---
description: Compare Kangaroo vs Smile.io regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Kangaroo vs Smile.io Comparison
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/4383/customer-loyalty/software) > [Kangaroo \<span\>vs\</span\> Smile.io](https://www.softwareadvice.co.uk/compare/324113/329197/kangaroo/vs/smile-io)

# Compare Kangaroo vs Smile.io

Canonical: https://www.softwareadvice.co.uk/compare/324113/329197/kangaroo/vs/smile-io

> Detailed comparison between Kangaroo and Smile.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Kangaroo | Smile.io |
| **Overall rating** | 4.9/5 | 4.9/5 |
| **Total Reviews** | 248 | 67 |
| **Starting Price** | US$79.00 | US$199.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Kangaroo

- API
- Activity Tracking
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Dashboard
- Discount Management
- Email Marketing
- Gamification
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- eCommerce Management

### Smile.io

- API
- Activity Tracking
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Dashboard
- Discount Management
- Email Marketing
- Gamification
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- eCommerce Management

## Links

- [View Kangaroo Profile](https://www.softwareadvice.co.uk/software/324113/kangaroo)
- [View Smile.io Profile](https://www.softwareadvice.co.uk/software/329197/smile-io)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/324113/329197/kangaroo/vs/smile-io)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Kangaroo vs Smile.io Comparison","description":"Compare Kangaroo vs Smile.io regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/324113/329197/kangaroo/vs/smile-io","about":[{"@id":"https://www.softwareadvice.co.uk/software/324113/kangaroo#software"},{"@id":"https://www.softwareadvice.co.uk/software/329197/smile-io#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/324113/329197/kangaroo/vs/smile-io#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.co.uk/compare/324113/329197/kangaroo/vs/smile-io#webpage","isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Kangaroo","description":"Kangaroo is a cloud-based loyalty and marketing management platform designed for retail businesses of all sizes that offers membership management, corporate memberships, gift cards, loyalty management, and analytics within a suite.\n\n\nKangaroo loyalty program management program, allows users to reward customers based on their visits or spending. Customers can earn and redeem reward points by scanning a QR code from the Kangaroo app. Users can also award points to customers who purchase specific items.\n\n\nKangaroo's loyalty marketing program empowers users to design targeted campaigns based on customer tags such as location and monthly spending. The solution also allows users to send messages to customers nearby the shops based on their geographical location.\n\n\nWith the help of an analytical dashboard to track key customer metrics, users gain an understanding of customers' shopping behavior and are better equipped in making decisions regarding customer handling practices.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ed8a66a2-5e0d-4f89-aace-36bf04b396b2.png","url":"https://www.softwareadvice.co.uk/software/324113/kangaroo","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/324113/kangaroo#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":248},"offers":{"price":"79","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Chrome, Android, Platform ios, Platform ipad"},{"name":"Smile.io","description":"Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards.\n\nAs the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale.\n\nKey capabilities include:\n- Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption.\n- Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages.\n- Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands.\n- Enterprise-ready integrations with Klaviyo, Gorgias, Judge.me, and 30+ ecommerce tools to activate loyalty across every channel.\n- Smile Plus for high-volume brands, offering expanded customization, loyalty landing page builders, and enhanced reporting for complex program strategies.\n\nTrusted by leading Shopify brands like Polaroid, Liquid Death, Monos, and Hush Puppies, Smile helps mid-market and enterprise merchants increase repeat revenue, strengthen customer relationships, and reduce reliance on paid acquisition.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/060458fa-be6c-4e42-8ad3-a489fd7e6c04.webp","url":"https://www.softwareadvice.co.uk/software/329197/smile-io","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/329197/smile-io#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":67},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/4383/customer-loyalty/software","@type":"ListItem"},{"name":"Kangaroo vs Smile.io","position":3,"item":"https://www.softwareadvice.co.uk/compare/324113/329197/kangaroo/vs/smile-io","@type":"ListItem"}],"@id":"https://www.softwareadvice.co.uk/compare/324113/329197/kangaroo/vs/smile-io#breadcrumblist"}]}
</script>
