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description: Page 3 - Discover the best Customer Journey Mapping Tools for your organisation. Compare top Customer Journey Mapping Tools tools with customer reviews, pricing and free demos.
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title: Page 3 - Best Customer Journey Mapping Tools - 2026 Reviews, Pricing & Demos
---

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# Customer Journey Mapping Tools

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## Products

1. [Intouch Insight CX Platform](https://www.softwareadvice.co.uk/software/169291/liacx) — 4.3/5 (12 reviews) — The Intouch Insight CX PLatform is a cloud-based solution designed to help multi-location businesses in retail, F\&amp...
2. [Salesforce for Retail](https://www.softwareadvice.co.uk/software/437807/salesforce-retail-crm) — 4.5/5 (12 reviews) — Salesforce Retail CRM is a retail management system designed to help eCommerce businesses identify customers’ require...
3. [riyo.ai](https://www.softwareadvice.co.uk/software/335018/traek) — 4.7/5 (12 reviews) — riyo.ai is an all-in-one sales and marketing tool incorporating multiple features in three suites: Connect, Analyze &...
4. [EasyInsights](https://www.softwareadvice.co.uk/software/330209/easyinsights) — 4.8/5 (11 reviews) — Get instant answers to your marketing questions with data through Google sheet add-on. It takes less than 2 minutes t...
5. [Avion](https://www.softwareadvice.co.uk/software/340966/avion) — 4.8/5 (11 reviews) — Avion is a user story mapping for agile product teams. This platform allows companies to turn backlogs into one strat...
6. [Sailthru](https://www.softwareadvice.co.uk/software/228037/sailthru) — 3.9/5 (11 reviews) — Sailthru by Zeta is a marketing automation platform designed to help businesses engage with customers across various ...
7. [Inxide](https://www.softwareadvice.co.uk/software/325742/inx-app) — 4.6/5 (10 reviews) — Inxide is the omnichannel conversational AI platform developed by Increso that integrates generative AI, omnichannel,...
8. [DemandJump](https://www.softwareadvice.co.uk/software/164536/demandjump) — 4.6/5 (10 reviews) — DemandJump is a cloud-based solution that provides consumer insights and market intelligence to marketing teams of al...
9. [Apteco Orbit](https://www.softwareadvice.co.uk/software/419150/apteco-orbit) — 4.7/5 (10 reviews) — Apteco Orbit is a marketing insights platform that helps businesses collect, monitor, and manage data. The software e...
10. [BlueConic](https://www.softwareadvice.co.uk/software/453098/BlueConic) — 4.4/5 (10 reviews) — BlueConic is a platform designed to transform first-party data into actionable opportunities for businesses. It suppo...
11. [Centralpoint](https://www.softwareadvice.co.uk/software/93286/centralpoint) — 4.6/5 (9 reviews) — Centralpoint, by Oxcyon is featured in Gartner’s Magic Quadrant for Digital Experience Platforms is a Microsoft based...
12. [Apteco FastStats](https://www.softwareadvice.co.uk/software/426043/faststats) — 4.8/5 (9 reviews) — FastStats is a data analysis software that allows marketers to gain actionable insights from customer data. The softw...
13. [SAS Customer Intelligence 360](https://www.softwareadvice.co.uk/software/358275/sas-customer-intelligence) — 4.9/5 (8 reviews) — SAS Customer Intelligence 360 is a multichannel marketing hub for the modern marketing organization. Offering a suite...
14. [Merren](https://www.softwareadvice.co.uk/software/368986/merren) — 4.6/5 (8 reviews) — Merren is a customer engagement and survey platform that reaches as wide a sample size as possible, on the back of ea...
15. [Brandwise](https://www.softwareadvice.co.uk/software/359771/brandwise) — 4.8/5 (8 reviews) — Brandwise is an enterprise grade digitization browser-based software, to authenticate products and build direct engag...
16. [MFour Studio](https://www.softwareadvice.co.uk/software/403792/mfour-studio) — 5.0/5 (8 reviews) — MFour Studio is a mobile data collection platform. It enables companies to conduct surveys and market research via mo...
17. [Wigzo](https://www.softwareadvice.co.uk/software/241958/wigzo) — 4.0/5 (7 reviews) — Wigzo is a no-code customer data platform with e-commerce marketing automation capabilities. Its AI-based automation ...
18. [LumisXP](https://www.softwareadvice.co.uk/software/513576/LumisXP) — 4.9/5 (7 reviews) — LumisXP is a cloud-based digital experience software that helps marketing teams gain insights into various websites, ...
19. [Cinch](https://www.softwareadvice.co.uk/software/180358/cinch-marketing) — 4.8/5 (6 reviews) — Cinch is a marketing automation platform—built on an enterprise-level customer data platform. Why does that matter? B...
20. [Adobe Real-Time CDP](https://www.softwareadvice.co.uk/software/349517/adobe-real-time-cdp) — 4.2/5 (5 reviews) — Adobe Real-Time Customer Data Platform enables marketers to collect, normalize, and govern b2b and b2c data, unifying...
