---
description: Compare Bitly vs Linkly regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Bitly vs Linkly Comparison
---

Breadcrumb: [Home](/) > [URL Shortener Software](/directory/4420/url-shortener/software) > [Bitly \<span\>vs\</span\> Linkly](https://www.softwareadvice.co.uk/compare/219841/223801/bitly/vs/linkly)

# Compare Bitly vs Linkly

Canonical: https://www.softwareadvice.co.uk/compare/219841/223801/bitly/vs/linkly

> Detailed comparison between Bitly and Linkly. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Bitly | Linkly |
| **Overall rating** | 4.8/5 | 4.8/5 |
| **Total Reviews** | 1295 | 45 |
| **Starting Price** | US$35.00 | US$29.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Key features

### Bitly

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Campaign Management
- Custom Domains
- Customisable Branding
- Dashboard
- For Marketing and Advertising
- Landing Pages/Web Forms
- Link Analytics
- Link Management
- Link Sharing
- Multi-Channel Marketing
- QR Codes
- Tag Management
- Third-Party Integrations
- URL Customisation
- URL Shortener
- User Management

### Linkly

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Campaign Management
- Custom Domains
- Customisable Branding
- Dashboard
- For Marketing and Advertising
- Landing Pages/Web Forms
- Link Analytics
- Link Management
- Link Sharing
- Multi-Channel Marketing
- QR Codes
- Tag Management
- Third-Party Integrations
- URL Customisation
- URL Shortener
- User Management

## Links

- [View Bitly Profile](https://www.softwareadvice.co.uk/software/219841/bitly)
- [View Linkly Profile](https://www.softwareadvice.co.uk/software/223801/linkly)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/219841/223801/bitly/vs/linkly)

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