---
description: Compare Klaviyo vs RudderStack regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Klaviyo vs RudderStack Comparison
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [Klaviyo \<span\>vs\</span\> RudderStack](https://www.softwareadvice.co.uk/compare/63589/352164/klaviyo/vs/rudderstack)

# Compare Klaviyo vs RudderStack

Canonical: https://www.softwareadvice.co.uk/compare/63589/352164/klaviyo/vs/rudderstack

> Detailed comparison between Klaviyo and RudderStack. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Klaviyo | RudderStack |
| **Overall rating** | 4.6/5 | 5.0/5 |
| **Total Reviews** | 524 | 1 |
| **Starting Price** | US$20.00 | US$750.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Klaviyo

- API
- Activity Dashboard
- Alerts/Notifications
- Audience Targeting
- Behaviour Tracking
- Channel Management
- Customer Profiles
- Customisable Templates
- Data Integration
- Event Triggered Actions
- GDPR Compliance
- Lead Management
- Monitoring
- Multiple Data Sources
- Predictive Analytics
- Predictive Modeling
- Real-Time Analytics
- Real-Time Data
- Third-Party Integrations
- Website Visitor Tracking

### RudderStack

- API
- Activity Dashboard
- Alerts/Notifications
- Audience Targeting
- Behaviour Tracking
- Customer Profiles
- Data Integration
- Event Triggered Actions
- GDPR Compliance
- Multiple Data Sources
- Predictive Analytics
- Predictive Modeling
- Real-Time Analytics
- Real-Time Data
- Third-Party Integrations

## Links

- [View Klaviyo Profile](https://www.softwareadvice.co.uk/software/63589/klaviyo)
- [View RudderStack Profile](https://www.softwareadvice.co.uk/software/352164/rudderstack)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/63589/352164/klaviyo/vs/rudderstack)

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