21. [Adobe Customer Journey Analytics](https://www.softwareadvice.co.uk/software/349524/adobe-customer-journey-analytics) — 4.6/5 (5 reviews) — Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for...
22. [Dressipi](https://www.softwareadvice.co.uk/software/356939/dressipi) — 4.8/5 (5 reviews) — Fashion AI experts Dressipi help apparel retailers understand what customers will buy and importantly not return. Dre...
23. [Click2Buy](https://www.softwareadvice.co.uk/software/365441/click2buy) — 4.2/5 (5 reviews) — With the Where to Buy solution from Click2Buy, brands can offer their customers the most fluid and adapted buyer's jo...
24. [Odyssey Attribution](https://www.softwareadvice.co.uk/software/218128/odyssey-attribution) — 4.8/5 (5 reviews) — Odyssey Attribution is a cloud-based marketing attribution platform that integrates with Google Analytics to provide ...
25. [Twik](https://www.softwareadvice.co.uk/software/95993/twik) — 5.0/5 (5 reviews) — twik is an award winning 5-years old startup that automatically detects all business goals in every website and page ...

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## Related Categories

- [Campaign Management Software](https://www.softwareadvice.co.uk/directory/2878/campaign-management/software)
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- [Customer Data Platforms (CDP)](https://www.softwareadvice.co.uk/directory/4718/customer-data-platform/software)
- [Customer Satisfaction Software](https://www.softwareadvice.co.uk/directory/4627/customer-satisfaction/software)
- [Marketing Analytics Software](https://www.softwareadvice.co.uk/directory/1702/analytics-tools/software)

## Links

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Data collected through our Mystery Shopping and Audit services is delivered seamlessly into the Core Platform so customers can take advantage of the robust reporting capabilities.\n\nKey features of the Intouch Platform include custom reporting, sentiment analysis, predictive analytics, case management, automation, and auditing and feedback collection. \n\nThe CX platform powers all individual products, giving users the functionality they need to get started today, with the ability to easily scale as their needs grow into the future.\n\nIt integrates with several third-party applications such as Salesforce, Oracle, NetSuite, SAP Analytics, Shopify, Jira Software, Slack and more. Pricing is available on request and support is extended via phone, email and documentation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4ac3e814-1611-4e22-b0fd-061e5b1e9b1b.png","url":"https://www.softwareadvice.co.uk/software/169291/liacx","@type":"ListItem"},{"name":"Salesforce for Retail","position":2,"description":"Salesforce Retail CRM is a retail management system designed to help eCommerce businesses identify customers’ requirements and deliver personalized experiences. Administrators can organize and manage multiple marketing campaigns across various social media platforms and generate reports to gain insights into advertising performances.\n\nThe platform enables managers to create and share personalized offers with shoppers through email, mobile applications, web and social networking sites. Salesforce Retail CRM offers omnichannel order management capabilities, which allow retailers to sell items on a unified interface. Additionally, marketers can send predictive recommendations and communicate via live chat to assist buyers.\n\nSalesforce Retail CRM lets businesses integrate the system with several third-party applications including Gmail and Microsoft Outlook. Pricing is based on monthly subscriptions and support is extended via knowledgebase, FAQs, forum, chat and an online contact form.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fd84fdaf-84a7-4eda-808c-690a82bb2a57.png","url":"https://www.softwareadvice.co.uk/software/437807/salesforce-retail-crm","@type":"ListItem"},{"name":"riyo.ai","position":3,"description":"riyo.ai is an all-in-one sales and marketing tool incorporating multiple features in three suites: Connect, Analyze & Convert. \n\nriyo.ai Connect: Instant and prompt engagement with website visitors through an AI-powered live chat tool. Improve the chances of conversions by offering real-time support and assistance.\n\nriyo.ai Analyze: A perfect analytics tool for websites to analyze user behavior and optimize the website performance through heatmap, session recording, visitors journey, and more. This data helps businesses identify the most engaging parts of their website and optimize their sales funnel accordingly. \n\nriyo.ai Convert:  An impressive lead-generation tool that easily captures valuable leads. Manage lead and sales data with a single platform. riyo.ai includes real-time notifications, which instantly alert businesses to new leads, sales, and other important events. This feature lets companies stay on top of their sales and marketing efforts.\n\nriyo.ai helps businesses optimize their sales and marketing efforts with a strategic approach. \n\n> Improves User Engagement: This is an effective approach to engage with website visitors and reduce the bounce rate. Instant and real-time user engagement improves brand value among users.\n\n Reduce Customer Efforts: Reduce customer support efforts by allowing the AI-powered live chat tool to fetch the website content and use it as a knowledge base for customer queries.\n\nIn-depth analytics: riyo.ai provides users with detailed analytics that help them identify areas for optimization and improvement. From heatmaps to session recordings, this data allows businesses to gain insight into their customers' behavior and pain points, making it easier to optimize their conversion rate.\n\nReal-time alerts and notifications: riyo.ai's real-time notifications allow businesses to stay on top of their sales and marketing efforts anywhere, anytime. This feature ensures that businesses never miss an important event or opportunity, leading to faster, more efficient decision-making.\n\nEffectively Manage Lead Data: riyo.ai's lead dashboard allows businesses to see their lead data in one convenient location. This feature gives them a complete overview of their lead generation, making it easier to prioritize leads.