---
description: Compare Taboola vs Criteo regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Taboola vs Criteo Comparison
---

Breadcrumb: [Home](/) > [Ad Server Software](/directory/4716/ad-server/software) > [Taboola \<span\>vs\</span\> Criteo](https://www.softwareadvice.co.uk/compare/78135/99305/taboola/vs/criteo-dynamic-retargeting)

# Compare Taboola vs Criteo

Canonical: https://www.softwareadvice.co.uk/compare/78135/99305/taboola/vs/criteo-dynamic-retargeting

> Detailed comparison between Taboola and Criteo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Taboola | Criteo |
| **Overall rating** | 4.5/5 | 3.9/5 |
| **Total Reviews** | 68 | 22 |
| **Starting Price** | - | US$1.00 |
| **Free Trial** | - | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Taboola

- API
- Audience Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Conversion Tracking
- Customer Segmentation
- Customisable Templates
- Engagement Tracking
- Filtering
- Keyword Tracking
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Performance Management
- Personalisation
- Social Advertising

### Criteo

- AI/Machine Learning
- Audience Targeting
- Campaign Analytics
- Campaign Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Segmentation
- Multi-Campaign
- Multi-Channel Marketing
- Personalisation

## Links

- [View Taboola Profile](https://www.softwareadvice.co.uk/software/78135/taboola)
- [View Criteo Profile](https://www.softwareadvice.co.uk/software/99305/criteo-dynamic-retargeting)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/78135/99305/taboola/vs/criteo-dynamic-retargeting)

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