---
description: Compare Act-On vs MailerLite regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Act-On vs MailerLite Comparison
---

Breadcrumb: [Home](/) > [CRM for Startups](/directory/3235/startup/software) > [Act-On \<span\>vs\</span\> MailerLite](https://www.softwareadvice.co.uk/compare/25651/100595/act-on/vs/mailerlite)

# Compare Act-On vs MailerLite

Canonical: https://www.softwareadvice.co.uk/compare/25651/100595/act-on/vs/mailerlite

> Detailed comparison between Act-On and MailerLite. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Act-On | MailerLite |
| **Overall rating** | 4.3/5 | 4.7/5 |
| **Total Reviews** | 258 | 2256 |
| **Starting Price** | US$900.00 | US$10.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Webinars, Documentation, Videos |

## Key features

### Act-On

- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Channel Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Web Forms

### MailerLite

- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Channel Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Web Forms

## Links

- [View Act-On Profile](https://www.softwareadvice.co.uk/software/25651/act-on)
- [View MailerLite Profile](https://www.softwareadvice.co.uk/software/100595/mailerlite)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/25651/100595/act-on/vs/mailerlite)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Act-On vs MailerLite Comparison","description":"Compare Act-On vs MailerLite regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/25651/100595/act-on/vs/mailerlite","about":[{"@id":"https://www.softwareadvice.co.uk/software/25651/act-on#software"},{"@id":"https://www.softwareadvice.co.uk/software/100595/mailerlite#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/25651/100595/act-on/vs/mailerlite#breadcrumblist"},"@id":"https://www.softwareadvice.co.uk/compare/25651/100595/act-on/vs/mailerlite#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Act-On","description":"Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.\n\n\nWith Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.\n\n\nAct-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f3258445-4fc7-4e2c-8a83-817caacd5c2b.png","url":"https://www.softwareadvice.co.uk/software/25651/act-on","@id":"https://www.softwareadvice.co.uk/software/25651/act-on#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":258},"offers":{"price":"900","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"MailerLite","description":"MailerLite has been the email marketing platform of choice for small businesses, creators, and ecommerce brands for over 15 years. From growing your list to automating your customer journey, MailerLite helps you do it with less stress while making your budget stretch further. 💰Simple, stable pricing: Send unlimited emails with every plan. With pricing starting at $10/month, it’s never been more affordable to nurture loyal customers with email. ✨Grow and engage your audience in style: Build newsletters, forms, and full websites with an intuitive Drag and drop builder. Start from scratch or choose from over 150 templates that you can customize with your brand styles. 💸Sell more and keep more of your revenue: Sell your digital products, set up paid newsletter subscriptions, and manage 1-1 or group bookings (all with 0% commission fees!). Replace 3rd-party tools to save on costs and keep your data in one place. 🤖Advanced automations, executed effortlessly: Build out entire sales funnels and automated client journeys. With Bookings, you can sync Google/Outlook calendars and trigger behavior-based sequences so your clients receive relevant info the moment they schedule. 📊Better data for better decisions: Never be in the dark about performance. Get insights into metrics like sign-up sources, link clicks, and open rates. Take optimization a step further with A/B and multivariate testing to fine-tune your strategy. 💚Try MailerLite free for 14 days—our 24/7 support team is waiting to help!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/53d30d52-2d8b-4db8-9c6e-d476b5f26924.png","url":"https://www.softwareadvice.co.uk/software/100595/mailerlite","@id":"https://www.softwareadvice.co.uk/software/100595/mailerlite#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":2256},"offers":{"price":"10","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Platform ios, Platform ipad"},{"@id":"https://www.softwareadvice.co.uk/compare/25651/100595/act-on/vs/mailerlite#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"CRM for Startups","position":2,"item":"/directory/3235/startup/software","@type":"ListItem"},{"name":"Act-On vs MailerLite","position":3,"item":"https://www.softwareadvice.co.uk/compare/25651/100595/act-on/vs/mailerlite","@type":"ListItem"}]}]}
</script>