\n\nStreamlined Lead Generation: With riyo.ai's lead generation tools, businesses can capture valuable leads. This enables businesses to build relationships and communicate with prospects more effectively, leading to better customer retention and increased sales.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3d495ffc-a4d5-4177-9eda-d4f9b7f48f64.jpeg","url":"https://www.softwareadvice.co.uk/software/335018/traek","@type":"ListItem"},{"name":"EasyInsights","position":4,"description":"Get instant answers to your marketing questions with data through Google sheet add-on. It takes less than 2 minutes to get started. Get data on sheets by choosing data sources and columns (metrics & dimensions).\n\nKey features include getting data into sheet from sources such as Facebook Ads, Google Ads etc. Access marketing data templates to solve popular use-cases. Send scheduled reports via email and create custom dimension for reporting. Move data with EasyInsights to Google Data Studio.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e5170d89-25da-46fb-ae55-8d97a83217ce.jpeg","url":"https://www.softwareadvice.co.uk/software/330209/easyinsights","@type":"ListItem"},{"name":"Avion","position":5,"description":"Avion is a user story mapping for agile product teams. This platform allows companies to turn backlogs into one strategic roadmap. With Avion, users can plan leaner releases and spot dependencies faster. Notable features include map exporting, workflow creation, and team collaboration through commenting and notes.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2f9dca7a-cd25-4195-937b-8977c61873a3.png","url":"https://www.softwareadvice.co.uk/software/340966/avion","@type":"ListItem"},{"name":"Sailthru","position":6,"description":"Sailthru by Zeta is a marketing automation platform designed to help businesses engage with customers across various channels including email, mobile, and web. It offers a multi-channel personalization solution and enables managers to view customers’ behavioral, purchase and consumer interest data via a unified platform.\n\nSailthru by Zeta allows users to create 360-degree customer profiles and capture both implicit and explicit data across all channels. It lets marketers gain actionable insights, manage personalized content, provide product recommendations and generate custom reports.\n\nPricing is available on request and support is extended via phone, email and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b6a4cc97-94c3-445c-9c00-465c7fea5489.jpeg","url":"https://www.softwareadvice.co.uk/software/228037/sailthru","@type":"ListItem"},{"name":"Inxide","position":7,"description":"Inxide is the omnichannel conversational AI platform developed by Increso that integrates generative AI, omnichannel, workflow and automation technologies to deliver engaging, self-service interactions to customers, empower Customer Specialist operations and reduce related costs.\nThe platform is built on cloud technology with a PaaS microservice architecture. It is an ISO 27001-certified platform, based on AWS systems with the highest standards of security, reliability and scalability. It can be easily integrated with any of our clients' application through predefined and customized APIs or widgets.\nThe platform enables companies to interact with their customers across various channels such as voice, chat, email SMS, and social media, all within a single operational dashboard.\nThe quality of interactions is ensured with advanced technologies like WebRTC, while features such as auto-dialer and voice campaigns enable the automated management of large volumes of requests.\nThe Inxide WorkFlow module is designed to manage complex Customer Journeys, allowing for the precise configuration of operational steps, roles, and profiles.\nEach interaction with the end customer is meticulously tracked, providing a high level of personalization for the customer experience.\nThe Generative AI module allows companies to configure and monitor virtual assistant agents capable of autonomously handling customer conversations in natural language. By integrating five generative AI engines, including Azure, OpenAI, and Anthropic, companies can choose the one that best suits their needs.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b3fbee5d-a497-4735-9d97-71ab290a3acc.jpeg","url":"https://www.softwareadvice.co.uk/software/325742/inx-app","@type":"ListItem"},{"name":"DemandJump","position":8,"description":"DemandJump is a cloud-based solution that provides consumer insights and market intelligence to marketing teams of all sizes. This solution can be used to analyze competitor data, including organic search, paid ads, online traffic, gaps, plus more. DemandJump can also access content trends and run competitor blog analysis in order to improve existing content strategies.  \n\n\nTraffic sources for all channels can also be accessed, including competitor sources. Consumer insights include top 20 advertisers, popular websites and videos, top keyword and question searches, plus more. With this market intelligence data, DemandJump is designed to help marketing teams prioritize the right opportunities at the appropriate time. \n\n\nPricing is on a monthly subscription basis. Support is available via live chat and other online resources.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8fa21fa4-4a77-4f1b-8451-b637105f3d51.png","url":"https://www.softwareadvice.co.uk/software/164536/demandjump","@type":"ListItem"},{"name":"Apteco Orbit","position":9,"description":"Apteco Orbit is a marketing insights platform that helps businesses collect, monitor, and manage data. The software enables companies to visualize data, build audiences, automate campaigns, and activate channels via an intuitive interface. It caters to marketers across industries looking to optimize the impact of their campaigns.\n\nThe platform provides formidable analytics capabilities through Apteco FastStats to explore first-party data. Users can create interactive dashboards to identify insights, with the ability to filter, build lists, and drill down from visualizations. Dashboards can be branded by uploading logos and selecting color themes to share insights across the organization. Visualizations update automatically to reflect the latest data.