---
description: Compare Intent-Based Promotions vs Google Marketing Platform regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Intent-Based Promotions vs Google Marketing Platform Comparison
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Intent-Based Promotions \<span\>vs\</span\> Google Marketing Platform](https://www.softwareadvice.co.uk/compare/264778/367319/intent-based-promotions/vs/google-marketing-platform)

# Compare Intent-Based Promotions vs Google Marketing Platform

Canonical: https://www.softwareadvice.co.uk/compare/264778/367319/intent-based-promotions/vs/google-marketing-platform

> Detailed comparison between Intent-Based Promotions and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Intent-Based Promotions | Google Marketing Platform |
| **Overall rating** | - | 4.5/5 |
| **Total Reviews** | 0 | 25 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | In Person, Webinars, Documentation, Videos | Documentation |

## Key features

### Intent-Based Promotions

- Activity Tracking
- Analytics
- Behavioural Targeting
- Campaign Management
- Conversion Rate Optimisation
- Customisable Branding
- Customisable Templates
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Website Analytics

### Google Marketing Platform

- Ad hoc Reporting
- Behavioural Targeting
- Campaign Management
- Campaign Planning
- Channel Management
- Dashboard
- For PPC Campaigns
- KPI Monitoring
- Real-Time Data
- Real-Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Survey Builder
- Website Analytics

## Links

- [View Intent-Based Promotions Profile](https://www.softwareadvice.co.uk/software/264778/intent-based-promotions)
- [View Google Marketing Platform Profile](https://www.softwareadvice.co.uk/software/367319/google-marketing-platform)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/264778/367319/intent-based-promotions/vs/google-marketing-platform)

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