---
description: Compare Smile.io vs Square Loyalty regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Smile.io vs Square Loyalty Comparison
---

Breadcrumb: [Home](/) > [Customer Experience Software](/directory/4574/customer-experience/software) > [Smile.io \<span\>vs\</span\> Square Loyalty](https://www.softwareadvice.co.uk/compare/329197/389037/smile-io/vs/square-loyalty)

# Compare Smile.io vs Square Loyalty

Canonical: https://www.softwareadvice.co.uk/compare/329197/389037/smile-io/vs/square-loyalty

> Detailed comparison between Smile.io and Square Loyalty. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Smile.io | Square Loyalty |
| **Overall rating** | 4.9/5 | 4.6/5 |
| **Total Reviews** | 67 | 18 |
| **Starting Price** | US$199.00 | US$45.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Smile.io

- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Customizable Fields
- Dashboard
- Discount Management
- Email Marketing
- For Customer Referrals
- Gamification
- Incentive Management
- Loyalty Program
- Reporting/Analytics
- Rewards Management

### Square Loyalty

- Communication Management
- Customer History
- Loyalty Program
- Reporting/Analytics
- Rewards Management

## Links

- [View Smile.io Profile](https://www.softwareadvice.co.uk/software/329197/smile-io)
- [View Square Loyalty Profile](https://www.softwareadvice.co.uk/software/389037/square-loyalty)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/329197/389037/smile-io/vs/square-loyalty)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Smile.io vs Square Loyalty Comparison","description":"Compare Smile.io vs Square Loyalty regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/329197/389037/smile-io/vs/square-loyalty","about":[{"@id":"https://www.softwareadvice.co.uk/software/329197/smile-io#software"},{"@id":"https://www.softwareadvice.co.uk/software/389037/square-loyalty#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/329197/389037/smile-io/vs/square-loyalty#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.co.uk/compare/329197/389037/smile-io/vs/square-loyalty#webpage","isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Smile.io","description":"Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards.\n\nAs the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale.\n\nKey capabilities include:\n- Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption.\n- Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages.\n- Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands.\n- Enterprise-ready integrations with Klaviyo, Gorgias, Judge.me, and 30+ ecommerce tools to activate loyalty across every channel.\n- Smile Plus for high-volume brands, offering expanded customization, loyalty landing page builders, and enhanced reporting for complex program strategies.\n\nTrusted by leading Shopify brands like Polaroid, Liquid Death, Monos, and Hush Puppies, Smile helps mid-market and enterprise merchants increase repeat revenue, strengthen customer relationships, and reduce reliance on paid acquisition.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/060458fa-be6c-4e42-8ad3-a489fd7e6c04.webp","url":"https://www.softwareadvice.co.uk/software/329197/smile-io","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/329197/smile-io#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":67},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Square Loyalty","description":"Square Loyalty allows businesses to create a customized customer loyalty program that connects with their Square account and supports any customer rewards or loyalty program. Customers can view their score at any time using the Square Loyalty app or website, and use their phone wherever they are to redeem rewards on the spot. To make it even easier, the card-linked loyalty features are built into Square’s point-of-sale (POS) apps — so there’s no extra development work required.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f1c91fd4-21cd-4f4f-9916-f10e1d89b4f8.png","url":"https://www.softwareadvice.co.uk/software/389037/square-loyalty","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/389037/square-loyalty#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":18},"offers":{"price":"45","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Experience Software","position":2,"item":"/directory/4574/customer-experience/software","@type":"ListItem"},{"name":"Smile.io vs Square Loyalty","position":3,"item":"https://www.softwareadvice.co.uk/compare/329197/389037/smile-io/vs/square-loyalty","@type":"ListItem"}],"@id":"https://www.softwareadvice.co.uk/compare/329197/389037/smile-io/vs/square-loyalty#breadcrumblist"}]}
</script>