\n\nApteco Orbit also features campaign automation with Apteco PeopleStage. Users can build and orchestrate multi-channel, multi-stage campaigns and gather responses from all marketing channels. The software allows for integrating communication history to engage prospects and customers in near real-time. Users can continually test, monitor, and optimize messaging and offers with the help of integrated AI.\n\nThe Connect module enables users to link all their data sources and design a unified data view. Data can then be integrated seamlessly across preferred applications and channels. Apteco Orbit empowers users to understand their audiences for more targeted campaigns. The data exploration and visualization tools help create and export audience segments that can be activated across channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/473719e8-4c6c-421c-b18e-181a8df70e28.png","url":"https://www.softwareadvice.co.uk/software/419150/apteco-orbit","@type":"ListItem"},{"name":"BlueConic","position":10,"description":"BlueConic is a platform designed to transform first-party data into actionable opportunities for businesses. It supports industries such as retail, consumer goods, travel and hospitality, and financial services by enabling data-driven marketing strategies. The platform is tailored for marketing teams and incorporates AI technology.\n\nIt includes data collection tools such as quizzes, surveys, and guided customer journeys to gather declared data directly from audiences. Features include predictive segmentation, lookalike audience targeting, and next-best-action recommendations to optimize marketing efforts. Pre-configured solution packages are available for use cases such as lead generation, product discovery, cart abandonment, and next-best-action workflows.\n\nBlueConic consists of two main components. The Experiences product creates interactive customer touchpoints designed to capture attention and deliver measurable outcomes. The Customer Data Platform unifies data from various sources, enables the creation of AI-powered segments, and activates these segments across channels in real time. The system is adaptable to different business models and growth objectives, incorporating AI-generated experiences and pre-designed blueprints to streamline implementation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5aff9c36-fd28-46fb-a1a8-b383fa1a19eb.png","url":"https://www.softwareadvice.co.uk/software/453098/BlueConic","@type":"ListItem"},{"name":"Centralpoint","position":11,"description":"Centralpoint, by Oxcyon is featured in Gartner’s Magic Quadrant for Digital Experience Platforms is a Microsoft based technology which be installed either on-premise or in the cloud. It is an N-Tiered, highly scalable, roles based Knowledge Management solution. It is in use by over 350 organizations worldwide, and is typically used as an enterprise grade Intranet, and/or for private, log in solutions for partners and clients.\n\nCentralpoint aggregates disparate data (structured and unstructured) automatically, via it’s scheduled Data Transfer routines. Centralpoint also provides data mining, and metadata enrichment in which to maximize federate search for all users based on their roles. Centralpoint easily integrates with back office technologies such as SharePoint,\nPeoplesoft, Workday, SAP, Oracle and others to allow for a central point of access in which to search, and monitor all user activity.\n\nCentralpoint additionally provides detailed user reporting, including online learning and gamification in which to consolidate compliance of all users. For qualified opportunities, Oxcyon is prepared to build a live, functional, proof of principal solution prior to any client’s engagement to prove it’s many capabilities... free of charge.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ce6a40e7-21ce-4cb5-92da-c8ec5205fc89.png","url":"https://www.softwareadvice.co.uk/software/93286/centralpoint","@type":"ListItem"},{"name":"Apteco FastStats","position":12,"description":"FastStats is a data analysis software that allows marketers to gain actionable insights from customer data. The software unifies all customer information into a single view for intelligent data exploration, visualization, and mining.\n\nFastStats is designed for marketing and analytics teams who need to segment audiences, identify new opportunities, and personalize customer experiences. The software can analyze millions of records in seconds to uncover hidden patterns and relationships in transactional and behavioral data. Users can perform profiling, predictive modeling, basket analysis, and geographical analysis to understand their customers.\n\nKey features include powerful and intuitive data visualization tools to create interactive charts, maps, and dashboards from the data. FastStats also enables audience building by allowing users to segment, filter, and export data for use in marketing campaigns and channels. Integration with Python and R provides access to advanced analytics capabilities. The software makes it easy for users to move from data to insight to action.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6c6a2032-59af-4f1d-ae90-de96144a008d.png","url":"https://www.softwareadvice.co.uk/software/426043/faststats","@type":"ListItem"},{"name":"SAS Customer Intelligence 360","position":13,"description":"SAS Customer Intelligence 360 is a multichannel marketing hub for the modern marketing organization. Offering a suite comprised of modular components (SAS 360 Engage, SAS 360 Discover, SAS 360 Plan, and SAS 360 Match) SAS Customer Intelligence 360 combines both direct and digital campaign management into one solution. Using the customer data gathered from detailed online behavior data in combination with customer data from other offline channels, SAS Customer Intelligence builds a complete view of the customer and their behavior, enabling marketers to convert this information into successful offers and campaigns.