---
description: Compare Base vs LinkCentral regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Base vs LinkCentral Comparison
---

Breadcrumb: [Home](/) > [Link Management Software](/directory/4299/link-management-tools/software) > [Base \<span\>vs\</span\> LinkCentral](https://www.softwareadvice.co.uk/compare/428020/532258/base/vs/LinkCentral)

# Compare Base vs LinkCentral

Canonical: https://www.softwareadvice.co.uk/compare/428020/532258/base/vs/LinkCentral

> Detailed comparison between Base and LinkCentral. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Base | LinkCentral |
| **Overall rating** | - | 5.0/5 |
| **Total Reviews** | 0 | 3 |
| **Starting Price** | US$59.00 | US$49.99 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Base

- API
- Access Controls/Permissions
- Activity Dashboard
- Backlink Management
- Campaign Management
- Collaboration Tools
- Custom Domains
- Customisable Branding
- Data Import/Export
- For Marketing and Advertising
- Link Analytics
- Link Editing
- Reporting/Analytics
- SEO Management
- Third-Party Integrations

### LinkCentral

- A/B Testing
- API
- Custom Domains
- Dashboard
- For Marketing and Advertising
- Link Analytics
- Link Editing
- Link Management
- Link Shortening
- QR Codes
- Third-Party Integrations

## Links

- [View Base Profile](https://www.softwareadvice.co.uk/software/428020/base)
- [View LinkCentral Profile](https://www.softwareadvice.co.uk/software/532258/LinkCentral)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/428020/532258/base/vs/LinkCentral)

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