---
description: Compare Amplitude vs Google Analytics 360 regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Amplitude vs Google Analytics 360 Comparison
---

Breadcrumb: [Home](/) > [Product Data Management Software](/directory/4215/product-data-management/software) > [Amplitude \<span\>vs\</span\> Google Analytics 360](https://www.softwareadvice.co.uk/compare/76608/137155/amplitude/vs/google-analytics)

# Compare Amplitude vs Google Analytics 360

Canonical: https://www.softwareadvice.co.uk/compare/76608/137155/amplitude/vs/google-analytics

> Detailed comparison between Amplitude and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Amplitude | Google Analytics 360 |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 67 | 8089 |
| **Starting Price** | US$995.00 | - |
| **Free Trial** | - | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Webinars, Documentation, Videos |

## Key features

### Amplitude

- A/B Testing
- API
- Campaign Management
- Charting
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Dashboard Creation
- Data Visualisation
- Funnel Analysis
- Machine Learning
- Product Data Management
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reporting/Analytics
- Time on Site Tracking
- User Interaction Tracking
- Website Analytics

### Google Analytics 360

- A/B Testing
- API
- Campaign Management
- Charting
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Dashboard Creation
- Data Visualisation
- Funnel Analysis
- Machine Learning
- Product Data Management
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reporting/Analytics
- Time on Site Tracking
- User Interaction Tracking
- Website Analytics

## Links

- [View Amplitude Profile](https://www.softwareadvice.co.uk/software/76608/amplitude)
- [View Google Analytics 360 Profile](https://www.softwareadvice.co.uk/software/137155/google-analytics)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/76608/137155/amplitude/vs/google-analytics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Amplitude vs Google Analytics 360 Comparison","description":"Compare Amplitude vs Google Analytics 360 regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/76608/137155/amplitude/vs/google-analytics","about":[{"@id":"https://www.softwareadvice.co.uk/software/76608/amplitude#software"},{"@id":"https://www.softwareadvice.co.uk/software/137155/google-analytics#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/76608/137155/amplitude/vs/google-analytics#breadcrumblist"},"@id":"https://www.softwareadvice.co.uk/compare/76608/137155/amplitude/vs/google-analytics#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Amplitude","description":"Amplitude is a product analytics platform that helps businesses to track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis. It helps businesses grow by using conversion and retention metrics.  \n\n\nAmplitude’s features include insights into customer experience, growth engine (beta) for product iteration, creating product portfolios, and SQL access for custom queries. The behavioral platform helps in creating a 360-degree view across the customers' journey. Its growth engine generates hypotheses data by observing customer behavior while also amplifying winning features and campaign ideas.\n\n\nAmplitude provides features including the ability to set product strategy, improve user engagement, optimize conversion and drive retention. These solutions help in measuring the impact of experiments and new releases. Additionally, it benchmarks new features against old ones.\n\n\nAmplitude integrates with third-party software and platforms such as Adjust, Amazon, AppsFlyer, Apptimize, Branch, Google Play, Iterable, iTunes, Kochava, Leanplum and mParticle.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8317e7b9-f9d7-4f97-8efc-ce683356b02c.png","url":"https://www.softwareadvice.co.uk/software/76608/amplitude","@id":"https://www.softwareadvice.co.uk/software/76608/amplitude#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":67},"offers":{"price":"995","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f469604e-be26-4b52-99d4-f6df1e28454a.png","url":"https://www.softwareadvice.co.uk/software/137155/google-analytics","@id":"https://www.softwareadvice.co.uk/software/137155/google-analytics#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"@id":"https://www.softwareadvice.co.uk/compare/76608/137155/amplitude/vs/google-analytics#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Product Data Management Software","position":2,"item":"/directory/4215/product-data-management/software","@type":"ListItem"},{"name":"Amplitude vs Google Analytics 360","position":3,"item":"https://www.softwareadvice.co.uk/compare/76608/137155/amplitude/vs/google-analytics","@type":"ListItem"}]}]}
</script>