\n\nWith SAS Customer Intelligence 360, marketers have a complete view of everything needed to optimize the individual customer journey, helping brands to deliver a consistent customer experience over all channels, both digital and direct. As a result, brand marketers can use everything they know about a customer to create more relevant, targeted, and individualized communications. Integration of online and offline data using SAS Customer Intelligence 360 allows marketers to gain a rich, multichannel customer understanding. With our hybrid architecture, SAS Customer Intelligence 360 allows organizations to leverage data from all customer channels to benefit the entire enterprise.\n\nSAS Customer Intelligence 360 provides a built-in, easy to use guided analytics capability that empowers true predictive marketing. These guided analytics capabilities include automatically derived segmentation and applied optimization that augment the intelligence that marketers already have about their customer base, enabling them to make more strategic decisions for their campaigns.  SAS Customer Intelligence 360 includes analytics that give marketers a forward-looking view of their customers’ journeys, aiding marketers in identifying which business drivers are most significant and how they will perform in the future. With activity maps, marketers can account for how customers move across inbound and outbound channels, stitching together digital and traditional data to create a complete customer profile.\n\nAgile strategic marketing planning with SAS Customer Intelligence 360 allows easy access to detailed campaign information to help marketers select the best options during the planning stages of marketing campaigns. In addition, SAS Customer Intelligence 360 provides real time visibility into marketing process and timelines, optimizing marketing workflows and facilitating collaboration across all contributors. Marketers can also use SAS Customer Intelligence 360 to spend their marketing dollars more effectively, as SAS helps marketers avoid expensive tagging costs by embedding a single line of HTML code in each webpage instead of form and field level tagging like most online analytics vendors require.\n\nThe modular design of SAS Customer Intelligence 360 allows brands to start small and add additional capabilities when needed. With SAS 360 Discover, individual customer interactions can be turned into customer-centric knowledge using dynamic data collection. SAS 360 Engage effectively targets and delivers offers to customers who have interacted with a brand over various channels. SAS 360 Plan optimizes marketing operations from each end, including strategic planning and budgeting, resource management, and global marketing execution. With SAS 360 Match, stories can be derived from advertising data, ensuring success via narrow and accurate ad forecasting.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0bcfe634-3286-40ae-8760-62e353945651.jpeg","url":"https://www.softwareadvice.co.uk/software/358275/sas-customer-intelligence","@type":"ListItem"},{"name":"Merren","position":14,"description":"Merren is a customer engagement and survey platform that reaches as wide a sample size as possible, on the back of easy messaging apps that users love. You can even send recorded questions and messages to an audience that cannot read. \n\nFirst, instead of unwieldy formats, the surveys are hosted on apps that customers are very comfortable with. Second, the conversational survey format ensures swifter and better responses.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1aeb3946-8ec2-4164-b1d8-f7a5e3599633.png","url":"https://www.softwareadvice.co.uk/software/368986/merren","@type":"ListItem"},{"name":"Brandwise","position":15,"description":"Brandwise is an enterprise grade digitization browser-based software, to authenticate products and build direct engagement channels with customers. This solution uses patented cryptoblock technology on permissioned blockchain to generate immutable digital signature for authentication. Create unit level engagement channel using QR/NFC. Acquire business intelligence, build brand trust, orchestrate dynamic content delivery to your consumers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6bc6f9b9-8ad3-420c-871c-46461fb9958c.jpeg","url":"https://www.softwareadvice.co.uk/software/359771/brandwise","@type":"ListItem"},{"name":"MFour Studio","position":16,"description":"MFour Studio is a mobile data collection platform. It enables companies to conduct surveys and market research via mobile devices. MFour Studio caters to market research firms, survey research companies, and brands looking to gain insights into their target audiences.\n\nMFour Studio offers an intuitive survey builder with drag-and-drop functionality to create mobile-optimized surveys. It includes question types like open text, multiple choice, ranking, and more. Surveys can include logic to customize the experience for each respondent. The platform also provides a survey library to reuse existing questions and surveys.\n\nMFour Studio handles the entire process, from survey creation to data reporting. It recruits targeted respondents, distributes surveys via its mobile panel, and provides real-time results and reporting. The platform integrates with analytics tools to uncover key insights. MFour Studio offers dedicated support and consulting services to help companies conduct impactful research.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6c79fba2-dfff-4b64-9b20-f2b9207bbab1.png","url":"https://www.softwareadvice.co.uk/software/403792/mfour-studio","@type":"ListItem"},{"name":"Wigzo","position":17,"description":"Wigzo is a no-code customer data platform with e-commerce marketing automation capabilities. Its AI-based automation engine, native analytics, smart customer segmentation, and omnichannel personalization workflows allow e-commerce marketers to acquire, convert, and retain more customers than ever before. \n\nE-commerce Marketing Automation & Omnichannel Personalization for Your Brand\n\nHundreds of e-commerce brands pop up everyday.You must stand out in terms of personalization and customer experience to ensure sustained growth.\n\nWigzo’s AI-based marketing automation and e-commerce intelligence allow you to do just that within a single dashboard. \n\nHow does Wigzo work?