---
description: Compare Taboola vs Perpetua regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Taboola vs Perpetua Comparison
---

Breadcrumb: [Home](/) > [Ad Server Software](/directory/4716/ad-server/software) > [Taboola \<span\>vs\</span\> Perpetua](https://www.softwareadvice.co.uk/compare/78135/415830/taboola/vs/perpetua)

# Compare Taboola vs Perpetua

Canonical: https://www.softwareadvice.co.uk/compare/78135/415830/taboola/vs/perpetua

> Detailed comparison between Taboola and Perpetua. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Taboola | Perpetua |
| **Overall rating** | 4.5/5 | 3.1/5 |
| **Total Reviews** | 68 | 13 |
| **Starting Price** | - | US$695.00 |
| **Free Trial** | - | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Taboola

- A/B Testing
- Activity Dashboard
- Advertising Management
- Bid Management
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Channel Management
- Collaboration Tools
- Conversion Tracking
- Customisable Reports
- Customisable Templates
- Geotargeting
- Keyword Research Tools
- Keyword Tracking
- Monitoring
- Multi-Campaign
- ROI Tracking
- Reporting & Statistics

### Perpetua

- A/B Testing
- Activity Dashboard
- Advertising Management
- Bid Management
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Channel Management
- Collaboration Tools
- Conversion Tracking
- Customisable Reports
- Geotargeting
- Keyword Research Tools
- Keyword Tracking
- Monitoring
- Multi-Campaign
- ROI Tracking
- Reporting & Statistics

## Links

- [View Taboola Profile](https://www.softwareadvice.co.uk/software/78135/taboola)
- [View Perpetua Profile](https://www.softwareadvice.co.uk/software/415830/perpetua)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/78135/415830/taboola/vs/perpetua)

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