---
description: Compare ActiveCampaign vs Salesforce Marketing Cloud regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: ActiveCampaign vs Salesforce Marketing Cloud Comparison
---

Breadcrumb: [Home](/) > [Account Management Software](/directory/3606/account-management/software) > [ActiveCampaign \<span\>vs\</span\> Salesforce Marketing Cloud](https://www.softwareadvice.co.uk/compare/5398/22998/activecampaign/vs/salesforce-socialcrm)

# Compare ActiveCampaign vs Salesforce Marketing Cloud

Canonical: https://www.softwareadvice.co.uk/compare/5398/22998/activecampaign/vs/salesforce-socialcrm

> Detailed comparison between ActiveCampaign and Salesforce Marketing Cloud. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | Salesforce Marketing Cloud |
| **Overall rating** | 4.6/5 | 4.2/5 |
| **Total Reviews** | 2561 | 530 |
| **Starting Price** | US$15.00 | US$25.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### ActiveCampaign

- API
- Activity Tracking
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Data Recovery
- Email Monitoring
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Monitoring
- Real-Time Data
- Sales Activity Management
- Segmentation
- Social Marketing
- Website Visitor Tracking

### Salesforce Marketing Cloud

- API
- Activity Tracking
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Data Recovery
- Email Monitoring
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Monitoring
- Real-Time Data
- Sales Activity Management
- Segmentation
- Social Marketing
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.softwareadvice.co.uk/software/5398/activecampaign)
- [View Salesforce Marketing Cloud Profile](https://www.softwareadvice.co.uk/software/22998/salesforce-socialcrm)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/5398/22998/activecampaign/vs/salesforce-socialcrm)

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