---
description: Compare Salesforce Marketing Cloud vs RudderStack regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Salesforce Marketing Cloud vs RudderStack Comparison
---

Breadcrumb: [Home](/) > [AI Marketing Tools](/directory/4615/ai-marketing-tools/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> RudderStack](https://www.softwareadvice.co.uk/compare/22998/352164/salesforce-socialcrm/vs/rudderstack)

# Compare Salesforce Marketing Cloud vs RudderStack

Canonical: https://www.softwareadvice.co.uk/compare/22998/352164/salesforce-socialcrm/vs/rudderstack

> Detailed comparison between Salesforce Marketing Cloud and RudderStack. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud | RudderStack |
| **Overall rating** | 4.2/5 | 5.0/5 |
| **Total Reviews** | 526 | 1 |
| **Starting Price** | US$25.00 | US$750.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Salesforce Marketing Cloud

- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audience Targeting
- Behaviour Tracking
- Channel Management
- Customer Journey Mapping
- Customer Profiles
- Data Recovery
- Email Monitoring
- Event Triggered Actions
- Lead Management
- Predictive Analytics
- Real-Time Analytics
- Real-Time Data
- Sales Activity Management
- Tagging
- Third-Party Integrations
- Website Visitor Tracking

### RudderStack

- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audience Targeting
- Behaviour Tracking
- Customer Journey Mapping
- Customer Profiles
- Event Triggered Actions
- Predictive Analytics
- Real-Time Analytics
- Real-Time Data
- Tagging
- Third-Party Integrations

## Links

- [View Salesforce Marketing Cloud Profile](https://www.softwareadvice.co.uk/software/22998/salesforce-socialcrm)
- [View RudderStack Profile](https://www.softwareadvice.co.uk/software/352164/rudderstack)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/22998/352164/salesforce-socialcrm/vs/rudderstack)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Salesforce Marketing Cloud vs RudderStack Comparison","description":"Compare Salesforce Marketing Cloud vs RudderStack regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/22998/352164/salesforce-socialcrm/vs/rudderstack","about":[{"@id":"https://www.softwareadvice.co.uk/software/22998/salesforce-socialcrm#software"},{"@id":"https://www.softwareadvice.co.uk/software/352164/rudderstack#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/22998/352164/salesforce-socialcrm/vs/rudderstack#breadcrumblist"},"@id":"https://www.softwareadvice.co.uk/compare/22998/352164/salesforce-socialcrm/vs/rudderstack#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Salesforce Marketing Cloud","description":"Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire lifecycle. The platform connects departments through data and insights, empowering marketing teams to build lasting customer relationships. Regardless of a company's size, industry, or existing technology, Salesforce Marketing Cloud can drive growth by unlocking data, enabling faster campaign creation and optimization, and facilitating omnichannel engagement.\n\nThe platform's key features include unified customer profiles and analytics, AI-powered campaign creation and optimization, and a customer data platform that provides faster access to centralized customer data. Agentforce, the platform's AI assistant, helps marketers create impactful campaigns by surfacing insights, defining strategy, and generating content. Additionally, its marketing intelligence module offers a single view of marketing performance to optimize cross-channel campaigns.\n\nSalesforce Marketing Cloud is a marketing platform that enables businesses of every size and industry to personalize customer touchpoints, deploy smarter campaigns, and activate data across the customer lifecycle. The platform's connected suite of tools empowers marketing teams to work together efficiently and drive meaningful customer relationships.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9b1cbb67-989a-4a22-a71f-387b545bab91.png","url":"https://www.softwareadvice.co.uk/software/22998/salesforce-socialcrm","@id":"https://www.softwareadvice.co.uk/software/22998/salesforce-socialcrm#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":526},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"RudderStack","description":"RudderStack is a customer data platform (CDP) for developers, data analysts, and product teams. It can easily collect, transform, and route customer data across the entire stack. RudderStack keeps all customer data pipelines in one platform and can automatically send events to your warehouse and business tools without API changes.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7f79b4fe-5848-4d21-bf16-afc7406e0f28.png","url":"https://www.softwareadvice.co.uk/software/352164/rudderstack","@id":"https://www.softwareadvice.co.uk/software/352164/rudderstack#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":1},"offers":{"price":"750","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows on premise, Linux on premise, Android, Platform ios, Platform ipad"},{"@id":"https://www.softwareadvice.co.uk/compare/22998/352164/salesforce-socialcrm/vs/rudderstack#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"AI Marketing Tools","position":2,"item":"/directory/4615/ai-marketing-tools/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud vs RudderStack","position":3,"item":"https://www.softwareadvice.co.uk/compare/22998/352164/salesforce-socialcrm/vs/rudderstack","@type":"ListItem"}]}]}
</script>