---
description: Compare Persona vs IDnow regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Persona vs IDnow Comparison
---

Breadcrumb: [Home](/) > [Identity Management Software](/directory/4549/identity-management/software) > [Persona \<span\>vs\</span\> IDnow](https://www.softwareadvice.co.uk/compare/393949/483444/persona/vs/IDnow)

# Compare Persona vs IDnow

Canonical: https://www.softwareadvice.co.uk/compare/393949/483444/persona/vs/IDnow

> Detailed comparison between Persona and IDnow. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Persona | IDnow |
| **Overall rating** | 4.8/5 | 5.0/5 |
| **Total Reviews** | 26 | 1 |
| **Starting Price** | US$250.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Documentation |

## Key features

### Persona

- API
- Access Management
- Address Validation
- Audit Management
- Audit Trail
- Biometrics
- Compliance Management
- Data Verification
- Document Management
- Financial Transaction Approval
- Identity Verification
- KYC Compliance
- Monitoring
- Optical Character Recognition
- Payment Fraud Prevention
- Real-Time Data
- Reporting & Statistics
- Transaction Monitoring
- User Onboarding
- User Provisioning

### IDnow

- API
- Access Management
- Address Validation
- Audit Management
- Audit Trail
- Biometrics
- Compliance Management
- Data Verification
- Document Management
- Financial Transaction Approval
- Identity Verification
- KYC Compliance
- Monitoring
- Optical Character Recognition
- Payment Fraud Prevention
- Real-Time Data
- Reporting & Statistics
- Transaction Monitoring
- User Onboarding
- User Provisioning

## Links

- [View Persona Profile](https://www.softwareadvice.co.uk/software/393949/persona)
- [View IDnow Profile](https://www.softwareadvice.co.uk/software/483444/IDnow)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/393949/483444/persona/vs/IDnow)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Persona vs IDnow Comparison","description":"Compare Persona vs IDnow regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/393949/483444/persona/vs/IDnow","about":[{"@id":"https://www.softwareadvice.co.uk/software/393949/persona#software"},{"@id":"https://www.softwareadvice.co.uk/software/483444/IDnow#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/393949/483444/persona/vs/IDnow#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.co.uk/compare/393949/483444/persona/vs/IDnow#webpage","isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Persona","description":"Persona offers a best-in-class unified identity platform that gives organizations the building blocks they need to design and manage fully customizable identity programs – including KYC, KYB, AML, age assurance, and employee verification – across 200+ countries and territories. Persona serves any organization that needs to meet compliance standards, secure their workforce, fight fraud, or build trust by verifying the real identities of people or businesses. Notable customers of Persona include Etsy, LinkedIn, Lyft, Figma, Payoneer, Reddit, Ripple, Square, Travelex, Twilio, and Udemy.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6507dc01-08b7-4591-b3d8-b78481ea679a.png","url":"https://www.softwareadvice.co.uk/software/393949/persona","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/393949/persona#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":26},"offers":{"price":"250","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"IDnow","description":"IDnow is a web-based identity verification platform which is compliant with regulations such as AML and eIDAS. IDnow's fraud prevention technology and monitoring services help protect businesses against fake IDs, synthetic identities, deepfakes and other suspicious activities.\n\nIDnow helps businesses enhance their customer onboarding experience without compromising security or privacy. It offers features such as automated identity verification, video verification, in-person verification and digital signature.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d7056cf2-7748-470e-8ded-e8dd234aa81c.png","url":"https://www.softwareadvice.co.uk/software/483444/IDnow","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/483444/IDnow#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":1},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Identity Management Software","position":2,"item":"/directory/4549/identity-management/software","@type":"ListItem"},{"name":"Persona vs IDnow","position":3,"item":"https://www.softwareadvice.co.uk/compare/393949/483444/persona/vs/IDnow","@type":"ListItem"}],"@id":"https://www.softwareadvice.co.uk/compare/393949/483444/persona/vs/IDnow#breadcrumblist"}]}
</script>