\n\nWigzo allows marketers to discover, engage, convert, analyze and retain the most profitable e-commerce customers. \n\nYou can automate and align marketing communication over Email, SMS, Push Notifications, WhatsApp, On-site, and social channels for a 360-degree personalized experience. \n\nWigzo’s Features   \n\nOmnichannel Marketing Personalization & Engagement\n\nPersonalize and automate critical email campaigns, SMS campaigns, WhatsApp communication, Push notifications, and on-site pop-up banners with Wigzo. \n\nE-Commerce Intelligence Engine\n\nAnalyze all your e-commerce customers’ data within a single dashboard. Keep track of conversion funnels, context, and customer activity in real-time.\n\nSmart Segments for Hyper-Personalized Customer Experience\n\nCreate customer segments based on geolocation, demographics, psychographics, products purchased, cart value, and purchase frequency. Communicate personally to every segment and grow engagements.\n\nOn-site Nudge\n\nAI-based on-site ‘Nudge’ pops up contextual communication to the website users that is most likely to convert them.\n\nSMS Magic Link & Broadcasts\n\nCreate SMS Magic links and place them on your digital channels. As soon as the users click them, they are greeted with a pre-filled SMS screen. They can then subscribe to your brand by sending that message.\n\nMagic Link QR Code\n\nYou can also generate a scannable QR code for your Magic links and place them on visual touchpoints like in-store banners, product packaging, website, and so on. The users can scan them and subscribe to your brand.\n\nVisual Automation Flow Builder\n\nCreate customer user automation flows and optimize every user journey with the state-of-art drag and drop builder. \n\nCreate Cart Abandonment Campaigns\n\nRecover lost sales with cart recovery campaigns. Send automated cart recovery links to your customers over WhatsApp, SMS, email, and nudge them to complete the purchase.\n\nWeb Push Notifications\n\nAdd new subscribers and grow your customer base with powerful web push notifications. Allow your customers to stay updated with new offers and products without forcing them to share their information.\n\nExit Intent Overlays\n\nMinimize user exists and bounce rate of your e-commerce website. Wigzo’s exit-intent overlay maps user activity and pops a capture form right before they leave the website.\n\nFacebook Messenger Automation & Broadcast\n\nAutomate your Facebook messenger handle and deploy broadcasts to push new offers and products. \n\nWigzo’s Benefits:\n\nBuilding a first-party customer database\n\nCreating smart customer segments for hyper-personalized communication\n\nReducing high customer churn-rate\n\nCombating cart abandonment & recovering lost sales\n\nPushing more sales through digital channels\n\nNudging and fast-tracking website users in their conversion journey\n\nSending mass broadcasts (Via SMS, Email & WhatsApp)\nMinimizing user bounce rate via exit intent\n\nManaging entire CRM with advanced analytics through just one dashboard","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a5cf0b06-a048-4bbd-aa36-cfbf8405f601.png","url":"https://www.softwareadvice.co.uk/software/241958/wigzo","@type":"ListItem"},{"name":"LumisXP","position":18,"description":"LumisXP is a cloud-based digital experience software that helps marketing teams gain insights into various websites, blogs and landing page metrics on a unified platform. It helps businesses manage content, create pages, personalize websites with different segmentation options and map the user journey to identify potential points of friction.\n\nLumisXP allows administrators to create dashboards and custom reports to measure results. Supervisors can automatically conduct bucket testing (A/B tests) to validate hypotheses and monitor conversion rates. The platform generates text, performs translations, checks spelling and creates content variations with artificial intelligence","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/04c78395-35ae-44f7-a765-b86109cbd44a.jpeg","url":"https://www.softwareadvice.co.uk/software/513576/LumisXP","@type":"ListItem"},{"name":"Cinch","position":19,"description":"Cinch is a marketing automation platform—built on an enterprise-level customer data platform. Why does that matter? Because the success of your marketing communications rests on the power of your customer database. If you have outdated or duplicated contacts slowing down your system, it shows in your marketing performance. \n\nBuilt from the ground up to support multi-location businesses, Cinch specializes in local business marketing and data science. With a strong focus on customer retention, Cinch keeps your customers engaged throughout the buying process with robust automated journeys. Choose from a library of industry-specific templates or create a custom masterpiece. \n\nHeadquartered in Draper, Utah, Cinch also offers lighter versions of its software for small-business leaders ready to boost revenue growth via customer retention strategies.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/47719da0-933b-48d0-95f3-0a825731c3bb.png","url":"https://www.softwareadvice.co.uk/software/180358/cinch-marketing","@type":"ListItem"},{"name":"Adobe Real-Time CDP","position":20,"description":"Adobe Real-Time Customer Data Platform enables marketers to collect, normalize, and govern b2b and b2c data, unifying it into real-time profiles that can be activated across any channel. Engage consumers and business accounts with consistent experiences using unified, real-time person and account-based profiles made up of consumer and professional data, all protected by the industry’s most functional data management and privacy tools.\n\nExplore the features of Real-Time Customer Data Platform. Unify and normalize known and pseudonymous customer data from all online and offline sources to create real-time, actionable b2b and b2c customer profiles. Ensure enterprise systems and teams use consistent data to understand customers across their devices, improving engagement and streaming data for real-time insights and faster time to market.