they occur at home, in a store, at work, or online. \n\nIn-the-Moment Contextual Insights: EthOS brings companies closer to their customers by capturing experiences as they happen through videos, pictures, screen recordings, and text. This rich contextual data gives organizations a deeper understanding of their customers’ real-world experiences. \n\nAI & Automation: EthOS is a true DIY platform that democratizes research through its ease of use. Our generative AI capabilities mean anyone can unlock rich insights with just a few clicks. \n\nStreamlined Research: We’re making qualitative research easy by streamlining the process from participant recruitment to analysis and reporting.\n\nCore Research Methods & Uses:\n\nDiary Studies\nUser Testing\nMobile/Digital Ethnography\nUsability Testing (mobile devices and desktop)\nConcept Testing\nAsynchronous IDIs\nIHUTS / Product Testing\nJobs-To-Be-Done Research\nJourney Mapping\nPersonas\nPath to Purchase\nShop Alongs","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/10e8e10a-0db9-4550-be5e-b61e23377752.jpeg","url":"https://www.softwareadvice.co.uk/software/357942/ethos","@type":"ListItem"},{"name":"smpl.","position":6,"description":"Real-time customer journey mapping platform built by the experts with on-site scenarios, recommendation widgets, and size charts that are designed to help you drive business growth and reward customer loyalty. The system allows businesses to create custom scenarios and widgets specific to your needs, including a panel that is available for use with over 20 templates available immediately.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0cb48ab9-8dc4-47c2-a96a-696a2494ad4c.jpeg","url":"https://www.softwareadvice.co.uk/software/370627/smpl","@type":"ListItem"},{"name":"Pega Customer Decision Hub","position":7,"description":"Pega Customer Decision Hub is a decision automation solution that uses predictive analytics and machine learning to help business engage and profile existing and new customes. The system calculates propensity scores for every action in real time, then recommends the next best action based on the customers’ unique needs and the businesses goals.  Additionally, Pega provides real-time containers that leverage hundreds of predictive and adaptive models to evaluate the content options and provide the best treatment for the customer.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6ea64b10-a3da-41f2-925b-02f835aee738.png","url":"https://www.softwareadvice.co.uk/software/384544/pega-customer-decision-hub","@type":"ListItem"},{"name":"SankeyJourney","position":8,"description":"SankeyJourney is a powerful tool designed for customer journey analysis. It provides an online platform that allows users to create interactive Sankey diagrams or flow charts that help visualize the journey that a customer takes inside an app or a website. The platform is highly customizable, allowing users to upload their data and customize the visualization of the data using various options such as filtering, grouping, and session-level analysis.\n\nThe platform's primary feature is its ability to generate Sankey diagrams or flow charts from data collected by users from their apps or websites. Users upload their data in CSV format, which is then processed by the platform's algorithms to generate the diagrams. The diagrams generated are interactive and highly informative, displaying the journey that a customer takes within an app or website, including the steps involved and the paths are taken.\n\nOne of the main benefits of SankeyJourney is that it offers a highly intuitive and user-friendly interface, allowing users to interact with the diagrams quickly and easily. Users can edit the diagrams using a simple set of tools available on the right-hand side of the screen. These tools allow users to customize the diagrams based on their requirements, enabling them to adjust the number of steps displayed, filter events, group events, specify session duration, and highlight paths by clicking on nodes and segments.\n\nAnother significant benefit of SankeyJourney is its ability to help users clean up their data by grouping redundant events or looping events. Grouping events can help users discover patterns in their customers' journeys and reduce redundancies. For example, events such as Premium_opened, Premium_tapOnPurchase, and Premium_tapOnCancel can be grouped into a single Premium_event, making the diagram less cluttered and more informative. Looping events is another feature that allows users to group successive events as one event. This feature can help remove redundancies in the data, such as when a user triggers the same event multiple times in a row.\n\nThe platform also provides a highly customizable color palette that allows users to customize the color of the diagrams to match their brand. Users can choose from a wide range of colors, making it easy to match their app or website's branding.\n\nSankeyJourney's session-level analysis feature allows users to focus on a specific session, displaying the journey a customer takes within that session. This feature is highly useful for identifying patterns and trends within a single session, which can help users identify areas of improvement and optimize their app or website's user experience.\n\nSankeyJourney's interactive nature allows users to interact with the diagrams in real time, highlighting specific paths or nodes by clicking on them. 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High customization with variables available from the database. Customer segmentation.\n- Automation: create and automate your communications flows.\n- Design: Drag and drop template layout.\n- Tracking: Multichannel reporting dashboard for each point of contact with the end customer.\nIntegrations: Integrations via API.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6a02126e-d047-4ef4-81d6-5c8c49d37200.png","url":"https://www.softwareadvice.co.uk/software/442733/cadena-nuaio","@type":"ListItem"},{"name":"Adobe Journey Optimizer B2B Edition","position":10,"description":"Adobe Journey Optimizer B2B Edition is an application designed for marketing and sales teams to manage account-based experiences and identify buying groups for specific products throughout the customer lifecycle. It is tailored for businesses focused on B2B marketing strategies, aiming to enhance account-based marketing and improve collaboration between sales and marketing departments. Organizations in sectors such as technology, manufacturing, and financial services can use this platform to engage with complex buying committees.\n\nThe platform includes AI-powered buying group management, which helps discover and prioritize buying groups using first-party intent data. Its journey orchestration capabilities enable teams to design and automate customized multi-step journeys across various channels. Dynamic personalization adjusts content for each buying group member based on their role and interests. AI-assisted content generation creates personalized messaging based on historical data and real-time signals, simplifying the creation of targeted communications for different stakeholders within buying groups.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ea1accba-2b50-430b-ae5a-a4dc8e7171c3.png","url":"https://www.softwareadvice.co.uk/software/527618/Adobe-Journey-Optimizer-B2B-Edition","@type":"ListItem"},{"name":"Adobe Customer Journey Analytics B2B Edition","position":11,"description":"Adobe Customer Journey Analytics B2B Edition is an analytics application designed to provide cross-channel data visualization and insights across the B2B customer lifecycle. It supports analysts and marketers in understanding buyer journeys at individual, group, account, and opportunity levels.\n\nThe platform uses AI-driven insights to analyze customer journeys through a workspace that combines online and offline data. It integrates person-based and group-based journey information across channels and devices, examining how campaigns, channels, and content influence buying group behavior and sales pipeline progression. Its data framework is designed to deliver detailed insights while adhering to privacy standards and evolving data policies.\n\nThe application includes tools for audience segmentation based on buyer insights and supports publishing these segments across Adobe platforms for experience orchestration. It offers real-time dashboards and customizable reports to provide insights for refining strategies.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/78ae418f-0ae9-4ccd-a3bf-87887f76b7af.jpeg","url":"https://www.softwareadvice.co.uk/software/529696/Adobe-Customer-Journey-Analytics-B2B-Edition","@type":"ListItem"},{"name":"Pathmode","position":12,"description":"Pathmode is built for product managers who need to defend roadmap decisions with evidence, engineers who want structured context instead of vague tickets, and designers who are tired of watching research insights die in slide decks. Pathmode automatically clusters that noise into meaningful friction patterns, so professionals can see where users struggle across their journey.\n\nFrom there, Pathmode generates IntentSpec artifacts structured specifications that include the objective, severity, success criteria, edge cases, and traceability back to the original user evidence. 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