---
description: Compare LoyaltyLion vs Smile.io regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: LoyaltyLion vs Smile.io Comparison
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/4383/customer-loyalty/software) > [LoyaltyLion \<span\>vs\</span\> Smile.io](https://www.softwareadvice.co.uk/compare/81501/329197/loyaltylion/vs/smile-io)

# Compare LoyaltyLion vs Smile.io

Canonical: https://www.softwareadvice.co.uk/compare/81501/329197/loyaltylion/vs/smile-io

> Detailed comparison between LoyaltyLion and Smile.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | LoyaltyLion | Smile.io |
| **Overall rating** | 4.4/5 | 4.9/5 |
| **Total Reviews** | 19 | 67 |
| **Starting Price** | US$399.00 | US$199.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### LoyaltyLion

- API
- Activity Dashboard
- CRM
- Customer Activity Tracking
- Customisable Branding
- Discount Management
- Email Marketing
- Loyalty Program
- Membership Management
- Referral Tracking
- Rewards Management
- Third-Party Integrations
- eCommerce Management

### Smile.io

- API
- Activity Dashboard
- Activity Tracking
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Dashboard
- Discount Management
- Email Marketing
- Loyalty Program
- Membership Management
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Rewards Management
- Social Media Integration
- Third-Party Integrations
- eCommerce Management

## Links

- [View LoyaltyLion Profile](https://www.softwareadvice.co.uk/software/81501/loyaltylion)
- [View Smile.io Profile](https://www.softwareadvice.co.uk/software/329197/smile-io)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/81501/329197/loyaltylion/vs/smile-io)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"LoyaltyLion vs Smile.io Comparison","description":"Compare LoyaltyLion vs Smile.io regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/81501/329197/loyaltylion/vs/smile-io","about":[{"@id":"https://www.softwareadvice.co.uk/software/81501/loyaltylion#software"},{"@id":"https://www.softwareadvice.co.uk/software/329197/smile-io#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/81501/329197/loyaltylion/vs/smile-io#breadcrumblist"},"@id":"https://www.softwareadvice.co.uk/compare/81501/329197/loyaltylion/vs/smile-io#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"LoyaltyLion","description":"LoyaltyLion is a cloud-based data-driven loyalty and customer engagement platform that helps small to large sized e-commerce businesses create custom loyalty programs. It allows merchants to manage customers, marketing campaigns, retention and spend rates, rewards, referrals, integrations, communication and more.\n\n\nLoyaltyLion offers a host of features such as loyalty emails, on-site notifications/alerts, multi-device access, customizable branding, email incentives and a CSS theme editor. The platform includes a built-in dashboard that offers insights into customer activity, referral and retention analytics, loyalty program performance and real-time statistics. Additionally, it allows customers to send referrals via links or a standalone widget.\n\n\nLoyaltyLion integrates with various e-commerce platforms including Shopify, Magento and BigCommerce. It also supports multiple email service providers such as Klaviyo, dotdigital and Mailchimp. The product is available as a per month subscription and support is extended via email, documentation and online helpdesk.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e8bf06fb-895c-4732-a5ca-d8761b89644e.png","url":"https://www.softwareadvice.co.uk/software/81501/loyaltylion","@id":"https://www.softwareadvice.co.uk/software/81501/loyaltylion#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":19},"offers":{"price":"399","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"name":"Smile.io","description":"Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards.\n\nAs the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale.\n\nKey capabilities include:\n- Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption.\n- Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages.\n- Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands.\n- Enterprise-ready integrations with Klaviyo, Gorgias, Judge.me, and 30+ ecommerce tools to activate loyalty across every channel.\n- Smile Plus for high-volume brands, offering expanded customization, loyalty landing page builders, and enhanced reporting for complex program strategies.\n\nTrusted by leading Shopify brands like Polaroid, Liquid Death, Monos, and Hush Puppies, Smile helps mid-market and enterprise merchants increase repeat revenue, strengthen customer relationships, and reduce reliance on paid acquisition.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/060458fa-be6c-4e42-8ad3-a489fd7e6c04.webp","url":"https://www.softwareadvice.co.uk/software/329197/smile-io","@id":"https://www.softwareadvice.co.uk/software/329197/smile-io#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":67},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.co.uk/compare/81501/329197/loyaltylion/vs/smile-io#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/4383/customer-loyalty/software","@type":"ListItem"},{"name":"LoyaltyLion vs Smile.io","position":3,"item":"https://www.softwareadvice.co.uk/compare/81501/329197/loyaltylion/vs/smile-io","@type":"ListItem"}]}]}
</script>