\n\nEnd-to-end audience management allows you to enrich and segment unified profiles in real time with AI-powered insights to create complete audiences for targeted and relevant campaigns. Boost efficiency with prebuilt workflows that understand data sources and activate them downstream. Find new customers and respond quickly to changing behaviors with look-alike audiences and propensity scoring. Centrally manage audiences, including those built in other applications, and augment them with profiles federated from Aws Redshift, Azure Synapse, Databricks, Google BigQuery, and Snowflake.\n\nBoost marketing effectiveness across the funnel with data-rich audiences. Retain scale by associating durable identifiers with customer profiles. Securely collaborate on first-party data and audiences with trusted partners. Reach your audience with advertising-focused integrations that don’t rely on outdated identifiers.\n\nData governance tools for the enterprise allow you to manage customer data across all business lines from a centralized platform. Stay compliant with transparent tools for consent collection, data labeling, policy creation, and data usage enforcement. Prevent activation of sensitive data and manage consumer data requests with both an api and user-friendly interface. View data sources and policies before activating audiences.\n\nDeliver relevant and real-time customer experiences across channels by activating b2c and b2b audiences in real time on Adobe and non-Adobe marketing applications. Deliver targeted customer experiences and in-the-moment personalization. Strengthen cross-channel campaigns by activating both known and unknown data. Orchestrate customer journeys on an easy-to-use canvas, leveraging partner data, use-case playbooks, and an Ai Assistant for better audience activation.\n\nEnhanced audience discovery enhances advertising by reaching customers where they are and measuring effectiveness with security at the core. Identify high-value audiences for campaign planning and discover where they can be reached across premium publishers. Enable advertisers and publishers to collaborate on campaigns that best target and reach audiences across multiple channels. Understand campaign performance at an aggregate level while maintaining the highest level of customer privacy. Boost efficiency with an Ai Assistant to streamline workflows and enhance productivity, quickly accessing product information, troubleshooting issues, or learning new concepts. Perform tasks faster, whether exploring data or understanding operational insights.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/77af6b9d-971d-4449-8238-2f3a5b0b7b2f.png","url":"https://www.softwareadvice.co.uk/software/349517/adobe-real-time-cdp","@type":"ListItem"},{"name":"Adobe Customer Journey Analytics","position":21,"description":"Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. Purpose-built to support a modern, first-party data strategy, it helps organizations ensure marketing data remains compliant as privacy policies evolve while delivering the customer-level intelligence needed to drive more relevant and personalized experiences. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds.\nCustomer Analysis\nCustomer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. Graph-based stitching links IDs from multiple channels and devices into a single unified profile, helping organizations verify that AI-powered segmentation and predictions protect customer privacy effectively by ensuring every profile is built on accurate, governed first-party data.\nData Flexibility\nAn adaptable data framework eliminates typical manual constraints, simultaneously supporting event, profile, and look-up data with on-demand self-serve capabilities. Derived fields allow teams to transform data and adapt analyses on the fly — retroactively and without harming original data — reducing costly IT cycles and accelerating time to insight.\nData Governance and Privacy\nCustomer Journey Analytics provides governance capabilities that protect customer data with a patented, extensible framework built on Adobe Experience Platform. Data labeling, consent management, policy creation, and role-based permissions ensure AI-driven insights don't expose sensitive customer information. Built-in policy enforcement and usage alerts provide auditing capabilities that help ensure AI-driven marketing analytics comply with organizational data policies. Transparency into the algorithms used to process and model data supports marketing compliance, giving teams full confidence in AI-driven outputs.\nAI-Driven Insights\nCustomer Journey Analytics transforms growing amounts of customer experience data into actionable intelligence using generative AI and machine learning for segmentation, attribution, propensity modeling, and queries. The Data Insights Agent enables teams to ask questions in natural language and receive instant visualizations — without SQL or IT queues — making sophisticated analysis accessible across the entire organization.\nFull Journey View\nBy linking customer identity and interactions across channels, devices, and time, Customer Journey Analytics provides a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. Report-time processing delivers cross-channel insights within seconds, and interactive visualizations — including fallout, flow, and cohort analysis — surface friction points and conversion drivers across the full journey.\nActionable Intelligence\nActivation and integration tools let teams support compliant personalization and engagement strategies by putting insights to work immediately through native connections to Adobe Real-Time CDP and Adobe Journey Optimizer — improving customer experiences and maximizing ROI.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/07e088e2-f8cd-48da-a9b6-7d0053c38e62.png","url":"https://www.softwareadvice.co.uk/software/349524/adobe-customer-journey-analytics","@type":"ListItem"},{"name":"Dressipi","position":22,"description":"Fashion AI experts Dressipi help apparel retailers understand what customers will buy and importantly not return.