---
description: Compare Criteo vs theTradeDesk regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Criteo vs theTradeDesk Comparison
---

Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/4498/advertising-agency/software) > [Criteo \<span\>vs\</span\> theTradeDesk](https://www.softwareadvice.co.uk/compare/99305/387341/criteo-dynamic-retargeting/vs/thetradedesk)

# Compare Criteo vs theTradeDesk

Canonical: https://www.softwareadvice.co.uk/compare/99305/387341/criteo-dynamic-retargeting/vs/thetradedesk

> Detailed comparison between Criteo and theTradeDesk. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Criteo | theTradeDesk |
| **Overall rating** | 3.9/5 | 4.4/5 |
| **Total Reviews** | 22 | 15 |
| **Starting Price** | US$1.00 | - |
| **Free Trial** | No | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Webinars |

## Key features

### Criteo

- AI/Machine Learning
- Ad Inventory Management
- Audience Targeting
- Behavioural Targeting
- Campaign Analytics
- Campaign Management
- Cross Channel Attribution
- Customer Segmentation
- Display Ad Management
- Dynamic Content
- Multi-Campaign
- Multi-Channel Marketing
- Personalisation

### theTradeDesk

- AI/Machine Learning
- API
- Ad Inventory Management
- Audience Targeting
- Behavioural Targeting
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Cross Channel Attribution
- Customer Segmentation
- Data Capture and Transfer
- Display Ad Management
- Multi-Campaign
- Multi-Channel Marketing
- Performance Management
- Personalisation
- Real-Time Data
- Real-Time Reporting

## Links

- [View Criteo Profile](https://www.softwareadvice.co.uk/software/99305/criteo-dynamic-retargeting)
- [View theTradeDesk Profile](https://www.softwareadvice.co.uk/software/387341/thetradedesk)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/99305/387341/criteo-dynamic-retargeting/vs/thetradedesk)

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