---
description: Compare Personizely vs GMass regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Personizely vs GMass Comparison
---

Breadcrumb: [Home](/) > [AB Testing Tools](/directory/4727/ab-testing/software) > [Personizely \<span\>vs\</span\> GMass](https://www.softwareadvice.co.uk/compare/223837/362051/personizely/vs/gmass)

# Compare Personizely vs GMass

Canonical: https://www.softwareadvice.co.uk/compare/223837/362051/personizely/vs/gmass

> Detailed comparison between Personizely and GMass. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Personizely | GMass |
| **Overall rating** | 4.9/5 | 4.8/5 |
| **Total Reviews** | 38 | 1401 |
| **Starting Price** | US$39.00 | US$25.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Personizely

- A/B Testing
- Activity Dashboard
- Audience Targeting
- Behaviour Tracking
- Behavioural Targeting
- Campaign Management
- Campaign Segmentation
- Content Analytics
- Contextual Targeting
- Customer Segmentation
- Experience Management
- Real-Time Analytics
- Reporting/Analytics
- Template Management
- Third-Party Integrations
- Visual Analytics

### GMass

- A/B Testing
- API
- Activity Dashboard
- Audience Targeting
- Behaviour Tracking
- Behavioural Targeting
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Content Analytics
- Contextual Targeting
- Customer Segmentation
- Engagement Tracking
- Experience Management
- Real-Time Analytics
- Reporting/Analytics
- Scheduling
- Template Management
- Third-Party Integrations
- Visual Analytics

## Links

- [View Personizely Profile](https://www.softwareadvice.co.uk/software/223837/personizely)
- [View GMass Profile](https://www.softwareadvice.co.uk/software/362051/gmass)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/223837/362051/personizely/vs/gmass)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Personizely vs GMass Comparison","description":"Compare Personizely vs GMass regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/223837/362051/personizely/vs/gmass","about":[{"@id":"https://www.softwareadvice.co.uk/software/223837/personizely#software"},{"@id":"https://www.softwareadvice.co.uk/software/362051/gmass#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/223837/362051/personizely/vs/gmass#breadcrumblist"},"@id":"https://www.softwareadvice.co.uk/compare/223837/362051/personizely/vs/gmass#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Personizely","description":"Personizely is an A/B testing and experimentation platform for businesses that want to optimize their websites based on real data. Run A/B tests and multivariate experiments on any page, from headlines and layouts to pricing and full-page redesigns, target variations to specific visitor segments, and analyze results to see what drives conversions.\n\nBeyond testing, Personizely includes website personalization and on-site widgets (popups) for use cases like list building, promotions, and surveys, so teams can deploy winning variations and tailored experiences to the right visitors. It works on any website via a custom script, with dedicated integrations for Shopify, other ecommerce platforms, major website builders, and marketing tools.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/60445bf5-b9ee-4fb7-97b8-d9746b268e8f.png","url":"https://www.softwareadvice.co.uk/software/223837/personizely","@id":"https://www.softwareadvice.co.uk/software/223837/personizely#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":38,"ratingValue":4.9},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"GMass","description":"GMass is a cloud-based software that provides businesses with tools to create, manage and track the effectiveness of email campaigns on a centralized platform. It offers a suite of features including customizable templates, real-time tracking and insights, and integrations with popular CRM and productivity platforms.\n\nGMass allows organizations to schedule, reschedule, or cancel email campaigns. The solution enables users to build, send and track emails, as well as measure and optimize email campaigns based on a variety of parameters including open rates, click-through rates and more. Other features of GMass include email personalization, email automation, and advanced list segmentation. \n\nGMass offers an integration with Google Sheets, which enables users to send emails and sync data from a spreadsheet.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/33742978-bd97-489e-bfe6-c427a790a81f.png","url":"https://www.softwareadvice.co.uk/software/362051/gmass","@id":"https://www.softwareadvice.co.uk/software/362051/gmass#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":1401,"ratingValue":4.8},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.co.uk/compare/223837/362051/personizely/vs/gmass#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"AB Testing Tools","position":2,"item":"/directory/4727/ab-testing/software","@type":"ListItem"},{"name":"Personizely vs GMass","position":3,"item":"https://www.softwareadvice.co.uk/compare/223837/362051/personizely/vs/gmass","@type":"ListItem"}]}]}
</script>