\n\nDressipi delivers fashion-specific algorithms and APIs to global retailers, drawing on the combined expertise of top stylists and data scientists. \n \nToday Dressipi outperforms every competitor and delivers significant incremental improvements to revenue, profit, returns, sell-through rate and email revenue.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e07751e7-1ebd-4835-b0a4-28e231f6f25d.jpeg","url":"https://www.softwareadvice.co.uk/software/356939/dressipi","@type":"ListItem"},{"name":"Click2Buy","position":23,"description":"With the Where to Buy solution from Click2Buy, brands can offer their customers the most fluid and adapted buyer's journey possible.\n\nClick2Buy's Where to Buy solution - or Store Locator 3.0 - not only helps brands convert the traffic across all of their digital touch points, but also gives them access to a comprehensive data suite rich with insights into their customers' behaviors - from the moment they arrive on their landing page to their checkout on a distributor's site.\n\nConnected to thousands of distributors across the globe, Click2Buy promises an optimized PIM system which can be plugged into any brand's inventory across any and all retailers of their choosing.\n\nAll data supplied in the Click2Buy back office is GDPR compliant.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bae58c3f-77c7-4bfb-9934-94bbe951d021.jpeg","url":"https://www.softwareadvice.co.uk/software/365441/click2buy","@type":"ListItem"},{"name":"Odyssey Attribution","position":24,"description":"Odyssey Attribution is a cloud-based marketing attribution platform that integrates with Google Analytics to provide businesses with insight into the performance of their marketing channels. The solution offers features including traffic source tracking, ad spend recommendations, integration with third-party ad platforms, custom dashboard creation and more. Businesses can choose from multiple attribution models, including first click linear and last click linear, or create their own custom attribution model in order to meet their unique needs.\n\nWith Odyssey Attribution, businesses can analyze traffic and revenue across multiple marketing channels and compare the performance of different channels. Users can compare specific metrics such as revenue, ad spend, volume, incrementality and much more. Odyssey Attribution can integrate with third-party ad platforms including Facebook, Instagram, Shopify, WooCommerce and others, in order to track ad spend and performance. Odyssey Attribution offers pricing plans for small, big and enterprise businesses and support is extended via email and live chat.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/68054ec2-e2a2-43fb-be6b-db0e07054b54.png","url":"https://www.softwareadvice.co.uk/software/218128/odyssey-attribution","@type":"ListItem"},{"name":"Twik","position":25,"description":"twik is an award winning 5-years old startup that automatically detects all business goals in every website and page and assists in presenting the right product/service/message at the right time to each and every visitor (even coming from private-mode) to increase conversions and retention - hence the sales and revenues in real-time.\ntwik is full GDPR/CCPA/ICO compliant, doesn’t use (read/write) Cookies nor requires any prior data from 3rd party platforms as well as non intrusive. Twik is designed for marketers and c-level and requires no technical skills (twik is implemented via GTM in one line of code).\nTwik have apps for marketplaces (like Shopify that we currently focus on) where every store owner can increase their sales in 1-click! We released this app early 2021 and already have 1200+ clients experiencing increase in their revenue dollars in large scales and all for only $9/mo. twik was in the trending section of Shopify 3 times and featured in the prestigious Staff Picks.\nWe work with thousands of ecommerce websites WW and won several awards for innovation in retail and CX.\nTwik is not a black-box platform - it features  hands-free sales-booster widgets and CRO services for enterprises that allows any client to implement all sales boosters needed w/o any coding skills or IT resources.\nWe work with a hand-picked partner list like BBDO to deliver enterprises complete solution for acquisition and conversions.\n\ntwik patented (USPTO pending) AI and ML proprietary algorithms identify anonymously each and every user's behavioral, psychographics (interests, social media and where they shop) & demographics (age and gender) metrics in real-time and cross-reference profiles with auto-detected goals to learn how visitors interact with your website or store and what products will make them buy and buy more. With this insight twik utilizes any collected metric, to analyze your target audiences and act on that to increase sales and revenue.\n\nTwik is a cloud-based web personalization solution designed to help businesses create customized experiences for buyers or website visitors based on behavioral and demographic data. Features include conversion tracking, engagement analytics, data visualization and live content.\nThe application enables marketers to define audience segments and run targeted campaigns based on interests, age, gender, devices used, location, income and language. Twik comes with a universal visual editor, which allows users to modify elements of website or landing page using variants such as font style, caption text, image, custom HTML, JavaScript or CSS. Using built-in analytics feature, professionals can collect data about visitors or experiments conducted on various page versions in order to compare sales progress across different timeframes and key performance indicators (KPIs).\nTwik offers integration with third-party platforms such as WordPress, Google Ads, Shopify and Etsy. It is available on monthly subscriptions and support is provided via email and documentation.\nYou can learn more about twik at https://www.twik.io or contact twik directly at marketing@twik.io","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/cf41684c-660a-4b0a-aeaa-9f5b8d160001.png","url":"https://www.softwareadvice.co.uk/software/95993/twik","@type":"ListItem"}],"@id":"https://www.softwareadvice.co.uk/directory/4004/journey-mapping/software?page=3#itemlist","numberOfItems":25}
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